srj project

CHAPTER I

INTRODUCTION TO

THE PROJECT

INTRODUCTION TO THE PROJECT

I have taken up this project work as a part of my degree in ‘Bachelor of

Business Management Course, so to relate the theoretical studies with that

1

TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY

of the practical work done in the organization. I have done my project work

in the Calicut tile co.

In 1879 the Calicut tile co. was incorporated and the circumstance

leading to the information of the company is narrated under.

The co. was started in 1878 at feroke; the town of clay industries. The

founder of the co. was Mr. Soma Sundharan Chettiyar, the great millionaire

from Ceylon. And then company was taken over by Mr. V.S. Nadarasa

Mudhaliyar from Mr. Soma Sundhara chettiyar. In 1982 the present

management takes the co. now there are 8 partners for the co. and mainly

two partners are managing the co.

OBJECTIVE OF THE STUDY

To study the general organizational functions and various department of the

company.

To understand the growth of tile industry in India.

To study the production department and its performance.

To study the performance of the organization.

To suggest measures for the development of the CTC

METHODOLOGY

A report on the descriptive study conducted at the calicut Tile co.,

Feroke, Kozhikode is a project work that depends heavily on data

collection particularly through observation the source of data are primary

and secondary

PRIMARY SOURCES

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Observation

Consolation with the managers of various departments like production, HR

etc.

SECONDARY DATA

Report from various departments.

Report from other external magazines and internet.

Policy manuals.

LIMITATION

The major constraint was the duration of the study was only 21 days.

Couldn’t spend much time with top executives because of their busy

schedule.

Due to absences and hesitation to talk openly by the employees it was

difficult to collect accurate data.

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CHAPTER II

INDUSTRIAL

PROFILE

4


INDUSTRIAL PROFILE

Shelter is one of the basic requirements of man. Clay is one of the cheapest

raw materials to satisfy this basic requirement of man. For a very long time

man has been using clay for building purpose. Clay is basically an

administrative mineral with an exclusive property of mould ability in the

presence of water embankments etc. After reinforcement with straw, coir,

fibers, bamboo, splinters, of woods sharing. It was rather accidental

observation that clay when subjected to heating (firing) developed red color

along with high strength and stability. Development of this process led to

the production of clay products.

In South India the German Basel Mission has performed

a very important role in developing roofing tile industry or the Mangalore

pattern roofing tiles. In the present scenario, roofing tiles have become a

vital part of housing construction activity. By the end of 60’s most of the

house used roofing tiles fur their houses. The last decade of the century

however showed more interest towards concrete roofs and tile market was

down, however it again picked up business as decorative tile walls and

floor tiles are in great demand now.

The Latin word tegula and its French derivative tile

mean quite precisely a roof tile of baked clay. The English tile is less

precise, for it can in addition be used of any kind of earthenware slab

applied to any surface of a building. The word ‘ceramics’ comes from the

Greek word ‘keramos’ meaning pottery: it is related to an old Sanskrit root

meaning to burn but was primarily used to mean ‘burnt stuff’

The demand for tile is thus improving when compared

to the previous years; other clay products are also gaining importance in the

market. However some of the tile manufacturing companies have reached

saturation stage of its sales. They have to make changes in overall system

of production and distribution to enhance the sales5


THE INDUSTRY IN KERALA

Roofing tile industry in India has an age of almost 150

years. In India Mangalore pattern roofing tile factory was first established

in the year 1865 by Basel Mission (German Missionaries) who copied the

pattern of French tiles as in Marseilles. However first tile factory in Kerala

was set up in the year 1844 by German Missionaries and it was named as

“Common Wealth Trust Limited” or “COMTRUST”. Hundreds of factories

came in to existence in South West cost of the country. Since then the

industry has completed approximately one and quarter century of useful

service to country. The numerous rivers and backwaters of Kerala provided

cheap transport and so it is quite natural that a number of factories have

opened at Kollam, Calicut, Trissur and alluva. Thus employment was

generated. The abundance of clay was the other factor which contributed

for rapid expansion of tile industry in this part of state

A review of growth of tile industry in Kerala would

suggest the following stages of development. These stages are

* Period of First World War

* Inter war period

* The post second war period

Towards the end of 19 th century the pioneer factory at

Kollam and Calicut was established. The pros iteration of tile factories,

especially in Trissur may be considered as the second stage in the

development of tile industry in Kerala. It’s considered that third stage is the

period which small entrepreneurs became conscious of quality and started

introducing machineries. This is partially due to the development of local

engineering industry. As a result of mechanization could be implemented at

a faster rate.

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The factories established in the first stage of the

development in Calicut district was conceived of superior quality due to

better technological process and quality control techniques

The second stage of development witnessed a rapid

growth in the number of tile factories mainly in trissur district. Local

availability of quality clay and large managerial returns for the investment

can be probable reasons for such a change. Their working started almost as

a collage industry and not many changes has taken place as the time

passed. The technological advancement that has taken place in the other

industry has made no impact on the tile industry. The only forward step

that have taken in the replacement of mechanical process is by replacing

press, which they could increase the production capacity to 2 to 2.5 times in

an average. Even that change is yet to come in Kollam district.

In a large number of units intermittent kilns are still use

where high rate of fuel consumption is observed. In Trissur area majority of

units have started on a small scale and number of chambers of kiln are

limited. But subsequent introduction of revolving press has necessitated

increasing the capacity and few more champers was added

PROLEMS FACED BY CLAY INDUSTRY

For the last few decades the company has enjoyed a very

inscriptive market in the country especially in the Southern states. In olden

days industry was in Kerala and South Kerala, districts of Karnataka

States. However conditions have completely different now. Tile factory

have mushroomed through the country with much encouragement and

support from the respective Government. The old traditional markets are

fast dwindling and will soon disappear altogether in the very near future.

Even manufacturing good clay-building material to cater to local markets is

also having many problems. The company has to face keen completion

from manufactures of concrete blocks and locally available. Late rite

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stones which are now mechanically cut and finished and are being sold at

very low rate in the markets when compared to clay bricks. Apart from

these, the main critical problems faced by the industry are the non-

availability of good quality clays. Moreover there are environmental and

ecological problems faced by tile industry and which are bound to de-

stabilize the manufacturing operations consequently lead to loss of

production in the year to come.

Firewood, the fuel required for the industry is also becoming

scared with the present forest policy of the government and at present

industry has to depend on plantation firewood like rub wood and other

alternative fuels, for firing their kilns. The demand for roofing tile is

steadily on the degrees because of the change in lifestyle of the people.

While in olden days people used to construct houses by using timbers, the

present tendency is to go for roofs. This has drastically affected the demand

for Mangalore roofing tiles. If the industry is to survive man publicity has

to be given for the products manufactured by the industry, enlightening the

advantage of using Mangalore tiles over stopped concrete roofs which

would have a good thermal insulation and also increase the life of these

structures.

While on the other hand, the industry is suffered with few

problems relating to raw materials, environment etc. On the other hand

there is likely to be a slump in the market for clay product brought out of

industry. The situation has to be analyzed and steps taken to meet the

challenges, in light of these numerous problems being controlled by the tile

industry. It is necessary that, government should take steps and try to solve

the problems of this industry, which is one of the labor intensive industries

in India

8


CHAPTETR III

COMPANY Profile

9


COMPANY PROFILE

NAME Calicut Tile Company

MANAGING PARTNER Mr. Muhammad

Mr. M.A Abdhul Azeez

YEAR OF ESTABLISHMENT 1878

BANKERS S.B.T Palayam

FINISHED PRODUCTS Roofing tiles

Flooring tiles

Bricks

Ventilator bricks

BRAND NAME Queens Brand

MAIN MARKET Tamil Nadu

Karnataka

NUMBER OF EMPLOYEES Around 300

GENERAL MANAGER K.M. Salman

The Calicut Tile Company is the pioneer of clay manufacturers in India. It

is started way back in the year 1878. It’s still honored as the ‘first among

the best of tiles company ’situated near the historical sea fort of Calicut at

Feroke ,the companies name is indelibly printed in the industrial history of

the company.

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CTC was founded by Mr. Somasundharam Chettiar a great millionaire

from Ceylon. At first only roofing tiles were produced due to non-

availability of better raw materials and machines. CTC was taken up by

Mr. Nadaraja Mudhaliar. They constructed new building and purchased

new machineries for producing more roofing tiles. The company becomes

famous by the middle of 1970’s. Now the company is family owned

partnership. The company was taken by the present owners in 1982.

Providing a profitable as well as a beautiful alternative to concrete roofing,

the company re-defined the aesthetic concepts about buildings, with its

high quality classy QUEEN BRAND terracotta products unique in its

stunning varieties of products. QUEEN BRAND is not just a brand name in

the market but a trendsetter, leveraging the expertise earn through a legacy

of more than 100 years experience. We have fetched big shares in Bahrain,

UK, and Qatar markets apart from the domestic ones. The first company to

bring a lot of innovative tile products, we the CTC has been a revolution

through centuries.

QUALITY STANDARDS

CTC have been awarded the ISO certification recently by Moody

International, an US based quality certification of great repute. A daring

visionary behind the terracotta revolution, the company imparted

geographical significance to Feroke which later came to be known as cradle

of clay tile industry

In a world that is Turing rapidly to techno friendly, CTC offer an

alternative –bio friendly environment where you can inhale life, appealing

to your eyes and soothing to your souls. QUEEN BRAND tile products

promise you a world of endless imaginations. The most accepted eco-

friendly, cost effective and aesthetically pleasing solution to home roofing

and floorings, these classy clay products have by now earned International

fame and recognition. Tested weather proof and water proof QUEEN

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BRAND terracotta tiles appear in a range of models applicable to floorings,

roofing and ceiling sand as ventilator bricks and building blocks. Producing

tiles with quality that confirms to standards set has been the aim of CTC

and all its endeavors have been to this end. It’s a tradition that keeps pace

with the changing world and changing needs.

CAPACITY

Presently the company have around 300 employees where 230 of them are

permanent and have an annual production of more than 85 lakhs, the

company was equipped with excavator, mixed high speed roller, number of

revolving press etc for manufacturing tiles and Hoffman Kiln, one with 28

champers and other with 24 champers and each champers having a capacity

of 3000 tiles.

Now the company had acquired modern technologies for manufacturing

tiles. Chain conveyer system was introduced for conveying wet tiles from

the press to the kiln and to stock yard. A separate section for manufacturing

ventilator bricks and hourdies was erected

NATURE OF BUSINESS CARRIED OUT

Nature of business means type of business being carried out. It includes the

products of the company and weather the business is manufacturing or

sales. If it is a manufacturing company what kind of products are being

produced in the company. If the company’s main function is sales what it

sells and how it is being sold, that is weather it does a wholesale or retail

business

The CTC does both manufacturing and sales. It produces all sorts of

building material made of clay. Its products includes the following

ROOFING TILES

FLOORING TILES

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VENTILATOR BRICKS

BUILDING BLOCKS

In CTC, production takes place as well they sell it to the retailers and

wholesalers and also directly to the customers from the company’s sales

outlet

PARTNERS OF THE COMPANY

CTC is a partnership firm consisting of two managing partners and they are

Mr. Muhammad and Mr. M.A Abdul Aziz. Other partners are

Mr. M.A Abdul nazar

Mrs. M.A Rukhiya

Mrs. M.A Soubeena

Mrs. M.A Asiya

Mrs. M.A Salina

Mrs. M.A Najeena

Mr. M.A Abid

Mr. M.A Ramshid

Mr. M.A Rajay

Mrs.M.A Nargees

Mr. M.A Hareer

KEY TO SUCESS

Key to success is designing and producing products that meet the market

demand. In addition to this the company also ensures total total consumer

satisfaction. If these goals are achieved it will become a profitable

sustainable company.

HIGHLIGHTS OF THE COMPANY

It is an industry with more than 130 years of experience

Engaged in the production of wide range of products

It has a capacity to meet huge requirements any point of time

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Highly experienced management with perfect knowledge about market and

its products.

QUALITY POLICY OF THE COMPANY

ATMOSPHERIC HARMONY:

Terracotta tiles created a rhythemetic harmony with the atmosphere where

it is used. Its natural elements are harmful to arthritis patients. The tiles also

add elegance to the concrete buildings and act as a heat insulation aid, that

is why even five star hotels are turn in to clay tiles.

ECO-FRIENDLINESS:

In CTC innovative and energy saving manufacturing technologies are used

to manufacture eco-friendly products combining economy with ecology.

The beautiful glazes of terracotta tiles are softer and more sensitive to

scratches and wear and tear than tiles made from normal porcelain or

ceramic material. Our clay roof tiles allow for ongoing ventilation that

extracts the moisture that otherwise could cause mild dew, rote and

overtime the collapse to substructure.

VARIETY:

We provide different plain tiles and pan tiles. Architects, Builders and

roofing specialists etc with their join efforts produces different varieties of

tiles according to the requirements of consumers

DURABILITY

There are still number of tile roofed building that are 100 years of old

where you find a few concrete building leaks within few years. Clay roof

tiles are some of the most environmental friendly building material. This is

due to long life expectancy that they are made of natural product and can

be disposed off fully.

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NATURALITY

Terracotta floorings, ceilings and wall coverings, is designed with bright

natural flair unlike any other things. QUEEN BRAND products are made

attractive, colorful, and long-lasting in a functional aesthetically pleasing

way. We offer carefully designed precision made roofing tiles comparable

only to top quality porcelain product as ceramic floor tiles.

FLEXIBILITY

QUEEN BRAND tiles are designed for ease of use and versatility.

For instance by means of pioneering concept for tile overlap allowing

flexible tile to tile fit. As a result tile can be laid simply and quickly, saving

time and labor cost. Each and every QUEEN tile is baked by a life time

guarantee.

PLANT LOCATION

Calicut Tile Company is honored as the first among the best of tile

companies. The plant is in the town of Feroke is connected with national

highway 17. The factory is situated near the Chaliyar River. All

infrastructure facilities are available near the company.

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ORGANISATIONAL

CHART

16


17


CHAPTER IV

DEPARTMENTAL

STUDIES

18


PRODUCTION

Department

19


PRODUCTION DEPARTMENT

Clay is an important raw material used for tiles the quality of tiles depends

up on its clay. Therefore the clay is tested before taking it for the

production. There are mainly two types of clay namely plastic clay and lean

clay. The tested clay is thoroughly mixed by using a machine called

excavator. With the help of excavator the clay is sliced. After slicing, the

clay is collected using the excavator in tray called trolleys. The sliced clay

is then pushed into box feeder. Box feeder consists of 3 chambers and both

type of clay will be there at first two chamber and both of this is mixed

along with the sand in the 3rd chamber. Then the clay is moved into pan

mill. Pan mill performs the crushing of clay and grinds together the

different types of clay. Here the clay is crushed well using water. Clay in

the form of flakes is passed into hi speed roller one. High speed roller one

is an extension of pan mill and the clay is crushed well and then it is move

to the high speed roller two where the clay is crushed further and reduce

the time module or small pebbles contained in the clay. Then the clay is

moved into de-airing pug mill and main purpose here is to remove the air

content from the clay otherwise it would lead to breakage after it becomes

in to a tiles. The clay is cut and passed to the press where different dice are

available and the different shapes or types arise. Different types of tile

formed are roofing tiles, flooring tiles, ventilator tiles, building tiles etc. In

the press where roof tiles are formed with the help of a trimmer tiles are

properly shaped and finished. The slabs are rubbed with oil which is a

mixture of kerosene and rice-burn oil before putting into the press so as to

dice smooth. The waste clay is recycled. The name of the clay, factory

trade mark etc are marked on the tiles by providing necessary impression

on the dice. Now the pressed tile contains 25% of water. To reduce the

20


water content of green tile, it is dried in the open air where natural air ios

able to enter directly. Artificial drying using external heating system is also

rarely used. The tiles required to be dried for around 6-7 days during

summer and 10-15 during rainy season. The well dried tiles are placed in

the chamber of Hoffman kiln for baking. The kiln consists of different

layers where the tiles can be put and heat is made possible to enter into it.

Fire wood is used as fuel for burning at a temperature of 800 degree. The

kiln works 24 hours a day through out and even on holidays. As the

temperature is reached at a required level in one chamber, the fixing will be

moved to the next chamber. After that the chamber is cooled and emptied.

The burned tiles are moved to an open place where or nearer to kiln yard.

Then it is moved to the stock yard where tiles are stocked. Different grade

or classes are given to the tiles according to their quality and they are

stored separately. It is from the stock yard, the tiles are dispatched

according to the order placed. Here comes the end of the production

process.

PRODUCTION PROCESS CHART

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PROCUREMENT OF TESTED CLAY

CLAY EXCAVATION

BOX FEEDERS

PAN MILL

HIGH SPEED ROLLER

DE-AIING PUG MILL

TILE PRESSER

ROLLER IIROLLER I

PURCHASE

DEPARTMENT

22


TILE PRESSER

PURCHASE DEPARTMENT

Purchase department is one of the important departments in CTC. This

department deals with 6the purchase of raw material such as purchase of

clay fire woods, store good etc and the main function of the department is

to invite tenders and quotation for purchasing raw material. Tenders are

invited and they select those tenders which quotes the suitable price for the

product. They just do not verify the price of raw material but also ensure

about the quality of the product purchased.

The main duty of the purchasing manger is to:

Ensure continuous availability of raw material so that production doesn’t

get stopped

To reduce ultimate cost of finished product

To ensure quality of raw material and there by quality of production

Now we can look some of the important raw material which

is purchased by the purchase department.

CLAY

Clay is one of the most important raw materials used for production. There

are mainly two types of clay, plastic clay and lean clay. Before purchasing

clay, purchase department takes the specimen of clay and test it using in

different methods, like sand content test, burning test, and by the usual

observations. Company usually collects clay fro the field of Mavoor,

Cheruvadi, Karod, Edevanna, Areacode etc.

FIREWOOD

Fire wood is purchased from sub contractors of Irutty, Kodiyathur, Mavoor,

Nilambur etc. The fire wood purchased from keep in it top of the kiln. The

fire wood is unlocked in the firewood yard only after visual observation by

firewood supervisor.

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From the above it’s clear that purchase department is one of the strong and

back bones of CTC and its effective functioning is very much important for

overall performance of CTC.

WATER

Water is one of the essential element of the tile it’s also essential for

manufacturing. Water is prowled from the well and it’s purchased rarely.

OIL AND KEROSENE

It is another item as that of water which is less frequently purchased by the

purchase department. Rice bran oil and kerosene In the ratio 2:10 are mixed

and applied on the plugged slabs to avoid sticking of slabs each other.

Kerosene is also used as fuel in generator.

MARKETING

DEPARTMENT

24


MARKETING DEPARTMENT

The marketing department of CTC is well developed and computerized.

The main duty of this department is marketing and sales of queen brand. As

we know that is one back bone of a business enterprice. The marketing

department has its own value. It is controlled by sales manager and

executive sales.

DUTIES OF SALES MANAGER

Responsibilities of various sales related decision like supplying the right

quantity and quality product at right time.

Management of cash receipt and payment

Proper direction to the executive’s sales regarding collection of duties

from customers and other related matters.

Keeping proper records for purchase of fire wood.

ACTIVITIES UNDER MARKETING DEPARTMENT

Marketing activities are carried out and field sales executives explore the

potential for sales of the product

Appointing dealers

Sales promotion activities like sponsorships, radio, banners & boards,

calendar, trade fairs etc.

Now the company has around 200 dealers all over India and they have or

are mainly located in Kerala, Karnataka, Tamil Nadu and Maharashtra.

CHANNELS OF DISTRIBUTION

The CTC adopts mainly 3 major channels of distribution their channels are

as given below;

Manufacturer Customers

Manufacturer Dealer Customer

Manufacturer Dealer Agent Customer

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QUALITY POLICY TO CONSUMERS

1. To provide dependence products that consistency meets customer’s

expectations first time, on time, every time.

2. To recognize through systematic review process that all over products and

commitments are expression of quality

3. To constantly strive to achieve optimum customer satisfaction through on

time delivery and defect fire parts with acceptable quality level by

continuously improving our process and practices to the almost satisfaction

of all our clients

4. To strive pure goals aimed at achieving excellence in the product that

consistently meets or exceed customer expiations.

26


PERSONNEL

DEPARTMENT

27


PERSONNEL DEPARTMENT

INTRODUCTION

Human Resource department is concerned with the

management of human resources. It is the sense of getting things done

through people, is an essential part of every managers responsibilities.

Many organizations find it useful. Many organizations find it useful to set

up a specialist section to provide an expert service in the performance of

HR functions. Today no member in the organization disagrees that “people

are more valuable asset in the organization but in reality in many

organization it is found that this most valuable resources remains

undervalued, undertrained, underutilized

Fast changes are taking place in the business enterprise. An

organization must have the ability to absorb these changes at a rapid rate

than in the past, not simply to prove its competency alone but to justify its

existence in the dynamic business world as well. All organization weather

large or small must ensure themselves that they have the competent people

capable of accepting these challenge.

Personnel Management is “concerned with people

dimensions in management. Since every organization is made of people,

acquiring their service, developing their skills motivating them higher level

of performance and ensuring that they continue to maintain their

commitment to the organization are essential to achieve their organizational

objectives. This is true regardless the type of organization, government,

business education, health, recreation or social action “

In CTC employees are recruited mainly through personnel

interview, recommendation of present employee and through medium of

publicity.

OBJECTIVES OF CTC

To establish and maintain good working atmosphere in the organization.28


Each employee is given certain objectives and give them amble support to

achieve it.

To achieve the goals of organization through human excellence.

To maintain and increase the level of effectiveness of employers and there

by their effective utilization.

To provide motivation to the employees to work for the success of the

organization.

To have a better personnel structure in the organization that is the

personnel department.

PERSONNEL POLICIES AT CTC Pvt. Ltd.

Satisfied customers and motivated employees are of vital importance to

CTC. The past 130 years is a good personnel policy followed by the firm it

is seen not good or harmonious industrial relation maintained by the firm.

The main three types of policy are staffing policy, wage and salary

administration policy and the promotional policy.

Other important personnel policies are below

Each employee shall:

Understand his or her role.

Take responsibility.

Develop his/ her competence knowledge, skills and ability.

H.R STRUCTURE OF CTC

Number of workers in CTC is around 300 which includes

permanent and casual workers, among them 50 are skilled workers who are

well trained and is called foreman.

Attendance register are maintained in the factory to record the

time spend by each worker in the factory, it also distinguish normal time

from overtime. The working hour of the company starts from 8 am to 12

pm and 1 pm to 5 pm. But the kiln works for 24 hours a day and the

29


operator for kiln is 4 shifts of 7 hours each. Convenient timing has made

workers happy in the factory. Overtime workers have been paid double of

wages of that day. This is done as they don’t want to spent for recruitment

and training of new workers. If in the case of death, casual workers are

selected as permanent workers.

In administration level there are around 10 office staffs like

production manager, personnel manager, finance manager etc. Wage

calculations are fully computerized for fast result. The control of the

organizational activities are in the hands of top level management, they are

responsible for entire functions of the concerned persons.

The total number of working days of CTC is around 305

days. Each worker is allowed a holiday during the week. The workers are

not required to work on the first of the week that is Sunday.

Within the production process there are many departments

where employees are classified, they are

CLAY FIELD

In clay department, at a time there should be 21 employees.

Their main duty is to load different type of clay. The main duty is to take

the clay in to the excavator where the clay is sliced and their duty ends at

the door step of press. The employees in the clay department are given a

fixed remuneration of 6000 per month and they have to work for 8 hours a

day.

PRESS FIELD

Here there should be almost 11 employees who have to

work hand in hand to achieve the target. Their work starts where the work

of clay department ends. Their duty to receive the clay coming out of roller

and put in to the press for making it as slabs and to other press where the

slabs are press in to particular tiles from where the shape of tile is formed.

30


Remuneration package is time rate and is paid 6000 per month for 8 hours

a day.

CHICK DEPARTMENT

The duty here is to dry the pressed tile, that is to take the

tile from press to the region where tiles are dried under direct sun light.

Here 6 workers are working at a time and piece rate system is followed

here for payment of wage. An employee should take 1400 tile which is

treated as one work and for one work 200 rupees is paid.

KILN DEPARTMENT

At a time there will be 8 people working in a kiln, and it

consists of two kilns which contain 28 and 24 rooms respectively. Here

also piece rate system is followed and loading of 3000 tile is regarded as

one work.

BURNING SECTION

It’s closely related with kiln department. It is the only one

section were 24 works work is carried out. It is from here the kiln is

burned. Their main duty is to regulate heat content according to the

requirement of tile. Here mainly there are two workers who work on shift

basis. They are given a fixed salary per month and double salary for

working during holidays.

REPAIRS SECTION

Here repairs of machinery take place. Machines of the

company are repaired within the firm. Here there are 7 workers including a

foreman. They have a fixed remuneration.

OTHERS

There are certain workers who concentrate on loading of dried and

finished tile to store rooms. There is no fixed number of employees in this

work and depends up on requirement. They are also paid in piece rate form.

31


Some workers are placed in those sections of bringing firewood

which is required for burning. Here at present 9 workers are there and piece

rate system is followed and for one work they are paid 230 rupees.

There is a pottery department where one employee is working

for the last 27 years. If he designs 5 tiles per day it is treated as one work

and salary is given according to that.

EMPLOYEE WELFARE

The CTC employees receive multiple welfare facilities. Company

provides all the possible facilities and amenities to the workers. Since file

industry is labour oriented industry every problem connected with the

workers will adversely affect the production and the reputation of the

company. The management of this company thoroughly understands that

and tries to solve all the problems connected with workers. Various labour

welfare activities made by mgt to workers are;

I. Canteen

The company is running a very good canteen inside the factory.

With the help of this canteen the workers can save 85% of their food

expense, that is, the company is providing subsidized food to their

employees.

II. Increment

Every year increment of salary is given to the employees after their

retirement. The minimum service required for getting gratuity is 5 years.

Computation of gratuity:

Gratuity = Salary x Service x 15/ 26

Other than this the company provides contribution to ESI, PF

providing annual leaves and casual leaves, home appliance loan, bonus,

etc…

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PROBLEM FACING THE PERSONNEL DEPARTMENT

Though the company is well maintaining its relations with the unions

and employees still the personnel department faces a few problems.

However most of the problems are effectively bought under organized by

various techniques as participation management system used in CTC.

Manpower of human resources may be thought of as the total

knowledge, skills and creative abilities, talents and attitude of the total

workforce of the organization. Management should consider the fact that of

all M’s of management (Men, Money, Machinery, Materials, Methods and

Minutes). The most important and the most complex resources are the

humans. Hence, men are the most valuable asset of an organization rather

than money or any physical equipment. Only human resource can ensure

the effective utilization of all other resources to lead the business activities

in to a success.

HOLIDAY WITH PAY IS

26th January Republic Day

14th April Vishu

1st May World Workers Day

15th August Independence Day

2nd October Gandhi Jayanthi

33


25th December Christmas

Shivarathri

Good Friday

Milady sheriff

Onam

Navami

Id-ul-fither

CHART & DIAGRAMS34


1. Different posts occupied by the employees in the organization.

8%

15%

20%

58%

POSTS

managersupervisorformanworkers

Interpretation:

Out of the total employees more than 50% of them are unskilled

workers who directly engage in the production of tiles. So, of the total

population more than half of them are workers.

2. Number of year worked by the employee in the company?

35


POSTS NUMBER OF

RESPONDANTS

PERCENTAGE

(%)

Manager 3 7.5

Supervisor 6 15

Forman 8 20

Workers 23 57.5

total 40 100

NUMBER OF YEARS NUMBER OF

RESPONDANTS

PERCENTAGE

Below 8 4 10

8-16 3 7.5

16-24 16 40

Above 24 17 42.5

total 40 100

10

7.5

40

42.5

Experience

Below 8 8-16 16-24Above 24

Interpretation:

The pie diagram indicates that more than 80% of employees

are with long term service. This indicates that labor turnover in the

organization is not that high and is under control.

3. Have you received any special incentive till now?

36


INCENTIVES NUMBER OF

RESPONDANTS

PERCENTAGE (%)

Yes 18 45

No 22 55

Total 40 100

45%

55%

INCENTIVES

yesno

Interpretation:

Out of the total employees in the organization 45% of them

says or agrees that they had received incentive, while others contradicts to

the statement and says ‘no’ to the question.

4. Are you satisfied with the present salary?

37


SATISFIED NUMBER OF

RESPONDANTS

PERCENTAGE (%)

Yes 22 55

No 18 45

Total 40 100

Table 1

55%

45% YesNo

Interpretation:

The diagram indicates that almost half of the employees are

satisfied with the salary and while others are not satisfied with the salary

given. So management has to consider these factors well.

5. How do you rate the promotional policy adopted in the organization?

Interpretation:

From the diagram it’s clear that as a whole, promotional

policies are satisfactory since only 15% are not at all happy with the

38


RATING NUMBER OF

RESPONDANTS

PERCENTAGE (%)

Excellent 02 05

Good 14 35

Average 18 45

Poor 06 15

Total 40 100

promotional efforts. Management should adopt such policies so that these

15% employees also show a positive sign.

6. Are you satisfied with the terms and conditions of the job?

15%

60%

25%

Terms & Conditions

not at allup to a levelfully

Interpretation:

The diagram shows that employees are more or less satisfied with

the terms and conditions of the job. Dissatisfaction level is comparatively

lower. 25% is fully satisfied which is a good sign.

39


RATING NUMBER OF

RESPONDANTS

PERCENTAGE

(%)

Not at all 06 15

Up to a level 24 60

Fully 10 25

total 40 100

7. What is your opinion about relationship with management?

15%

70%

13%

3%

Rating

friendlymoderatestrictno opinion

Interpretation:

70% of the employees say that there is moderate relationship

between employees and management. So the company is not following an

autocratic type of structure. Here the chance of formation of informal

organization is limited.

8. According to you which is the best motivating factor?

40


RATING NUMBER OF

RESPONDANTS

PERCENTAGE (%)

Friendly 06 15

Moderate 28 70

Strict 05 12.5

No opinion 01 2.5

total 40 100

38%

15%

48%

Motivating Factor

monitorynon monitoryboth

Interpretation:

Since more than 50% of employees are unskilled workers,

they can be primarily motivated with monitory incentives. From the

diagram it is clear that employees give priority to the mixture of monitory

and non monitory factors.

9. Have you received any fringe benefits from the company?

41


RATING NUMBER OF

RESPONDANTS

PERCENTAGE

(%)

Monitory 15 37.5

Non monitory 06 15

Both 19 47.5

total 40 100

NUMBER OF

RESPONDANTS

PERCENTAGE (%)

Yes 19 47.5

No 21 52.5

total 40 100

47.50%52.50%

YesNo

Interpretation:

From the diagram response is 47.5% says ‘yes’ and rest stays with

‘no’. Company mainly provides fringe benefits to skilled and office staffs

rather than to the semi skilled workers.

10. Are your grievances fully satisfied by the company?

Interpretation:

42


RATING NUMBER OF

RESPONDANTS

PERCENTAGE (%)

Not at all

Up to a level 32 80

Fully 08 20

total 40 100

Since the relationship between management and employees are good

their grievances are also satisfied to an extent. No one in the company is

fully disappointed with the company.

11. How do you rate the safety and security measures adopted in the

organization?

Safety measures

excellentgoodaveragepoor

Interpretation

From the survey conducted it is clear that the company gives much

importance for the safety and security measures and 70% of the population

is very much happy with the companies policies and only 5% of them is

dissatisfied.

43


RATING NUMBER OF

RESPONDANTS

PERCENTAGE (%)

Excellent 10 25

Good 18 45

Average 10 25

Poor 02 05

total 40 100

12. Are you satisfied with the retirement schemes of the company?

30%

55%

15%

Retirement schemes

highly satisfiedsatisfieddissatisfied

Interpretation:

The company provides almost all retirement benefits provided by

similar companies like provident fund, gratuity etc. from the graph it’s

clear that there is a mixed response from the part of employers.

44


RATING NUMBER OF

RESPONDANT

S

PERCENTAGE (%)

Highly satisfied 12 30

Satisfied 22 55

Dissatisfied 06 15

total 40 100

13. Are you active in trade union activities?

35%

20%

45%

Trade union participation

activepassivenuetral

Interpretation:

From the graph it is clear that participation of employees towards

trade union activity is neutral, but it may not be so accurate as sample taken

is small and employees may not reveal the truth.

14. What is your opinion about canteen facility?

45


R ATING NUMBER OF

RESPONDANT

S

PERCENTAGE (%)

Active 14 35

Passive 08 20

Neutral 18 45

total 40 100

RATING NUMBER OF

RESPONDANTS

PERCENTAGE (%)

Excellent - -

Good 07 17.5

Average 14 35

Poor 19 47.5

total 40 100

18%

35%

48%

canteen facility


Interpretation:

It is an area where management has to keep their eyes open as

majority of employees are not happy with the canteen. So they should try to

take steps to improve the conditions.

46


15. What is your opinion about sanitary facilities?

15%

53%

33%

Sanitary facilities


Interpretation:

This is another area where management has to look up on, as

employee satisfaction is a key area for the success of an organisation.

47


RATING NUMBER OF

RESPONDANTS

PERCENTAGE (%)

Excellent - -

Good 06 15

Average 21 52.5

Poor 13 32.5

total 40 100

CHAPTER VI

PRODUCT PROFILE

48


49


50


51


52


CHAPTER VI

SWOT ANALYSIS

53


SWOT ANALYSIS

Identification of SWOTs is essential because subsequent steps in the

process of planning for achievement of the selected objective may be

derived from the SWOTs.

SWOT analysis is a strategic planning method used to evaluate

the Strengths, Weaknesses, Opportunities, and Threats involved in a project

or in a business venture. It involves specifying the objective of the business

venture or project and identifying the internal and external factors that are

favorable and unfavorable to achieve that objective.

STRENGTH

An industry with one thirty years of experience and highly experienced

management.

Wide range of products.

Focus on producing high quality tiles.

Ability to meet huge requirements any point of time.

Better superior-subordinate relation.

WEAKNESS:

Accounting methods are not scientific.

Less focus on marketing activities.

Transportation totally depends on private vehicles.

Cost of tiles is little high as compared to other states.

Conventional practice of fixing clay is used.

OPPORTUNITIES:

Go out for innovation.

Opportunities for diversification of product.54


Try new technologies.

THREATS:

Problem of absenteeism.

Clay is not available readily

Firewood and other fuel used for burning become costly and its availability

is limited.

Strikes lockouts effect the continuity of production process and there by

overall productivity of firm.

CHAPTER VI

FINDINGS55


&

SUGGESTIONS

FINDINGS

CTC concentrates on production of tiles.

Product of CTC is of high quality.

Compare to other firms, price of CTC is lower.

Employees are satisfied with the terms & conditions of the job as well as

with the management.

Productivity has increased in a slow rate.

Less concentration on marketing of products.

Since it is an organization with more than 100 years experience, it enjoys

high degree of goodwill.

Shortage of raw materials, firewood etc is great threat to the company.

SUGGESTIONS

56


Demand for the product is high but the availability is low, so try to increase

the production.

Better salary should be given to employees so as to gain their confidence.

Company should increase promotional efforts.

Firm should concentrate on adding diversity to the product and then only it

can with stand in the market.

Reduce cost of production by using modern technologies

Step should be taken to improve canteen and sanitary facilities.

Find out an alternative source of energy for production.

CHAPTER VII

CONCLUSION

57


CONCLUSION

Calicut Tile Company, Kerala’s first tile company has really

created revolution in this field. The QUEEN BRAND terracotta products

developed by CTC which really set the standards in the industry are widely

acceptable to different culture, climate, and architectural tastes around the

world.

World is changing and modernization will have to be

incorporated in every phase of working of the company and ways will have

to be found to cope with competition and overcome the barriers of

innovation.

To conclude, management of CTC should make past emphasis

and work effectively to supplement formal structures to tackle issues like

product launching and cost reduction.

58


BIBLIOGRAPHY

59


BIBLIOGRAPHY

Marketing Management : Philip Kotler

Marketing Management : A. Vinodh

H R management : Mammoria

Personnel management : Edwin.B.Flippo

Company Records

Website :

www.calicuttilecompany.com

www.google.com

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http://www.google.com/

http://www.calicuttilecompany.com/

srj project

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