sprinklr digital transformation summit 2017
TRANSCRIPT
© 2017 Sprinklr, Inc. All rights reserved. summit.sprinklr.com [email protected]
DigitalTransformation
Summit
Every executive knows digital transformation is essential.
That customer experience matters more than ever.
They know their common enemies — disjointed data, siloed teams, disparate processes, disconnected point solutions, unintelligent technology — that need to be overcome.
The real question is how.
Solving it requires the co-creation of a new industry: customer experience management.
REGISTER NOW
the social platforms upending the status quo.
the brands actually putting customers first.
the analysts and advisors unafraid to tell it like it is.
you’ll join...
to...
• learn how your peers are implementing new digital strategies; solving big problems in marketing, care, and advertising, and creating unprecedented business value in the process.
• imagine the customer-first future alongside other executives from the world’s most successful brands — the ones who know what it takes to drive true digital transformation.
• be inspired by brilliant minds who’ve led enterprise-wide transformations around the world.
Pete BlackshawVP OF DIGITAL AND SOCIAL MEDIA, NESTLÉ
Jeremy SkuleSENIOR VP AND CMO, NASDAQ
Tracey WeberCHIEF CLIENT OFFICER, IBM
John ChambersEXEC. CHAIRMAN, CISCO
Mohan SawhneyPROFESSOR, KELLOGG SCHOOL OF MANAGEMENT
Charlene LiFOUNDER + CEO, ALTIMETER GROUP
Grad ConnGM + CMO, MICROSOFT USA
© 2017 Sprinklr, Inc. All rights reserved. summit.sprinklr.com [email protected]
agenda | April 10-12, 2017
3:00 pm - 7:00 pm
7:00 pm - 10:00 pm
9:00 am - 12:00 pm
12:00 pm - 1:00 pm
1:00 pm - 5:00 pm
Welcome to an ‘un-enterprise’ world TRANSFORMATION HUBReception TEQUILA COWBOY
General session COUNTRY MUSIC HALL OF FAME
‘Taste of Nashville’ food truck lunch MUSIC CITY WALK OF FAME PARKBreakouts: Customer-first future of marketing, advertising, and care MUSIC CITY CENTER
Welcome Carlos Dominguez, SprinklrUsing disruption to drive transformation John Chambers, CiscoCreating a next-gen customer experience stategy Charlene Li, Altimeter Group, a Prophet CompanyEnterprise software for an ‘un-enterprise’ world Ragy Thomas, Sprinklr
MARKETINGHow Dell/EMC’s Chief Customer Office came to be Alison Herzog, DellEvangelizing social with non-believers Clive Roach, Philips LightingRe-positioning an evolving business Ryan O’Keeffe, EnelCBL’s journey from conservative to cutting edge Brian Lutz, CBL & AssociatesBuilding a global consumer experience strategy Beth Phillips and Jeff Pawola, McDonald’sNext generation content strategy: The art and science of what works Kary Delaria, Alianz Life and Matt Ridings, XVA LabsNike’s marketing technology journey Doug Peters, NikeBuilding a user-centered digital solution Anesha McCormick, Nu SkinThe ROI of digital transformation Jerry Nichols, SAPA state of perpetual evolution: Marketing in the digital age Stacy Kemp, Deloitte Consulting LLPThe end of episodic marketing and the rise of the customer James McQuivey, Ph.D., Forrester
ADVERTISINGConnecting social ads to real-life experiences Josh Machiz, NASDAQBuilding a social advertising team Liz Lapp, YahooIntroducing Facebook Audience Doug Weiss, FacebookLearning from the past: Can Microsoft pull off a democratized advertising model? Tyler Smith, MicrosoftCreating real business value through social advertising Michelle Orf, LennarContinued innovation at Pinterest Patrick Workman, PinterestValue of native video Joe Stephens, YahooPresentations from LinkedIn and Twitter
Monday, April 10
Tuesday, April 11
© 2017 Sprinklr, Inc. All rights reserved. summit.sprinklr.com [email protected]© 2017 Sprinklr, Inc. All rights reserved.
summit.sprinklr.com [email protected]
(Agenda subject to change)
CAREMarriott’s digital transformation Sandra Pimentel and Alex Stein, MarriottPanel: Social care and listening - Alyssa Santoli, KeyBank - Leah Schultz, Papa John’s - Bryan Long, Nissan - Ryan Billings, AstraZenecaPowering experiences through content Beverly Jackson, MGM ResortsHow to optimize reach and effectiveness Megan Conley, Social Tribe and Erin McGee, SAPCreating the digital experience Jennifer Plozai, TSAPanel: The culture of customer experience - Sam Stern, Forrester - Trays O’Reilly, Comcast - Michelle Morris, Crowe Horwath - Leigh-Anne Spokane, American Cancer Society - Jenny Streets, AstraZenecaThe shocking ROI of connecting your consumer on Twitter Jeff Lesser, Twitter
LEADING DIGITAL CUSTOMER-FIRST TRANSFORMATIONLeadership in the digital era Charlene Li, Altimeter GroupCustomer experience at Verizon Ken Madrigal, VerizonPanel: Reimagining marketing - James McQuivey, Forrester - Grad Conn, Microsoft U.S. - Jeremy Skule, NasdaqPanel: Reimagining care - Jaime Suarez, Philip Morris International - Pete Blackshaw, Nestlé - Tracey Weber, IBMDigital transformation: Imagine, deliver, and run the future Presenter, Deloitte Digital
1:00 pm - 5:00 pm Executive breakout sessions WESTIN NASHVILLE
8:30 am - 9:30 am
9:30 am - 12:00 pm
Hangover breakfast WILD HORSE SALOONClosing general session
Wednesday, April 12
The future of marketing & customer experience Grad Conn, Microsoft USAPanel: Customer-first care - Jaime Suarez, Philip Morris International - Pete Blackshaw, Nestlé - Tracey Weber, IBMThe CMO’s roadmap for transformation Prof. Mohan Sawhney, Kellogg School of Management