spring 2013 graphic design portfolio

Graphic Design Portfolio

PAUL DANIEL FRASER

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“Quote”Cirricula vitaeAtom Bomb Soda Co.Car PosterBuzzer BicyclesMonterey Bay AdsToy Story PackagingAdvance Auto Parts AppGrandpa’s Toolbox Logo design Type BookJapanese Take-out box

TABLE OF CONTENTS

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“ To achieve great things, two things are needed:a plan and not quite enough time. ”

-Leonard Berstein

Skills and Experience

° Sketching° Illustrator° Sculpture° Wood Working° InDesign° Photoshop° Graphic Layout° Clay Modeling° Metal working/ Welding° Automotive and General fabrication° Mechanical Diagnosis

Hobbies and Interests

° Automotive Fabrication - (Worked for an Automo- tive performance shop - POWERTEK) ° Motor-sports - (Actively engaged in all forms of mo- torsports from classic cars to the American Lemons Series)° Photography° Graphic Design° Music° Engineering - (Mechanical, Biological, and Electrical)° Mechanics° Sculpting - (Clay, Wood, Metal, and Paper)° Soccer

Bio

Paul was born in Simi Valley, California during the sum-mer months of 1990. He grew up in Naples, FL where he also graduated high school. Paul has a Graphic Design degree which he earned from Flagler College In St. Augus-tine, FL. Paul works with many Adobe Programs, Some being Illustrator, Photoshop, and InDesign. His strongest program would be Illustrator because he loves to make de-tailed vector images. Paul knows these programs like the back of his hand and can offer efficient, quick, and detailed work in a moments notice. He is very interested in the Au-tomotive field and has worked at a high performance hot rod shop for the past year. He is always willing to learn and lend a and whenever he can. Paul can always be contacted

via email: [email protected] or by cell phone: (239)-249-2032

CURRICULA VITAE

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The project was to create a brand and to create a set of packages for that brand, it needs to stand out from other brands to grab the buyers attension

Problem

The brand I created is called Atom Bomb Soda Co., they create a fizzy soda that brings an exciting group of natural flavors to the soda industry. The shape of the packaging is an atom bomb which plays off it’s explosive flavor. With flavors like Li-made percussion, Tangerine Blow-out, and Fruit Punch Outbreak how could you expect anything

less than energy.

Solution

ATOM BOMB SODA COMPANY

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A group called Rods and Relics were interested in making a car show poster. It needed to have a clas-sic style hot rod plus include important informa-

tion relevent to the shows date, time, etc.

Problem

I created this detailed hot rod truck and the type layout along with common iconography of hot

rods like the steel wheel in the background.

Solution

CAR SHOW POSTER

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I was approached by an urban transportation company was looking for a brand identity. They sell a wide variety or transportation vehicles in-cluding bicycles. There bikes are 1950’s Schwinn

themed bicycles.

Problem

What I came up with was a automotive badge style ornament that could double as the head badge on the stem of the bicycle. The logo relates

to bicycles from 1950’s

Solution

BUZZER BICYCLES

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Monterey Bay is a organization dedicated to pro-tecting wildlife and has been for many years. They wanted to create a set of ads that were against po-

lution in the ocean and brought awarness to it

Problem

The solution was to create ads that showed polu-tion floating in the ocean with a tag line of, “some things just don’t belong together” which explains that the ocean and man made trash is not only ugly

but not natural.

Solution

MONTEREY BAY POSTERS

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SOME THINGS JUST DON’T BELONG TOGETHERsupport marine life conservation today


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A series of Buzz lightyear toys from Mattel were in the market for a face lift and re-design of the packaging. the packaging need to be updated to

the third movie as well.

Problem

I decided to play off the shape od the game in the original movie deemed the “Claw.” I created the packaging and the majority of the vector work, minus the Toy Story 3 logo and Buzz Lightyear

Logos.

Solution

TOY STORY PACKAGING

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Advaned Auto Parts was looking to create an App to compete with there biggest competitors. The app needed to have real time inventory up-dates and use the phones built in features such as

location finder etc.

Problem

The App has many features which most of the competitors did not. Some would include: up to date in store inventory, helpful hints/suggestions on other parts that may be required, postion based GPS locator to help find the closest store, the abil-ity to save the users currect vehicle plus any other

vehicles the are working on.

Solution

Advanced auto parts app

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Grandpa’s Toolbox was a up and coming compa-ny that needed a brand identy. There company fea-tures genuine American made tools and they only

desrve the best customers and products.

Problem

The Company loved the Idea of grandpa’s tool box and the retro feel that it has. As they say, “back in the day everything was made better.” I used classic 50’s style sign iconography and created my own grandpas head. The type choices were also comomn to the hand made sign painters of the day. The business card is more of a promotional item and can be doubled as a ruler which may be

handy in the right situation.

Solution

GRANDPA”S TOOLBOX

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The Objective with this project was to create an expirenece from a resteraunt. Bon was the rester-aunt I created to serve this request. This deliev-ery box had to be constrained to the back of a delievry scooter and the package had to include

enough food to serve four.

Problem

The solution I cam up with was to create a take out box highly motivated by acient Japanesear-citecture. The English interpretation of Bon is “lamp light.” keeping with the theme of arciture and the literal meaning of the word I choose to use characteristics from thier lanterns as well. The project required that the box must be able to feed a fmaily of four including utensils, a beverage, and

sides which it does with room to spare.

Solution

JAPANESE TAKE-OUT BOX

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St Augustine has a very rich histoy and with it comes a large amount of tourism. The projects main objective was to create a typographic book and package that would be sold as a soveigner. It needed to include hisitorical relavance to the city

as well as an educational aspect

Problem

The solution I cam up with was to create a wood-en box that had a hidden feature. This “book” was more than what meets the eye and it’s unique opening system showcased its conceptually mean-ing, coquina was the building material used for the majority of the buildings in the town including the fort and it usually is overlooked or more of a hid-den aspect to the city. The type book uses a large majority of script style accents along with a variety of type layouts. The book focuses on the history

of coquina in St. Augustine.

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Solution

ST. AUGUSTINE TYPE BOOK

spring 2013 graphic design portfolio

Documents

graphic design degree

style hot rod

fizzy soda

soda industry

paul works

high performance hot

detailed hot rod truck

brand identity