spread it corporate presentation
DESCRIPTION
Spread-it™ is the first word-of-mouth marketing & research agency in Greece. Through our specialized platform we match products with the right consumers (Agents) and create worth-telling brand experiences. We transform natural word of mouth into a targeted and measurable media channelTRANSCRIPT
our customers’ quotes:
“…Η καλή συνεργασία που είχα με τη Spread it οφείλεται τόσο στην καλή επικοινωνία και την ευελιξία των
ανθρώπων που συνεργαστήκαμε καθώς και στο υλικό-feedback που είχα από τους καταναλωτές …”
Εύα Γ., ΕΛΑΪΣ- Unilever Hellas
“…Συνέπεια. Ενδιαφέροντα αποτελέσματα, value for money, επαγγελματίες συνεργάτες…”
Βαγγέλης Μ., ΕΛΑΪΣ- Unilever Hellas
“…Από την συνεργασία μας μείναμε απόλυτα ικανοποιημένοι τόσο για την αρτιότητα των προσφερομένων
υπηρεσιών όσο και από την αναλυτική παρουσίαση των αποτελεσμάτων. Αναμφίβολα θα σύστηνα και σε άλλους
την συνεργασία μαζί σας, για την σοβαρότητα σας και την άμεση ανταπόκριση σας σε ότι σας ζητήθηκε από μέρους
μας. …”
Ευάγγελος Τ., ΟΠΑΠ A.E.
«…Πολύ καλό εργαλείο τόσο για δημιουργία WoM campaign όσο και για ερευνητικούς σκοπούς. Πολύ καλή
υπηρεσία και άμεση ανταπόκριση σε όλα τα θέματα από πλευράς ομάδας…»
Μάνος Μ., Nestlé Hellas
At spread-it™ we market your product with the consumers, instead of at them.
We do Sampling, Promotion & Research.
Spread-it™ is the first word-of-mouth
marketing & research agency in Greece.
Through our specialized platform
we match products with the
right consumers (Agents) and create
worth-telling brand experiences.
We transform natural word of mouth
into a targeted and measurable media channel.
www.spread-it.gr | 210-6770666 | [email protected]
Our 15,000 passionate
advocates love to talk about
brands and recommend
products. We can get them to
do this for you—online and
face to face—in measurable
ways that deliver clear ROI.
Agents are volunteer consumers who sign up at spread-it.gr:
−they fill out questionnaires and let us know about their consumption patterns
−they try exciting products & services for free, share them with friends, initiate honest conversations
Agents are highly engaged consumers, passionate to try new things and eager to spread the word to
their social network.
our network of Agents:
ACCESS: We tap a community of trained WOM volunteers.
ENGAGE: We select and recruit those who meet your criteria and are truly interested in
your product.
EXPERIENCE: We create & deliver an immersive, worth telling experience about your
product. We ship to the Agents a spread-it kit with product samples, discount vouchers
and pass-alongs.
IGNITE: Agents try, share and spread the word about your product face-to-face and
digitally - on Facebook, Twitter, their blogs and other social media locations - and report
their conversations and activities back to us.
MEASURE:. We measure the impact to demonstrate return on investment and we gain
valuable insights through robust program analytics.
our campaigns:
our metrics:
word-of-mouth:
– We measure and analyze:
WOM reach & impact of the
campaign
The generated awareness & trial
The Buzz generated on the web
and in social media channels
The NPS score
surveys:
We conduct pre & post campaign surveys.
pre-surveys: to establish a baseline of data on
brand perceptions and buying behavior.
post surveys: to measure and analyze shifts in
perceptions and behaviors.
We gather and analyze consumer insights, and
investigate particular brand attributes that you are
interested in.
sales based ROI:
–Couponing: We use coupons or promo codes as a sales tracking mechanism.
–Test vs. Control markets: We deploy geographic matched market testing. We compare backend sales data
of the test vs. control markets and analyze post-campaign, to measure shifts in sales and to calculate ROI.
WOM in the field
Maggi
1.000 agent campaign generated more
than 9.206 real word conversations
and product trial by at least 6.669
consumers.
- The Net Promoter Score increased
by 42% during the campaign.
Λουμίδης Κουπάτος
1.000 agent campaign generated more than
9.900 real word conversations and product
trial by at least 6.700 consumers.
The Net Promoter Score increased by
24% during the campaign.
Average Purchase intention doubled after
1st trial
Sanoflore
1.000 agent campaign generated more than
8.000 real word conversations and product trial
by at least 4.600 consumers.
30% visited pharmacies to buy the products.
1.200 additional Facebook likes during the
campaign. read more…
Cointreaupolitan
500 agent campaign generated more
than 5.000 real word conversations and
product trial by at least 3.015 people.
110 agents served Cointreaupolitan
during Xmas parties. read more…
Hellmann’s
1.000 agent campaign generated more
than 8.461 real word conversations
and product trial by at least 6.200
consumers.
The recipes were prepared 3.891 times
during the campaign. read more…
Alpro Soya
1.000 agent campaign generated more than
8.290 real word conversations and product
trial by at least 5.203 consumers.
The highest shifts in consumer behavior were
noticed among the Agents who just learned
about Alpro via the WOM campaign. read
more…
Vivaz™
10 agent campaign generated more than
485 real word conversations and product
trial by at least 281 consumers.
4.200 Fans on Facebook (largest Facebook
Page of Vivaz™ worldwide).
1.166 votes in YouTube HD video contest.
read more…
Have a look at our corporate presentation! Email us: [email protected]
Learn more: www.spread-it.gr
www.spread-it.gr | 210-6770666 | [email protected]