sportsrecruitment.com presentation for 2011 sports industry awards
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TRANSCRIPT
SportsRecruitment.com has served the international sports industry for over 10 years.
In May 2011 our website was re-launched with a modern design and new functionality for job seekers and employers.
Improved site navigation and design
3 website sections – corporate, job seeker and employerMore attractive design, layout and imageryEasy to use and logical menus and navigation‘Quick search’ retained on corporate home page to cater for job seeker audienceQuick links to jobs by geographical region
New services for Job Seekers
Improved job searchMore job options (save, email, print, share, etc)Job alerts via emailPersonal Job Seeker accountsSubmit CVs onlineRSS feeds of jobsCareer centre – CV and interview tips
New services for Employers
Online job postingApplication management toolsJob ad statisticsJob distribution through:
Social media E-newsletter Partner websites Pay Per Click advertising
Regular Job featuresQ and A Interviews with sports industry execsJob seeker tipsSport business news
Content - engaging, interesting and relevant
Online channels used to:Engage and communicate with our audiencePromote the website and our services
• 7,600+ LinkedIn members
• 1,200+ Twitter followers
• 7,500+ e-newsletter subscribers
• PPC Advertising:• LinkedIn Ads• Indeed.com• Google AdWords
Online partnerships used to expand our reach and audience
• SportBusiness.com
• Sportaccord.com
• Aroundtherings.com
• Jumpinsport.com
• Jobsforthegames.co.uk
• Smaanz.org
The Results
Online community growthTraffic growthNew clientsStrengthened brandNew commercial revenue stream through job posting service – 35 jobs
Online community growth
44% increase in unique visitors from 2010 (from 12,600 to 18,200 per month)
6,000+ job seeker registrations (May – Nov 2011)
7,500 job applications submitted (May – Nov 2011)
Growth in social media following: LinkedIn – 155% Twitter – 130% Facebook – 210%
Traffic growth
Monthly Traffic Averages:
2010 Since May 2011 GrowthPage views 115,000 193,000 68%Unique visitors 12,600 19,800 57%Site visits 21,900 33,200 52%
2010 v 2011 page viewsWebsite re-launched
Clients using new online jobs service
Client spotlight: UK Athletics branded profile & campaign
12 jobs Company profile 4,500 views 86 hours
viewing time
Testimonials
Sauber F1 TeamAdvertised for an Event Manager
We used your site to advertise for a German-speaking Event Manager. Our final short list of 3 candidates all came to us via your website, and the successful candidate started on 1st September.
England Hockey BoardAdvertised for a Business Development Manager and Marketing Manager
We have used Sportsrecruitment.com to advertise several positions. We have found the process very user friendly and the feedback very thorough. The quality of candidates generated was very good and I would happily recommend this to employers searching for executive talent in the sports industry.