Sponsorship Proposal for 2017

Sponsorship Proposal | Page 2

TABLE OF CONTENTS

EXECUTIVE SUMMARY 3

AIMS AND OBJECTIVES 4

CATEGORY OPTIONS 4

OPERATIONS & EVENTS 5

Media Launch 5

Call for Nominations 5

Judging 6

Awards Gala Presentation Dinner 6

PRIZES 7

MARKETING & PUBLIC RELATIONS CAMPAIGN 7

Public Relations 7

Exposure 7

MARKETING & PUBLIC RELATIONS 8

Television 8

Press 8

Radio 8

Printed Literature & Direct Mail 9

Website 10

Social Media 10

VALUATION & SPONSORSHIP BENEFITS TABLE 11

SPONSORSHIP PROPOSAL 12

CONCLUSION 13

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EXECUTIVE SUMMARY

It gives me great pleasure to invite Your Company to become a Category naming rights sponsor as part of

the prestigious Northern Territory Young Achiever Awards.

The aims and objectives of the Awards are to encourage, acknowledge and reward the valuable

contribution young people up to the age of 29 are making throughout the Northern Territory.

Southern Cross Television (Channel 7), Sun Newspapers, Centralian Advocate and Hot100 are our media

partners and along with other supporting media, assist us to identify recognise and acknowledge our

young achievers. There will be further opportunities for exposure and branding for Your Company across

Northern Territory.

The Awards, running since in 1993, are Northern Territory’s most prestigious youth Awards Program.

Our marketing and promotional campaign utilise all areas of the media, social media, direct mail, local

government and corporate and community involvement. As a category naming rights sponsor, Your

Company can be assured of receiving extensive positive recognition and branding throughout the Northern

Territory for a nine month period.

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AIMS AND OBJECTIVES

The Young Achiever Awards aims to recognise, encourage and reward the Northern Territory’s most vital resource, its young people and to make them role models for others. Each year the Awards seek out and highlight the incredible achievements of young individuals that create a sense of pride, unity and inspiration through their role modelling to the wider community. The aims of the Awards are to:

Acknowledge and highlight the achievements of young Territorians

Educate the general public with examples of youth achievement

Motivate young people at all levels in their chosen field of endeavour

Develop a sense of pride in being a Territorian

Build self-confidence through rewards for excellence

Provide role models and mentors for youth by highlighting their achievements and the pursuit of excellence

Encourage leadership and life skills in young Territorians The program culminates at the Awards Gala Presentation Dinner recognising the category finalists and the

naming of the category winners and the overall State winner - the Northern Territory Young Achiever of

the Year.

With the media support from Southern Cross Television (Channel 7), Sun Newspapers, Centralian

Advocate, Hot100 and numerous local media supporters we are able to reach across the Territory

providing many opportunities for exposure and branding for Your Company.

CATEGORY OPTIONS

Below are a variety of available category options you may wish to consider naming rights for:

Innovation Award

Science and Research Award

Teaching Excellence Award

Create Change Award

or…

As a category naming rights sponsor you will have the option to work with us to create your own category. If you feel there is a more appropriately aligned category for your philosophy and mission, we will assist you to create a category description and judging criteria to help shape the nominations received for your category. The 2016 categories can be viewed on the awards website: www.awardsaustralia.com

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OPERATIONS & EVENTS

MEDIA LAUNCH

The launch will take place in September 2016.

CALL FOR NOMINATIONS

The Awards office will undertake an extensive three month promotional campaign, including

telemarketing, direct mail, news editorials, television commercials, radio and social media marketing to

encourage nominations. Your Company will receive extensive exposure throughout the marketing

campaign and will be encouraged to develop your own promotional leverage campaign.

Extensive media exposure of the Northern Territory Young Achiever Awards is achieved through:

Television commercials aired by Southern Cross Television (Channel 7)

Ad/coupon displayed by Sun Newspapers, Centralian Advocate and supporting newspapers

Hot100 and other supporting radio stations running ads and interviews throughout the Territory

Nomination Brochure

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JUDGING

A judging panel will meet to select the finalists and category winners for each Award. A representative

from Your Company is invited to be on the judging panel along with representatives from other sponsors

and partners of the program, community leaders and an expert/head judge for each category.

All nominations are reviewed through our online system, hosted on our website. From the category

winners, one is also selected to become the overall State winner – the Northern Territory Young Achiever

of the Year. This selection is made at the end of the judging day by the Executive Judging Panel who sits in

on each category.

AWARDS GALA PRESENTATION DINNER

The Awards Gala Presentation Dinner, attended by over 400 people, will promote Your Company and

acknowledge the community contribution made by our outstanding young people. The winners and

finalists will be announced with category sponsor branded profiles produced by Southern Cross Television

(Channel 7) for each of the finalists and will be shown on screen at the Presentation Dinner. A

representative from Your Company will be invited to make a speech, present the finalists in your category

with framed certificates and then present the winner with a trophy and their prize money.

Ten complimentary tickets to the event will be available to Your Company as part of your sponsorship.

Gala Presentation Dinner – Table Setting

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PRIZES

Presented at the Gala Presentation Dinner, the winners of each category will receive a magnificent trophy

with Your Company logo printed on it and $2,000 cash from TIO, the official prize patron. The overall state

winner, the ‘Northern Territory Young Achiever of the Year’ will receive an additional $2,000 courtesy of

TIO, and a State trophy.

All nominees, semi-finalists, finalists and winners will receive a letter of congratulations and a certificate of

achievement for their nomination. In addition to the finalists, all nominees and semi-finalists attending the

Awards Gala Presentation Dinner will be personally presented with their certificate on stage.

MARKETING & PUBLIC RELATIONS CAMPAIGN

PUBLIC RELATIONS

Our extensive marketing and public relations campaign assists us to generate interest in the Awards whilst

promoting our sponsors as good corporate community citizens. The public and community support of the

Awards will provide many positive opportunities for sponsors to be aligned with a wide range of

community and individual activities. Our promotional campaign enables us to reach nearly all metropolitan

and regional areas within the Northern Territory.

The Northern Territory Young Achiever Awards will be supported by an extensive marketing and public

relations campaign consisting of exposure covering all mass media:

Television

Press

Radio

Printed material and direct mail

Interactive website

Social Media

Public events

E Marketing

EXPOSURE

Sponsors will find significant opportunities for exposure within:

Leading corporations and businesses

Local and State Government

Special interest groups

Community groups and associations

Business networks and associations

General public, through significant mass media exposure

Farming and rural organisations

Environment and conservation groups

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MARKETING & PUBLIC RELATIONS

TELEVISION

Our Television partner Southern Cross Television (Channel 7) is committed to a ‘call for nominations’

campaign of 30 second ads to seek nominations across Northern Territory. The ads will feature Your

Company and commence immediately after the launch and run for approximately 11 weeks until the close

of nominations.

A profile of each of the finalists will be produced for the Awards Gala Presentation Dinner and shown on

the large screens. Your Company will feature in the profiles for the finalists as Category Naming Rights

sponsor. Your Company will also feature in the 30 second ‘congratulations to winners’ ad aired by

Southern Cross Television (Channel 7) for approximately four weeks after the Awards Presentation Dinner.

PRESS

The Northern Territory Young Achiever Awards continue to enjoy a close association with Sun Newspapers

and Centralian Advocate as our State press sponsors. Sun Newspapers and Centralian Advocate will run

regular display advertisements during the call for nominations period. As a Category Naming Rights

sponsor, Your Company will feature in the ads and editorials where possible and will receive extensive

press exposure throughout the marketing campaign.

All newspapers across Northern Territory will also receive the opportunity to promote the Awards through

regular media releases and ads highlighting their involvement and seeking nominations.

RADIO

A community service announcement will be produced and distributed by Hit100 to all radio stations

throughout Northern Territory, allowing a three second tag acknowledging their local involvement,

including our media partner Hit100.

A mail-out to all radio stations is undertaken before the Launch of the Awards, resulting in the Awards

receiving essential support from numerous metropolitan and regional radio stations and networks. Further

to the radio CSA’s, numerous interviews are also sought and conducted promoting the various stages of

the Awards. These interviews include mention of the presenters, category and prize sponsors where

possible.

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PRINTED LITERATURE & DIRECT MAIL

The Young Achiever Awards will be heavily promoted through direct mail and E-marketing to businesses,

organisations and associations throughout Northern Territory. As Category Naming Rights sponsor, Your

Company’s logo will be featured on all printed and advertising literature.

Significant exposure will be achieved across community and youth organisations/networks, State and Local

Government Associations and commercial organisations who will be encouraged to become involved in the

Awards Program through invitations to the launches, calls for nominations and attending the Gala Awards

Presentation Dinner. Sponsors’ are asked to display posters and make available nomination brochures in

branches and offices throughout Northern Territory. A comprehensive list of the printed literature can be

found in the sponsorship benefits table and design proofs will be supplied to you for approval prior to

production.

Printed Material – A3 Poster, E-flyer & Letterhead

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WEBSITE

The Awards website will feature Your Company as a Category Naming Rights sponsor of the Awards. The

website offers a fully interactive service, providing comprehensive up to date information about the

Awards. The Young Achiever Awards website will have links to Your Company and other sponsors’

websites.

The website explains all aspects of the Awards program, including the eligibility criteria with instructions on

how to nominate, key dates and the process of nominations. The nomination application is a simple online

process.

www.awardsaustralia.com

SOCIAL MEDIA

We regularly promote and are heavily involved in the use of social media for the Young Achiever Awards,

including Facebook, Twitter, Instagram, LinkedIn and YouTube.

Bringing awareness to the Awards is implemented by regular updates through the various phases of the

awards, sharing and promoting our sponsors’ posts and pages or websites, endorsing and encouraging all

our nominees and those involved in the Awards. Through these Social Media avenues we spread and raise

the awareness of the awards, receive more nominations and increase promotion of all our sponsors. A

People’s Choice Award is also conducted on Facebook, which brought almost 4,000 votes to our Poll.

VALUATION & SPONSORSHIP BENEFITS TABLE

PROMOTION & MARKETING Category

Sponsorsh

ip

Silver Bronze

Category Naming Rights X

Social media promotion and advertising X X

Website – with links to your website X X

Work with awards coordinator X X

Media Releases and Radio interviews X

Radio Campaigns X

Press Advertisements and Editorials X

Press Coupons in Newspapers X X

LAUNCH & CALL FOR NOMINATIONS

Supply own Pull up banner to be displayed at launch & other events X X X

Category Pull up Banner X

Company name feature in TV Ads X

Logo on ‘Call for nomination’ CSA’s on TV X X

Acknowledgement during official Launch X X

Generic Nomination E-flyers X X

Category specific Nomination E-flyers X

ARTWORK & STATIONERY

Letterhead X

Launch/events invitations X X

Posters – A3 Colour x 500 X X

Nomination information brochures – DL folded Colour x 8,000 X X

Gala Invitations & Acceptance Cards x 500 X X X

Gala Place Cards X X

Gala Program – A4 12 page colour booklet X X X

Gala Certificates – A4 Colour x 300 X X X

Table Numbers – Featuring sponsor colour logos X

Winners Trophy Plate – Printed with category sponsor name & logo X

GALA PRESENTATION

Complimentary tickets for Gala 10 4 2

Acknowledgement at Gala X X X

Sponsors Gala Loop X X X

Logo displayed on Winners profile TV ads X X

Company name feature in Winner TV Ads X

Silk Banner – Gala Presentation backdrop X

OTHER

Senior representative for judging panel X X

Receive End of Year Report X X

VALUE OF SPONSORSHIP $350,000 $145,000 $53,000

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SPONSORSHIP PROPOSAL

It is with great pleasure that we invite Your Company to become a category naming rights sponsor of the

Northern Territory Young Achiever Awards. By becoming a category naming rights sponsor in the Awards

you will receive prominent positioning and exposure.

The Mass Media exposure has been conservatively estimated at:

Television throughout Northern Territory $150,000

Press Coupons, editorials $75,000

Radio exposure and coverage $30,000

Direct Mail $30,000

Printed and Promotional material $20,000

Public Events $45,000

TOTAL: $350,000

Category Naming Rights Sponsorship Fee: $12,500 plus GST

No further costs are involved in the program.

Your category will be promoted and recognised at all times as:

Your Company (category selected) Award

Your sponsorship contribution will go towards promoting your category and facilitating a high quality

Awards program directly targeting young achievers and community contributors throughout Northern

Territory to increase state pride.

As a category naming rights sponsor your organisation has the opportunity to tailor the Award to suit your

marketing initiatives, aims and objectives. Award opportunities are also available in other states.

At the conclusion of the program, Your Company will be given first rights to continue the sponsorship

agreement in the following year.

Your Company may wish to consider alternate options for sponsorship if your budget will not allow for full

category naming rights sponsorship:

Silver Support Sponsor Fee: $4,950 plus GST

Bronze Support Sponsor Fee: $1,500 plus GST

For further information and to review the sponsorship benefits of these two levels please contact the

Awards office on 1300 148 228.

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CONCLUSION

It gives me great pleasure to invite Your Company to become a category naming rights sponsor of the

Northern Territory Young Achiever Awards and make a difference to young peoples’ lives.

Our promotional campaign utilises all areas of electronic and press media, direct mail, government,

corporate and community involvement and is a proven and successful marketing strategy. You can be

assured that by association in the Awards, Your Company will receive comprehensive coverage through all

forms of the media throughout the Northern Territory.

I strongly believe that Your Company will significantly benefit from involvement in the Awards and share in

the recognition, branding, success and community acceptance of this prestigious program through

sponsorship as a category naming rights sponsor.

These commercial realities, coupled with the opportunity to recognise and acknowledge the valuable

contribution of individuals throughout the Northern Territory will promote Your Company as a responsible

leading corporate citizen providing inspiration for all Northern Territorians.

Should you require any further information or wish to see the printed promotional materials, media files,

Television ads or discuss the exposure opportunities and benefits available, please do not hesitate to

contact me on 0417 813 348. I would be delighted with no obligation to discuss your potential involvement

and the exciting opportunities open to Your Company.

Thank you for your consideration. Kind Regards

Geoff Griffin Awards Director Mobile: 0417 813 348 Website: www.awardsaustralia.com