sponsorship proposal - awards australia · involvement and commitment to the awards program and the...

SPONSORSHIP PROPOSAL

2015 Sponsorship Proposal

TABLE OF CONTENTS

AIMS & OBJECTIVES 3

2015 CATEGORIES 4

OPERATIONS AND EVENTS 5

LAUNCH 5

CALL FOR NOMINATIONS 6

JUDGING OF NOMINATIONS 6

GALA AWARDS PRESENTATION 7

PRIZES 8

MARKETING & PUBLIC RELATIONS 8

EXPOSURE 8

TELEVISION 9

PRESS 9

RADIO 10

PRINTED LITERATURE AND DIRECT MAIL 11

PUBLIC RELATIONS 12

WEBSITE 12

SOCIAL MEDIA 12

SPONSORSHIP PROPOSAL 13

PROPOSAL 13

VALUATION 14

SPONSORSHIP BENEFITS 14

SPONSORSHIP BENEFITS TABLE 16

CONCLUSION 17


It gives me great pleasure to invite your business to join with other community minded corporate

partners and become a category naming rights sponsor of the 2015 Regional Achievement and

Community Awards. Category naming rights sponsorship means your business name will

become part of your category award name on printing and in the media i.e. whenever the Award

you choose is mentioned or promoted.

The aims and objectives of the Awards are to encourage, acknowledge and reward the valuable

contribution individuals, group, communities and businesses are making throughout regional and

rural Victoria.

Our marketing and promotional campaign utilises all areas of the media, direct mail, Government,

corporate and community participation. Therefore as a category naming rights sponsor, your

business can be assured that through your association with the Regional Achievement and

Community Awards program your involvement will receive major positive state-wide coverage

through all forms of the mass media and in the wider community.

AIMS & OBJECTIVES

The purpose of the Regional Achievement & Community Awards is to encourage, recognise,

acknowledge and reward the valuable contribution individuals, communities and businesses are

making throughout regional and rural Victoria.

The aim of the awards is to:

Encourage greater individuals, organisations, tourism groups, businesses and community

involvement in large and small regional and rural communities.

Recognise as role models the significant contribution individuals, businesses,

organisations and communities are making throughout regional and rural areas of Victoria.

Acknowledge the valuable contributions that individuals, businesses, organisations and

communities are achieving throughout regional and rural Victoria.

Reward the valuable contributions that individuals, businesses, organisations and

communities are making throughout regional and rural Victoria.

Promote sponsors and presenters as responsible corporate citizens helping to build

communities throughout regional Victoria.


2015 CATEGORIES

Below are category options available for your consideration in the 2015 Awards Program:

Community Service and Volunteering Award

Agriculture Award

Rural Health Award

Sports Award

Arts and Culture Award

Events and Festivals Award

Teaching Excellence Award

Career Achievement Award

Multicultural Award

As a category naming rights sponsor you will have the option to work with us to create your own category if you feel there is a more appropriately aligned category for your philosophy and mission. We will also assist you to create a category description and judging criteria helping shape the nominations received for your category. The 2014 categories can be viewed on the awards website: www.awardsaustralia.com

http://www.awardsaustralia.com/young-achiever-awards/vic/


OPERATIONS AND EVENTS

LAUNCH

The Program will commence with state regional media launches to be held in May 2015 at

locations selected by the Awards Office and agreed upon by the sponsors.

These events will be public functions attended by groups and organisations associated with rural

and regional Victoria. The focus of the launches will be to secure community interest.

Your business will receive exposure through your involvement in the launch process and you will

be invited to supply a guest list of those you, as a sponsor, would like to attend.

Your business will be invited to provide a guest speaker for each launch to outline your

involvement and commitment to the Awards Program and the people of regional Victoria.

Members of Parliament, Mayors, VIP’s and assorted business and community leaders will attend

the launches. Your business’s local and regional managers will be invited as VIP guests and will

be involved with the launches of the Program.

2014 Launch – Mayor Cr Joshua Morris


CALL FOR NOMINATIONS

A 12 week call for nominations period will commence from the launches in May 2015.

The Awards Manager will undertake an extensive mail and email out during the nomination period,

involving businesses, groups, youth organisations, educational and other institutions, Government

departments, category related organisations and sponsors branches etc.

Extensive exposure of the Regional Achievement and Community Awards is achieved through

30 second television commercials acknowledging sponsors involvement, which are aired by

PRIME7 Television throughout regional Victoria.

This is supported by a nomination enquiry coupon/ad and editorials each week in The Weekly

Times (and other local supporting newspapers) and radio coverage on supporting stations

throughout the state.

2014 Nomination Brochure

JUDGING OF NOMINATIONS

A judging panel will be formed to select the category winners for each of the Award recipients in

September 2015. The judging panel will comprise of:

Representative from your business

Representatives from other sponsors involved in the Program.

Selected community leaders experienced in rural and regional issues.

One expert/head judge for each category will also be appointed.


GALA AWARDS PRESENTATION

The Regional Achievement and Community Awards recipients will be announced at a special

Gala Awards Presentation in October 2015 to acknowledge the finalists and announce the

winners.

The Gala Awards Presentation will be a formal dinner attended by approximately 350 people and

VIP guests. A senior executive from your business will be invited to make a speech and present

your finalists and announce your category winner. Ten complimentary tickets to the event will be

available as part of your sponsorship.

Category sponsor branded profiles are produced by PRIME7 for each of the finalists and will be

shown on screen at the Awards Gala Presentation Dinner.

The Weekly Times will promote the Awards with coverage about the finalists in the lead up to the

Awards Presentation Dinner and afterwards with winners’ editorials.

PRIME7 will produce a ‘congratulations to winners’ ad’ which will be aired after the Awards

Presentation Dinner for four plus weeks. Your company will feature in the TV ad.

The Awards Gala Presentation Dinner will promote the sponsorship contribution and commitment

of your company and the other category naming right sponsors, and profile the community

contribution made by our outstanding regional Victorians. The essence of the promotion is to

encourage, recognise and promote regional Victoria’s most vital assets – its people – and instil a

united sense of pride in our communities.

Table setting at the 2014 Gala Presentation Dinner.


PRIZES

At the culmination of the Program, the winners of the Awards will be presented with a

magnificent trophy and the following prizes.

The winner of two categories will receive a television airtime package comprising of 20 x 30

second airtime commercials on PRIME7. The remaining category winners will receive $2,000 from

The Bank of Melbourne.

All nominees, semi- finalists and finalists will receive a letter of congratulations and a certificate

of encouragement for their nomination.

MARKETING & PUBLIC RELATIONS

EXPOSURE

The Regional Achievement and Community Awards will have a broad reach and exposure to all

sections of regional Victoria.

Sponsors and media organisations involved with the Awards Programs will find significant

opportunities for exposure with:

Leading corporations and businesses

Local and State Government

Special interest groups within regional and rural areas

Community groups and associations

Business networks and associations

General public, through significant mass media exposure

Farming and rural organisations

Environment and conservation groups

The Regional Achievement and Community Awards will be supported by an extensive

regional media campaign consisting of:

Television

Press

Radio

Printed material and direct mail

Public relations

Interactive website

Social Media

Public events

E Marketing


TELEVISION

PRIME7 Television will run a significant schedule of promotional advertisements from the

launches in May 2015 through to the close of nominations in July/August 2015. These ads will

feature your business.

PRIME7 Television will provide personalities to host the launches in regional centres and the Gala

Awards Presentation.

PRIME7 Television will provide regular updates throughout the nomination phase through their

news department.

PRIME7 Television will produce and run a 30 second winners’ congratulations ad, acknowledging

the category winners immediately following the Awards announcements for a 4 week duration.

These ads will feature your business.

PRESS

The Weekly Times will run regular nomination enquiry ad/coupons and editorials, calling for

nominations during the nomination period. All display advertisements will feature your business.

Additionally regular editorial’s featuring nominees and other interesting stories associated with the

Awards Program are also promoted regularly from April until the end of October in The Weekly

Times and supporting local newspapers.

Further press involvement will include local specialist magazines, business and category related

journals.

All regional newspapers will also receive the opportunity to promote the Awards Program and their

local involvement, through a nomination enquiry ad/coupon to be provided to their newspaper and

in return they may display their own corporate logos as supporters of the Program.

The Awards will be promoted using the following:

Nomination enquiry coupons

Editorial support

News Items


2014 Press Clipping

2014 Press Coupon

RADIO

A Community Service Announcement will be produced and made available to each supporting

radio station throughout the state allowing a three second tag, acknowledging their local

involvement. Radio interviews will also be sought to promote the call for nominations.

The Awards will be promoted using the following:

30 second Community Service Announcement (CSA).

Radio interviews.

News items of interest.


PRINTED LITERATURE AND DIRECT MAIL

The Regional Achievement and Community Awards will be heavily promoted through direct

mail and email to organisations and associations involved in the regional and rural sector

throughout Victoria. As a category naming rights sponsors of the program, your business will

feature prominently on all printed and advertising literature.

State and Local Government Associations and commercial organisations will be encouraged to

become involved in the Awards Program. This section of the community will be involved in the

Program through receiving invitations to the launches, calls for nominations and attending the

Gala Awards Presentation.

The following items will be printed in support of the program:

Nomination brochures

Posters

Launch invitations

Gala Awards Presentation material

o Invitations

o Acceptance cards

o Dinner program

o Dinner place cards

Certificates of Achievement

General stationery including letterheads, envelopes etc.

Sponsors’ are asked to display posters and make available nomination brochures in branches and

offices throughout Victoria.

2014 Printed Material including A3 Poster, certificate and letterhead


PUBLIC RELATIONS

Each program element will be supported by a comprehensive public relations campaign. Your

business will continually be featured throughout the public relations campaign. Posters and

nomination brochures will be distributed through all your business offices and other sponsors’

offices.

Media releases cover all stages of the Awards campaign as follows:

State Media Launch

Call for nominations

Regular stories on nominees and their regions

Closing of nominations

Announcements of the semi finalists

Announcements of the finalists

Announcements of the winners

The public relations campaign will cover all mass media; in particular the television stations,

newspapers, business, tourism groups and radio stations involved as partners in the Awards.

WEBSITE

The website will offer a fully interactive service, which illustrates detailed information about the

Regional Achievement and Community Awards. This site will explain the eligibility criteria with

full instructions on how to nominate, and the process of the nominations. Your company will

feature as a category naming rights sponsor of the Awards, and have links available back to your

own website.

www.awardsaustralia.com

SOCIAL MEDIA

We regularly promote and are heavily involved in the use of social media for the Awards, including

Facebook, Twitter, LinkedIn and YouTube.

Bringing awareness to the Awards is implemented by regular updates through the various phases

of the awards, sharing and promoting our sponsors’ posts and pages or websites, endorsing and

encouraging all our nominees and those involved in the Awards. Through these Social Media

avenues we aim to spread the awareness of the awards, receive more nominations and increase

promotion of all our supporting sponsors.

http://www.awardsaustralia.com/

twitter.com/vic_raca

https://www.youtube.com/channel/UC5D9JNZN1iHErwaAdqhqXDg/videos


SPONSORSHIP PROPOSAL

PROPOSAL

It is with great pleasure that we invite your company to become a category naming rights sponsor

of the 2015 Regional Achievement and Community Awards.

The cost for category naming rights sponsorship for 2015 is $15,950 plus GST

A 3 year sponsorship option agreement is available and would attract a 5% discount off the annual

sponsorship amounts (fixed price for three years).

The following sponsorship payment terms are available:

Payments may be made in two equal instalments in May 2015 and August 2015

Or one payment in May 2015, or one payment in August 2015

Alternatively please contact the Awards office to make other arrangements

Your category will be promoted and recognised at all times as:

Company Name Category Selected Award

Your sponsorship contribution will go towards promoting your category and facilitating a high

quality Awards program directly targeting high achievers and community contributors throughout

regional Victoria whilst increasing state pride.

At the conclusion of the 2015 program, you will be given first rights to continue the sponsorship

agreement in 2016.

Sponsorship payment options are available with one payment or two equal instalments in this or

next financial year (or split). If you wish to discuss alternative arrangements please contact the

Awards Director, Geoff Griffin on 0417 813 348.

If your budget will not allow $15,950 plus GST, you may wish to consider the following two

alternate options:

Silver Support Sponsorship - $3,500 plus GST

Bronze Gala Presentation Dinner Support Sponsorship - $750 plus GST

For further information and to review the sponsorship benefits of these two levels please contact

the Awards office.


VALUATION

The value of sponsorship is conservatively estimated as follows:

Mass Media Exposure

Television throughout the state $115,000 Press Coupons, editorials etc. $110,000 Radio $ 30,000 Direct Mail $ 20,000 Printed and Promotional Literature $ 17,500 Public Events $ 42,000 TOTAL $342,500

SPONSORSHIP BENEFITS

Your company will receive the following benefits in return for your category naming rights

sponsorship within the Regional Achievement and Community Awards:

1. Significant television promotional ads will be screened on PRIME7 from the Launch in April

until the close of nominations in July 2015. Your company will feature in all ads.

2. Your company will receive quality exposure in the calling for nominations advertisements

and editorials featured regularly in The Weekly Times and in other supporting newspapers,

magazines and newsletters throughout regional Victoria from the commencement of the

program in April 2015 until July 2015.

3. The Awards Coordinator will work with your representatives to maximise exposure for your

company throughout regional Victoria.

4. Your company will feature in the launch of the Awards.

5. Your company will be featured in 6,000 e-flyers distributed to leading businesses,

community organisations, service clubs, media outlets, schools, universities, libraries,

councils, Members of Parliament.

6. Your company will be featured in 5,000 nomination information brochures which are

distributed to other businesses, community organisations, service clubs, media outlets,

schools, universities, libraries, councils, Members of Parliament, and sponsor outlets

throughout regional Victoria. e 14

7. Your company will be featured in 1,500 colour posters which will be displayed and available

throughout business houses, media outlets, schools, universities, libraries, councils,

Members of Parliament and sponsor outlets.


8. 1,000 invitations featuring you will be distributed to leading business houses, media and

category-related organisations promoting the launches and the Awards Gala Presentation

Dinner. Additionally 500 acceptance cards, place cards and printed Programs for the

Presentation Dinner are produced, again featuring your involvement.

9. 300 certificates featuring your logo will be printed and presented, personally where

possible, to all nominees of the Program and including finalists and winners.

10. Your company will receive an End-of-Program Report summarising all promotional and

media activity for each stage of the Program (including copies of media clippings and a

DVD copy of the ads featured on PRIME7).

11. Your company will be mentioned in media releases and media interviews where possible.

12. You will be invited to have a senior representative on the Judging Panel where the three

finalists for your category and the winner are selected.

13. Your senior executive will be invited to make a speech and present your three category

finalists and announce your winner at the Awards Gala Presentation Dinner.

14. Ten Complimentary tickets will be available for your company’s representatives to attend

the Awards Gala Presentation Dinner.

15. A quality silk banner featuring your logo will be produced and strategically displayed at the

Awards Gala Presentation Dinner.

16. Your company will feature in the 30 second congratulations ad produced by PRIME7 to

promote the winners of each Award to run for four weeks after the Awards Presentation.

SPONSORSHIP BENEFITS TABLE

Category Silver Bronze

PROMOTION & MARKETING

Category Naming Rights X

Social media promotion and advertising X X

Website – with links to your website X X X

Work with awards coordinator X X

Media Releases and Radio interviews X

Radio Campaigns X

Press Advertisements and Editorials X

Press Coupons in Newspapers X X

LAUNCH & CALL FOR NOMINATIONS

Own Pull up banner to be displayed at launch & other events X X X

Category Pull up Banner X

Company name feature in TV Ads X

Logo on ‘Call for nomination’ CSA’s on TV X X

Speaking opportunity at official Launch X

Acknowledgement during official Launch X X

Generic Nomination e-flyers X X

Category specific Nomination e-flyers X

ARTWORK & STATIONERY

Letterhead X

Launch/events invitations X X

Colour posters X X

Nomination brochures X X

Gala Invitations & Acceptance X X X

Gala Place Cards X X

Gala Program X X X

Gala Certificates X X X

Table Numbers – Full colour logos X

Trophy Plate engraved with name & logo X

GALA PRESENTATION

Complimentary tickets for Gala 10 4 2

Acknowledgement at Gala X X X

Sponsors Gala Loop X X X

Logo displayed on Winners profile TV ads X X

Company name feature in Winner TV Ads X

Silk Banner-Gala Presentation backdrop X

OTHER

Senior rep for judging panel X X

Receive EOYR X X

TOTAL VALUE OF SPONSORSHIP $324,500 $204,000 $50,000


CONCLUSION

It gives me great pleasure to present this proposal to your company to become a category naming

rights sponsor of the 2015 Victorian Regional Achievement and Community Awards.

Our promotional campaign utilities all areas of mass media, direct mail, government, corporate

and community involvement. Therefore you can be assured that your association in the Awards

will receive comprehensive coverage through all forms of the media throughout regional Victoria.

I strongly believe that you will significantly benefit from involvement in the Awards and share in the

recognition, branding, success and community acceptance of this prestigious program through

sponsorship as a category naming rights sponsor.

These commercial realities, coupled with the opportunity to recognise and acknowledge the

valuable contribution individuals and communities are making throughout regional Victoria will

promote and you as a responsible leading corporate citizen providing inspiration for all Victorians.

Should you require any further information or wish to see the promotional printed material, media

files, media ads and discuss the exposure opportunities and benefits available, please do not

hesitate to contact me at the Awards office. I would be delighted to meet (with no obligation)

should you have questions or to discuss your potential involvement and the exciting opportunities

open to your company.

Thank you for your consideration.

Yours sincerely

Geoff Griffin Awards Director Ph: 9720 1638 M: 0417 813 348 Email: [email protected] Web: www.awardsaustralia.com

mailto:[email protected]

http://www.awardsaustralia.com/

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