sponsorship opportunities

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Sponsorship Opportunities Your sponsorship will support the Lakes Region Association’s two scholarships, the tourism industry, our local economy and the Association's aggressive tourism marketing promotions. Our Mission To promote the Lakes Region of New Hampshire as a year round destination to bring more visitors to the area and economically benefit our member’s businesses. Lakes Region Association PO Box 737 • 61 Laconia Rd, Tilton NH 03276 (603) 286‐8008 • [email protected] • www.LakesRegion.org

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Lakes Region Association of NH Sponsorship Opportunities

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Page 1: Sponsorship Opportunities

SponsorshipOpportunitiesYoursponsorshipwillsupporttheLakesRegionAssociation’stwoscholarships,thetourismindustry,ourlocaleconomyandtheAssociation'saggressivetourismmarketingpromotions.

OurMission

TopromotetheLakesRegionofNewHampshireasayearrounddestinationtobringmorevisitorstotheareaandeconomicallybenefitourmember’sbusinesses.

LakesRegionAssociation

POBox737•61LaconiaRd,TiltonNH03276(603)286‐8008•[email protected]•www.LakesRegion.org

Page 2: Sponsorship Opportunities

LakesRegionAssociationStaff

AmyLanders,ExecutiveDirectorKimSperry,Membership&PublicationsManagerAnnetteZamarchi,Membership&PublicationSales

KellyBryer,Webmaster&CommunicationsKelliMoulton,Bookkeeping&VisitorInformationCenter

VictorJones,VisitorInformationCenterWillieVolmerding,AltonBayVisitorInformationCenter

LakesRegionAssociationBoardofDirectors

OfficersBradLipeofTheLaker,President

FredClausenofProctor’sLakehouseCottages,ImmediatePastPresident

GailBatstoneoftheInns&SpaatMillFalls,1stVicePresident

GregGoddardatGunstockMountainResort,2ndVicePresident

MelBorrinatPreferredVacationRentals,Treasurer

KarenBerangeroftheWolfeboroInn,Secretary

Directors

JimMorashofMSMountWashingtonCruises

SeanBrownofTheCommonManFamilyofRestaurants

PamPatoineoftheCourtyardbyMarriott

DyanDriscolloftheCozyInn&Cottages

MaryEllenDuttonofKellerhaus

DebraIrwinoftheManoronGoldenPond

ThomasBoucherofT‐Bones&CactusJacks

MaryLampreyBareofLamprey&LampreyRealtors

DaveDoyleofSunValleyCottages

DouglasCutilloofSteeleHillResorts

PatriciaPoore,MemberatLarge

ElaineHincheyofHeavenScentDesign

WarrenBaileyofComcast

MildredBeach,LifetimeDirector

Page 3: Sponsorship Opportunities

LakesRegionAssociation

SponsorshipOpportunities

2010­2011

WeoffermanylevelsofsponsorshipforyoutosupporttheAssociation'sscholarshipprogramsthatareawardedannuallyTheMildredA.BeachHospitalityScholarshipandtheRonMeade"OntheTracktoTourism"Scholarship.Yoursponsorshipwillalsosupportthetourismindustry,ourlocaleconomyandtheLakesRegionAssociation'saggressivetourismmarketingpromotions.

SignatureSponsorship

AnnualMeetingSponsorship

MarchSweepstakesEventSponsorship

HospitalityGolfTournamentSponsorship

EducationalProgramSponsorship

Page 4: Sponsorship Opportunities

SignatureSponsorshipThesignaturesponsorshiplevelthisisayearroundsponsorshipinclusiveofallevents,activitiesand

communications.Itislimitedtothreebusinessesandeachwillbeindustryexclusive.

TheLakesRegionAssociationhasasponsorshipopportunitytoassistyouingainingexposureforyourcompanyanditsproductsorservicesthroughouttheentireyeartoover400membersinthe

LakesRegionandCentralNewHampshire.

ASignaturesponsorsreceiveexposureatallLakesRegionAssociationeventsincluding:

•SweepstakesbytheLake(March)•AnnualHospitalityGolfTournament(May)•AnnualBusinessMeeting(Fall)•VarietyofongoingEducationalTrainingPrograms(LaborLaw,Packaging,MediaRelationsandLakesRegionFamiliarizationTour)throughoutyear

ASignatureSponsorreceivescontinualrecognitionthroughourcommunications,promotionalmaterialsandatalleventsshowingyourongoingsupportforthetourismindustryintheLakes/CentralRegionofNewHampshireLakesRegionAssociationSignatureSponsorshipBenefits

•ASignatureSponsoriswelcometomakecommentsandintroduceevents.•Opportunitytohostanetworkingand/oreducationaleventforour400+members.•RecognitioninallLRApromotionalmaterials•Recognitioninallmediacommunications•Linkfromwebsiteande‐mailcommunications•Companybannerand/orsignatevents.•Fullrecognitionateventifsponsorisnotpresent•Displaytableatevent

PromotionalandMarketingEfforts

E­MailBlasts6timesayearName,logoandlinkon

• MembershipNewsletterdistributedeveryotherweek• TargetedE‐blaststoTravelWriters,GroupMarkets&Guests‐4timeseachayear• EventsBulletindistributedeveryotherweek

PrintedMaterialsLogoandsponsornameincludedon:

•LakesRegionAssociation’sletterheadfor2010‐2011•PrintedinvitationsforAnnualBusinessMeetingdistributedto750businesses•PrintedAnnualReportsenttoover750businesses•Printedflierdistributedtoover1,000businessesfortwofundraisers•PrintedmaterialsforSweepstakes&GolfTournament•Programsdistributedatallevents

Page 5: Sponsorship Opportunities

MediaCoverage•PressReleasesaresenttoNewHampshiremedia6timesayear•Recognitionineveryeventpressrelease–pressreleasesaresentbeforeandaftereachevent•Companylogoon1,000TelevisionCommercialsthroughComcastintheGreaterLakesRegionandthroughoutCentralNewHampshireWebsitePromotion•CompanyNameandlogoonthehomepagewww.lakesregion.org•CompanyNameandlogoontheeventspagepromotingthespecificevent•Flierpresentonwww.lakesregion.orgincludingyourlogoandlinktoyourwebsiteTicketsandParticipation•RegistrationfortwoteamsfortheAnnualHospitalityGolfTournament•2ticketstotheSweepstakesbytheLakeEvent(value$200‐attendancefor4peopleandentryintosweepstakeandraffle)SponsorshipCost–FullYear:$5,000FormoreinformationcontactAmyLandersat(603)286‐[email protected]

SAMPLESPONSORSHIPPRESENTATIONS(actualmaterialswillbeinhighresolution)

Page 6: Sponsorship Opportunities

AnnualMeetingSponsorshipFall2010

TheLakesRegionAssociationhasasponsorshipopportunitytoassistyouingainingexposureforyourcompanyanditsproductsorservices.Jointhemanybusinessownersandmanagers,StateSenatorsandRepresentativesandmediaattheLakesRegionAssociation’sAnnualBusinessMeeting.Asasponsor,youwillgetrecognitionthroughourcommunications,promotionalmaterialsandatoureventtoshowyoursupportforthetourismindustry.Level1Sponsorship$1000Sponsorwelcome&commentstoopeneventRecognitioninallpromotionalmaterialsRecognitioninallmediacommunicationsLinkfromwebsiteandemailcommunicationsCompanybannerand/orsignateventVerbalrecognitionateventDisplaytableatevent

Level2Sponsorship$750RecognitioninallpromotionalmaterialsRecognitioninallmediacommunicationsLinkfromwebsiteandemailcommunicationsVerbalrecognitionateventDisplaytableateventLevel3Sponsorship$500RecognitioninallpromotionalmaterialsRecognitioninallmediacommunicationsVerbalrecognitionatevent

PromotionalandMarketingEfforts• PrintedAnnualReportdistributedtoover700businesses,StateSenatorsand

Representatives,andmedia• PrintedAnnualMeetingInvitationssenttoover700businesses,StateSenatorsand

Representativesandmedia• E‐mailnewslettersenttoover450businessesduringSeptemberandOctober• PressReleasesenttoNewHampshiremediapriortoandaftertheevent• Invitationpresentonwww.lakesregion.orgincludingyourlogoandlinktoyourwebsite

Page 7: Sponsorship Opportunities

SweepstakesbytheLakeEventSponsorshipHeldannuallywithanewthemeeachMarch

PastThemesinclude:MardiGras;Wild,WildWest;CatchtheBigOne

Level1–PresentingSponsor•$2,500•Companynameandlogoasthepresentingoftheevent–“companyxxxxpresentstheSweepstakesbyTheLake“•ATickettotheEventfortwopeopletoattend(chancetowin$10,000)•OvernightaccommodationsatChurchLandingforthenightoftheevent.•Companysignageanddisplay/retailsalesareaattheevent•Verbalrecognitionattheevent•CompanyNameandLogoonthehomepageofourwebsitewww.lakesregion.orgwithalinktoyoursitefor3months•CompanyNameandLogoonthe1,000Invitations,300Ticketsandallprintmediaandbroadcastadvertising•CompanyNameandLogoonPressReleasessenttostatewidemedia,e‐mailnewsletterssenttoover400membersand4,500potentialvisitors•CompanyLogoon500televisioncommercialsthroughComcastinGreaterLakesRegionandthroughoutCentralNewHampshireLevel2•$1,000•OvernightAccommodationsforthenightoftheevent•Companysignageattheevent•Verbalrecognitionattheevent•CompanyNameandLogoonthehomepageofourwebsitewww.lakesregion.orgwithalinktoyoursitefor3months•CompanyNameandLogoonthe1,000Invitations,300Ticketsandallprintmediaandbroadcastadvertising•CompanyNameandLogoonPressReleasessenttostatewidemedia,e‐mailnewsletterssenttoover400membersand4,500potentialvisitorsLevel3•$500•Companysignageattheevent•Verbalrecognitionattheevent•CompanyNameandLogoonthehomepageofourwebsite•CompanyNameandLogoonthe1,000Invitationsand300Tickets•CompanyNameandLogoonPressReleasessenttostatewidemedia,e‐mailnewsletterssenttoover400membersand4,500potentialvisitorsLevel4•$250•CompanysignageattheEvent•CompanyNameandLogolistedone‐mailnewsletterssenttoover400members

Page 8: Sponsorship Opportunities

HospitalityGolfTournamentSponsorshipSpring2010PresentingSponsorship­$2,500•Companynameandlogoon1,000fliersasthepresentingsponsor‐“companyxxxpresentstheLakesRegionAssociation’sHospitalityGolfTournament”•2teams–includes18holesofgolfwithboxedlunch,raffles,goodiebagsandawardbanquetdinner•Companynameandlogoon500commercialsthroughComcastintheGreaterLakesRegionandthroughoutCentralNewHampshire•Companynameandlogoon1,000fliers•Companynameandlogoontheeventprogram•Companynameandlogo(tilebannerad)displayedonAssociation’swebsitewithalinktoyoursite(3months)•Giftbags,boxedlunchuponarrival,barbequedinnerwithawardsandraffleprizesHoleinOne–1,000•18holesofgolfwithcartfor4people•Signagewithcompanynameandlogodisplayedonthegolfcourse,golfcartandinthebanquetfacilities•Companynameandlogoon1,000fliers•Companynameandlogoontheeventprogram•Companynameandlogo(tilebannerad)displayedonAssociation’swebsitewithalinktoyoursite(3months)•Giftbags,boxedlunchuponarrival,barbequedinnerwithawardsandraffleprizesBirdie­$500•18holesofgolfwithcartfor4people•Signagewithcompanynameandlogodisplayedonthegolfcourse•Companynameandlogoontheeventprogram•Giftbags,boxedlunchuponarrival,barbequedinnerwithawardsandraffleprizesTee­$100•SignagewithcompanynameandlogoatateeTeam­$425•18holesofgolfwithcartfor4people•Giftbags,boxedlunchuponarrival,barbequedinnerwithawardsandraffleprizes

Page 9: Sponsorship Opportunities

EducationalProgramSponsorshipTheLakesRegionAssociationhasasponsorshipopportunitytoassistyouingainingexposureforyourcompanyanditsproductsorservices.Duringthefall,winterandspringof2010and2011wewillofferavarietyofEducationalTrainingProgramsforthehospitalityindustryinthegreaterLakesRegionofNewHampshire.Asasponsor,youwillgetrecognitionthroughourcommunications,promotionalmaterialsandatoureventstoshowyoursupportforthetourismindustry.

UpcomingPrograms:NHLaborLaws

SocialMediaHowitWorksandHowyouCanPromoteyourBusinessMobileMarketingandTextMessaging

LakesRegionFamiliarization(FAM)Tour

Level1­PresentingSponsor$1,000Sponsorwelcome&commentstoopenalleducationalprogramsRecognitioninallpromotionalmaterialsRecognitioninallmediacommunicationsLinkfromwebsiteandemailcommunicationsCompanybannerand/orsignateventVerbalrecognitionateventDisplaytableateventRecognitionanddisplayatregistrationtableLevel2$750RecognitioninallpromotionalmaterialsRecognitioninallmediacommunicationsLinkfromwebsiteandemailcommunicationsVerbalrecognitionateventDisplaytableateventLevel3$500RecognitioninallpromotionalmaterialsRecognitioninallmediacommunicationsVerbalrecognitionateventPromotionalandMarketingEffortsPrintedflierdistributedtoover450businessesE‐mailnewslettersenttoover450businessesPressReleasesenttoNewHampshiremediaFlierpresentonwww.lakesregion.orgincludingyourlogoandlinktoyourwebsite

Page 10: Sponsorship Opportunities

SponsorshipSupportCommitmentFormSELECTSPONSORSHIPTYPE(s)Signature []$5,000AnnualMeeting[]Level1$1000 []Level2$750[]Level3$500SweepstakesbytheLakeEvent[]Level1$2500 []Level2$1000 []Level3$500 []Level4$250HospitalityGolfTournament[]Presenting$2500[]HoleinOne$1000[]Birdie$500[]Tee$100[]Team$425EducationalProgram[]Level1$1000 []Level2$750 []Level3$500TotalSponsorshipCommitment$__________________CompanyName:_____________________________________________________________________________________________

MailingAddress:_____________________________________________________________________________________________

Town/City:__________________________________________________State:___________________Zip:_______________

TelephoneNumber:____________________________________FaxNumber:_____________________________________

ContactName:__________________________________________EmailAddress:__________________________________

PaymentofSponsorship

__________ Product/ServicesDonated_____________________________________________________________

__________ BilltheAddressShownAbove

__________ Enclosedisacheckintheamountof$__________________

__________ Chargemycreditcard(completeinformationbelow)

______Visa______MasterCard______Discover

CardNumber:______________________________________ExpirationDate:_____________________

NameasitappearsontheCard:__________________________________________________________

Signature:__________________________________________________________________________________Asasponsorofthisevent,Iunderstandmyfinancialobligationasstatedabove.Also,toreceivetheappropriatesponsorshipbenefits,IwillsendtheLakesRegionAssociationacompanylogobytheindicatedduedate.Forwardto:LakesRegionAssociation•POBox737,TiltonNH03276•Fax(603)286­7007