wp13 sponsorship opportunities

[1]

2013

BE PART OF THE MAGICGayWhistler continues to be one of the leading Gay Ski Weeks in the world especially after hosting the 2010 Olympic Winter Games.

EXCELLENT VALUEWorld class mountain resort offers a huge array of activities for both skier & non skier, for the foodies to the clubbers. Value hotels to luxury five diamond resorts.

HEALTHY MIX OF GUESTSWinterPRIDE has a fantastic mix of guests from the USA, Canada, and International. Primarily gay men, but growing women’s market with more programming.W

INTE

RPRI

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Sponsorship of GayWhistler’s

WinterPRIDE 2013 Opportunities

[2] WinterPRIDE 2013 CORP Sponsorship

Whistler Village in RainbowsThe Resort Municipality & Merchants display Rainbows to ensure the LGBT traveler feel welcomed.

SPONSORSHIPCorporate 2013

GayWhistler’s WinterPRIDE:Celebrate 21 years of the annual Gay & Lesbian Ski Week8 Days, 65 EventsFebruary 3-10, 2013

CELEBRATING 21 YEARS OF OUT ON THE SLOPES...Born out of activism in 1992 Whistler remembers its roots and continues to evolve and balance celebration with safe welcoming spaces for the LGBT community to come together from around the world.

HISTORYWhistler’s Gay Ski week was created in

1992 under protest when Colorado passed legislation (Amendment 2) which empowered the people to discriminate based on a person’s sexual orientation. The resort of Whistler welcomed guests from all over the world with open arms treating everyone with the same amount of respect and dignity regardless of sexual orientation or ski/snowboard preference. Whistler embraces diversity and celebrates inclusivity.

Over the past 20 years the annual gay & lesbian ski week continues to evolve keeping the festival fresh, exciting and

relevant attracting on average 3,000+ guests annually. Over the past five years WinterPRIDE has included culinary, health & wellness, education and sports as part of the four festival pillars setting it apart from other similar events.

The annual Pride event is also an important source of funding to our key charities including: Camp Moomba - a children’s camp for kids living with or effected by HIV/AIDS; Qmunity - BC’s Queer resource Centre and the Vancouver Pride Society.

WinterPRIDE has become one of the largest and most popular Gay Ski events in the world.

21 Years3,000+ Guests

8 Days65 Events


The DestinationThe world renown resort of Whistler is

within a five-hour driving radius of more than 6.3 Million people and within easy driving distance of YVR - Vancouver International Airport, Canada’s second busiest, welcoming more than 16.2 Million passengers annually gives huge growth potential for the resort and festival. The resort’s unique purpose built pedestrian village and most accessible back country terrain gives visitors unlimited possibilities earning Whistler countless awards including:

#1 Overall Resort - Skiing#1 Resort - FreeSkier#1 Best Place to Ski/Stay - Conde Nast

Traveler (2012)#1 Gay Ski Week - PlanetOUT (2008)Award winning hotels including the Hilton

Whistler Resort & Spa, Pan Pacific Whistler, and the Fairmont Chateau Whistler - all Conde Nast Gold Medal winners.

Award winning Spas including the Four Seasons and the Scandinave Spa.

Festival ExperienceWinterPRIDE is known around the world as

the friendly Gay & Lesbian Ski/Snowboard

week. Every day during the festival we lead complimentary ski/snowboard guiding over the 8,171 acres of pure skiing bliss by grouping like skier/riders with our trained guides to ensure everyone has a great time. This allows our guests to meet new people with similar passions and skill abilities in a safe and welcoming environment. Average skier visits for the entire resort is approximately 10,000 skiers/day.

We offer designated group lunch daily both on the mountain for the skiers as well as in the resort for the non-skiers.

One of our most popular activities is the infamous “Après Ski” where everyone comes together and recounts the day’s adventures!

Each night we designate two restaurants for our Dine-Around where the WinterPRIDE guests can continue to socialize and plan the week ahead.

After dinner we have our early evening dance club events with each night having a different theme all culminating to the grand finale dance party - Snowball on Saturday night.

Other activities include: Culinary experiences, wellness retreats, dog sledding, inner tubing, luge, Nordic skiing, snowmobiling and more!

WINTERPRIDE

WinterPRIDE Diversity Organized skiing and snowboarding, dog sledding, snowmobile tours, to world class social events from the Comedy Show, Pool Party, Après Ski and large weekend dance parties. There is something for everyone.- Bear, Leather, Fetish- Cowboy, Gender Bender- Women events- Culinary, Wellness, Spa

Après Ski #1 Social Event


Resort in PrideWe work closely with our resort partners in ensuring all stakeholders have diversity policies in place and practice year round rather than just for the week.

You can expect to see Rainbow Banners down our main street, Village Gate Boulevard, welcoming the world to the resort as well as

many of our business will have rainbow flags to show their support to the LGBT community.

In annual surveys the majority of Whistler employees all agree that WinterPRIDE is their favorite week of the year - “Everyone is having a great time and in fabulous moods!”

Majority of Whistler Hotels are “TAG Approved / HRC Compliant.”

More than just Gay Ski Week Both Ken & Dean travel to various events to promote the annual Gay Ski Week, but as well as, work at breaking down the barriers to homophobia and supporting emerging prides.

ACTIVE IN THE COMMUNITY

8,171 Acres of Pure skiing

bliss

About Us

Alpenglow Productions Corp. - GayWhistlerAlpenglow Productions Corp. (APC) has been the executive producers of Whistler’s Gay Ski Week since 2006. In that time we have rebuilt the annual event to one of the leading and most popular Gay Ski events on the planet earning us the nod from PlanetOUT/Gay.com as the number one Gay Ski Week in the world (2008) and continue to be cited by editors and guests as one of the best ski weeks in the world.

Champion of Human (LGBT) RightsAPC also produces various other events that are more specific in raising awareness on homophobia including: Mr. Gay Canada Competitions as well as producing the 2009 Mr. Gay World Competition. APC was the creator and founder of the first ever LGBT dedicated pavilion at a major sporting event - PRIDE house at the 2010 Olympic Winter Games. The goal of the pavilion was to raise awareness of homophobia within sport and to be a catalyst in making the sporting environment a safer place for LGBT athletes, coaches, trainers and fans. The result was PRIDE house was one of the most talked about news stories of the 2010 Olympics.


Top Five Reasons to Support Pride1. The LGBT community is fiercely loyal with over 46%

indicated that sponsorship of events was important in considering buying products/services

2. Return On Your Investment 78% of businesses agreed that participation in events have a measurable impact on sales, brand loyalty & awareness

3. Unique brand activations and interaction at a leading Mountain Destination. The pedestrian village of Whistler allows for incredible activations that will reach beyond just the festival and with over 2 Million winter visitors annually, Whistler has long been a “testing” ground for

new products & services. We will work with your team to create fresh, exciting and memorable branding opportunities

4. WinterPRIDE is about social sustainability and is a world leader in championing LGBT rights. We work

closely with our LGBT partners such as Travel Gay Canada, IGLTA, GLISA Outgames, InterPride, CMI, CTC, Tourism BC, Tourism Whistler in providing safe

and welcoming events for everyone. 5. To have fun with global leaders from around the world. 74.9% of

our guest make excess of $60,000/year 50.6% are in a leadership role and 84% vacation 3+ times/year.

The Producers: Ken Coolen - has over twenty years of experience in working with the the LGBT community in a leadership role. Ken has worked with Out on the Slopes, the annual AIDS Walk with the BCPWA, Starbuck’s Diversity Team, InterPride, and the Vancouver Pride Society (VPS) - for the past six years (3 years as President). Dean Nelson - has over seven years of experience in working with the LGBT community and over twenty years in management within the hospitality / tourism industry. Dean is an active member with Mr. Gay World, Travel Gay Canada, IGLTA, Vancouver Pride Society, InterPride, and GLISA - Outgames to name a few.

GEOGRAPHIC INFORMATION DEMOGRAPHICS ACTIVITY SATISFACTION HABITS

• 90% Men vs. 10% Women

• Age range of 35 ~ 54 years of age account for 72% of visits

• 53.9% of guests indicated they make $90,000+/ year

58.2% are Skiers, 25.2% are Snowboarders, 10.8% are Social Butterflies (here more for the social aspect)

• 71.1% are return guests

• 45.9% have attended 4+ times

• 84.4% indicated they were satisfied with the festival

• 82.1% indicated they will return

Choice Drink:62% wine59% vodka51% beer

Time Online:47.1% - 6+hr/d20.4% - 4hr/d19.3% - 2hr/d

Social Media leaders, brand

loyal


Extensive Print, Online, Electronic, TV, Radio, and Social Media festival campaign starting June 2011 thru to February 2012.

Media Partners Include:Global TV for BCCityTV - Breakfast TelevisionRTown Media NetworkOUTtvHere MediaPink Banana - Gay Monde Whistler QuestionSGN - Seattle Gay NewsLOV MagazineV-RagOutlooksGLOSS magazine San FranciscoXtra!WE - WestenderQGuideDamronSpartacus GuideFun MapsQGuide - Gay Travel NetworkNewAd - Poster Boards

Promo Partners Include:Mr. Gay WorldskiOUT!TFD PresentsBig Roger EventsCherry FundTask Force - White PartyTimberland Dance SocietyVancouver 2011 OutgamesGLISA.NA: Gay Lesbian Int’l Sports Assoc.QmunityVancouver Pride SocietyPride TorontoInterPrideSao Paulo PrideGayCitiesGayVan.comCommunity Marketing

Destination Partners:Whistler BlackcombTourism WhistlerTourism VancouverTourism British ColumbiaCanadian Tourism Commission

FESTIVAL MARKETING & PROMOTIONSOver 10 Million Impressions Spring/Summer 2011 - in market promotions with club cards & postcardsFall 2011 Start of Print & Online CampaignDec-Jan Start of TV & Radio Campaign

30+ Million Marketing

Impressions


Presenting Sponsor

Sponsorship Deliverable: Presenting:Minimum Cash Contribution

Branding:Ski Week presented by Sponsor’s name

Verbal Recognition at events

Electronic logo placement at events

Sponsor banner at events

Gobo Projections

logo inclusion on print advertising

logo inclusion on printed collateral material i.e post cards, etc.

logo and hyper link included on home page

logo and hyper link included on sponsor pagelogo included on WP12 Festival PassBanner ad on home page of GayWhistler.com; 300x300 pixels; 8 monthsFull page back cover ad in program guideLogo inclusion on Thank you ad to sponsors and volunteers

logo on official Volunteer T-ShirtBrand Activation:

2 tables or 10x10 booth at Welcome Centre

10x10 booth space on Village Stroll from 10AM-5PM Feb. 3-9

Collateral Racking at Welcome Centre

2 tables or 10x10 booth at Welcome Party

1 table at Pool Party

1 table at Snowball

$50,000.00

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Sponsorship Deliverable: Presenting:

Opportunity to display and distribute promo materials at selected events

opportunity to host other special events

opportunity to contribute schwag in VIP welcome bags; 300 units

opportunity to contribute schwag in welcome bags; 1,500 unitsopportunity to contribute schwag for ski program; 3,000 units

Communication:5 Featured eNews highlight; 100 words + image

logo included on all eNewsletters 12/yearFacebook inclusionTwitter inclusionFlickr inclusionYou Tube inclusionSponsor Certificate of Appreciation

Festival Considerations:VIP full week event passes

VIP weekend event passes (Thur-Sat)

25% Discount event tickets and passes for employees

Accommodations at host hotel: Aava Whistler HotelHost Hotel Sponsor Rate:

x

x

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xxxxx

6

4

20

7 Nights

$199/nt


Gold Sponsor

Sponsorship Deliverable: Gold:Minimum Cash Contribution

Branding:Verbal Recognition at events

Electronic logo placement at events


Gobo Projections

logo inclusion on print advertising


logo and hyper link included on home page

logo and hyper link included on sponsor pagelogo included on WP12 Festival PassBanner ad on home page of GayWhistler.com; 300x300 pixels; 8 monthsFull page ad in program guide

Logo inclusion on Thank you ad to sponsors and volunteers

logo on official Volunteer T-ShirtBrand Activation:

1 table at Welcome Centre10x10 booth space on Village Stroll from 10AM-5PM Feb. 3-9

Collateral Racking at Welcome Centre

1 table at Welcome Party

1 table at Snowball



$20,000.00

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x

x

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Sponsorship Deliverable: Gold:opportunity to contribute schwag in VIP welcome bags; 300 units


Communication:3 featured eNews inclusions; 100 words + 1 image





Accommodations at host hotel: Aava Whistler Hotel

x

x

x

x

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xxxxx

4

2

15

3 Nights


Silver Sponsor

Sponsorship Deliverable: Silver:Minimum Cash Contribution

Branding:Electronic logo placement at events


Gobo Projections


logo and hyper link included on sponsor pagelogo included on WP12 Festival PassBanner ad on home page of GayWhistler.com; 300x300 pixels; 8 monthsHalf page ad in program guideLogo inclusion on Thank you ad to sponsors and volunteers

Brand Activation:1 table at Welcome CentreCollateral Racking at Welcome Centre




Communication:1 dedicated email blast for sponsor; 60 words + image


$10,000.00

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xxxxx

Sponsorship Deliverable: Silver:Festival Considerations:

VIP full week event passes




2

2

10

$219/night


Bronze Sponsor

Sponsorship Deliverable: Bronze:Minimum Cash Contribution

Branding:Electronic logo placement at events

logo and hyper link included on sponsor pagelogo included on WP12 Festival PassQuarter page ad in program guideLogo inclusion on Thank you ad to sponsors and volunteers

Brand Activation:Collateral Racking at Welcome Centre




Communication:1 dedicated email blast for sponsor; 60 words + image

logo included on all eNewsletters 12/yearFacebook inclusionTwitter inclusionSponsor Certificate of Appreciation

Festival Considerations:Snowball Dance Party



$5,000.00

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x

xxx

4

5

$219/night

Pride Partner Sponsor

Sponsorship Deliverable: Partner:Minimum Cash Contribution

Branding:logo and hyper link included on sponsor page

Logo inclusion on Thank you ad to sponsors and volunteers

Brand Activation:opportunity to contribute schwag in welcome bags; 1,500 units

Communication:logo included on all eNewsletters 12/yearFacebook inclusionSponsor Certificate of Appreciation

Festival Considerations:Snowball Dance Party



$2,500.00

x

x

x

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xx

2

5

$219/night


A LA Carte Sponsorship

Sponsorship Deliverable: A La Cart:Branding:

Specific Event Naming RightsBanner ad on home page of GayWhistler.com; 300x300 pixels; 8 monthsFull page back cover ad in program guideFull page ad in program guideHalf page ad in program guideQuarter page ad in program guideLogo inclusion on Thank you ad to sponsors and volunteers

Sponsor of Volunteer T-Shirt 200 units

Brand Activation:2 tables or 10x10 booth at Welcome Centre

10x10 booth space on Village Stroll from 10AM-5PM Feb. 3-10

10x10 booth space on Village Stroll from 10AM-5PM Feb. 8-101 table at Welcome CentreCollateral Racking at Welcome Centre

2 tables or 10x10 booth at Welcome Party


1 table at Pool Party

1 table at Snowball





$2,500.00$1,600.00

$3,000.00

$1,000.00

$600.00$350.00

n/a

$3,000.00

$1,000.00

$2,500.00

$1,000.00

$500.00$150.00

$500.00

$300.00

$300.00

$300.00

$500.00

$1,500.00

$150.00

$150.00

$300.00

Sponsorship Deliverable: A La Cart:Official WP11 Festival Lanyard; 1,500 units

Communication:1 dedicated email blast for sponsor; 60 words + imageFacebook inclusionTwitter inclusionFlickr inclusionYou Tube inclusion



Après Ski Pass Tickets

Comedy Show Tickets

Furroious Bear Party Tickets

Snowball Dance Party Tickets


$2,000.00

$300.00

$150.00$150.00$150.00$150.00

$300.00

$250.00

$150.00

$45.00

$45.00

$80.00

$259.00

GayWhistler is happy to work with you in customizing a

sponsorship package to fit your unique needs.

Call us today at 604.288.7218 or email

[email protected] to discuss how we can give you access to a very desirable niche market.

Anything is possible.

mailto:[email protected]



Business Name:

Contact Name:

Mailing Address:

City:

Website Address:

Email:

Phone Number:

Fax Number:

Sponsorship Level ✔ Choice: Notes:

Presenting $50,000

Gold $20,000

Silver $10,000

Bronze $5,000

Pride Partner $2,500

I/WE, _________________ HEREBY APPLY TO PARTICIPATE IN WinterPRIDE 2013. I/WE HEREBY UNDERSTAND THAT THE ABOVE MENTIONED INFORMATION WILL BE INCLUDED IN THE DATABASE OF THE ORGANIZER AND CAN BE USED BY THE ORGANIZER FOR PROMOTIONAL PURPOSES. WE ACCEPT THAT THE ORGANIZER BEARS NO RESPONSIBILITY FOR ANY OMISSIONS. * All rates quoted in Canadian Dollars, subject to 12% HST TaxThe contents of this agreement are understood to be confidential, and may not be shared with any third party without the express written consent of all parties named herein. The validity of this agreement and any of its terms and conditions, as well as the rights and duties of the parties under this agreement shall be construed pursuant and in accordance with the laws of British Columbia, Canada. Signing this confirms that all parties have read and approved all the terms of this agreement.

______________________ ___________________Authorized Signature / Date GayWhistler Approval

GAYWHISTLER 2013 CORP SPONSORSHIP AGREEMENT

Participate & EngageWe encourage our sponsors and partners to take an active role in the WinterPRIDE festival. Logo placement is valuable however, brand interaction has more impact and better brand retention. We would be happy to discuss how you can better position your brand to get the most out of your sponsorship investment.

Year Round Sponsorship Available

Alpenglow Productions produces other events throughout the year and would be happy to extended branding to these events as well.• Fall Wine Tours• Mr. Gay Canada (Vancouver 2013)• Mr. Gay World (Belgium 2013)

ALPENGLOW PRODUCTIONS dba GayWhistler’s WinterPRIDE Suite 1025, 106-4368 Main St. Whistler, BC, V0N 1B4, CANADAT: 604.288.7218 F: 888.803.6345E: [email protected]: http://www.gaywhistler.com

Make Cheque Payable:

Alpenglow Productions Corporation



http://www.gaywhistler.com

http://www.gaywhistler.com

wp13 sponsorship opportunities

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