SPONSORSHIP OPPORTUNITIES:

6th Annual

CHALK ON THE WALK

Community Celebration

September 25, 2010

Downtown Biddeford

RAIN DATE: October 2

6th Annual CHALK ON THE WALK: Sponsoring a bright idea!

The 6th Annual Heart of Biddeford Chalk on the Walk festival will be held on Saturday, Sept. 252010 from 11AM – 4PM with a rain date of Oct. 2. This family-fun packed community-buildingevent has put Biddeford back on the map as host to one of Maine’s top cultural-arts events and continues to grow in attendance each year.

We rely on sponsorship support from local and regional businesses to help with the expensesassociated with producing an event of this caliber. Sponsorship support goes towardsentertainment, marketing, materials, family/arts programming and more.

Premiere logo inclusion in all marketing*Presenting sponsorship mention in radio adsExclusive event presence (banners, etc.) MPBN Underwriting mention5 event squares

Lead logo inclusion in all marketingEvent presence 2 event squares

Logo inclusion in all marketingEvent presence 1 event square

Chalk on the Walk 2010: SPONSORSHIP LEVELS

*see ‘Sample Marketing Plan’

WHY BECOMEA SPONSOR?

EXCELLENT EXPOSURESponsors receive brand association and logoinclusion in all marketing and public relationsmaterials*See sample marketing plan

SUPPORT COMMUNITY REVITALIZATION EFFORTS

This event benefits local artists while stimulatingBiddeford’s creative and

Downtown economy

BUILD A STRONGERCOMMUNITY

Chalk on the Walk is a fun family-friendly event that encourages good hearted

competition and participationfrom all corners of the

community

GET INVOLVED Send a team of employees,give a square to a good customer or donate to a class for kids to use

DEVELOP RELATIONSHIPS Chalk on the Walk provides sponsors with a unique way

to connect with newcustomers while catching

with old ones

SAMPLE MARKETING PLANExtensive State-wide editorial coverage campaign

Homepage re-design w/ logo and link on homepage of ‘www.heartofbiddeford.org’

Graphic design with logo inclusion / print / strategic distribution / direct mail campaign

300 full-color posters / 5,000 UV coated full-color dbl sided post-cards

Strategic media partnerships, sponsorships and on-air promotions

MPBN Live remote broadcast with underwriting mention (GOLD level sponsor only)

Oversized printed display materials for strategic retail locations

Digital newsletter campaign

Facebook campaign

Community outreach campaign (public schools and key organizations)

Community calendar campaign

Materials distribution campaign

Cross-promotional opportunity seeking

Print ads in TBD publications

Other tbd audience development measures oriented towards growing Chalk on the Walkinto the one of largest community-building event in Southern Maine!

EVENT OVERVIEW• 11AM – 4PM on Saturday, Sept. 25

•Artists are free to create their own square or participate in a community mural with HOB supplied chalk pastels •Local businesses / organizations / generous individuals purchase large“squares” for $100 – square iscompleted by purchaser or assigned toan artist •Live musical entertainment w/ special TBA children’s programming

•Pony Rides / Petting Zoo / Aquarium “touch tank” / bouncy house / pumpkin bowling

•Cash prizes!

•Community activity booths & Fire Department ‘Truck tours’

For more information on sponsorshipopportunities on the 6th annual

Chalk On the Walk please contact Event Coordinator Karen D’Andrea at, 207.831.9568

Email chalk@heartofbiddeford.orgor visit: www.heartofbiddeford.org