sponsorship opportunitiescaunitedway.ca/wp-content/uploads/2010/08/sponsorship2017.pdf · 5 event...

SPONSORSHIP

OPPORTUNITIES

2017

Visibility

Recognition

Alignment

2

Contents

The Value of United Way ………………………………………. Page 3

Who We Are …………………………………………………. Page 4

Event Sponsorships ………………………………………… Page 5

Initiative Sponsorships ……………………………………… Page 13

Custom Sponsorships …………….……………………….. Page 15

Website: caunitedway.ca

Twitter: @UnitedWay_CA

Facebook: https://www.facebook.com/UnitedwayCA

Phone: 403.343.3900

3

The Value of United Way

Your money stays in Central Alberta, and goes to work in communities you live and work in.

We support programs and initiatives that do more than just help people today – they give people the help they need to change their lives for the better.

We work with others to identify long-term solutions to problems facing our communities.

We bring partners to the table and collectively put solutions into action.

We act as stewards for your donation: through our evaluation and monitoring process we ensure the greatest return for your investment.

We leverage your donation and put it to work so that it lifts up the entire community.

Together we make our community a better place – now and for years to come.

We measure the results of our community investments to ensure we are on track to create long term change.

We are accountable to our donors and offer transparent financial reporting.

We invest in multiple programs that form a network of support for families in Central Alberta. As a result of your donations to United Way, many people will be helped.

W hy do we need sponsors? United Way Central Alberta works hard to ensure that as much of our annual revenue as

possible goes to funding programs and services within Central Alberta. By joining us as a

sponsor, United Way will provide you and your organization with a unique opportunity to align

with one of Canada’s most visible and trusted non-profit agencies. Our sponsorship opportunities will profile your

organization and open doors with potential business partners, government and the community. You can feel good

about your investment because healthy communities are good for business.

When you invest with United Way, you make an investment in your community.

4

W ho are we, and what do we accomplish? Over the past 50+ years, United Way Central Alberta has raised and invested more than $37

million to create positive life changes for tens of thousands of Central Albertans. With the

increase in social challenges and the costs associated with addressing them, we know that no

one social agency alone can do everything that is needed. With that knowledge, we partner with local community

members, businesses and government to invest donor dollars in programs that address the underlying issues and

create measurable impact in people’s lives. This is how we build strong, resilient communities. No other community organization does this. Our collective approach and the scope of the work we do together is what makes United Way unique.

Each contribution from our supporters becomes part of a major community building effort that creates lasting impact in the lives of our family members, friends and neighbours in Central Alberta.

Our Approach We create opportunities to change lives in our community. Through a deep understanding of community challenges, we know the best opportunities to change lives and social conditions lie in three focus areas: education, income and wellness.

From the early years to adulthood, we support the full

path of development to help children and youth

achieve their full potential. Focus includes: early learning, literacy, mentoring, and healthy development.

We are working with the community to create opportu-

nities to ensure individuals with low or limited incomes

can prosper.

Focus includes: housing, skills training, job placement, and financial literacy.

We are supporting individuals and families to feel a

personal sense of well-being and connection to

their community. Focus includes: family counselling, healthy seniors, and

support to overcome mental illness or abuse.

EDUCATION

Helping kids be all they

can be.

INCOME

Moving people from

poverty to possibility.

WELLNESS

Building strong and

healthy communities.

PRIORITY AREAS FOR COMMUNITY INVESTMENT

5

Event Sponsorship Opportunities

Campaign Kick-Off Luncheon September This high-profile event celebrates and launches the

United Way fall campaign. The Campaign Kick-Off Luncheon is tradition-

ally hosted by well-known radio personalities from Central Alberta and is

attended by over 500 people. Attendees include United Way’s strongest

supporters from all sectors, including corporate and political leaders,

especially local mayors and town councillors. It follows that there is also

a strong media presence and local coverage for the Campaign Kick Off.

Sockey Night in Red Deer

Oct/Nov United Way’s Sockey Night is an

annual event presented in partnership with the

Red Deer Rebels hockey team. United Way

promotes the donation of socks, which are

brought to the game by individuals, or donat-

ed by local businesses and sold by United Way

as a fundraiser. The socks are then thrown onto the ice during second intermission,

and volunteers gather them again. After the event, the socks are then distributed to

community agencies that help those in need of warm clothing over the winter

months. These socks really get around! This is a fun event that everyone can enjoy,

especially children.

Scotch Classic November This annual Scotch tasting event is unique to Central Alberta.

Attendees are able to sample various premium Scotches and bid on bottles up for

auction. A premium networking opportunity, the Scotch Classic is an exclusive

event for which a limited number of tickets are sold. It is very popular and sells out

every year.

Community Celebration Breakfast Jan/Feb In late January or early February, United Way hosts its annual

Community Celebration Breakfast to celebrate the success of campaign,

and highlight the transformative impact that donor dollars are making in our

communities. Top workplace campaign achievers are also presented with

awards in appreciation of their contribution. This event is well attended by

both the media and prominent United Way volunteers and supporters.

6

Chuck-a-Puck Night in Red Deer February Chuck-a-Puck night in Red Deer is another fun event hosted by the Red Deer Rebels Hockey Club. Game-goers purchase soft pucks to throw at targets on the ice for the chance to win three great prize packages. All proceeds from puck sales go to United Way to invest back into the community.

Leadership Celebration Mar/April The purpose of the Leadership Celebration is to

thank our Leadership donors – those who give from $1,200 to

$10,000+ to the annual campaign. Leadership donors are among

the most prominent citizens in the community, including several

well-known local political and corporate figures. This is a “by

invitation only” event.

United Way’s Annual General Meeting (AGM) June United Way Central Alberta aspires to make our AGM a celebration of progress towards fulfilling our

mission and goals. In addition to presenting our financial and community impact reports for the year, United Way

updates members on the implementation of its regional strategy, and invites a prominent guest speaker to offer

new perspectives on United Way’s global mission.

Sponsorship Opportunities

7

Campaign Kick Off

Opportunity Benefits Summary Cash Sponsorship

Premium Sponsors

2 Available

Name Recognition – Event will be promoted as: United Way Kick-Off Luncheon, brought to you by (Sponsor)

Verbal recognition by emcee

A complimentary table of 8 at event ($400 value)

Corporate recognition on event press release distributed to major media outlets

Prominent logo recognition on event signage

Prominent logo recognition in PowerPoint presentation at event

Recognition on ticket invitation, including logo

1 year recognition on United Way Central Alberta’s website

8 social media mentions (Twitter/Facebook) and newsletter recognition

$5,000+

Gold Sponsors

4 complimentary tickets to event ($200 value)


Corporate recognition on event press release distributed to all major media outlets

Large logo recognition on event signage

Large logo recognition in PowerPoint presentation

Logo recognition on ticket invitation



$2,500+

Silver Sponsors

2 complimentary tickets to event ($100 value)

Medium-sized logo recognition on event signage

Medium-sized logo recognition in PowerPoint presentation at event



$1,000+

Bronze Sponsors

1 complimentary ticket to event ($50 value)

Small logo recognition on event signage

Small logo recognition in PowerPoint presentation at event

1 year acknowledgement on United Way Central Alberta’s website


$500+

Friend Sponsors

Name recognition on event signage

Name acknowledgement in PowerPoint presentation at event

1 year acknowledgement on United Way Central Alberta’s website

$250+

1 Taken:

Sheraton Hotel

8

Scotch Classic


Premium Sponsor

1 available

Name Recognition – Event will be promoted as: “United Way’s Scotch Classic, brought to you by (Sponsor)”

8 tickets to the event ($1,000 value) Early Bird opportunity to reserve / purchase 4 tickets to VIP tasting event Verbal recognition by emcee Corporate recognition on event press release distributed to major media outlets Exclusive opportunity to welcome the audience during the event Prominent logo recognition as “Event Sponsor” on event brochure & signage 1 year recognition on United Way Central Alberta’s website 6 social media mentions (Twitter/Facebook) plus prominent newsletter mention

$3,500+

VIP Event Sponsor

1 available

Name Recognition – Event promoted as: “VIP Event presented by (Sponsor)” 5 tickets to the event ($625 value) Early Bird opportunity to reserve / purchase 3 tickets to VIP tasting event Verbal recognition by emcee Corporate recognition on event press release distributed to major media outlets Prominent logo recognition as “VIP Event Sponsor” on event brochure & signage 1 year recognition on United Way Central Alberta’s website 6 social media mentions (Twitter/Facebook) plus newsletter mention

$2,000+

Glass Sponsor

1 available

5 tickets to the event ($625 value) Early Bird opportunity to reserve / purchase 2 tickets to VIP tasting event Verbal recognition by emcee Corporate recognition on event press release distributed to major media outlets Logo engraved on scotch glasses Prominent logo recognition as “Glass Sponsor” on event brochure & signage 1 year recognition on United Way Central Alberta’s website 4 social media mentions (Twitter/Facebook) plus newsletter mention

$2,000+

Driver Take Home Sponsor

1 available

5 tickets to the event ($625 value) Early Bird opportunity to reserve / purchase 2 tickets to VIP tasting event Verbal recognition by emcee Corporate recognition on event press release distributed to major media outlets Table-top signage on drivers’ table Prominent logo recognition as “Driver Take Home Sponsor” on event brochure & signage 1 year recognition on United Way Central Alberta’s website 4 social media mentions (Twitter/Facebook) plus newsletter mention

$2,000+

VIP Keynote Speaker Sponsor

1 available

5 tickets to the event ($625 value) Early Bird opportunity to reserve / purchase 2 tickets to VIP tasting event Verbal recognition by emcee Corporate recognition on event press release distributed to major media outlets Prominent logo recognition as “Keynote Speaker” on event brochure & signage 1 year recognition on United Way Central Alberta’s website 4 social media mentions (Twitter/Facebook) plus newsletter mention

$2,000+

Gold Sponsors

4 tickets to the event ($500 value) Early Bird opportunity to reserve / purchase 2 tickets to VIP tasting event Verbal recognition by emcee Corporate recognition on event press release distributed to major media outlets Corporate logo recognition as “Gold Sponsor” on event brochure & signage 1 year recognition on United Way Central Alberta’s website 2 social media mentions (Twitter/Facebook) plus newsletter mention

$1,500+

Silver Sponsors

2 tickets to the event ($250 value) Early Bird opportunity to reserve / purchase 1 ticket to VIP tasting event Corporate logo recognition as “Silver Sponsor” on event brochure & signage 1 year recognition on United Way Central Alberta’s website 2 social media mentions (Twitter/Facebook) plus newsletter mention

$750+

Bronze Sponsors

1 ticket to the event ($125 value) Early Bird opportunity to reserve / purchase 1 ticket to VIP tasting event Corporate logo recognition of “Bronze Sponsor” on event brochure & signage 2 social media mentions (Twitter/Facebook) plus newsletter mention

$500+

10

Sockey Night In Red Deer


Premium Sponsor

1 available

Name recognition — event will be promoted as: “Sockey Night in Red Deer,

brought to you by (Sponsor)”

On-air, live acknowledgement on game night of sponsorship participation

Prominent corporate recognition on event press release distributed to major

media outlets

6 social media mentions (Twitter/Facebook) plus newsletter recognition


$2,500+

Gold Sponsors

On-air live announcement on game night of sponsorship participation

Large logo recognition as “Gold Sponsor” on event signage

Corporate identification on event press release distributed to major

media outlets



$1,000+

Silver Sponsors

Medium-sized logo placement as “Silver Sponsor” on event signage


media outlets.



$500+

Bronze Sponsors

Logo placement as “Bronze Sponsor” on event signage


Newsletter recognition $250+

Community Celebration Breakfast


Premium Sponsors

2 Available

Name Recognition – Event will be promoted as: “United Way’s Community Celebration Breakfast, brought to you by (Sponsor)”

Verbal recognition by emcee Opportunity to give short address to attendees A complimentary table of 8 at event Corporate recognition on event press release distributed to major

media outlets Prominent logo recognition on event signage and invitation 6 social media mentions (Twitter/Facebook) and newsletter recognition


$2,500+

Award Sponsors

2 Available

4 complimentary tickets to event Verbal recognition by emcee Formal introduction and company call out as “Award Sponsor” Corporate recognition on event press release distributed to all major

media outlets Prominent logo recognition on event signage 2 social media mentions (Twitter/Facebook) and newsletter recognition


$1,000+

Supporting Sponsors

2 complimentary tickets to event Verbal recognition by emcee Medium-sized logo recognition on event signage 1 year recognition on United Way Central Alberta’s website 2 social media mentions (Twitter/Facebook) and newsletter recognition

$500+

11

Chuck-a-Puck Night in Red Deer


Premium Sponsor

1 available

Name recognition — event will be promoted as: “Sockey Night in Red Deer,

brought to you by (Sponsor)”

On-air, live acknowledgement on game night of sponsorship participation

Prominent corporate recognition on event press release distributed to major

media outlets



$2,500+

Gold Sponsors

On-air live announcement on game night of sponsorship participation

Large logo recognition as “Gold Sponsor” on event signage


media outlets



$1,000+

Silver Sponsors



media outlets.



$500+

Bronze Sponsors

Smaller logo placement as “Bronze Sponsor” on event signage


Newsletter recognition $250+

12

Leadership Celebration


Premium Sponsor

2 available

Name Recognition – Event will be promoted as: “United Way’s Leadership

Celebration Event, brought to you by (Sponsor)”

4 tickets to the event


Exclusive opportunity to welcome the audience during the event

Prominent recognition on event signage, including logo

Logo recognition on invitation

6 social media mentions (Twitter/Facebook)

Prominent recognition in the United Way newsletter


$2,500+

Gold Sponsors

2 tickets to the event




Recognition in the United Way newsletter


$1,000+

Silver Sponsors


2 social media mentions (Twitter/Facebook) .



$500+

Bronze Sponsors

Small logo placement as “Bronze Sponsor” on event signage



$250+

United Way Central Alberta AGM


Gold Sponsors

Official “thank you” by emcee at event

Opportunity to address membership

Logo recognition on invitation


Corporate recognition on event press release distributed to media



$1,500+

Silver Sponsors

Official “thank you” by emcee at event

Medium-sized logo recognition on event signage

2 social media mentions (Twitter/Facebook) .



$750+

13

Loaned Representative


Title Sponsors

2 available

Recognition each time a Campaign Aide (Loaned Rep) introduces him/herself

(e.g., “My position has been generously sponsored by [Sponsor].”)

Recognition in a media release

Invitation to Leadership Celebration

Appreciation award recognition presented at the Campaign Kick-Off Luncheon

Recognition in the Annual Report

Prominent recognition in the August United Way newsletter

4+ social media mentions during Campaign (Twitter/Facebook)

Opportunity to speak at United Way’s Community Celebration Breakfast (Jan/Feb)


$12,000+

Initiative Sponsorship Opportunities

Loaned Representative Program

A United Way Loaned Representative, or “Campaign Aide”, is a temporary staff person who provides essential support during our busiest period – fall fundraising. As such, the program adds greatly to the outcome of the annual campaign. A Loaned Representative can be a staff person loaned to United Way for 4 months, or the sponsor can choose to donate 4 months salary and travel expenses to support a contract person for the position.

Leadership Matching Challenge The Leadership Matching Challenge provides matching funds for new Leadership level donations between $1,200

and $10,000+, and for increased donations pledged by existing Leader donors. This program has proven to be a

powerful incentive for donors to increase donations in order to multiply the community impact of their gifts.

14

Leadership Matching Challenge


Title Sponsors

4 available

Recognition in a media release highlighting the Leadership Matching Challenge

Verbal and PowerPoint logo recognition at the Kick-Off Luncheon

Invitation to the Leadership Celebration (March or April following campaign)

Verbal and prominent logo recognition on signage at Leadership Celebration

Printed recognition on the Leadership Matching Challenge promotional

collateral, including logo, produced for campaign

Recognition in Annual Report, including logo (published in June)

Digital file plus 100 copies of Leadership Matching Challenge collateral for

distribution and publicity

Prominent recognition in the United Way newsletter



$25,000+

Co-Sponsors

10 available

Recognition in a media release highlighting the Leadership Matching Challenge

Verbal and PowerPoint logo recognition at the Kick-Off Luncheon

Invitation to the Leadership Celebration (March or April following campaign)

Verbal and logo recognition on signage at Leadership Celebration

Printed recognition on the Leadership Matching Challenge promotional

collateral, including logo, produced for campaign

Recognition in Annual Report, including logo (published in June)

Digital file plus 50 copies of Leadership Matching Challenge collateral for

distribution and publicity




$5,000+

15

Custom Sponsorship Opportunities

Your Exclusive Promotion or Event

Do you have a specific marketing or philanthropic objective that we can help you meet?

Do you want to be recognized in the community for an unique promotion or event? Or perhaps your objec-tive is to be seen as a leader in Corporate Social Responsibility by aligning with one of Canada’s best-known and respected charitable organizations.

By partnering with United Way Central Alberta, you can attain these goals. We have been creating impact in our community locally for over 50 years, and, as part of the 125-year United Way movement, our brand has strong recognition across Canada and the U.S.

Custom sponsorships can be arranged to help you meet any of your marketing or philanthropic objectives. Give us a call to initiate discussions:

Jennifer Forrest Resource Development Director United Way Central Alberta 403.343.3900 [email protected]

16

Sponsorship Booklet

03/2017

4811 48 Street,

Red Deer, AB T4N 1S6

Phone: 403.343.3900

Fax: 403.309.3820

Email: [email protected]

Web: www.caunitedway.ca

sponsorship opportunitiescaunitedway.ca/wp-content/uploads/2010/08/sponsorship2017.pdf · 5 event...

Documents