sponsorship media pack - hsj · l the sponsor’s name will be engraved on the trophy for their...

Sponsorship Media Pack

15th November 2011 Grosvenor House Hotel, London

For more information please call Jason Winthrop on 020 7728 3735

Welcome to the HSJ Awards 2011HSJ is the market-leading publication for directors and senior management within the health service. Its authority and objectivity provides senior decision-makers with need-to-know information on everything from government policy and performance targets through to patient-centred care.

Now in their 30th year the HSJ Awards recognise the innovative and essential work being done behind the scenes by many NHS managers: work which benefits patients and is crucial to the effective modernisation, growth and future development of the NHS.

2010 was one of our biggest ever awards, with over 1,300 guests, filling the Grosvenor House Hotel to celebrate HSJ audience achievements.

The HSJ Awards recognise the best of the health service. Reflecting the modernisation agenda, they light the way to the future and give the health service the recognition it deserves. Ingrained in the consciousness of everyone working in NHS management, they are the most prestigious awards in the industry, and are growing in importance and popularity each year.

Building up learning in the NHSIn order to encourage and showcase nationwide best practice, HSJ will continue to produce stand alone special reports for each award. Featuring best practice examples from the finalists, these reports will be available to sponsors, entrants and individual readers, through the subscription section of hsj.co.uk.

Each report will consist of a minimum of 2,000 words including the top 3 learning points, evidence of success; contacts for extended learning and further reading. Reports will be available to download in PDF format from hsj.co.uk.

Executive summaries of the reports – containing details of entries, comments from and follow-up conversations with judges – will be available to everyone free of charge, stored in newly created online knowledge banks.

Each report will feature the sponsor’s logo and editorial reviewing the calibre of entries and selected learning points.


Key datesMay 3 Launch

July 4 Entry deadline

July Shortlisting

August Shortlist announced

September Judging days

September Judges’ Dinner

November 15 Awards night


Sponsorship opportunities17 Awards categories

The HSJ Awards generate huge interest throughout the health service, presenting a terrific high-profile sponsorship opportunity for companies working within the NHS.

Benefit from association with the excellence of these awards by sponsoring an individual award category.

Each category recognises a distinct field of achievement, from innovative projects designed to improve the quality of mental health care, to actions to reduce inequalities in healthcare. The performance of entire trusts over the course of a year are also taken into consideration.

Sponsors will be associated with the HSJ Awards throughout the entire promotional campaign, which runs for 12 months starting in April. Sponsors are invited to join the judging panel for their individual category, to create a shortlist of potential winners and then review shortlisted presentations at a judging day, held in central London in September.

Award category sponsorship provides an unrivalled opportunity to associate your organisation with the most prestigious event in UK healthcare, to benefit from inclusion in the 12-month marketing campaign and enjoy high-profile branding at November’s gala evening, in front of more than 1,300 of the industry’s most important figures.

Awards categoriesThe HSJ Awards reflect almost every area of achievement in NHS Management.

l Acute Healthcare Organisation of the Yearl Primary Care Organisation of the Yearl Acute and Primary Care Innovationl Best Social Marketing Projectl Clinical Service Redesignl Efficiency Initiative of the Yearl Enhancing Quality & Efficiency in Services for Children & Young People l Good Corporate Citizenl Improving Care with Technologyl Innovation in Mental Healthl Managing Long Term Conditionsl Partnership Workingl Patient Centred Carel Patient Safetyl Procurement Initiative of the Yearl Quality and Productivityl Workforce Development

Trusts of the Yearl Primary Care Organisation of the Yearl Acute Organisation of the Year



DemographicsHSJ Awards 2010 audience profile:

Academic Institution 2%

Agency 2%

DH Arms-Length Body 1%

GP Consortium 2%

GP Surgery 1%

Health Centre 6%

Local Government 1%

NHS Community Hospital 9%

NHS Community Services Non-Hospital 10%

NHS Hospital Foundation Trust 25%

NHS Hospital Trust Non-Foundation 4%

NHS Mental Health Foundation Trust 4%

NHS Primary Care Trust 10%

NHS Strategic Health Authority 4%

Pharmaceutical Company 2%

Private Sector – Consultancy 6%

Private Sector – Services 9%

Voluntary Sector/Charity 1%

Academic/educator/researcher 3%

Chair 5%

Chief executive 11%

Clinical Manager 12%

Clinician 16%

Commissioner 1%

Director 17%

Estates and facilities manager 1%

Finance Manager 1%

General Manager 13%

Health informatics – ICT/Information Management 1%

Human resources 2%

Managing Director 3%

Medical Director 2%

Other 10%

Organisation type Job title


The category sponsorship packageYour company will benefit from branding across the HSJ portfolio from the launch in May through to the culmination and presentation of the 2011 awards.

Your logo will feature on all marketing collateral which will include:

HSJ Magazine Average Net Circulation 18,139 (Jan – Dec ‘10)

l Branding on full-page colour advertisements promoting the awards.l Branding on Double Page Spread (DPS) adverts promoting the awards and announcing the shortlist.l 1 x minimum 4 page cover wrap to launch the HSJ Awards.l Half page editorial looking at each category throughout the entry campaign.l 1 x DPS announcing the final shortlist, alongside editorial coverage.

HSJ Awards Supplement

l 1 x HSJ Awards Winners’ Supplement, featuring a full page colour advert positioned next to details of the shortlist and the winners.

l The supplement will be distributed to the full circulation list and the winners’ supplement distributed to all attendees of the gala awards evening. Sponsors will receive 50 copies of each publication to distribute as they wish.

Direct Maill Personalised letters from the HSJ Editor to all SHA and Trust Chief Executives and Communications Directors/

Heads of Communications will feature the sponsor’s branding.


The category sponsorship package (continued)

Onlinel Sponsor branding on the homepage and all subsequent pages of www.hsjawards.co.uk, promoting all aspects of the awards. l A sponsor biography page on www.hsjawards.co.uk with up to 250 words description and clickthrough to sponsor’s site.l Sponsor’s branding on awards email campaigns targeting the HSJ audience (online registered users, subscribers,

conference delegates, previous entrants etc.)l Shortlist announcement on www.hsjawards.co.uk.l The opportunity to interview the winners of your category on video on the night of the awards, against an ‘Oscar’s style’ branded

backdrop with a professional film crew. The finished video will last several minutes and will be hosted on www.hsj.co.uk and www.hsjawards.co.uk for 12 months. As the sponsor you can use the video on your own website, as can the winning organisation of the sponsored category. This is a unique opportunity for further association with your chosen sponsorship category as well as HSJ, and to demonstrate your commitment to best practice and innovation in healthcare provision. It is also possible to include a 1-minute post roll corporate video within this interview, to extend the branding opportunity.

l The HSJ Awards Winners’ Supplement will be available on the website.

Shortlisting and Judging

l One sponsor representative will be invited to participate in the initial shortlisting process for their category. HSJ will announce each shortlist in late July/early August affording further sponsor branding opportunities.

l Shortlist announced on www.hsjawards.co.uk and in HSJ magazine.l Judging days (2 days in September/October).l The nominated sponsor representative will chair the judging panel for your category, sitting alongside two HSJ-approved

expert judges.l Joint HSJ/sponsor letters of thanks sent to the judges thanking them for their time on the day.l One sponsor representative will be invited to attend the HSJ awards judges’ dinner.


The category sponsorship package (continued)

On the eveningl All entry tickets allocated to the anticipated 1,300 guests (representing the cream of the UK’s leading healthcare

organisations) will carry the sponsor’s logo.l A dedicated meeting point will be allocated to sponsors, where they can meet guests at the VIP drinks receptionl A table for 10 at the Gala Awards evening.l Sponsor branding at the main reception and at selected points around the venue including lightbox posters, seating plans

and at meeting points. l The HSJ Awards branded stage is, of course, the most prominent structure in the venue. Following initial introductions and

during the course of the meal, there will be loops of continuous branding on display which will include the sponsors’ logos.l Once the ceremony begins the sponsor’s logo will feature on the screen at the announcement of their category.l The awards will also be fed to screens located at the perimeter of the main auditorium – including sponsor branding.l Announcement of the winner and on-stage presentation of the category trophy to the winner by a senior sponsor executive.l The sponsor’s name will be engraved on the trophy for their category.l The sponsor’s logo will feature on the certificates for their category.l The Awards host will thank all sponsors for their support.l The sponsor’s company logo will run on a loop throughout the dinner and post-awards entertainment.l In a new initiative, a letter – written on your behalf – will be sent to the finalists of your category, congratulating them on

reaching the final stage and inviting them to meet with you during the after-show party.l HSJ Award Winners’ Brochure and Online solutions (as described above)

Sponsorship package investment: £26,000

Previous attendees (continued)


2020 Delivery Ltd

AAetna HealthAintree University Hospitals NHS

Foundation Trust Alder Hey Association for Leaders in Nursing Association of the British

Pharmaceutical Industry Assura Medical

BBasingstoke and North Hampshire

NHS Foundation TrustBD Berkshire East Community Health

Services Bexley Medical GroupBirmingham & Solihill Mental Health

Foundation Trust 1Birmingham & Solihill Mental Health

Foundation Trust 2Birmingham & Solihill Mental Health

Foundation Trust 3Birmingham & Solihull Mental

Health Trust Boehringer Ingelheim British Medical Association BTBupa BUPA Home and Healthcare &

Avanaula

CC3 Collaborating for Health Cabinet Office Calderdale & Huddersfield NHS

Foundation Trust Cambridge Centre for Health

Leadership and Enterprise Cambridge Health Network Cambridge University Hospitals

NHS Foundation Trust Cancer Research UK Capsticks solicitors LLP Cardiff & Vale University Local

Health Board Care Quality Commission CareFX Central and North West London

(CNWL) NHS FT Central Manchester Healthcare Trust Central Surrey Health Centre for Workforce Intelligence CHKS Community Health Partnerships Connecting for Health Conservative Medical Association Countess of Chester Hospital NHS

FT Croydon Intermediate Gynaecology

service

DDatix Deloitte Department of Health Department of Health East of

England Department of Health North West Derby Hospitals NHS Foundation

Trust Derbyshire County PCT DH Partnership Diabetes UK Doctor Foster Doctors.net.uk Dudley NHS

EEast Kent Hospitals University NHS

Foundation Trust 1 East Kent Hospitals University NHS

Foundation Trust 2 Emap Networks EnergyQuote Epsom and St Helier hospital

FFlorence Nightingale Foundation Fulcrum Infrastructure

Management/Renova

GGatenby Sanderson Gateway Family Services

General Medical Council GlaxoSmithKline Green Park Greenwich Community Health

Services GWH Swindon

HHallam Medical Halton Citizens Advice BureauxHammersmith Council and PCT Health Foundation Heart of England Hoggett Bowers Horizon Health Commissioning LTD

IImperial College Independent Healthcare Advisory

Service Intellego Health Ipsen

Previous attendees (continued)


JJames Cook University Hospital

KKCHS Kent County Council Kings College Kings College London Kings Fund KPMG

LLancashire Care Foundation NHS

Trust LGC London Borough of Barking &

DagenhamLondon Specialised Commissioning

Group

M MacMillan Managers in People Marlborough Family Education

Service McKesson MedeConnect Healthcare Insight Member of Parliament Mental Health Foundation Mental Health Network Mersey Care NHS Trust Monitor Moorfields Eye Hospital

NHS Foundation TrustMP, chair Health Select Committee

NNational Apprenticeship Service National Mental Health

Development Unit National Social Marketing Centre Newcastle Hospitals NHS

Foundation Trust Newcastle Local Authority NewtonNHS Barking and Dagenham NHS Birmingham East & NorthNHS Blackpool NHS Bradford and

Airedale 1NHS Blackpool NHS Bradford and

Airedale 2NHS Confederation NHS Cornwall and Isles of ScilliyNHS DevonNHS East Lancashire NHS Evidence NHS Halton & St HelensNHS Information Centre NHS Institute NHS Institute for Innovation and

ImprovementNHS Knowsley NHS Leicester CityNHS LondonNHS NewhamNHS North WestNHS North West Collaborative

Commercial Agency

NHS Nottinghamshire CountyNHS RotherhamNHS South BirminghamNHS South Central NHS South Central SHA NHS South East Coast Quality

Observatory NHS South East EssexNHS South Gloucestershire NHS South West NHS Stoke on TrentNHS Supply Chain NHS Sustainable Development Unit NHS Sutton & Merton NHS Technology Adoption Centre

(NTAC)NHS Tower HamletsNHS WarwickshireNHS West MidlandsNHS Western CheshireNHS Western IslesNHS WestminsterNHS WirralNHS Yorkshire and the HumberNHSBT NMHDUNNTCH North Cumbria University Hospitals

NHS TrustNorth East SHA North Tees and Hartlepool NHS

Foundation Trust

North Tyneside PCT North West London Hospitals NHS Trust Northern Lincolnshire &

GoolaNorthumberland Care Trust Northumbria Healthcare NHS

Foundation TrustNottingham North and East

Consortium PBCNottingham University Hospitals

NHS TrustNottingham Healthcare NHS TrustNTNTWNursing and Midwifery Council

Previous attendeesOO2 HealthO2 UKOdgers BerndtsonOne Medicare

PPathfinder Healthcare Development cicPatientrack UK LtdPennaPerth and KinrossPhilips and KinrossPhilips HealthcarePicker Institute EuropePortsmouth Hospitals NHS Foundation

Trust

QQIPP safe care nation

RResMedRipple Primary SchoolRoyal BerkshireRoyal College of General PractionersRoyal College of MidwivesRoyal College of NursingRoyal Marsden NHS Foundation TrustRoyal Orthopaedic Hospital NHS

Foundation TrustRoyal Surrey

SSalford Royal NHS Foundation TrustSandwell and West Birmingham

Hospitals NHS TrustSanofi AventisSercoServierSheffield PCT Shell Gas DirectSkills for HealthSouth Essex Partnership University NHS

Foundation TrustSouth London and Maudsley NHS

Foundation TrustSouth West SHASpireSt Helens and Knowsley Teaching

Hospitals NHS TrustStockport NHS Foundation TrustSustainable Development CommissionSystem C Healthcare plc

TTameside Hospital NHS Foundation TrustTees Esk and Wear Valleys NHS

Foundation TrustTerrence Higgins TrustThe Campaign for Greener HealthcareThe Nuffield TrustThe Royal Wolverhampton Hospitals

NHS Trust

The Tavistock and Portman NHS Foundation Trust

The Wellbeing ProjectTribal

UUCLUCLHUCLH NHS Foundation Trust UnisonUnited Health UK United Hospital Coventry and

Warwichshire NHS TrustUniversity Hospital of North

StaffordshireUniversity Hospitals of Leicester

NHS TrustUniversity of Northumbria

WWest Suffolk HospitalWrightington, Wigan & Leigh NHS

Foundation Trust

YYork St John UniversityYorks and Humber SHA

ZZPB Marketing



Praise for previous HSJ Awards

What an absolute honour being shortlisted for an HSJ Award is. My practice team are absolutely thrilled as am I. This is a massive achievement for us and has given the staff a wonderful morale boost. These types of awards are brilliant to show the staff what we are achieving and how well they are doing, we will also be advertising this fact to our patients on our main notice board and in our next newsletter. Thank you once again for this opportunity – it means so much to the practice, the practice team and myself.Sarah Rhodes, Avicenna Medical Practice

‘‘ ‘‘The HSJ Awards are a goldmine for the best examples of a variety of best practice around the country. For many years I have found them invaluable as a source to unearth good practice to spread elsewhere.Sir John Oldham, National Clinical Lead for Quality and Productivity‘‘

‘‘We are absolutely delighted to be shortlisted for an HSJ award this year ... this recognition reflects all the hard work and dedication of our staff who have taken this project forward. As a specialist orthopaedic hospital it is sometimes easy to be overlooked and this nomination give us the recognition for the achievements we have made to improve efficiency and the overall experience for the patients we serve. Penny Venables, Royal Orthopaedic Hospital NHS Foundation Trust

‘‘ ‘‘

sponsorship media pack - hsj · l the sponsor’s name will be engraved on the trophy for their...

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