sponsor opportunity book

www.hartfordhawks.com

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HARTFORD pARTneRsHip OppORTuniTies

• 20thyearattheUniversityofHartford• One of only 30 female directors of athletics among the 335 institutions

competingattheDivisionIlevel.• Has40yearsofcollegiateexperienceasacoachandadministrator• Twice named the Northeast Region I-AAA General Sports TURF Systems

AthleticsDirectoroftheYear(June2009,June2006)• Namedoneof the nation’s top50women’s sports executivesbyStreet&

Smith’sSportsBusinessJournalinMayof1999• UnderMeiser,sevensports(women’sbasketball,men’ssoccer,women’ssoccer,

men’s golf, women’s golf, men’s tennis and women’s volleyball) have wonconferencechampionshipsandreachedeithertheNCAADivisionItournamentornationalpostseasonplay.

• Past president of the Division I-AAA Athletics Directors Association, andmemberoftheNACDAExecutiveCommittee.

The universiTy of harTfordTheUniversityofHartfordissituatedona340-acrecampusinWestHartford,Connecticut.TheUniversityislocatedinawoodedsuburbanarea,butisonlyfiveminutesawayfromdowntownHartford,WestHartfordandBloomfield.

The slogan for theUniversityofHartford isa “Private University with a Public Purpose.”ThisstatementrepresentstheUniversity’spassiontogivebacktothelocalcommunity.TheUniversityofHartfordis theonlyprivate institution inthecountrywithapublicelementaryandpublichighschoolonitscampus.

TheUniversityisstillinitsrenaissancewhileits50thanniversarywascelebratedonFebruary21,2007.ThecampuscontinuestogrowandprogressivelyexpandintooneofthetopinstitutionsinNewEngland.

UniversityQuickFacts• 4,697UndergraduateStudents• 1,696GraduateStudents• 913faculty• Studentsrepresent48statesand43Countries• Studentsareenrolledin89Undergraduate

and33GraduatePrograms• UniversityHighSchoolofScience&Engineering

(400Students-grades9-12)• UniversityofHartfordMagnetSchool

(389Students-gradesPreK-6)

UNIvERSITYPRESIDENTWAlTERHARRISON

PatriciaH.MeiserDirectorofAthletics

SpecialAssistanttothePresident

paTriCia h. meiserdirector of athletics

HARTFORD pARTneRsHip OppORTuniTies Univer

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paTriCia h. meiserdirector of athletics

harTford hawks aThleTiCsQuickFacts• 28yearsinNCAADivisionIathletics• 18IntercollegiateSports• 343Student-Athletes• 35AmericaEastChampionships(overall)• 39NCAATournamentAppearancesinschoolhistory• 6NCAAAppearances,4RegularSeasonChampionships

and5AmericaEastTournamentChampionshipsunderJenRizzotti(Women’sBasketball)

• Hostofthe2011and2012AmericaEastMen’sandWomen’sBasketballChampionship.

ATHlETIC FACIlITIES INClUDE THE REICH FAMIlY PAvIlION,WHICH HOUSES THE CHASE FAMIlY ARENA ANDINTRAMURAlGYM;THEUNIvERSITYOFHARTFORDSOFTBAllFIElD,FIONDEllAFIElDASWEllASAl-MARzOOKFIElDATAlUMNISTADIUM(SOCCER/lACROSSE).

RecentHighlights• HeadWomen’sBasketballCoachJenRizzottiinductedinto

theWomen’sBasketballHallofFame• HeadWomen’sSoccerCoachJohnNatalecoachedUSA

Soccerin2012londonOlympics• CaterBenderwasdraftedbyMajorleaguelacrosse• 2011-12 America East Conference Academic Cup

Champions• Hartford student-athletes have compiled a 3.0 GPA or

betterfor13straightsemesters• Twowomen’ssoccerplayersearnedNSCAAAll-American

Honors

Fan demographics

GENDEROFOURFANS• 52.2%ofourfansaremaleand47.8%arefemale.

INCOMEOFFANS• 75.3%ofourfanshaveayearlyhouseholdincomeover$90,000andmorethan29%haveanincomeover$130,000.

SIzEOFHOUSEHOlD• 39.1%ofourfanshaveatleastthreepeoplelivingintheirhome.

lOYAlTYTOHARTFORDSPONSORS• 83%ofourfanscannameatleastoneofourfivemajorsponsors.

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signagevenue signage:scoreboard:ThesehighprofilesignsarelocatedonthemainscoreboardateachvenueattheUniversityofHartford.AsapremiumscoreboardsponsoryouwillreceiveexposureinboththeChaseFamilyArenaforallmen’sandwomen’sbasketballgamesandfieldsignsforalloutdoorsportingeventsincludingmen’sandwomen’ssoccer,lacrosse,baseball,andsoftballgames.

Thereareatotalof5multi-mediavideoboardslocatedbothintheChaseFamilyAreaandOutdoorFields.Thetwoindoorarenavideoboardsarecapableofshowinginstantreplays, livecrowdshots,videoclipsandentertainingpromotions.Theoutdoorfieldsscoreboardsprovidefanswithuptotheminuteinformationincludingscores,times,andvitalstats.

digiTaL scorer’s TabLe:Thisisthemostinnovativeandcreativeformofadvertisinglocatedonthearenabasketballfloor.Thisallowsforsponsorstopromotetheirbrandtofansinthearenaandathomeviatelevisedgames.Sponsorsreceiveblocksoftimethatrotateregularlyandhavetheabilitytochangetheirmessagethroughouttheeventwithstaticimagesormovinggraphics.

iLLuminaTed signage:ThesehighlyvisibleilluminatedsignsintheChaseFamily Arena range in size and are locatedthroughoutthearenainhightrafficareas.Thesesigns are back lit and are visible during othereventssuchasgraduation,camps,andmore.

BottomPanels:(17”x288”)......................... $20,000 SidePanels:(48”x72)................................. $15,000 QuarterPanels:(24”x24”)......................... $10,000

EightMinutes:................................................... $7,500 FiveMinutes:.................................................... $5,000

largePanel36”x36”:................................. $6,000 SmallPanel12”x24”:.................................. $3,500 largeCornerPanels(2)................................ $8,000 SmallCornerPanel(2).................................. $6,500 Time&Temp9’x18’(2).............................. $5,000


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Banner signagebanner signs:Thesesignsoffergreatvisibilitythroughoutthearenaandviatelevisionandarelocatedinuniqueandhightrafficlocationsthatputyourbrandrightinthethickoftheaction.Arena–Receiveexposureforallmen’sandwomen’shomebasketballgamesatChaseFamilyArena:

Home&AwayChairBacks........................... $8,500 BasketballBasePad(2)................................ $8,000 BasketballPillarPad(2)............................... $8,000 BasketballSupportBrackets(6).................. $7,000 OversizedArenaBanners............................. $6,500 DoorwayBanners........................................... $5,000

FieLd signs:ReceiveexposureforalloutdoorsportingeventsatAlMarzookField(Men’s&Women’sSoccer,lacrosse), Fiondella Field (Baseball) and theSoftballField.

FieldBanner(6’x20’).................................. $4,500

reich FamiLY paViLion:Full lengthschedulebannersareavailableat themainentranceofthebuilding.(Ask rep for more pricing details)

largePanel36”x36”:................................. $6,000 SmallPanel12”x24”:.................................. $3,500 largeCornerPanels(2)................................ $8,000 SmallCornerPanel(2).................................. $6,500 Time&Temp9’x18’(2).............................. $5,000

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full season promoTionsA customized promotion is a creative marketing tool that will reinforce your brand message all season long.

speciaLTY pacKages:Sponsoring a specialty package for Men’s &Women’s Basketball (Arena) or Men’s &Women’s Soccer,lacrosse,BaseballandSoftball(Field)willprovideuniqueadvertisingandmarketingopportunitiesthatwillshowcaseyourbusinesseffectivelybyre-enforcingyourmessagewithaddedvalueopportunitiesincludingwebsiteandRadioNetworkexposure.Packagesinclude,butarenotlimitedto:

HalftimeShow,Overtime,PlayeroftheGame,StartinglineUp,KidsClub,BallKidofGame,HawkTunnel,Clinics,PlayerOccurrences(FreeThrows,3Pointers,etc.)HowieSportsmanAcademy,BirthdayPackages,andWeeklyPromotions(Family4Packs,PostGameAutograph,PostGameShotAround,FamilyFunDay)

ArenaInvestment............................................ $4,500-$7,500 FieldInvestment............................................... $3,000

in game promoTions:SponsoringanentertainingingamepromotionforMen’s&Women’sBasketball(Arena)orMen’s&Women’sSoccer,lacrosse,BaseballandSoftball(Field)willspotlightyourbusinessinfrontofacaptiveaudienceandoffertheopportunitytodrivebusinessbacktoyourlocation.Activitiesinclude,butarenotlimitedto:

MusicalChairs,RacetheMascot,SeatUpgrade,DresslikeAHawk,FanCam,Half-CourtShot,Trivia,DanceforYourDinner,Customvignettes.

ArenaInvestment............................................ $4,000 FieldInvestment............................................... $2,500


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promoTional evenTsAs a presenting sponsor of a Special Event or Giveaway Night your company will receive exposure leading up

to the event as well as throughout the game.

Investment......................................................... $3,500-$6,000

eVenTs:In-venue announcements and opportunity tobroadcastcommercialongamedayifapplicable.Exhibitboothspacetopromoteyourcompanyandproduct/servicestofans.

Pre-game ceremony on court/field to recognizeyourcompanywhichincludesblockofticketstotheeventforemployeesandcustomers.

speciaL eVenTs:Havingyourcompany’snameassociatedwithpopulareventswiththefanswillpromoteyourcompanyinapositiveatmosphere.Eventsinclude,butarenotlimitedto:

Fireworks, Mascot Day, NBAMascot Acts, National Entertainment Acts, Trampoline Dunk Act, MidnightMania,Coachesv.Cancer,Pinkzone,Hawktoberfest,StudentEvents,ThemedNightsandAwarenessNights..

pre eVenT:Inclusioninpre-eventpublicityandmarketingincluding: mediabuys promotionalmaterials in-venueannouncements e-newsletters websiteexposure

Placing your company’s logo alongside theHartford Hawks brand on popular premiumgiveawaywillcreatealastingimpression.Itemsinclude,butarenotlimitedto:

Schedule Magnets, Key Tags, Posters, T-Shirts,Mini Basketballs, Rally Towels, Tote Bags, Hats,Balls,lunchBags,KidsJerseys.

Investment......................................................... $4,000-$6,500

giVeaWaYs:

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prinT maTerials

scheduLe cards:TheUniversityofHartfordAthleticsproducesschedulecardsfor10sportsandexclusivelogoopportunitiesareavailableforeachsportand/orbasketballfrontofcard.

scheduLe posTers:UniversityofHartfordAthleticsproducesatleastfourdifferentschedulepostersper-year.Sponsorshavetheopportunityforlogorecognitiononallpostersorsportspecificposters.

Nov. 13 Fri. vs. Quinnipiac ! 9:30 p.m.Nov. 15 Sun. at Baylor 2:30 p.m.Nov. 18 Wed. MARIST 7:00 p.m.Nov. 21 Sat. FORDHAM 2:00 p.m.Nov. 24 Tue. at Lafayette 8:30 p.m.Nov. 28 Sat. at Dartmouth 7:00 p.m.Dec. 2 Wed. YALE 7:00 p.m.Dec. 3 Thurs. at Seton Hall 7:00 p.m.Dec. 6 Sun. at La Salle 2:00 p.m.Dec. 8 Tue. at St. Francis (NY) 7:00 p.m.Dec. 11 Fri. SACRED HEART (CTSN) 7:00 p.m.Dec. 29 Tue. at Kentucky (ESPN2) 8:00 p.m.

Jan. 2 Sat. at St. Francis (PA) 3:00 p.m.Jan. 7 Thu. at Stony Brook * 7:00 p.m.Jan. 9 Sat. BOSTON UNIVERSITY * 2:00 p.m.Jan. 14 Thu. at UMBC * 7:00 p.m.Jan. 16 Sat. NEW HAMPSHIRE * 4:00 p.m.Jan. 19 Tue. at Vermont * 7:00 p.m.Jan. 21 Thu. BINGHAMTON * 7:00 p.m.Jan. 23 Sat. MAINE * (CTSN) 1:00 p.m.Jan. 27 Wed. at Albany * 7:00 p.m.Feb. 3 Wed. STONY BROOK * 7:00 p.m.Feb. 6 Sat. at New Hampshire * 4:00 p.m.Feb. 11 Thu. UMBC * (CTSN/MASN) 7:00 p.m.

Feb. 13 Sat. at Boston University * 4:00 p.m.Feb. 17 Wed. VERMONT * 7:00 p.m.Feb. 21 Sun. at Maine * 2:00 p.m.Feb. 24 Wed. at Binghamton * 7:00 p.m.Feb. 28 Sun. ALBANY * 4:00 p.m.Mar. 4 Thu. America East Championship (First Round) $ Mar. 6 Sat. America East Championship (Quarterfinals) $ Mar. 7 Sun. America East Championship (Semifinals) $Mar. 13 Sat. America East Championship (Finals) # ESPN2All Times EasternCAPS = Home Contests - at Chase Arena at Reich Family Pavilion (West Hartford, CT)! - Connecticut 6 Tournament (Arena at Harbor Yard, Fairfield, CT)* - America East Contests | # Played at highest remaining seed$ - Games played at Chase Arena at Reich Family Pavilion (West Hartford, CT)

TickeT informaTion:(860) 768-HAWK • HArtford HAWKs Hotline: (860) 768-5555

HArtfordHAWKs.com • listen liVe on Wdrc 1360 AmHARTFORD/FARMINGTON

Output On: November 11, 2009 2:23 PM Low-Resolution PDF - NOT FOR PRINT

Investment..................................... $2,500-$5,000 (Price is dependent on exclusivity)

game-daY programs:Thesehighqualitycolorpublicationsaresoldatallgames.PrintadsarepackagedasMen’s&Women’sBasketball(Arena)orMen’s&Women’sSoccer,lacrosse,BaseballandSoftball(Field).

ArenaPublicationBackPageCover............................................................$2,500 ArenaPublicationInsideFront&BackInsideCover.................................$2,000 ArenaPublicationFullPage...........................................................................$1,000 ArenaPublication1/2Page.........................................................................$500 FieldPublicationBackPageCover..............................................................$1,500 FieldPublicationFrontandBackInsideCover...........................................$1,000 FieldPublicationFullPage.............................................................................$500 FieldPublication1/2Page............................................................................$250

TicKeT bacK adVerTising:SponsoringticketbacksforallsportingeventsattheUniversityofHartfordisthebestway toput yourmessage in the hands of every fan.Offeringa coupon ordiscountisaprovenwaytodrivebusinessbacktoyourlocation.

TicketBacks.................................................................................. $6,000

Investment..................................... $1,500-$4,000 (Price is dependent on exclusivity)


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BroadCasT mediaTelevision:TeLeVision game sponsorshipSelectedHartfordHawksmen’sandwomen’sbasketball,men’ssoccer,andlacrossegameswillbetelevised.• GameswillbeairedandrebroadcastedonCPTvSportsthroughoutthe2012-13seasons.• Sponsorshavetheopportunitytocreateuniquecustomin-gameandhalftimetimefeatureswhichincludesfull-screenshots,promotionalreads,andfeatures.

• Individual:30secondcommercialspotsalsoareavailable.

TeLeVision pacKages::30secondradiospots..............................................................$2,500

speciaLTY pacKages:Asanexclusivesponsorofanon-airpromotion,youwillreceivea:10secondlivegameread.Thesecustomizedsponsorshipswillgiveyourbusinessexposureandrecognitionduringthebroadcasts.

SegmentSponsors.......................................................................$1,500 (pre-game,halftime,post-game,andovertime) SpecialFeatures.........................................................................$1,000 (startinglineups,outoftownscoreboard,playofthegame,etc.)

harTFord haWKs basKeTbaLL coach’s shoW WiTh jen rizzoTTi/john gaLLagher• Theshowisahalf-hourepisode,fullydedicatedtoeitherwomen’sormen’sbasketballprograms.• Thehalf-hourshowswillaironCPTvSportsandfeatureplayerprofiles,coach’stip,askthecoach,topscholar,gamehighlightsandmore.

• Inventoryincludesindividualsegmentsponsorshipaswellas:30commercialspots.

• Eachepisodewillbeairedmultopletimes

radio:men’s and Women’s basKeTbaLL radio:ExpandyourreachinacosteffectivewaybyadvertisingthroughradiofortheUniversityofHartfordMen’sandWomen’sBasketballprograms. Eachprogramwillbebroadcaston the radioandallgameswillbestreamedonwww.hartfordhawks.com.

radio pacKages: (men’s basKeTbaLL onLY):30secondradiospots..............................................................$1,500 speciaLTY pacKages:

Asanexclusivesponsorofanon-airpromotion,youwillreceivea:10secondlivegameread.Thesecustomizedsponsorshipswillgiveyourbusinessexposureandrecognitionduringthebroadcasts.

SegmentSponsors.......................................................................$2,500 (pre-game,halftime,post-game,andovertime) SpecialFeatures.........................................................................$1,500 (startinglineups,outoftownscoreboard,playofthegame,coach;pre- gameinterview,etc.)

:30secondspotforeachepisode...........................................$1,000 Featuredsegment.......................................................................$2,000

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weBsiTe markeTing

FeaTured sponsorships:Sponsorshavetheopportunitytoreceiveacustomizedtitlesponsorshipofanonlinefeature.

As an official online partner on the Hartford Hawks website you can receive customized sponsorships including, features, live streaming, social media, and rotating ads which will provide fans with a

hyperlink to the sponsor’s website.

e-maiL header/FooTer parTnership:AsanofficialonlinesponsoroftheweeklyHowiENotesemailblastwillreachfansweekly,informingthemabouttheworldofHartfordAthleticsandpromotingyourbrand.

LiVe Video sTreaming:Allhomegamesarestreamedonlinelive.Sponsorshavethefollowingopportunities:• Presentingsponsorincludinglogoandtitlerecognition.

• Opening/closingbillboardrecognition.• In-gamepromotionalreads.• Specialfeature(startinglineupsandplayofthegame).

FacebooK, TWiTTer, and YouTubeHartfordHawksfanscanfollowtheirfavoriteteamsonFacebook,Twitter,andwatchvideosonYouTube• Presentingsponsorincludinglogoandtitlerecognition.

• Mentionsandtags.• videohighlights.

Investment.....................................................$1,500-$3,500

Investment...................................................................$1,500

Examplesinclude:

PlayerProfile,UpcomingEvents,InteractiveContests,OnlineStore,PlayProfiles,Statistics,videos,OnlineTicketStore,GameStoriesandRecaps,andFanzone.


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weBsiTe markeTing fundraisers

ManyoftheUniversityofHartfordathleticsteamshavefundraisingdinnersthroughouttheyear.Thisgivessponsorstheopportunitytobeassociatedwithaspecificprogram.Sponsorshipsincludetableandgiveawayopportunities.Sponsorscanalsopurchaseeventnamingrights.Teamsthatholdfundraisingdinners:• Men’sBasketball(DraftNight)• Women’sBasketball(Tip-A-Hawk)• Men’sSoccer• Women’sSoccer• Baseball• lacrosse

dinners:

TheUniversityofHartfordAthleticsDepartmentandthecorporatecommunityintheGreaterHartfordareahavejoinedforcestoformtheCaringNeighborProgram.Throughtheprogam,theUniversityanditsPartnerstheyhaveprovidedticketstounderprivilegedyouthgroupsandcivicorganizationswithinourcommunity.

ThiscommunityserviceinitiativeprovidesboththeUniversityandthePartnerwith increasedvisibility inthecommunity. Togetherweprovide countlessopportunities for theyouth inour community toexperience thepositivebenefitsthatsportsandhighereducationoffer.

Beneficiariesof theprogram include: BigBrothers/BigSisters,GreaterHartfordProbusClub,NewBritainTransitionalCenter andGifts of love,OrchardHill School, ProbusClub,village for Family andChildren,ApplewoodGroupHome,NoahWebsterElementary,CatholicCharities,DCF,MillerHouseGroupHome,MaryHookerSchool,CommunityResidencesInc.,JumokeAcademy,JPvincentSchool,NewBritainParks&Rec.AfterSchoolProgram,HighMeadows,GraceADP,AmericanSchoolfor theDeaf,andManchesterFuegosGirl’sBasketballTeam.

Caring neighBor:

Investment......................................................... $1,500

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hospiTaliTy

TheMcCulloughClub is located in theChase Family Arena and is a premium hospitality venue. TheCluboverlooksthecourtandhassomeofthebestseatsinthearenathatwillmakealastingimpressiononbusinessassociates.Theamenitiesincludecateredfoodduringeverygame,anopenbarincludingbeerandwine,plusachairbackseattoenjoyalloftheaction.

Whetheryouareentertainingclientsorrewardingyouremployees,theMcCulloughClubistheperfecthospitalityvenuetobuildrelationshipsandtakeinsomeofthebestactioncollegebasketballwhetherhostingagroupoutingorseasonpass.

EnjoythefunandexcitementoftheUniversityofHartfordAthleticProgramswithagroupouting.Allgroupsincluding,schools,companies,teams,civicorganizations,etc.arewelcome.

mcCullough CluB:

group TiCkeTs: season TiCkeTs:

ForinformationcontacttheMalcolm&BrendaBermanAthleticsTicketOfficeat:[email protected]

Orderyourseasonticketstodayandenjoyallthebenefits.Seasonticketholdersreceiveover20%offregularticketrates,guaranteedseats,andtheabilitytoexchangeunusedticketsforadditionalticketstofuturegames.

sponsor opportunity book

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