REACH, INFLUENCE & ENGAGE

ORCA’S 2016 SPONSORSHIP PLANNER

For information on sponsorship and advertising, please contact Joan Livermore, Manager Commercial Membership at joan@orcaretirement.com or 905-403-0500 ext. 227.

2

WHY SPONSOR?

ORCA is the association for Ontario’s retirement homes. Only ORCA provides the education and resources that operators need to succeed in today’s regulatory environment. We are also the voice of Ontario’s operators – speaking on their behalf to government, stakeholders and beyond.

Our members include: o 577 member homes, representing over 52,400 suites o Broad continuum of care, from independent living to

assisted living to memory care o Homes up to and including 300+ suites o National retirement home chains, midsize regional

chains and small operators o Homes in Windsor, Toronto, Ottawa, Sudbury and

everywhere in between

When you sponsor an ORCA event, tutorial or webinar, or advertise in the ORCA Express, you:

Obtain valuable exposure and prominence with key decision makers Our events are regularly attended by the C-suite executives you want to reach.

Elevate and enhance your brand You need to get your name out there –and we have the tools to reach over 1800 industry professionals.

Generate leads, make new connections and build long-lasting business relationships Sometimes the best conversations are held over a round of golf or a glass of wine – our Summer Conference has both.

Network and nurture existing business relationships Out of sight, out of mind. Stay in touch with your existing clients through our events and education.

Gain a competitive edge Your competitor may also be a member of ORCA, but your sponsorship puts you front and centre in our members’ minds.

Position yourself and your company as an industry leader Sponsorship is a great mechanism for introducing your new product or service – and for showing that you are a leader in innovation.

Convey your commitment to ORCA, our members and the sector Our operators know that your support is crucial for the education they need – by sponsoring you give a very powerful motivator to seek out your expertise.

3

ORCA SPONSORSHIPS AT-A-GLANCE E-Learning 2016 Pricing

Learning Centre for Senior Living Presenting Sponsor *new for 2016 $25,000

Webinars Individual webinar $500

Customized webinar See page 9

ORCA Express

ORCA Express Banner ads, per edition $300

Product/service feature, per edition $300

Events Road Shows Spring Shows - May 2016 Fall Shows - October 2016

Presenting Sponsor $15,000

Season Sponsor – Spring: SOLD Fall: Available $7,000

Single Show Sponsor $1,200

Summer Conference Presenting Sponsor SOLD

Monday September 26, 2016 Pre-Dinner Cocktail Party *new for 2016 SOLD

Dinner with a Board Member—Event Sponsor SOLD

Dinner with a Board Member-Wine Sponsor *new for 2016 SOLD

Welcome Reception SOLD

Tuesday September 27, 2016

Do you have a unique sponsorship

idea you don’t see listed here? We can

work with you to make it happen.

Golf Day Breakfast SOLD

Banquet Dinner SOLD

Wine & Chocolate at Banquet Dinner SOLD

Hospitality Suite after Banquet Dinner SOLD

Photo Booth $2,500

Golf Day Refreshment Cart SOLD

Golf Cart Partner SOLD

Golf Luncheon SOLD

Regular Holes (1 bundles of 7 available) $800 (1 available) available

Contest Holes (1 available) SOLD

Golf Team Prizes (2 available) $500 (1 available)

Water Bottles for Golfers SOLD

Mulligans $800

Putting Contest $800

Alternate Activity SOLD

Wednesday, September 28, 2016 Education Day Breakfast & Association Update SOLD

Morning Education SOLD

Education Day Lunch SOLD

Afternoon Education SOLD

Refreshment Breaks SOLD

Marketplace (see page 8 for details) $2,000

Delegate Bag Inserts $200

Together We Care April 5-6 , 2016

Sponsorships visit www.together-we-care.com

$2,000 - $25,000

4

EVENTS Road Shows - Spring and Fall

The theme of the Spring 2016 Road Shows is: “Risk Management: Analysis and Trending!” The morning session will host RHRA inspectors and provide legislative updates on upcoming changes. Learn how to mitigate risk and meet the RHA Compliance on quarterly analysis evaluation and trending. A comprehensive tool kit will be available.

NEW for 2016. This year will feature concurrent afternoon sessions; Environmental and Maintenance Services. A full afternoon of legislative requirements and best practices in fire safety, housekeeping, laundry and maintenance – mitigate risks in these important areas!

Details on the Fall 2016 Road Shows will be confirmed at a later date.

2016 Road Show Dates and Locations

Spring Fall

Barrie May 31 Oct 26

Ottawa June 7 Oct 20

GTA (Ajax) SOLD Nov 2

London SOLD Nov 1

Mississauga SOLD Nov 10

PRESENTING ROADSHOW SPONSOR (1 AVAILABLE) $15,000

Table Top display at all 10 Road Shows; up to 2 representatives may attend each Road Show, includes lunch (power available on request)

Verbal recognition at start and conclusion of sessions

Opportunity for 5-minute Sponsor Profile Presentation at beginning of sessions

Opportunity to conduct 5 focus groups among invited attendees prior to select Road Shows

Opportunity to include promotional literature in Resource Package provided to attendees

Logo recognition as Presenting Sponsor in Road Show promotional emails/materials, online registration, onsite materials and PowerPoint presentations, and ORCA’s member website

Logo, company name, description and contact information included on sponsor profile page provided within the attendee resource package

Verbal recognition as Road Show Presenting Sponsor at Summer Conference and Members Meeting

List of all Road Show attendees (excludes email addresses)

Identification as ORCA Event Presenting Sponsor on ORCA website

5

SEASON SPONSOR (Fall Available) $7,000

Table top display at 5 season Road Shows; up to 2 representatives may attend each Road Show, includes lunch (power available on request)

Verbal recognition at start and conclusion of sessions Opportunity to highlight afternoon programming before we break for lunch

Provide a 2-minute verbal Sponsor Profile of your company (*new for 2016) Opportunity to include promotional literature in resource package provided to attendees Logo recognition as Season Sponsor in Road Show promotional emails/materials, online

registration and onsite materials and PowerPoint presentations, and ORCA’s member web-

site Logo, company name, description and contact information included on sponsor profiles

page within the attendee packages List of all Road Show attendees (excludes email addresses) Opportunity to provide and present a door prize Option to join a member table for the afternoon program, in either room (*new for 2016)

SINGLE SHOW SPONSOR (30 AVAILABLE IN TOTAL ONLY 3 PER ROAD SHOW) $1,200

Table top display at chosen Road show; up to 2 representatives may attend each Road Show (includes lunch)

Verbal recognition at start and conclusion of sessions Logo recognition as sponsor in Road Show onsite materials and PowerPoint

presentations, and ORCA’s member website Logo, company name, description and contact information included on Sponsor

Profiles page within the attendee packages List of all Road Show attendees (excludes email addresses) Opportunity to provide and present a door prize Option to join a member table for the afternoon program, in either room (*new for 2016)

Please note that all Road Show sponsorships are annual and do not

include a first right of refusal for subsequent years.

6

Summer Conference The 2016 Summer Conference will take place September 26—28 at Blue Mountain near Collingwood.

Please see the Marketplace Sponsorship details on page 8 for more information on the specific application

criteria.

TUESDAY SPONSORSHIP OPPORTUNITIES

PHOTO BOOTH $2,500 Logo recognition as sponsor on program, signage and conference presentation loop One full registration for Tuesday Evening Events to include; cocktail reception, dinner, hospitality suite and

entertainment (no accommodation) One banner placement beside the booth Photo booth is on site for the start of the cocktail reception and remains open throughout the evening

events Custom design on each print attendees take with them

TUESDAY GOLF SPONSORSHIPS

REGULAR HOLES (1 BUNDLES OF SEVEN HOLES AVAILABLE) $800

Recognition on hole signage, golf handbook and conference presentation loop Opportunity to provide short slogan/tagline from sponsor on signage Opportunity to greet golfers at one of your holes and hand out gift or promo item (*new in 2016)

GOLF TEAM PRIZES (ONE PRIZE AVAILABLE) $500 Logo recognition as sponsor on signage, golf handbook and conference presentation loop Verbal recognition as sponsor Prize bags will have sponsor branding (ORCA will purchase prizes) Choose from First Place Team, Second Place Team or Most Honest Golfers

MULLIGANS $800

Sponsor logo printed on golf balls (logo must be received by August 1, 2016) Logo recognition as sponsor on signage, golf handbook and conference presentation loop Meet golfers at the registration table and personally hand out mulligans

Includes one delegate bag insert (a $200 value)

PUTTING CONTEST $800 Logo recognition on signage, golf handbook and conference presentation loop Verbal recognition as sponsor Prize bags will have sponsor branding

Opportunity to greet each golfer at the putting contest location

7

OTHER CONFERENCE SPONSORSHIP

DELEGATE BAG INSERT (OVER 300 DELEGATE BAGS ARE GIVEN OUT) $200 Sponsor provides insert in advance Get your message out to all attendees

ORCA has final approval of insert

8

SUMMER CONFERENCE MARKETPLACE (10 SPACES AVAILABLE in total) $2,000

This unique opportunity is being offered first to all Commercial Members that have joined the association as new members since September 1st, 2015. The Marketplace Sponsorship will open to all commercial members on April 15, 2016.

Table Top display (6 ft draped) at Tuesday Evening Cocktail reception and Wednesday Education day One all-inclusive registration package for Tuesday and Wednesday; includes Tuesday breakfast, lunch

& dinner; golf or alternate activity during the day; Wednesday breakfast, lunch and Education day. (no accommodation)

Participants will be featured in lead-up promotional emails List of all attendees one week prior to the event Logo and Verbal recognition throughout Summer Conference Your company products/services featured in an exclusive ORCA Marketplace handbook Inclusion in a special “ORCA Marketplace” feature in the ORCA Express E-newsletter Recognition on ORCA’s website as an ORCA Marketplace sponsor Inclusion in the Marketplace “Shopping list” - a passport to encourage attendees to visit your table for a

chance to win a special prize * See page 13/14 for Marketplace Commitment

Together We Care Convention and Trade Show

Proudly hosted by the Ontario Retirement Communities Association (ORCA) and the Ontario Long Term Care Association (OLTCA), Together We Care is Canada’s largest gathering of owners, operators and senior managers from the retirement living and long-term care sectors.

Together We Care encompasses two days of operator education, a two-day trade show and various networking opportunities. If you have a new product or service to showcase, this is the place to do it.

Leading the Way: New Directions and Innovations:

The 2016 Together We Care Convention will take place April 5—6 at the Metro Toronto Convention Centre in downtown Toronto. Please note the following: First Right of Refusal will be given to sponsors of the previous year’s Convention to sponsor the same event. These sponsors will have until January 15, 2016 to confirm their sponsorship. If not confirmed by that date, the opportunity to sponsor these events becomes available.

Awarding of Sponsorship is done on a first-come first-served basis. Sponsorship requests must include the completed Sponsorship Agreement. Together We Care exhibiting and sponsorship is handled by a third party on behalf of ORCA and the OLTCA. To explore sponsorship opportunities, please contact Rebecca Darling of The Bayley Group at 519.263.6001 or rebecca@bayleygroup.com.

9

WEBINARS Webinars are well attended, attracting 200+ participants, including general managers, residence supervisory staff, regional and corporate management. ORCA webinars are delivered on a monthly basis and address legislative requirements and best operational practices that are retirement sector specific.

INDIVIDUAL WEBINAR SPONSORSHIPS

If you are considering sponsoring a webinar, there are two options to choose from; that provide the following entitlements:

Verbal recognition at the start and end of the webinar presentation One slide advertisement (with supplied short text) or one short video (max 30 seconds) at beginning of

webinar (supplied by sponsor)

Logo recognition on presentation and inclusion of your contact information Attendance during the webinar (you will be introduced by name) Recognition on promotional emails for the webinar and registration page Only one sponsor per webinar

1) Choose a Webinar from the pre-scheduled list (see next page for list) $500

Select a topic from the ORCA Webinar Menu that is relevant to your product or service and use this opportunity to reach key decision makers and staff. The content and speaker of the webinar has already been pre-selected.

2) Choose to provide content for and deliver pre-scheduled webinar No cost (in kind)

If one of the existing webinar topics aligns with your organization and expertise, and there is no designated speaker or sponsor, you can request to develop and deliver the webinar.

With this option, there will be no charge and you will receive the entitlements (in kind) as above as sponsor.

Please note that all presentations must be “generic” and assist operators in addressing a timely and relevant issue or challenge. Presentations will be reviewed and final approval rests with the ORCA Education Team. CUSTOMIZED WEBINAR SPONSORSHIPS

Create a proposal for a webinar for future consideration No cost (in kind)

If you have a topic for a webinar that is timely or informative for retirement home operators and aligns with your expertise, we invite you to submit a proposal. Please indicate subject of webinar, length (generally 1 hour with time for questions), preferred timing, and what operators can expect to take away from the webinar.

With this option, there will be no charge and you will receive the entitlements (in kind) as above.

Please note that all presentations must be “generic” and assist operators in addressing a timely and relevant issue or challenge. Presentations will be reviewed and final approval rests with the ORCA Education Team.

10

WEBINARS CURRENTLY AVAILABLE FOR SPONSORSHIP

Date Title Description

January 20

SOLD

Evacuation and Emergency Plans

Learn how to conduct these essential exercises to meet RHA expectations on emergency plan testing and evacuation.

February 17 Handling Complaints and Conflict Resolution

Manage your internal complaints process and learn about RHRA expectations and process for a home responding to a complaint. Find out how to diffuse and respond to issues, conduct investigations and document responses.

July 20 Workplace Mental Health and Wellness

The Workplace Mental Health priority focuses on raising awareness of good psychological health and will inform employers on ways to promote well-being among workers.

September 14 Part I

Onboarding a New Manager Part I: Transitioning to a Manager’s Role

Learn how to achieve success in your role as you transition from peer to supervisor. Learn tips, strategies and best practices that can really make a difference. Speaker: Laurie Flasko

September 21 Part II

Onboarding a New Manager Part II: Leading Your Team

As a manager, you are both a team leader and team player, with the ultimate goal of ensuring your team is performing and meet its goals. Learn how you can set yourself and your team up for success. Speaker: Laurie Flasko

November 16 De-escalating Resident Behaviours

Learn how to de-escalate potentially violent situations through assertiveness and communication.

December 14 Assessments and Care Plans

Learn how to conduct an assessment and develop, track and follow up on Plans of Care.

11

ORCA EXPRESS E‐NEWSLETTER Our monthly e-newsletter, the ORCA Express, is the way to get directly into your prospective client’s inbox. The newsletter incudes valuable information and insights that keep retirement home owners and operators, as well as fellow commercial members, in the know on association activities and initiatives, upcoming events, education opportunities and relevant sector news. The newsletter is distributed to 2,500 operator and commercial members.

PRODUCT & SERVICE FEATURE $300 PER ISSUE Description of product or service offering (up

to 75 words) Logo or product graphic, 150x150 pixels

(or equivalent space) Link to your website or document Position within the body of the email (see above)

DOUBLE YOUR IMPACT

COMBINE A BANNER AD WITH A PRODUCT AND SERVICE FEATURE

FOR ONLY $500!

BANNER ADS $300 PER ISSUE

560 x150 pixels in size Linked to your website Placed near the top of the

newsletter (see example above)

12

E-LEARNING PLATFORM, TRAINING & TUTORIALS The Learning Centre for Senior Living - Presenting Sponsor (*new for 2016) $25,000

This new sponsorship offers you brand recognition on a national scale, helping to support our members in compliance and the implementation of best practices. (25+ tutorials and growing)

The Learning Centre is used by over 25,000 individuals, including senior management and corporate staff. ORCA has established a partnership with the Alberta Seniors Communities & Housing Association (ASCHA) to provide access to all of their member homes.

In addition, national chains are integrating The Learning Centre into their training for staff outside Ontario.

This opportunity can be co-sponsored—talk to us today about a customized package.

Entitlements include: Logo recognition on The Learning Centre. Your company will appear on the rolling Marquee. When

selected from the Marquee an information page comes up with a link to your website and contact information. This `flyer` can be changed quarterly

Learning Centre promotional banner with sponsor logo/recognition at all ORCA Events Annual advertorial in ORCA Express E-Newsletter Promotional item in delegate bags at Summer Conference (sponsor provides items) Presenting sponsor logo recognition on all Learning Centre materials and presentation loops at

ORCA events and booths Verbal recognition at events whenever The Learning Centre is being promoted One complimentary delegate registration at Summer Conference (including Dinner with a Board

Member) and Together We Care (including Leadership Dinner

Potential spots for your company logo or advertisement Potential Product

Announcement

Learning Centre Dashboard

Learning Centre Tutorial

The ORCA Marketplace Opportunity -$2,000 Welcome to the ORCA Marketplace - ORCA’s summer conference promotion showcase available to Commercial Members, in particular those who have recently joined the ORCA family. ORCA recognizes the challenges new members face to raise Operator awareness for their products and services and we believe the Marketplace will help accelerate your integration in to the sector and our membership. This is a limited access and time sensitive marketing event.

ORCA Marketplace First right of Refusal Criteria—only 10 spots available! Your company must have joined ORCA on or after September 1st ,2015 Return your commitment form by April 14, 2016

ORCA Marketplace Benefits and Entitlements Face-to-face time with key decision makers and opportunity to showcase your product or service. Table Top display (6ft draped) at Tuesday Evening’s cocktail reception and Wednesday’s Education

Day with designated time for delegates to explore the ORCA Marketplace. One (1) all inclusive registration package for the Tues/Wed (September 27-28)at the ORCA Summer

Conference—includes Tuesday’s breakfast, lunch and dinner, golf or alternative activity during the day. Wednesday’s breakfast, lunch and Education Day (no accommodation).

Participants will be featured in all lead-up promotional emails informing our membership of your participation in the ORCA Marketplace.

Your company will be showcased in prime locations at the ORCA Summer Conference. List of all attendees one week prior. Logo and verbal recognition throughout Summer Conference. Your company’s products/services will be featured in an exclusive ORCA Marketplace handbook. Inclusion in ORCA Express—ORCA’s monthly newsletter—August edition—in the special “ORCA

Marketplace” feature. Recognition on ORCA’s website as an ORCA Marketplace sponsor. Inclusion in the Marketplace “Shopping List”- a passport to encourage attendees to visit your table

for a chance to win a special prize.

ORCA is the definitive voice in marketing to retirement communities in Ontario. We invite your business to be a part of this amazing collaborative event that will kick start

your profile within the Ontario Senior’s Housing sector.

13

Sponsor Commitment Form This unique opportunity is being offered first to all our NEW Commercial Members as of September 1st, 2015. Commitment forms must be received by April 14, 2016 after which time the Marketplace will be open to all ORCA Commercial Members.

Please email the completed form to Joan Livermore at joan@orcaretirement.com or fax to 905.829.1594.

Please provide a brief description of the product or service you intend to feature at the 2016 ORCA Marketplace.

_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

NAME:   

COMPANY:   

EMAIL:   

PHONE:   

JOIN DATE:   

13 13

14

2016 Sponsorship Commitment Form

If you would like to commit to sponsoring an ORCA event, please complete this form and fax it

to 905.829.1574 or email it to joan@orcaretirement.com. Sponsorships are awarded on a first

come first serve basis and so your choice may not be available. Please note that arrangements

for any Together We Care sponsorship must be made through Rebecca Darling at 519.263.6001

or rebecca@bayleygroup.com.

Company:______________________________________________________________________

Contact Person:_________________________________________________________________

Email:_________________________________________________________________________

Phone:________________________________________________________________________

Please list the items you are interested in sponsoring:

Sponsorship Item Price

Please send your completed form to joan@orcaretirement.com or fax to 905.829.1594.

Questions? Contact joan@orcaretirement.com or at 905.403.0500 x 227.

Once we have received your sponsorship commitment form, we will confirm that the item is

still available and issue your company an invoice by email.

We are always interested in your sponsorship ideas, so don’t hesitate to contact us.

Thank you for your interest in sponsoring.

15