speaking tree republic day campaign case study by solomo media
DESCRIPTION
A brief case study for the successful social media campaign conducted for Speaking Tree during Indian Republic Day 2014. Our objective was to create awareness for Speaking Tree's initiative & increase number of Online Pledges. See what we did.TRANSCRIPT
Republic Day 2014 CampaignCase Study
Introduction
Speaking Tree recently began the initiative to
encourage people to Be the Change they
want to see.
Keeping up with this initiative, they wanted to
increase social media engagement and get
people to pledge to worthy causes during the
occasion of Republic Day.
Campaign Objective
To create Awareness for Speaking Tree’s initiative & drive Online Pledges
Campaign Idea
IPledge Facebook Application that both Educates & initiates actual Participation
App Walkthrough
Landing page of
Facebook app explicitly
gives the message &
prompts users to Like the page to continue
App Walkthrough
Users can then select 1 of 6
pledges. Pledges covered
variety of causes like Respect,
Unity, Equality, Girl Child
Safety, Care & Spreading
Happiness.
App Walkthrough
After selecting a pledge, users
can choose to Share it on
their Wall or make the pledge
their Cover Image.
Users can come back and
pledge as many times to as
many causes they wish.
Promotions
Promotions
Results
• 368 Unique Users made pledges
• 355 of them Shared them
• 239 New Page Likes acquired during campaign
• 35% increase from previous period
• 85872 Total Reach during campaign
• 115% increase from previous period
• Other campaign stats
• 37888 Total Post Reach during campaign
• 3073 Post Likes
• 629 Post Shares
• 149 Post Comments
