spa four seasons

Download Spa four seasons

Post on 21-Jun-2015

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  • 1. SPA FOUR SEASONSSOLOMO Analysis Aurora Chamalet MBA2

2. TARGET AUDIENCE Upper class market Hotel existing guests Hotel loyal customers External visitors (daily forfaits, one services) 3. THE SOLOMO OFFER QR code enabling a 5 % discount on spa treatment Need to scan the code via any smartphone or tablet to benefit the disounts directly when paying. Easy to get and experiment Other marketing offers can be gain by likes or shares on the hotel twitter or Facebook page 4. REASONS OF THIS OFFER Attract a larger clientele who are not directly linked to the hotel services. Create a marketing buzz 5. LOCALIZATION OF THE SOLOMO OFFER Participants to the social network platform (Facebook, Twitter, ) Geolocalisation by GPS Googlemaps Foursquare FourSeason smartphone application 6. SHARE THE OFFER Refer a membership to a friend and get 5% discount on next treatment. Promote the spa application on Twitter and Facebook and begratified of free skin scare products Offer limited in time 7. INFOGRAPHIC SOcial Incentive to discover the spa to your friends and family Share your experience on social platform and mobile appLOcal Personalised service to customer depending on their geolocalisationMObile Offers and notification received on smartphone, tablets and other electronic devices Use of social platform to get extra discountsEasy to get and experiment: no need to print

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