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    Southern Cross Institute

    BRIEFANIMATIONRECYCLE

    Instructor: Michelle Whelan

    Creator: Liam Tran

    2009

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    Contents

    1. Animation format.....................................................................................................2

    2. Organization profile and location........................................................................2

    3. Target audience.......................................................................................................3

    4. Budget........................................................................................................................3

    5. Time scale..................................................................................................................4

    6. Meetings.....................................................................................................................4

    7. Changes.....................................................................................................................5

    8. Full Path Longest/ hard path.............................................................................5

    9. Shortest/ easy path.................................................................................................6

    10. Consulting with experts and colleagues.......................................................711. Language...............................................................................................................7

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    1. Animation formatRecycle is a short animation created using Adobe Flash CS3Professional and will be given to three urban preschools and primaryschools in Melbourne Australia, as an educational entertainmentencouraging kids to recycle their rubbishes and dispose them in theright places. The animation will be about 2 to 3 minutes long andconsist of real life photographs and simple cartoon drawings.

    2. Organization profile and locationIn this short animation there will be two main charactersincluding a general rubbish bin and a recycle rubbish bin that urban

    kids can see anywhere in Melbourne city and surrounding suburbs.Organizations that this animation is produced for include(assumptions) Queen Vic Preschool locating in Melbourne CBD, StGeorge Primary School in Carlton and The Royal Melbourne PrimarySchool in Richmond. All these schools locate in the city or within 5miles from the city. Pupils going to these schools are kids both maleand female from 4 to 12 years old.

    This brief not only outlines the project but also proposes to receivesponsorship from ABC catering company who supplies meals to

    these three schools. Company name and logo will be shown at thebeginning and end of the animation.

    3. Target audienceTarget audiences are therefore preschoolers from 4 to 6 years oldand tweenies from 7 to 12 years old, both male and female. Theseage groups are chosen as the perception of willingly protectingenvironment and recycling rubbish should be taught from early ageso that it will become more of a habit rather than an effort. Kids going

    to these urban preschools and primary schools are targeted alsobecause there will be more possibilities that they spend most of theirtime in the area to live, learn or going out with their families andinteract with rubbish bins themselves. Income and occupation are notrelevant.

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    4. BudgetThis animation is made by a volunteer therefore budget will beminimized and for non-profit purposes.

    Computer and software program (Adobe Flash CS3 Professional) willbe provided by one of the three schools, so cost for these is $0. Ifthese cant be provided by school, a computer having this programwill be hired ($5 per hour, total of 12days (6 weekends of 2 dayseach) x 8 hours x $5 = $480)

    Transport: public transport weekend 16 days = 4 tickets (5 timeweekend) = 4 x $15 = $60

    Per hour of work $0

    Actors: In this animation there will be photographs of real handmovements. This requires performance of two actors that can be onemale student and one female student for just one hour each. $50 perhour total $100

    Music: there can be a few options with music for this animation.Background music could be chosen from school musicalperformances of pupils and teachers of these schools. Music teachermight help in composing a short simple and cute song. Otherwise, it

    is also possible to ask for permission to use songs of local musiccomposers as this animation is purely for education purpose. If notany of these options can be done, a short song can be written by amusical student for $800 (approx 16 hours of work)

    Sound (voice): 2 local students with nice warm voice $50 per hour;total of 2 hours each student, equal $200

    Studio: $0 Small working space with white background for photographing

    will be provided by one of three schools Small quite room for recording voice will provided by one of

    three schoolsHire studio ($300 per day, 2 days = $600)

    Budget summary Ideal budget Backup budget

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    Computer and software $0 $480Transport $60 $60Animator (volunteer) $0 $0Actors (student) $100 $100Music $0 $800Voice $100 $100Studio $0 $600Misc $100 $100Total $360 $2240

    1. Time scaleReal time schedule of 8 weeksDeadline is strictly within 8 weeks by Christmas 2009 so animationwill be shown in the new term 2010 after Christmas and New Year

    break. The project will start from Saturday 24

    th

    October 2009 and willend on the 20th December 2009.

    2. MeetingsThree meetings with expert (Michelle) for consultation

    Week 2: Briefing, Shaping idea and concept and PlanningWeek 4: Transferring story board and concept into actual

    animation, adjust animation and making sure the animation is on righttrack and serve its purpose.

    Week 8: Finalize project and making final adjustmentsThree meetings with clients/ organizationsWeek 3: With representatives from the three schools and

    ABC catering company to show idea, concepts, objectives of project,planning, design brief, character design, planning and storyboard.

    Week 5: With representatives from the three schools todiscuss about process and direction of the project (e.g. language,images, etc) to ensure they are suitable for kids this age.

    Week 8: With representatives from the three schools andABC catering company to show final product and also receive

    possible feedbacks for final adjustments.

    (Refer to meeting dairy for contents of meetings)

    3. Changes

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    Most possible changes are in budget part because this project is non-profitable and most of it depends on support of many parties. Withoutthese helps and supports, the project will be done in a moreexpensive way as outlined in backup budget part. Other possiblechanges could be from meetings with clients. More specificrequirements might be raised for the animation to target andcommunicate with their pupils better.

    4. Full Path Longest/ hard path(The best path for this project)

    Planning

    Consultant meeting 2

    Develop concepts

    Consultant meeting 1

    Briefing

    Character Design

    Storyboard

    Client meeting 1

    Script

    Recording voices

    Music

    Combining all parts of animation

    Consulting meeting 3

    Photographing hand movements

    Build flash animation

    Client meeting 2

    Editing and adjusting

    Client meeting 3

    Final adjustments

    5. Shortest/ easy path

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    Planning , Develop concepts , Brief ,Design characters , Storyboard , Script

    Consultant meeting 1 &Client meeting 1

    Photograph hand movements , Recordvoice , Build Flash animation , Music

    Consultant meeting 2 &Client meeting 2

    Combine all parts of animation

    Consultant meeting 3 &Client meeting 3

    Final adjustments

    6. Consulting with experts and colleaguesConsulting will be implemented through three main meeting outlinedin time scale part. There will also be on going communication andreceiving ideas and feedback from colleagues on every working day.

    7. LanguageLanguage will be kept a minimal amount, short, simple and preferablywith a sense of humor that is suitable for kids at younger ages.

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    Project Schedule

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    CHARACTER DESIGNDIARY

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    1. Diary: Research and evaluate

    http://www.youtube.com/watch?v=3w3UBciMzeM Halo in thestreets

    http://www.allaboutdrawings.com/image-files/drawing-of-a-rubbish-bin.jpg

    Draw a rubbish bin

    http://jeffreyhill.typepad.com/.a/6a00d8341d417153ef010536f499db970c-piStreet background

    http://www.youtube.com/watch?v=3w3UBciMzeMhttp://www.allaboutdrawings.com/image-files/drawing-of-a-rubbish-bin.jpghttp://www.allaboutdrawings.com/image-files/drawing-of-a-rubbish-bin.jpghttp://jeffreyhill.typepad.com/.a/6a00d8341d417153ef010536f499db970c-pihttp://jeffreyhill.typepad.com/.a/6a00d8341d417153ef010536f499db970c-pihttp://www.youtube.com/watch?v=3w3UBciMzeMhttp://www.allaboutdrawings.com/image-files/drawing-of-a-rubbish-bin.jpghttp://www.allaboutdrawings.com/image-files/drawing-of-a-rubbish-bin.jpghttp://jeffreyhill.typepad.com/.a/6a00d8341d417153ef010536f499db970c-pihttp://jeffreyhill.typepad.com/.a/6a00d8341d417153ef010536f499db970c-pi
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