southern cross developments online brochure

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“A brand is more than just a name, it is a way of life”


Southern Cross is an international real estate development and investment

company that specializes in the creation of exclusive “branded” living environments.

By incorporating internationally acclaimed brands and personalities into the design,

packaging and marketing of luxury residential real estate offerings, Southern Cross has become

an industry leader in differentiating and adding value to residential developments.

Southern Cross was founded by Hall-of-Fame professional golfer Greg Norman

and real estate investment bankers Jeremy Seabridge and Brett Walsh. The

company headquarters is located in Florida, USA.


The principals of Southern Cross pioneered the

practice of blending the distinctive style and attributes

of internationally renowned brands and personalities into

the design blueprint of luxury real estate.

The participation and reputation of these brands, together

with the development, finance and marketing expertise

of Southern Cross, helps residential projects to achieve:

� Unique market positioning and a superior

product offering

� Increased credibility and visibility

� Enhanced marketability

� Increased traffic and sales velocity (opportunity for

higher profit margins and improved returns)

� Price premiums

� Immediate exposure

� Flow-on sales effect to other components

of the development


Inspired by the lifestyle of co-founder Greg Norman, Southern Cross’ branded real estate business was first

established in 1997 with the creation of two lines of Norman-branded luxury residences.

“Norman Estates” and the signature “By Greg Norman” series feature extraordinary homes created from a design

blueprint that embodies Greg Norman’s dynamic personality.

The award-winning homes reflect many of the key elements of Greg Norman’s active lifestyle — his enthusiasm

for health, fitness and the outdoors, consideration for the environment, enjoyment of entertaining and indoor

/outdoor living, and his embrace of the latest in technology.

Norman Estates and By Greg Norman enclaves have received wide acclaim for their design features and quality of

construction and have been successfully developed in premier residential communities in Australia, Asia, the Middle

East and the United States.


Following on from the success of the Greg Norman-branded residences, Southern Cross now acts as a

representative for a broad portfolio of highly recognizable international brands in the development of real estate.

This portfolio ranges from apparel and luxury goods brands to actors, musicians, sports personalities and other

celebrities in the entertainment industry.

As the custodian for this stable of brands and celebrities, Southern Cross undertakes branded real estate

opportunities under license, or in certain circumstances as a joint venue partner, with well-credentialed

developers and builders.


Southern Cross targets projects that afford

exceptional opportunities to create one-of-a-kind branded

destinations. Our branding solutions can be applied

across a wide range of real estate environments, from

urban developments in major international cities to golf

communities, hotels, marinas, alpine locations and

beach resorts.

Projects are selected based upon:

� Exclusivity of location

� Desirable lifestyle attributes

� Opportunities for unique architectural and

design elements

� Marketability and visibility

� Strength of developer and project credibility

� Superior orientation and view corridors

� Privacy and security

� Brand awareness and opportunities to leverage

the brand to maximize project value


Southern Cross brings expertise to real estate

developments in the form of:

� Identifying an appropriate brand for the project’s

market position, location and price point

� Tailoring a branding package that is specific to the

project and location and providing the developer with

a unique point of differentiation and superior

market positioning

� Incorporating the brand into the project’s

architecture and interior design

� Creating project-specific amenities and merchandise

packaging

� Co-ordinating celebrities/brand representatives

for sales events

� Assisting with

— Project sales and marketing strategy

— Site planning and landscape positioning

— Interior design and space planning


In addition to branded residential real estate,

Southern Cross actively pursues opportunities in:

� Real estate funds management

� Opportunistic land banking and strategic

parcel acquisition

� Branded fractional and luxury residence fund

development

� Participation with major development partners

to provide management consulting services and

product branding solutions for residential and

resort developments

� Boutique branded hotels and “rental managed”

resort and residential developments


Southern Cross has well-established relationships with

industry leaders spanning many real estate disciplines:

� Architects

� Land planners

� Interior designers

� Developers

� Homebuilders

� Building material suppliers

� Sales and marketing companies

� Technology consultants and suppliers

� Luxury hotel operators

� International investors

Southern Cross also works closely with Greg Norman’s

international network of business relationships, from global

financiers and investors to the lifestyle, apparel and wine

industries and automobile manufacturers.


W W W . S O U T H E R N C R O S S D E V E L O P M E N T S . C O M


southern cross developments online brochure

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development of real

principals of southern

greg normanbranded residences

greg norman enclaves