source: business model components adapted from oliver ......source: business model components...
TRANSCRIPT
Source: Business model components adapted from Oliver Gassmann, Karolin Frankenberger, Michaela Csik. The Business Model Navigator. 1st Edition. ©2014. Reprinted by permission of Pearson Education.
Using innovation to excite customers and solve problems in the core business
Digitized customer
interface to cut intermediaries and get
access to customer
data through new online
platform
Introduction of digital
add-ons and services such
as predictive maintenance,
production planning
software excite customers,
service partners and
strenghten the direct
customer relationship
Introduction of a pay-
per-use model that allows
to access new customer
group, react to changing
preference and get data on
customers' driving behavior
Digitization of existing manufacturing equipment to connect third-party software applications
Build up of digital platform to provide product-service bundles together with partners (e.g., pay-per-mile insurance)
Example: au-tomotive
manufacturer
Being the digital
frontrunner in the
industryindustry
Digitzation of ordering
and billing activities and
processes to generate
e�ciency improvements
and free up resources
Best service
in the industryNo ownership
and responsibil-
ity/risk
Insights on usage behavior
Strong retail network
Service fee
Optional
add-ons
(Monthly) usage fee
Distributio
n
partners
Sales price Digital natives
Digitized core product Broad range of complementary products & services
Distributio
n
Network of retailers
Municipalities
as infrastructure
partnersMunicipalities
as infrastructure
Partnering firms
for complemen-
tary productsAdults and elderly people
Pilot for car insurance based on analysis of driving behavior
Pilot for automatic
seat configuration
based on driver
preferences
Scale-up of digital car leasing models
Ideation of smart home integration
Commercialization
of car sharing
model
Incubation of vehicle-to-vehicle communication
Incubation of
autonomously
driving vehicle
Pilot for car
home integrationvehicle-to-vehicle communication
Incubation of auto-
mated car configu-
ration/adjusted
performance based
on selected add-ons
Ideation for initiative
to sell autonomous
car fleets to municipalities