Style Guide

HALLOWEEN

by: Jordan Hinckley

Table of Contents

The plan

Big Idea

Fonts

Colors

Flat Package

Before Photo

After Photo

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pages Topic

2

34

5

78

9

10

Logos6

Sour Patch KidsProduct:

Brief History:

Target Group: all children aged 8-18 who like Sour Patch Kids

Sour Patch Kids once called Mars Men started in the 1970s. The Mars Men Candy was motivated by the UFO sightings throughout that decade. In the 1980s the name changed to Sour Patch Kids which was inspired by the Cabbage Patch Kids dolls that were popular during the 80s.

The Plan

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Big IdeaThe big idea is to create a box that looks like the candy is in a coffin shaped box. The box with look like the box is breaking in specific spots on top to see the shape of the candy. The box will look 3D and enticing for the buyer to spend money on the candy around the Halloween holiday. To increase sales the box will be made to stand out from all other candy. It will catch the buyers eye. This is for a special Halloween edition.

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FontsTitle font: CF One Two Trees

Copy Font:Times New Roman

24 pt. or size appropriately with logo on the packaging

9 pt font for the ingredients list

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5Hex Color: ED1C24 RGB: 237 28 36CMYK: 1 99 97 0Pantone: 485 C

Hex Color: F68E1ERGB: 246 142 30CMYK: 0 53 99 0Pantone: 715C

Hex Color: 00B159 RGB: 0 177 89CMYK:80 1 91 0Pantone: 7739 C

Hex Color: FFF200RGB: 255 242CMYK: 0 0 100 0 Pantone: 803 C

Color

Logo

HALLOWEEN

The logo is part of the branding to the company. The logo should be in color unless special instances. The logo should be placed at the most convienent position on the printed packaging. Due to the Holiday editions of the product position will be a case by case placement. The logo on the original packaging should be placed in the middle of the packaging.

HALLOWEEN

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7Flat Package

Photography Before

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9PhotographyAfter

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Sour. Sweet. Gone. sourpatch.com

Halloween

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