LOOK GREAT,FEEL GREAT CALGARY STYLIST MAKES IT FUN AND EASY

SABRINA MAYPUBLIC RELATIONS & EVENTS M

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2010

REFLECTYOURSOUL.COM

ENTREPRENEUR

KELLI HARKER

TRAVELSHOP

STYLEOVERwith

SOUL REFLECTION

Your Gift: One hour style consultation ($75 value)

Soul Reflection is pleased to offer you a COMPLIMENTARY one hour style consultation.

Contact Kelli Harker @ (403) 990-0123 or email kelli@reflectyoursoul.com to schdule your appointment.

Follow Soul Reflection for all things fashion/style related!

REFLECTYOURSOUL.COM2 SOUL REFLECTION

www.reflectyoursoul.comreflectyoursoul.com/blogfacebook.com/soulreflectiontwitter.com/reflectyoursoullinkedin.com/in/soulreflection

TRUE REFLECTION

As an entrepreneur Kelli Harker has made her mark in the Calgary fashion scene. As the owner of Soul Reflection, she has been present-ing educational style workshops, travelling to

distant fashion centres, and empowering women to style their inner soul. Like many journalists that have already contacted Kelli for her fashion opinion, Rising Women has had Kelli contribute expert advice in a column and Avenue Magazine has used Kelli as a fact checker for fashion ar-ticles, and in this premiere issue, we want to show you why.

Realizing that Social Media plays a huge role in develop-ing small business she has taken on the Internet with style. Blogging and Vlogging online have allowed Kelli to men-tor many women, both in our city as well as far and wide. The videos also show her audience where and how to shop with purpose.

Kelli Harker, personal stylist, image coach, entrepreneur – join us to gain insight on a company and a woman whose energy exposes a woman’s true reflection.

EDITOR’S INTRO

“Details make all the difference”

Sabrina MayPublicist

sabrina@sabrinamay.com

REFLECTYOURSOUL.COM SOUL REFLECTION 3

MEMBERSHIP

Celebrity Treatment for real women

CUSTOM COLOUR PALETTE

COMPLIMENTARY FASHIONISTA FUNDAMENTALS

NYC SHOPPING TRIP DISCOUNT

IMAGE COACHINGSTYLIST 911 SERVICE

MONTHLY PERSONAL SHOPPING

CUSTOMIZED LOOKBOOK

YOUR Personal Stylist

Recent Press MentionsMay 28, 2010 – Calgary Herald, “Cool Calgary cookie shows us how to get some style”August 2, 2010 - Calgary Herald, “Girls’ getaway from Calgary to NYC to shop until you drop!”Spring 2010 - Rising Women, “Fall is around the corner...”Summer 2010 – Rising Women, “There are many different dress code terms out there...”Fall 2010 – Calgary Herald Hers, “Reinventing the Power Suit”October 2, 2010 – Calgary Herald, “Fashion lovers rejoice”

Profile

Kelli Harker began her pro-fessional life in Calgary’s oil patch but realizing her

inner soul was not following its true course she made it her goal to become a full time personal stylist and image mentor. “I became the expert among my friends regarding what to wear. I was regularly requested to accom-pany friends and family on shopping trips.” She also recognized early on the “power that clothes and image had on [one’s] career.” Taking her love for fashion and her passion for helping women, Soul Reflection was born.

Since then Kelli has graduated with the Style Institute Wardrobe 911 Per-sonal Stylist Certification, Kelli has spent many hours perfecting her craft while working individually, and in groups, with women across Calgary. Adding to this repertoire she decid-ed that being a certified Life Coach would also enhance her approach to image mentoring, and just recently she completed a Stylist Bootcamp with Stacy London, renowned stylist from What Not To Wear on TLC. In July 2010 Kelli stepped away from the comfort of a corporate salary and took the risk many entrepreneurs fear

“My mission is to inspire, motivate, and give women permis-sion to step into their power when they step into their clothes.”

to grasp. She took her part time love and made it a full time career. “I own my creativity again.”

About Soul ReflectionKelli’s company reflects her own per-sonality; dynamic, authentic, and pas-sionate; she strives to find a woman’s inner diva. “Your image should make a clear statement that supports your goals, personality, and lifestyle.” Be-lieving that shopping should also be fun, Soul Reflection has made it easy to renovate your wardrobe, find just the right clothes in the fashionable boutiques, and put them all together to make a magical connection.

PROFILE

For media enquires contact:

Kelli HarkerSoul Reflection403-990-0123kelli@reflectyoursoul.comwww.reflectyoursoul.com

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NYC Shopping TripOctober 2010

& pressFashion FUNdamentalsFashion Central, May 2010Five monthly 2½ hour fashion/style seminars took place downtown this past spring. Women learned the importance of image, ex-

pressing a personal sense of style, accessorizing, colour, and, most im-portantly, building a core wardrobe.

International Shopping Trip

A fun, fabulous, personalized shop-ping trip took place in New York City. The participants came back “changed forever!”

REFLECTYOURSOUL.COM

FAQsTHE

What is a personal stylist?A personal stylist is a fashion expert who chooses clothing and accessories for her client, according to what that client will love and look great in.

Why should I care what others think about how I look?Each of us has only one chance to make a first im-pression. When we enter a room, the image we project conveys so much about us, allowing others to form an impression almost instantly regarding things like our education level, status, trustworthiness, competence, and self-image. The impression others have about us then directly affects how they treat us. “When a wom-an feels confident, beautiful, and connected, every single person she interacts with receives that energy.”

Why should I hire a fashion consultant when I can

“When a woman feels confident, beautiful, and connected, every single person she interacts with receives that energy.”

ask the opinion of my husband or best girlfriends?You can always get free advice from family and friends, as well as online through social networking. While some may have an ‘eye’ for fashion and what looks or doesn’t look good, a profes-sional unbiased stylist has the knowl-edge and experience to give recom-mendations specifically tailored to your body type and personal style and will keep you focused on selecting the best items for the image you would like to portray.

How will personal shopping services and a stylist makeover benefit me?A stylist is trained to dress each individual body type to its best advantage while considering age, weight, pro-fession, status, etc. Putting this knowledge and experi-ence to work, a woman can prevent a fashion faux pas that can be detrimental to her image. At the same time, save your time and money spent on costly mistakes while maintaining confidence in the image you project.

However, Soul Reflection is not just about the rules. I want to connect a woman’s inner self with her pro-jected outer image. I plan to make a woman feel good about who she is today.

Can I afford to hire a personal shopper or stylist?Women spend hundreds of dollars to groom their dog, decorate their home, and detail their car, why not their personal image? Investing time and money into your appearance will attract business and make you more approachable and respected; it makes people want to hear what you have to say and with no impulse buying you will also be saving money. Kelli Harker believes women should reflect on the outside all that they are on the inside. “What I wear each day is a direct reflec-tion of how I value myself.”

Who is your average client?Women 35-65 years of age, some are homemakers and others are professionals.

Will my information remain confidential?Absolutely, all of our transactions and communica-tions, written or verbal, will remain 100% confiden-tial. Kelli takes the time and effort to build trust with each and every client allowing them both to explore. “I learn as much from my clients as they do from me.”

How is Soul Reflection dif-ferent?We are all about helping women of any size feel good about who they are. We deal with the client’s insecurities, whether it is their weight or their age. It isn’t about the designer clothes; it is about

valuing yourself.

Are there specific stores or boutiques where you shop?Although I have my personal favourites, I do not limit myself to a set location or specific stores. Do check out my Vlogs on YouTube where I showcase Calgary boutiques.

What services does Soul Reflection offer?Individual ConsultationsAn initial consultation is an absolute must to create a foundation on which to build. The intention is to help

REFLECTYOURSOUL.COM6 SOUL REFLECTION

Look Great, Feel Great

the client explore the vision she has for herself. I con-duct a body shape and colour analysis and you receive a custom report and recommendations tailored to you.

Closet SweepThis is a liberating transition for the client. Based on information attained in the initial consultation, we rid your closet of items that do not support your vision. A complete inventory of remaining items is done so we can assess any gaps. A shopping plan is ok then devel-oped with the intent to acquire items that will help cre-ate the client’s functional core wardrobe.

Personal ShoppingKelli scout the stores in advance of a shopping appoint-ment with you so that our time together is effective and purposeful. Shopping with me as a personal stylist al-lows your budget to go further and more importantly, keep you from buyer’s remorse.

Closet RenovationKelli has partnered with a professional organiz-er to create the closet of your dreams. She will also put together entire outfits (including acces-sories), photograph them, and create a “Look-Book” for you. Getting dressed for any outing has never been this easy.

Fashion Style SeminarsSoul Reflection offers in home parties twice a month. Booking in advance the hostess can pick the topic of a 1½ hour workshop. Only 8 wom-en are required at a cost of only $20 per person. Topics include:

1. Determine and dress your body type.2. Determine and express your style personality.3. Accessorize your body and face shape.4. Build a core wardrobe.

Or the client can host a clothing swap and Kelli will help style the group.

International Shopping TripsThe ultimate experience – shop like a celebrity! Take a customized and facilitated shopping get-away where Kelli has pre-selected boutiques based on the needs and wishes of the partici-

Kelli Harker, Soul Reflection pants. These opportunities happen 3-4 times a year.

Special Event StylingCorporate functions, weddings, or travel, Kelli can help you find the perfect outfit and will even deliver it to you.

SupersexystyleoversShopping, styling, makeover, photo shoot – a perfect way to put your portfolio together. Partnering with Lucy Morris, makeup artist, and Kirstey Ball, founder of supersexypeople, Kelli ensures the client receives pampering, fun, and laughter while resetting their im-age.

How do I become a client?Kelli at 403-990-0123 or go to www.reflectyoursoul.com and sign up to be a member and receive free styl-ing tips.

REFLECTYOURSOUL.COM SOUL REFLECTION 7

SABRINA MAY

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