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Page 1: Solutions - Effectv · movies, recreation, consumer products, and more. In the evening, the network delivers family fun as it switches into Nick-at-Nite, featuring the best loved

P 770.559.2262 F 770.559.2329ComcastSpotlight.com/Atlanta© Comcast Spotlight, LLC. Advertising

Solutions

Page 2: Solutions - Effectv · movies, recreation, consumer products, and more. In the evening, the network delivers family fun as it switches into Nick-at-Nite, featuring the best loved

A&ENominated for more Emmys than any other basic cable network, A&E gives viewers an emotional experience and connects them to fascinating stories and characters. With original dramas and movies, there is nothing like A&E.Target: Adults 35-49, Women 25-54

AMCAMC network offers a comprehensive library of popular movies and a critically-acclaimed slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials. Target: Adults 35-64, Men 25-54

BravoBravo is the cable network that plugs people into its original entertainment and pop culture programming. With shows like Top Chef and The Real Housewives, Bravo is dishing the most exciting reality on television. Target: High HH Income, Adults 18-49, Women 18-49

CNBCCNBC is a recognized global leader in business news, providing real-time financial market coverage and business information. CNBC’s unparalleled team of anchors, reporters and contributors provide 15 hours of live business and financial news and analysis a day. Target: Business Professionals 35-64, Men 25-54

CNNCNN is the source of 24-hour news and information. CNN connects viewers with what they want to know – the facts, insights analysis and perspectives that allow for the deepest understanding of the news as it happens.Target: Higher HH Income, Well-educated Adults 35-64, Men 25-54

Fox NewsFox News Channel continues to report the most important issues confronting the world, and is dedicated to reporting the news clearly and concisely. The next generation of viewers turns to Fox News Channel as their source for reliable news.Target: Adults 35-64, Men 25-54

Golf ChannelGolf Channel provides an extensive blend of golf competition from around the world, as well as news, instruction and original series like, The Big Break, and well as live tournament coverage. Target: Men 25-64

HLNCNN Headline News is the ultimate resource for today’s “Time Warriors” – people who do more and demand more out of every day. HLN offers convenient and instant access to the information they rely upon. Target: Well-educated Adults 65+, Women 25-54

MSNBCMSNBC defines news for the next generation with a full schedule of breaking stories and personality programming – 24 hours a day, seven days a week; MSNBC provides the whole picture.Target: Well-educated Higher HH Income Professionals 35-64, Men 25-54

National GeographicUncover a new human species. Tempt fate with people whose risky jobs are just another day at the office. Viewers can do it all on the National Geographic Channel, where every day is an adventure.Target Adults 25-54, Men 25-54

TravelThe Travel Channel delivers insightful stories about the world’s most fascinating vacation destinations, and believes in the magic of journeys to change and enrich lives. The network’s programming delivers unrivaled travel tips to the secret places tucked away from the ordinary hustle and bustle.Target: Adults 18-49, Men 18-49

The Weather ChannelNo other network is entirely devoted to delivering the weather like The Weather Channel – the premier source for local, regional and national weather. The network boasts more than 4,000 National Weather Service zones across the United States.Target: Adults 35-64, Women 25-54

USAUSA is the cable television leader with original series ranging from Suits and Burn Notice to classics like WWE Monday Night Raw. It is also home to the best in blockbuster theatrical films, acquired television series and entertainment events.Target: Adults 35-64, Women 18-49

AFFLUENT ADULTS

Page 3: Solutions - Effectv · movies, recreation, consumer products, and more. In the evening, the network delivers family fun as it switches into Nick-at-Nite, featuring the best loved

VH-1No one connects viewers to the music, pop culture and nostalgia they love like VH-1. Hit franchises like Single Ladies, along with marquee awards shows like Hip Hop Honors, not only reflect what’s most important in music and pop culture, but they reflect TV viewing habits.Target: Young Adults 18-49, Women 18-49

TBSIt’s a never-ending good time at TBS with programming like The Big Bang Theory, Seinfeld, The King of Queens, Conan and the TBS origial series,Men at Work. The shows have relatable characters and stories that make viewers laugh out loud.Target: Adults 18-49, Women 18-34

CSSCSS offers a comprehensive mix of live sports programming, sports news and in-depth sports analysis exclusively geared towards fans in the Southeast. CSS is passionate about bringing fans high-quality sports programming. Target: Men 18-49

DiscoveryDiscovery Channel’s mission is to develop the highest-quality media content that enables consumers worldwide to discover and explore their world, satisfy their curiosity and fulfill their lifelong search for knowledge and understanding.Target: The Outdoorsman 18-49, Men 18-49

ESPNESPN is the network that America turns to for sports. With more than 4,800 hours of live coverage and original programming, ESPN offers sports fans live major events and original studio programming with the authority they trust and the personality they love. Target: Men and Sports Enthusiasts 18-49, Men 18-49

ESPN2ESPN2 offers sports fans a wide variety of major live events and studio programming. Viewers can catch coverage of the NASCAR, MLB, NBA, the Arena Football League, Major League Soccer, college football, men’s and women’s college basketball, and more. Target: Men 18-49

ESPNUESPNU provides college sports fans with over 550 live events annually, and televises some of the top Division I conferences in the nation. The network also has a wide-ranging, long-term agreement with the NCAA that includes extensive coverage of 22 NCAA Championships.Target: Young Adults 18-49

Animal PlanetAnimal Planet evokes the expansive and unexpected range of raw, visceral experiences within the animal kingdom-tapping into the instincts that drive us with stories and characters that resonate with the human condition.Target: Adults 18-49, Women 18-49

Cartoon NetworkCartoon Network, the first and only 24-hour all-animation network, lures in the cartoon lover in everyone with some of the best cartoons ever made. Drawing from the world’s largest cartoon library, Cartoon Network features an outrageous environment that celebrates toons. [adult swim] offers original and acquired animated and live-action series for young adults. Airing nightly from 8 p.m. to 6 a.m. (ET/PT), [adult swim] is bold and cutting edge. Target: Children 6-11, [adult swim] A18-34 and M18-34

Comedy CentralTelevision’s only all-comedy network. Comedy Central’s schedule is overflowing with outrageous original programming from today’s hottest comic talent, including: The Daily Show with Jon Stewart, South Park, The Colbert Report, Workaholics, and Ugly Americans.Target: Men and Young Adults 18-49

FXFX provides a slate of standout original drama series, including Sons of Anarchy, Justified, and several popular comedies like, Anger Management, Archer, and Louie. Target: Adults 18-49, Men 25-54

MTVFor over 30 years MTV has evolved, challenged the norm and detonated boundaries - giving each new generation a creative outlet and voice that entertains, informs and unites on every platform.Target: Teens and Young Adults 18-34, Women 18-49

NickNickelodeon reaches kids in all areas of their lives: TV, movies, recreation, consumer products, and more. In the evening, the network delivers family fun as it switches into Nick-at-Nite, featuring the best loved and time-tested shows.Target: Adults 18-34, Women 18-49

SyfySyfy is a media destination for imagination-based entertainment. With year-round acclaimed original series, events, blockbuster movies, and classic science fiction fantasy programming, Syfy is a passport to limitless possibilities.Target: Adults 35-64, Men 25-54

MEN

YOUNG ADULTS & KIDS

Page 4: Solutions - Effectv · movies, recreation, consumer products, and more. In the evening, the network delivers family fun as it switches into Nick-at-Nite, featuring the best loved

EsquireEsquire Network is a lifestyle and entertainment network featuring programming that speaks to both classic and contemporary passions and interests, from fashion and style to food and drink, travel and women and relationships.Target: Men 18+

Fox Sports 1FOX Sports 1 is America’s new sports network that puts fans first. Packed with NASCAR coverage and hard-hitting UFC action, FOX Sports 1 offers more live sports with the best college football, college basketball and soccer as well as entertaining studio shows. Target: Adults 35-64, Men 18-49

Fox Sports SouthFox Sports Net is revolutionizing sports television by being the sports network that delivers what fans want-live home team games coupled with outstanding national events and programming.Target: Regional Sports Fans 18-49, Men 18-49

SportSouthSportSouth is a regional sports channel where locals will see original series and specials, support programming as well as more than 160 live events and games from Braves to Hawks to collegiate sports.Target: Adults 18-49, Men 18-49

HistoryThe History Channel reflects the power and passion of history as an inviting place where people experience history personally and connect their own lives to the great lives and events of the past. The History Channel offers an escape from traditional TV fare. Target Men 35-64

NBC SportsNBC Sports Network is the 24/7 cable platform for NBC Sports’ rich heritage of unmatched storytelling, best-in-class production and ability to use broad promotion to make big events bigger.Target: Sports Enthusiasts, Men 25-54

NFL NetworkNFL Network is a melting pot of gridiron greats from NFL’s past, present and future that will satiate the voracious appetites of football fans. Watch news and programming as well as live Thursday night games.Target: Male Avid Football Fans 25-54

SPIKESpike speaks to the bold, adventuresome side of men with action-packed entertainment, including a mix of comedy, movies, sports, innovative originals and live events. Popular shows like Auction Hunters, Video Game Awards and “movies guys love,” positions Spike as the leader in entertainment for men.Target: Men 18-49

TNTAs the first and only network dedicated to drama, TNT transports viewers from their daily lives onto an emotional and engaging ride filled with riveting stories and unpredictable plots. Every TNT program whether powerful original series, acclaimed dramas, or championship sports, is an escape full of excitement, thrills and emotion.Target: Middle Aged Adults 35-64

TruTVTruTV is the leader in the investigation genre, providing a window into the American system of justice through informative, entertaining and distinctive programming. Target: Adults 18-49, Men 18-49

ABC FamilyABC Family redefines the family friendly viewing experience by emphasizing programs for kids and tweens by day and the entire family by night. The network is known for producing a dynamic mix of original and acquired series, specials and movies.Target: Adults 18-49, Women 18-49

CMTCMT brings viewers original programs, live concert series, exclusive world premiere videos and a diverse play list. Plus, CMT has the world’s largest library of country music videos, featuring yesterday’s classics, today’s favorites and tomorrow’s rising stars.Target: Adults 35-64, Women 25-54

E!The ultimate destination for entertainment fans and adult consumers who crave the latest on celebrities, entertainment and pop culture. From the Red Carpet Coverage to E! News and True Hollywood Story, E! is your #1 source foreverything entertainment.Target: Adults Interested in Pop Culture 18-49, Women 18-34

WOMEN

Page 5: Solutions - Effectv · movies, recreation, consumer products, and more. In the evening, the network delivers family fun as it switches into Nick-at-Nite, featuring the best loved

TVLandTV Land is the destination for classic television with everything from the true classics, to the modern-day classics. The network has armed itself with original scripted programming and reality programming that will continue to appeal to their targeted demographic.Target: Adults 35-64, Women 25-54

WeTVWeTV’s casual tone invites the modern women to explore a wide range of entertaining, unscripted programming featuring real stories from weddings to other intriguing and emotional life situations.Target: Reality TV Enthusiasts 25-54, Women 18-49

BETBET is the nation’s first national 24-hour network providing a platform for quality programming highlighting African-American culture. BET offers entertaining, educational and engaging programming with an urban feel. Target: African American Adults 18-49, Women 18-49

GalavisionGalavisión, one of the leading Spanish-language cable networks in the U.S., is committed to providing a live, direct connection to the people, places and events that matter most to the Hispanic community. Galavisión delivers 24 hours of first-run news, sports and entertainment programming.Target: Hispanic Adults 25-54

TVOneTVOne is the premier television destination for African American adults offering a broad range of real life and entertainment-oriented programming that respects their intellectual and cultural diversity.Target:Well-educated African Americans 35-64,Women 25-54

TelemundoProgramming that features original dramas, sitcoms, music specials, blockbuster movies, live sporting events and Nickelodeon and Discovery en Espanol.Target: Hispanic Adults 18-34

FoodFood Network is a lifestyle network that celebrates all things food. From exploring the origins of favorite cuisines to discovering new ones, Food Network’s programming invites viewers to experiment, discover and embrace food in a whole new way.Target: Adults 18-49, Women 18-49

HallmarkHallmark Channel’s programming shares the heart of the moment to spark emotional connections with viewers. From original series to original movies, Hallmark Channel is the nation’s leading destination in providing quality family programming.Target: Women 35-64

HGTVHome and Garden TV inspires its viewers to imagine and create. Full of ideas and often just plain fun, HGTV is the starting point for decorating ideas, design tools, easy projects, real estate tips, and great stories.Target Adults 35-64, Women 18-49

LifetimeLifetime airs contemporary films for and about women including: made-for-television movies, mini-series and independent film acquisitions. Lifetime has become not only television for women, but also television that is pertinent to women.Target Women 25-64

LMNLifetime Movie Network attracts a diverse audience and offers viewers the best place to find movies they love. With powerful original movies and special programming stunts, LMN has become a destination for women.Target: Women 18-49

OWNThe Oprah Winfrey Network is the first-ever television network devoted to entertaining, empowering and inspiring viewers to live their best life. OWN will connect viewers through Oprah.com and invite them to become a part of a larger community.Target: Women 35-64

OXYGENoxygen connects women to their whole world with shows that are funny, provocative, and that reflect the best that women see in themselves. The network is a multiplatform lifestyle brand that delivers relevant and entertaining content to young women.Target: Women 18-49

TLCTLC celebrates life’s surprises with programming that explores lives one can laugh with and learn from. Dedicated to the beauty of life’s unexpected nature, TLC is a trusted destination for viewers who want the “real” in their reality.Target: Adults 18-49

ETHNIC & MULTICULTURAL

Page 6: Solutions - Effectv · movies, recreation, consumer products, and more. In the evening, the network delivers family fun as it switches into Nick-at-Nite, featuring the best loved

ONLINEConnect online with millions of potential customers more efficiently and with pinpoint accuracy.

XFINITY.comInteract with Atlanta consumers on one of the nation’s leading websites. Well-positioned banner ads and high-impact opportunities allow advertisers to reach their desired audience with pinpoint accuracy.

Synacor Extended Reach Network Synacor’s customer-branded platform enables cable, satellite, telecom and consumer electronics companies to deliver TV Everywhere, digital entertainment, services and apps to their end-consumers, strengthening those relationships while monetizing the engagement.

Comcast Spotlight Video Network Comcast Spotlight Video Network serves as an extension of our current XFINITY.com Pre-roll. This strategic video ad solution includes: XFINITY.com, XFINITYTV.com, Xfinity TV Go App and WatchESPN.com (streaming ESPN 3 Live & Replays).

Fox NewsFox News has revolutionized the way people watch news, stay informed and connect online. The leading online destination for breaking news, FoxNews.com, offers must see videos and exclusive interviews from the #1 name in news.

E!The web’s global leader for celebrity and entertainment news. Columnist and gossip gurus serve up celebrity and entertainment stories 24/7. Photo galleries, red carpet coverage, and exclusives from E!’s hit series, including The Soup, Chelsea Lately and Keeping Up with the Kardashians. www.eonline.com

FandangoThe web’s premier destination from movie-goers, Fandango offers advertisers the opportunity to reach affluent, tech-savvy consumers just as they are about to leave their home to spend their free time. www.Fandango.com

EsquireEsquire Network is a lifestyle and entertainment network featuring programming that speaks to both classic and contemporary passions and interests, from fashion and style to food and drink, travel and women and relationships.www.tv.esquire.com/.com

Movies.comOffering movie lovers access to show times, trailers and tickets as well as DVD information, Movies.com is THE place for movie lovers. www.movies.com

Television Without PityReviews of your favorite TV shows, television reviews and recaps of popular TV shows, TV series, reality TV shows and movies

VIDEO ON DEMAND (VOD)

Reach an engaged audience 24-hours a day with On Demand.Businesses have the ability to transform their advertising message into entertaining, compelling and easily accessible videos that are available 24 hours a day, 7 days a week with XFINITY and Charter’s Video On Demand advertising platform.

Video On Demand enables advertisers to leverage dynamic content and pinpoint targeting to engage consumers around the clock. From the convenience and comfort of their own homes, digital cable customers can directly access an advertiser’s content in VOD with a simple click of their remote. The result? An advertiser’s message is reaching potential customers.

TelescopingInteract with brands in 1-clickVideo On Demand telescoping allows XFINITY consumers to instantly engage with theadvertiser’s brand through an interactive overlay at the bottom of a commercial.By selecting “View Now,” the consumer can be instantly redirected from the advertiser’s30 second commercial to their long form VOD content.

• Overlays run full footprint or on individual XFINITY zones.

Request For Information (RFI)A new opportunity to reach consumers through a 30 second commercial or long form video. By using interactive prompts or “overlays”, advertisers are able to connect with consumers in a more active and significant way- all with a push of the viewer’s remote.

For more information on XFINITY Home, select OK