sogetilabs webinar: the experience of things
TRANSCRIPT
![Page 1: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/1.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION
THE EXPERIENCE of THINGS
Why 2015 Represents the Best – and Most Challenging – Year Yet for Experience, Interaction and Interface Designers
![Page 2: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/2.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
INTRODUCTION
@jooserklee
jooserklee
Joo Serk LeeSogetiLabs Fellow
![Page 3: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/3.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
IT’S GREAT TO BE A DESIGNER!
![Page 4: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/4.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
IT’S GREAT TO BE AN EXPERIENCE DESIGNER!
IBM Experience Lab in NYC
![Page 5: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/5.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
BECAUSE…
Monsters vs. Aliens!
![Page 6: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/6.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
WHY?
New Channels of Engagement!
WHERE WOULD YOU GO?
![Page 7: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/7.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
BECAUSE…
New Channels of Engagement and Massive Growth!
![Page 8: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/8.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
WHY?
New Channels of Engagement!
What would you press?
“Whenever you find yourself on the side of the majority, it is time to pause and reflect.”
Mark Twain, American author
![Page 9: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/9.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
A BRIEF HISTORY – COMPUTING
![Page 10: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/10.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
COMPUTING
1907!
![Page 11: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/11.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
COMPUTING
Benedict Cumberbatch?
1941 Zuse Z3 and Bombe Military Computers Invented
![Page 12: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/12.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
COMPUTING
Cost the equivalent of $950mm USD
1941 Zuse Z3 and Bombe Military Computers Invented1960 DEC PDP-1 Precursor to the Mini-Computer released
![Page 13: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/13.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
COMPUTING
1941 Zuse Z3 and Bombe Military Computers Invented1960 DEC PDP-1 Precursor to the Mini-Computer released1974 Xerox releases the Alto with the first mouse
The first mice originally had three buttons; the lore is that Apple stole the Mac GUI from Xerox, and Microsoft stole the Windows GUI from Apple
![Page 14: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/14.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
COMPUTING
1941 Zuse Z3 and Bombe Military Computers Invented1960 DEC PDP-1 Precursor to the Mini-Computer released1974 Xerox releases the Alto with the first mouse1975-1981 Fellows named Gates, Allen, Jobs and Wozniak break open home computing
Their legacies live on today!
![Page 15: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/15.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
COMPUTING
1941 Zuse Z3 and Bombe Military Computers Invented1960 DEC PDP-1 Precursor to the Mini-Computer released1974 Xerox releases the Alto with the first mouse1975-1981 Fellows named Gates, Allen, Jobs and Wozniak break open home computing1981 Osborne 1 becomes the first “portable” computer
Not a touch screen, in case you were wondering…
![Page 16: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/16.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
A BRIEF INTERMISSION…
First iPad commercial
![Page 17: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/17.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
SOUND FAMILIAR?
The song remains the same!
![Page 18: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/18.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
COMPUTING
1941 Zuse Z3 and Bombe Military Computers Invented1960 DEC PDP-1 Precursor to the Mini-Computer released1974 Xerox releases the Alto with the first mouse1975-1981 Fellows names Gates, Allen, Jobs and Wozniak break open home computing1981 Osborne 1 becomes the first “portable” computer1982 Commodore 64 hits market, bestselling home computer in history
The Guinness Book of World Records puts sales at 10mm-17mm units
![Page 19: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/19.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
A BRIEF HISTORY – MOBILITY
![Page 20: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/20.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
MOBILE DEVICES
The first mobile phone weighed over 80 lbs!
1946 Bell MTS mobile phone used on “0g” network
![Page 21: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/21.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
MOBILE DEVICES
1946 Bell MTS mobile phone used on “0g” network1973 Motorola demoes the first cellphone
Some of you may find that shape familiar…
![Page 22: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/22.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
MOBILE DEVICES
1946 Bell MTS mobile phone used on “0g” network1973 Motorola demoes the first cellphone1979 NTT launches first commercially automated cell network in Japan
![Page 23: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/23.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
MOBILE DEVICES
1946 Bell MTS mobile phone used on “0g” network1973 Motorola demoes the first cellphone1979 NTT launches first commercially automated cell network in Japan1983 DynaTAC 8000x becomes first commercially available cell phone
Greed is good?
![Page 24: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/24.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
MOBILE DEVICES
1946 Bell MTS mobile phone used on “0g” network1973 Motorola demoes the first cellphone1979 NTT launches first commercially automated cell network in Japan1983 DynaTAC 8000x becomes first commercially available cell phone1991 Radiolinja launches first GSM network in Finland
Greed is good?
![Page 25: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/25.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
MOBILE DEVICES
1946 Bell MTS mobile phone used on “0g” network1973 Motorola demoes the first cellphone1979 NTT launches first commercially automated cell network in Japan1983 DynaTAC 8000x becomes first commercially available cell phone1991 Radiolinja launches first GSM network in Finland1992 First SMS text message sent to mobile phone; first smartphone demoed
160 characters was determined by analyzing numerous blocks of text
![Page 26: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/26.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
MOBILE DEVICES
1946 Bell MTS mobile phone used on “0g” network1973 Motorola demoes the first cellphone1979 NTT launches first commercially automated cell network in Japan1983 DynaTAC 8000x becomes first commercially available cell phone1991 Radiolinja launches first GSM network in Finland1992 First SMS text message sent to mobile phone; first smartphone demoed2001 NTT DoCoMo launches first 3g network
Revolutionized the Industry!
![Page 27: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/27.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
MOBILE DEVICES
1946 Bell MTS mobile phone used on “0g” network1973 Motorola demoes the first cellphone1979 NTT launches first commercially automated cell network in Japan1983 DynaTAC 8000x becomes first commercially available cell phone1991 Radiolinja launches first GSM network in Finland1992 First SMS text message sent to mobile phone; first smartphone demoed2001 NTT DoCoMo launches first 3g network2008/2009 Sprint launches WiMAX and TeliaSonera launches LTE networks
Competing formats are both still in use today
![Page 28: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/28.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
A (VERY) BRIEF HISTORY – INTERNET
![Page 29: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/29.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
THE INTERNET
1965 Lawrence Roberts and Thomas Merrill connect a TX-2 in Massachusetts to a Q-32 in California
Designed to network colleges and universities
![Page 30: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/30.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
THE INTERNET
1965 Lawrence Roberts and Thomas Merrill connect 1995 FNC resolution…average SMS text message rate: .4 msg/user/month
That’s “point four” text messages per user per month…
"The Federal Networking Council (FNC) agrees that the following language reflects our definition of the term "Internet"."Internet" refers to the global information system that --
(i) is logically linked together by a globally unique address space based on the Internet Protocol (IP) or its subsequent extensions/follow-ons;
(ii) is able to support communications using the Transmission Control Protocol/Internet Protocol (TCP/IP) suite or its subsequent extensions/follow-ons, and/or other IP-compatible protocols; and
(iii) provides, uses or makes accessible, either publicly or privately, high level services layered on the communications and related infrastructure described herein."
![Page 31: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/31.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
THE CHALLENGE
![Page 32: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/32.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
EXPERIENCE
is CONTEXTUAL
![Page 33: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/33.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
Amazon 1994
The “Experience” was groundbreaking!
![Page 34: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/34.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
The Convergence
The rest is history…
2010s2000s1990s1980s1970s1960s1950s1940s
Computing
Mobile Phones
The Internet
1g 2g 3g
2003 2007 2008
![Page 35: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/35.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
THE MOBILE CHALLENGE – BEYOND TOUCHTHE MOBILE EXPERIENCE CHALLENGE
![Page 36: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/36.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
WHO’S SHAPING WHOM?
“We shape our tools, and thereafter our tools shape us.”
![Page 37: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/37.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
THE DotCom EXPERIENCE CHALLENGE
Browser Wars and Modems and Web-Safe Colors and Fixed vs. Relative Widths…
// preload images
newsOff = new Image()
newsOff.src = "images/nav_news_off.gif"
newsOn = new Image()
newsOn.src = "images/nav_news_on.gif"
productsOff = new Image()
productsOff.src = "images/nav_products_off.gif"
productsOn = new Image()
productsOn.src = "images/nav_products_on.gif”
storeOff = new Image()
storeOff.src = "images/nav_store_off.gif"
storeOn = new Image()
storeOn.src = "images/nav_store_on.gif"
aboutOff = new Image()
aboutOff.src = "images/nav_about_off.gif"
aboutOn = new Image()
aboutOn.src = "images/nav_about_on.gif"
![Page 38: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/38.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
THE MOBILE EXPERIENCE CHALLENGE
Rich Colors and Multiple Input Mechanisms!
![Page 39: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/39.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
THE MOBILE EXPERIENCE CHALLENGE
The New Screen Resolution Debate!
![Page 40: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/40.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
THE MOBILE CHALLENGE – BEYOND TOUCH
New Sensors and Improved Sensors
THE MOBILE EXPERIENCE CHALLENGE EXTENDED
BEYOND TOUCH
![Page 41: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/41.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
THE MOBILE EXPERIENCE CHALLENGE – BEYOND TOUCH
New Sensors and Improved Sensors
![Page 42: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/42.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
THE MOBILE EXPERIENCE CHALLENGE – BEYOND TOUCH
Artificial Intelligence and Voice Input!
![Page 43: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/43.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
THE MOBILE CHALLENGE – BEYOND TOUCH
New Sensors and Improved Sensors
THE EXPERIENCE CHALLENGE EXTENDED
BEYOND MOBILE
![Page 44: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/44.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
BEYOND MOBILE
Second Screens!
![Page 45: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/45.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
BEYOND MOBILE
The New Second Screens!
![Page 46: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/46.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
BEYOND MOBILE
Really Big Second Screens!
![Page 47: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/47.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
THE EXPERIENCE
OF THINGS
![Page 48: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/48.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
DAVID ROSE
The New Second Screens!
“In an interconnected, instrumented andintelligent world, everyday objects
become enchanted.”
![Page 49: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/49.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
THE INTERNET OF THINGS
Smart [Fill in the Blank]
![Page 50: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/50.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
THE INTERNET OF THINGS
Smart Cars and Homes
![Page 51: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/51.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
THE INTERNET OF USELESS THINGS
Really?
![Page 52: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/52.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
THE INTERNET OF USELESS THINGS
Really?
WHOLE LOTTA DATA
FROM A WHOLE LOTTA THINGS
26 billion devices by 2020 according to Gartner
![Page 53: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/53.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
PETE CASHMORE
The Cultural Shift…
“Privacy is dead, and
social media hold the smoking gun.”
![Page 54: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/54.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
THE INTERNET OF USELESS THINGS
Really?
WHOLE LOTTA DATA
FROM A WHOLE LOTTA PEOPLE
![Page 55: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/55.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
TOUGH TO GET RIGHT
But…
WHOLE LOTTA DATA FROM A WHOLE LOTTA THINGS AND A WHOLE LOTTA PEOPLE BRINGS A WHOLE LOTTA POWER
![Page 56: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/56.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
POWER THAT CAN BE ABUSED…
We’re In Your House…
![Page 57: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/57.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
…OR USED IRRESPONSIBILITY…
Someone’s In Your Car…
![Page 58: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/58.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
…OR USED IRRESPONSIBILITY…
Someone’s In Your House…
![Page 59: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/59.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
…OR USED UNINTENTIONALLY…
Whoops…
![Page 60: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/60.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
…OR USED INSENSITIVELY…
Eric Meyer was sent a “Year in Review” message from Facebook prominently featuring his daughter, who tragically passed away that year
![Page 61: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/61.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
BUT WHEN THEY GET IT RIGHT…
Immediate, Relevant, Contextual
![Page 62: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/62.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
GETTING IT RIGHT?
Hollywood…
![Page 63: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/63.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
THE OPTIONS
Creepy, Carnival Barker or Concierge?
![Page 64: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/64.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
Security
Experience
Privacy
Context
Immediacy
Relevancy
Artistry
THE DILEMMA
![Page 65: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/65.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
THE TRANSITION
From Canvas to Conductor
![Page 66: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/66.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
THE HYPE
The Power of Parody
![Page 67: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/67.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
THE HYPE
The Historical Lens
![Page 68: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/68.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
THE POWER
Connecting People…
![Page 69: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/69.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
CONNECTING THINGS and EXPERIENCES
Creativity is just connecting things.
When you ask creative people how they did
something, they feel a little guilty because
they didn't really do it, they just saw
something. It seemed obvious to them after a
while. That's because they were able to
connect experiences they've had
and synthesize new things.
![Page 70: SogetiLabs Webinar: The Experience of Things](https://reader033.vdocuments.site/reader033/viewer/2022042818/55aaaf291a28ab5a7a8b485d/html5/thumbnails/70.jpg)
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
THANK YOU!