Welcome

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First Seminar

Socio-Psychological Implications of Information

and Communication Technologies (ICTs) in

Agricultural Development

Sunil

PALB 3126

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Outline

• Introduction

• Concept of ICTs

• ICT initiatives & their importance in

Indian agriculture

• Socio-psychological dimensions of

ICTs & their implications in

agricultural development

• Research reviews

• Conclusion.3

Introduction

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Fig: 1

Fig: 2

Source: Central Statistical Organization

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Research

Teaching Extension

Extension Scenario

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Traditional Modern

Need of ICTs?

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Population…! Land Fragmentation…!

Imbalance in Farmers to Extension personnel

Ratio…!

Objectives

1. To know the concept of ICTs

2. To know the major ICT initiatives and their importance in Indian Agriculture

3. To discuss the socio-psychological dimensions of ICTs and their implications in Agricultural development

4. To review the research studies related to socio-psychology dimensions of ICTs in agricultural development.

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1. Concept of ICTs

• Meaning: Set of technological tools

• Definition: Information and communication technologies are electronic tools for storing, processing and disseminating extension information and communication .

(Balaji et al., 2007)

• Components: TV, digital radio, e-mail, Internet etc.

• Areas of Operation: GIS, RS, e-extension, e-Governance etc.

• Advantages / Disadvantages.

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Digital Divide

• Teledensity Divide: 74.50%(145.39 /43.13)Jan,2014

• Internet Divide: 152 Mn / 101 Mn (Oct,2014)

India- 19%

USA-86.75%

China-46.03%

• Knowledge divide

– Literacy: 74.04%(84.11/67.77) 2011 census

– e-literacy

• Electrification:~26000 unelectrified, Oct,2014.

11Source-www.censusindia.gov.in

2. To know the major ICT initiatives and their

importance in Indian Agriculture

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AGMARKNET

BHOOMI

IKSLKCC

e-Choupal

Warana wired village project

ikisan

e-sagu

Gyandoot

Information Village Project

Village Resource Centre

N-Logue Telecenters

KISSAN Kerala

MASS

3. Socio-psychological dimensions of

ICTs & their implications in agricultural

development

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Socio-Psychology

• Meaning: Thinking, feeling and acting of

individual in society.

• Definition: It’s the scientific study of how

people think about, influence and relate to one

another.(Myers et al., 2009)

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Dimensions

• Social cohesion

• Isolation

• Exclusion

• Culture

• Perception16

Dimensions

• Coercion

• Cooperation

• Competition

• Accommodation

• Imitation

• Norms

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Dimensions

• Cognitive consequences

– Knowledge

– Attitude

– Mass behaviour

• Mental health

• Addiction

• Power18

• Innovative-proneness

• Motivation

• Management orientation

• e-business, e-commerce and entertainment.

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Dimensions

4. Review of Research Studies

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1. The Impact of ICT on Agricultural Extension

Services Delivery:

Evidence from the Rural e-services Project

in India

• Impact of mobile phone technology on rural

services delivery under KHETI project in India

• Knowledge/Awareness/Speed/Quality

(Xiaolan Fu and Shaheen Akter , 2009)21

The impact of KHETI project on farmers’

attitude and aspiration

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Frequency Percent

Do you think the experience of

using KHETI make you try more

new technology for agricultural

production?

No 4 .6

Yes 693 99.4

Total 698 100.00

Do you think the experience of

using KHETI make you try more

new technology & new ways of life

in the future?

No 6 0.9

Yes 691 99.1

Total 698 100.0

2.Factors encouraging ICT usage by

agricultural extension scientists in

North India

• 7 states of North India

(Sepideh Khamoushi and Jancy Gupta, 2014)

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Perception of respondents about social and

psychological factors encouraging ICT

usage

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Sl. No.

Items Most important

Important Lessimportant

Not important

Mean

Rank

1 Sufficient ICT familiarity and expertise

93(60.4) 51(33.2) 9(5.8) 1(0.6) 3.53 I

2 ICT improves self-efficacy

77(50.0) 69(44.8) 8(5.2) 0 3.45 II

3 Feeling the need to use a technology

73(47.5) 67(43.5) 13(8.4) 1(0.6) 3.38 III

4 Rewarding the ICT usage efforts of scientists in research, teaching and extension activities

72(46.8) 63(40.9) 13(8.4) 6(3.9) 3.30 IV

n=154

Figures in parenthesis indicate percentage.

Conclusion

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Thank you very much…

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