Social Grace

Bret L. Simmons, Ph.D.www.bretlsimmons.com@drbret

My Time

• Opportunity (NOT: a solution or guarantee)

• Big How• Questions – Yours• Question - Mine

How did I get here?

Learning Engine

Reno is Grace Church

We Are Grace Church

IndexedRanked

Leaders/Staff

Volunteers

Partners

Grace Church

SocialAllied with Friends

MediaMeans of

communicating

Scott McKain, 1/14/11

Social BusinessMeans of communicating with those friends with whom you are allied to continuously improve and grow your

business

INTP

Social Media Doesn’t Work

1. Your product or service isn’t any good

2. You’re doing it wrong

Gary Vaynerchuk (2011)

Are you remarkable?

InfluenceThe capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself (Brian Solis)

Social CapitalThe amount of trust and reciprocity in a community or between individuals (Brian Solis)

People are talking

People are talking

You earned everything

they say about you

What’s new?What’s new?

Speed, reach, and impact of good and

bad news

Many To Many

How are you responding?

Business as usual?

Something new

BrandThe set of expectations, memories,

stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer

(Seth Godin)

Personal Brand

The reasons why people spread the word about your value.

ValueWhat you can do uniquely

well to help others address issues and solve problems that matter to them.

Remarkable Brand

RelationshipsChoiceTalkValue

Content Marketing

Inbound Marketing

Asset Marketing

Interruption vs.

Permission

Permission

Conversational marketing success is only possible when your genuine participation - not motivated by marketing goals - earns your audience’s permission to share information that is.

Jason Falls

ContentConversation

Conversation

• Source of information• Site of coordination• Convene, never control the conversation

Consistently Contribute

Value

Transparency

Social MediaYou must be personal and conversant

Lead with valueWrap the personal around your value

Remarkable

Value

Not

Personality

Inbound Marketing

• Change of mind • Relational capacity• Remarkable content• Get found

Halligan and Shah (2010)

Social Objects• The reason two people are

talking to each other • Social networks form around

social objects, not the other way around

Hugh MacLeod

Social Objects• Documents• Video• Audio• Pictures• Presentations

Blogging• Godin and Peters on blogging• Micro publishing platform• Force yourself to become part

of the conversation• Best darn marketing tool• Free

Your Website

Video, Audio, Presentations

Content (helpful social objects)Conversation

Influence

Engagement Matrix: Tom Webster

Social Objects

Focus on becoming a factory of

relevant social objects.

Leaders/Staff

Volunteers

Partners

Questions for me?

Are you ready to create

The Voices of Grace?

Social Grace

Bret L. Simmons, Ph.D.www.bretlsimmons.co

m@drbret