Social Media Best Practices: Own your story.

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Mastering the social media landscape can be the difference between "like" or "#fail" for your brand.

The fastest growing media are being shaped by the consumers themselves. The opinions they express in social media are highly trusted, widely shared and can have significant short and long-term impact on your brand.

-Nielsen

OBJECTIVES

1. Cultivate social media engagement

2. Build thought leadership within the social landscape

3. Effectively manage your online reputation

The ‘Big Four’

• Twitter• Facebook• Tumblr• GOOGLE +

A New Social Agenda• Social Media has gone from a publishing platform to a

primarily interactive space evolving into INTERMEDIA

• Intermedia : means that audience members and content producers engage each other between media channels, often with content from one platform affecting content from the other.

• Separate from the competition by leveraging creative technology to monitor and converse with new audiences interested in news and politics: e.g. Instagram + npr

• Provide access for more meaningful interaction with shows and content: trendspotting, TweetChats, multi-media Blogging

Intermedia Tools & Resources

• KLOUT: influence measurement based on you and your networks’ ability to influence, the amount of people and by how much

• Twitter for Newsrooms, #TfN: Resource hub created by Twitter Team

• Convotrack: Track an entire conversation surrounding a blog post or Web page (just enter URL)

• Google Insights: compare search volume patterns across specific regions, categories and properties

• Seesmic: social media management app

Thought Leadership

• Good content producers are intrinsically social: facilitate honest, relevant, entertaining information.

• Your social voice and conversation should “sound” like your brand and reinforce its messaging

• Stay on Trend: Ensure the content you produce is relevant to audiences (use Google Hot Trends daily)

• Listen and Understand your audience: deliver information your audience is discussing, asking and expects.

E-Reputation Management

Your professional presence on the web: what, how,

when you place information online and what is said

about you via:

• Search Engines• Blogs and Websites• Social Media Sites

E-Reputation Management

Protecting Your Current Jobs: 8% of companies have

fired someone on the basis of social media mistakes

including:• Conflicting associations• Inappropriate/salacious language• Negative or non-existent digital presence• Compromising photos• Unflattering information about character or

performance

Your Strategy• Get online and create a definitively positive presence• Use Google Alerts and regularly Google your name• Monitor social media sites regularly for mentions,

tagged photos and comments about you• Post MSNBC content and your own information on a

regular basis• Use SEO to ensure your preferred articles are at the

top of results of your name• Ask for removal of inaccurate or unflattering posts or

tags

CONNECT

• Twitter@pces• Facebook.com/patricia.cesaire• About.me/patriciacesaire• Linkedin.com/patriciacesaire

Thank You!