Why should I

care about Why

should I

care about

“If you don’t like change, you are going to hate extinction.” - Ross Shaffer‐

“If you don’t like change, you are going to hate extinction.” - Ross Shaffer‐

David Duncan

Our ObjectivesOur Objectives

Connected PeopleConnected People

Connected DevicesConnected Devices

Connected Organisations

Connected Organisations

Technology and Connection

Technology and Connection

Connected IntelligencesConnected Intelligences

Web 1.0

Web 2.0

Web 3.0

Web 4.0

eCommerceeCommerce

Social TechSocial Tech

PervasiveComputingPervasiveComputing

AugmentedThinking

AugmentedThinking

Digital Marketing

Digital Marketing

38% say company is prepared to exploit digital marketing

59% blame insufficient funding for not being ready

46% blame lack of senior management understanding

46% Blame IT for insufficient support

CMOCouncil/Accenture Survey

Underlying Costs are Minimal

Underlying Costs are Minimal

• Software applications are free, or at most, inexpensive

• New social tech tasks can be distributed to current staff and teams

• Employees will create part of the value on their own time

• Scalability is irrelevant to costs

• Return on Investment is easily measurable

• Software applications are free, or at most, inexpensive

• New social tech tasks can be distributed to current staff and teams

• Employees will create part of the value on their own time

• Scalability is irrelevant to costs

• Return on Investment is easily measurable

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• Small companies can better compete financially, geographically, knowledgeably

• Any person with an internet connection can find work by crowdsourcing, and build connections through social networking

• Any entity can create and distribute content for a minimal price

• Organisations that provide poor service will be exposed

• Small companies can better compete financially, geographically, knowledgeably

• Any person with an internet connection can find work by crowdsourcing, and build connections through social networking

• Any entity can create and distribute content for a minimal price

• Organisations that provide poor service will be exposed

Amplified Influence

Amplified Influence

Content can be broadcasted across the world instantly -

for free

Content can be broadcasted across the world instantly -

for free

Reputations built, or destroyed with the press of a

submit button

Reputations built, or destroyed with the press of a

submit button

A person or organisation can connect with 2 billion people at

will

A person or organisation can connect with 2 billion people at

will

Changing How We Operate

Changing How We Operate

Social TechnologiesSocial Technologies

Social RelevanceSocial Relevance

Social MediaSocial Media

Social NetworkingSocial Networking

Reputation ValueReputation Value

Knowledge TransferKnowledge Transfer

CommunicatingCommunicating

CRM Socially Enabled Tasks Recruiting

CRM Socially Enabled Tasks Recruiting Operational ValueOperational Value

Sales Person of the Future

Sales Person of the Future

Masterfully can use social networking & communication

tools to connect

Masterfully can use social networking & communication

tools to connect

Adept at creating & delivering digital content that provides value to customers

Adept at creating & delivering digital content that provides value to customers

Can leverage socialCRM to study prospects &

customers for buying signals & information

Can leverage socialCRM to study prospects &

customers for buying signals & information

Builds a solid online reputation that clearly shows they are an

industry expert

Builds a solid online reputation that clearly shows they are an

industry expert

LinkedIn

Facebook

• Twitter

• Blogging

• Social media sites (youtube, slideshare, scribd, flickr)

• Listening/search tools

• Aggregation & Filtering tools

LinkedIn

Facebook

• Twitter

• Blogging

• Social media sites (youtube, slideshare, scribd, flickr)

• Listening/search tools

• Aggregation & Filtering tools

Social Business Basics...

Social Business Basics...

Choosing the ToolsChoosing the Tools

• Identify what social concepts you are going to leverage

• Match the best tools to the concepts, and make decisions on using the free or professional versions

• Create a published list of recommended tools

• Provide to all employees (especially new ones)

• Develop an R&D process to stay up to date on the best options

• Provide training!!

Using the right tools for the job will dramatically improve results

EngageEngageResearchResearch MeasureMeasurePlatform

Technology Toolbox

Technology Toolbox

User Generated ContentUser Generated Content

Never before in history could any individual, or company publish content to the world for free, instantly, and with such viral impact...

Never before in history could any individual, or company publish content to the world for free, instantly, and with such viral impact...

Citizen JournalismCitizen Journalism

Reporting is now done by anyone with a mobile device

Everyone has a voice and distribution is not filtered by any entity

Reporting is now almost real time

We choose what we like by sending links to our friends

Traditional media now filters social technologies to find or augment their stories

Reporting is now done by anyone with a mobile device

Everyone has a voice and distribution is not filtered by any entity

Reporting is now almost real time

We choose what we like by sending links to our friends

Traditional media now filters social technologies to find or augment their stories

A Technology Perspective

A Technology Perspective

First time adults must ask children for help with something as critical to their careers as technology

First time we can find information in seconds for just about any question we ask

First time anyone can have a voice - worldwide, instantly, and for free

First time we have a device that acts as an outboard brain (augmenting what our brain does)

First time we have seen a toolbox like this one: Powerful, addictive, growing daily...

SummarySummary

Social Technologies will have more impact on the world than people now realise

It takes great leadership to drive the changes necessary to implement social tools

Social tech is one element in a complete digital marketing strategy

There is an advantage in learning to utilise social tools before your competition

Social Technologies will have more impact on the world than people now realise

It takes great leadership to drive the changes necessary to implement social tools

Social tech is one element in a complete digital marketing strategy

There is an advantage in learning to utilise social tools before your competition

Prospecting new Students

Talk about successes and improvements

Customer Service

Classroom blog controlled by teacher

Teacher Twitter accounts

Create historical Facebook accounts

• Acquiring Knowledge

• Information sharing

• Virtual Team support

Prospecting new Students

Talk about successes and improvements

Customer Service

Classroom blog controlled by teacher

Teacher Twitter accounts

Create historical Facebook accounts

• Acquiring Knowledge

• Information sharing

• Virtual Team support

External

In Class

How to Leverage

Find Internal and External Uses

Find Internal and External Uses

Apps lets students engage with content in interactive ways, find information in an instant, access, share and manage their studies. Apps are a powerful new way to enhance learning for students right at their fingertips. Here are 12 best apps for students.

Kindle - Read Kindle books, newspapers, magazines, textbooks and PDFs on a beautiful, easy-to-use interface. You’ll have access to over 1,000,000 books in the Kindle Store plus hundreds of newspapers and magazines.

myHomework - myHomework is a student planner app for tracking homework and classes across various devices. Students can keep up with assignments, tests and classes in the palm of their hand.

Goodreads - Discover and share books you love on Goodreads. Keep track of what you want to read, review the books you've read, and organize your reading history by adding books to your shelves. Find new and interesting books by looking at what your friends are reading, and comment on their reviews.

WordBook is a comprehensive, quick and intuitive dictionary and thesaurus of the English language. It contains more than 220,000 definitions, 70,000 usage samples, pronunciation guides, Browser-like definition content navigation, and the ability to tap on any word in the content to look up its definition.

Bamboo Paper, provides you with the ability to create virtual notebooks for your iPad, letting you share your ideas visually with handwritten notes, sketches or doodles. Map out math and science equations, compose music, create arts and crafts projects, learn proper penmanship, write non-Western language characters.

Evernote is an easy-to-use, free app that helps you remember everything across all of the devices you use. Stay organized, save your ideas and improve productivity. Evernote lets you take notes, capture photos, create to-do lists, record voice reminders--and makes these notes completely searchable.

Dropbox lets you bring all your photos, docs, and videos anywhere and share them easily. Access any file you save to your Dropbox from all your computers, iPhone, iPad and even the Dropbox website! If something happens to your iPhone or iPad, your stuff is always safe in Dropbox!

iStudiez Pro is a student's planner which shows all the events you have for the current day. Take advantage of iStudiez Pro easy navigation and never miss another course, lecture and lab, track tasks and deadlines, plan homework, arrange assignments and much more!

Quick Graph is the best graphic calculator. It is a powerful, high quality, graphic calculator. It's capable of displaying explicit and implicit (opt) equations as well as inequalities (opt) in both 2D and 3D, in all standard coordinate systems: cartesian, polar, spherical and cylindrical, all with amazing speed and beautiful results, which can be copied, emailed or saved to the photo library.

IFormulas provides an clean slate to effortlessly look up mathematical formulas. Provides basics to survive your Algebra, Calculus, Chemistry, Geometry or Trigonometry class. Contains over 380 different formulas, definitions, properties, etc.

The National Geographic's World Atlas puts our best maps in the palm of your hand. Browse the world as you do in your classroom with the new interactive 3D globe. Spin, pan, rotate and switch between three different map styles including our classic (blue-ocean), executive (antique-inspired) and satellite image.

Star Walk is an education app that allows users to easily locate and identify 20,000+ objects in the night sky. The 360-degree, touch control star map displays constellations, stars, planets, satellites, and galaxies currently overhead from anywhere on Earth.

David DuncanDavid@WSIgotWebSoluti

ons.com

David DuncanDavid@WSIgotWebSoluti

ons.com

Blueprint Blueprint

For For

A A Questions?