intro to twitter for tech businesses
DESCRIPTION
A great introduction for those just about to or just gotten onto Twitter. Real case studies and examples compiled from several sources.TRANSCRIPT
Introduction to Twitter (for Business)
Prepared for
Tech Council of Maryland
August 5, 2009
CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
1Wednesday, August 5, 2009
Your Speakers
Jeff GoldscherPresident, Havit Advertising@[email protected]
Cathy AustinPresident, Loop9 Marketing@c2austin
CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
2Wednesday, August 5, 2009
What is Twitter?
TWITTER is a free social networking and micro-blogging service that allows its users to post and read other users’ updates (otherwise known as TWEETS).
TWEETS are text-based posts of up to 140 characters or less displayed on the user’s profile page and delivered to other users who are FOLLOWING them.
TWEETS can be sent via the Twitter website, SMS or a variety of external applications.
TWITTER is one of the fastest growing social media networks currently, with roughly 23 million monthly unique visitors and 420 million WEEKLY page views. (Compete, June 2009.)
CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
3Wednesday, August 5, 2009
Why should I care about Twitter?
ENGAGEMENT.
EDUCATION.
BRANDING.
REAL-TIME ACCESS.
CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
4Wednesday, August 5, 2009
5Wednesday, August 5, 2009
6Wednesday, August 5, 2009
7Wednesday, August 5, 2009
What are people talking about?
Everything. Twitter is a platform - it’s people talking over the Internet. In many ways, it’s the “stream of consciousness” of the web community.
CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
8Wednesday, August 5, 2009
Engagement
CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
9Wednesday, August 5, 2009
Engagement.
CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
10Wednesday, August 5, 2009
Education
CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
11Wednesday, August 5, 2009
Education
CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
12Wednesday, August 5, 2009
Branding
CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
13Wednesday, August 5, 2009
Real-time access
CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
14Wednesday, August 5, 2009
Real-time access.
CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
15Wednesday, August 5, 2009
Helper Applications
Many third-party applications exist to help keep you organized.
CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
16Wednesday, August 5, 2009
How to Tweet
Twitter asks “what are you doing”? So start there.
CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
17Wednesday, August 5, 2009
How to Tweet
From there, start sharing stuff.
CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
18Wednesday, August 5, 2009
How to Tweet
Make it meaningful to your intended audience, not just you or your company.
CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
19Wednesday, August 5, 2009
So how do I set this up?It’s easy - start at Twitter.com and sign up for an account.
CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
20Wednesday, August 5, 2009
Then what?
Find Followers.
Follow your friends, follow your favorite brands, follow your competition.
Follow thought leaders: @scobleizer, @mashable, @guykawasaki
CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
21Wednesday, August 5, 2009
Some Basic Rules
To speak to someone, use @theirname
To speak to someone privately, use d theirname
CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
22Wednesday, August 5, 2009
Some Basic Rules
To pass something along, use RT to “Retweet” the message
To start or contribute to a discussion, use a “hashtag” (#topic)
CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
23Wednesday, August 5, 2009
Top 5 Twitter Tips
Be real and honest, but be aware of who’s listening
Make the communication human (not just reposting your website)
Manage your account personally
Stay relevant - daily searches on your brand, your industry, your competition
Don’t be afraid to join a conversation, ask a question or start a topic
CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
24Wednesday, August 5, 2009
Lets Start Tweeting.
WWW.TWITTER.COM
Choose your username (or “handle”)
Tell the world about yourself
Upload a photo, logo or image to represent you
And go!
CONFIDENTIAL AND PROPRIETARY - PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM HAVIT ADVERTISING.
25Wednesday, August 5, 2009