Social Networking – The Ways and Means

Rosey BroderickMay 2011

Introduction

Brief IntroductionWhat is Social MediaWhy Social Media is important for youHow to use social media Conclusion

influence inspire connect

by Rosey Broderick – WebResults.ie

Social Networking – The Ways and Means

• Involved with web for 12 + years• Set up web based business HomeWise.ie (Irelands home and garden

search engine) in 2006 – currently over 120,000 monthly visits• Set up WebResults.ie in 2007 – We work with organisations to build their

profiles and get results from the web

Social Networking and Social Media

Web-based social networking occurs when users sharecontent, interact and develop communities around similar interests.

Social Media is the collection of tools and online spaces available to help individuals, groups, teams and others interact, share information and connect.

Why is social media important?

Over 3 million people are connected and sharing at least one social network

YouTube Video Consumption across social networks

Facebook 46.2 years of video watched a day

MySpace 5.6 years of video watched a day

http://www.webresults.ie/Info-Centre/Social-media

Why are people on social media?To stay up to date with their peersTo connect with like minded peopleTo educate and promote initiativesTo exchange ideasBecome part of a community

How do I use social media

To benefit from social media you have to be social

Social Media GoalsGenerate participation and discussionCreate relationships among students, athletes, coaches &

professional sports people and get them active for youProvide members with “inside” information and product

promotionsDrive membership numbers

http://www.whostalkin.com/

http://www.socialmention.com/

http://blogdigger.com/

Which Media?

2011 in Ireland

77% of all Irish internet users use Facebook (Comscore)

90% of those aged 15 – 24 years use Facebook, and two thirds of those use it every day. (Ipsos MRBI)

Key considerations

Need an email address to set up a pageName your page based on core subject /to reflect

what you are doing. UL SportsDecide on type of presence you want on facebook

group or pageGet a core team of people to contributeBuild community through joining relevant groups

Groups or Pages?Facebook Groups are “for members of groups to connect,

share and even collaborate on a given topic or idea”

Facebook Pages “allow entities to broadcast information to their fans.

What should you use?

Facebook Pages used by brands and large organisations to share information. Eg. College Clubs and Society

Facebook Group used by communities to build an interactive social media space. Share ideas with friends and communicate among the group. Eg. For individual Clubs and Societies.

Facebook Group V Pages

Create an Account

Create a Page

Building your Page

Different features of FacebookAdvertise any events / accomplishmentsPost relevant picturesDiscussion Forum

Start by posting a thoughtful question/comment Post a Video. Reviews (comment on yours or someone else’s page

or business)Wall : Only your fans can write on your wall

Measuring and monitoring Facebook activity

Facebook Insights

Fans Interactions Page Views Demographics

Estimated number of 150,000 users in IrelandNumber is growing worldwide, with 460,000 new accounts

per day on average. Mobile users up 182%Over 70% of all Twitter users are either in College or are

College graduates (source : 2010 – digital surgeons)

Join Twitter

Starting on TwitterJump InChoose an account for your organisationPersonalise your profile with a photoFollow the Top Twitter Users in your category for ideasSearch and see who is talking about your keywordsEngage/talk to peopleFollow people who follow you (at the start)Communicate with your members regularlyPublish Helpful ContentUse Twitter for events. Use hashtags for others to follow

Social Media AppsCreate a suite to manage your accountsUse TweetDeck or HootSuiteOne centralised location which automates your tweets and

social posts.Time efficient

HootSuite

YouTube

YouTube lets you set up a channel dedicated to your organisation.

A medium where people can watch videos about your organisation and interact.

It acts as a great networking tool and is free and easy to set up.http://www.youtube.com/watch?v=F1uwexYeKAg&feature=player_embedded

Stay ahead of the Curve

Once you master the basics, Facebook and Twitter, look to the future

Social Networking is constantly changing Need to be flexible and see opportunityWhere will your audience be in 12 months time?The Geo-location spaceThe rise of mobile.QR codes

Geo Location46% of Irish mobile users browse the internet on smartphonesThe 16-24 age group are spending more time on mobile social

media than ever beforeGeo Location can be used for seeing where your friends are,

checking into places, search for nearby merchants and deals.Use this to raise awareness of your events and whats

happening locally.

FourSquare

Key Social Media Points

Get the basics rightListen & identify the influencersLet fans know that you hear themBe proactive in your approachOnly publish what you know people want to

read

QR codes - barcodes When you scan or read a QR code with your smartphone, you can link to digital content on the web; activate a number of phone functions including email, IM and SMS; and connect the mobile device to a web browser. http

://www.youtube.com/watch?v=8vWVtpCfLX8&feature=player_embedded

ConclusionSocial Media is NOT a fad: It’s a trendTakes timeAn excellent way of interactingNow a vital tool in raising your profileKeep ahead of the curveEnjoy it.

by Rosey Broderick – WebResults.ie

Social Networking – The Ways and Means

http://www.webresults.ie/Info-Centre/Social-mediawww.webresults.ie

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