social networking for wny ift
DESCRIPTION
This presentation was prepared by Chuck Hall, Your Marketing Exec, LLC / C Social Systems to be shared with WNY IFT on 3/27/2012. This is the intellectual property of Chuck Hall, Your Marketing Exec, LLC.TRANSCRIPT
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Social Networking –Power to the People!
Chuck Hall, MSODC Social Systems
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It’s About Freedom To. . .
• Communicate Openly• Assemble with Others• Control Our Own Destiny
Social NetworkingGives Power to the People!
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WELCOME TOTHE SOCIAL REVOLUTION
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Power to the People!
• What Is Social Networking?• How Do I Use It to Create Value?
Remember – with FreedomComes Responsibility
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Social Networking
Wikipedia:
Building online communities of
people who share interests and/or activities, or who are interested in
exploring the interests and activities of others.
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Social Media
Wikipedia:
Social media are tools for social interaction, using highly accessible and scalable publishing techniques.
Social media uses web-based technologies to turn communication into interactive dialogues.
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Seven Social Media Platforms
• Twitter• Facebook• FourSquare• YouTube• LinkedIn• Pinterest• Google+
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A Statistical View
• Twitter: 500 million users• Facebook: 845 million users• Foursquare: 15 million users• YouTube: 800 million users• LinkedIn: 135 million users• Pinterest: 12 million users• Google+: 90 million users
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A Donut View of Social Media
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A Donut View of Social Media
• Twitter: I am eating a donut.• Facebook: I like eating donuts.• FourSquare: This is where I eat donuts.• YouTube: Here’s a video of me eating donuts.• LinkedIn: My skills include donut eating.• Pinterest: My pictures and recipes for donuts.• Google+: I share my donuts with fellow geeks.
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Common Aspects of Social Media
• You
• Others
• Updates
• Engagement
• Relationships
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Let’s Take a Closer Look at 3
• LinkedIn – Your Living Resume• Facebook – Your Personal Connections/
Connections in Community (B2C)• Twitter – A Big, Nonstop Cocktail Party
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LinkedIn: Your Living Resume
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LinkedIn: You
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LinkedIn: Your Experience
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Linkedin: Your Education
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Linkedin: Your Additional Info
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LinkedIn: Your Reading List
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Linkedin: Others
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LinkedIn: Others
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LinkedIn: Others
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LinkedIn: Others – Groups
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LinkedIn: Updates
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Linkedin: Updates
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LinkedIn: Engagement/ Search
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LinkedIn: Engagement/ Search
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LinkedIn: Engagement/ Search
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LinkedIn: Engagement/ Search
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LinkedIn: Engagement/ Search
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LinkedIn: Engagement/ Groups
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LinkedIn: Engagement/ Groups
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LinkedIn: Engagement/ Groups
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LinkedIn: Engagement/ Groups
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LinkedIn: Engagement/ Groups
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LinkedIn Recommendations
• Get your resume and business information up on LinkedIn and connect with people you have worked with – it adds profound credibility!
• Connect/reconnect with valuable people.• Strategically engage in groups and
discussions.
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LinkedIn: Learning More
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Facebook: Personal & Community
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Facebook: You
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Facebook: You/ Timeline
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Facebook: You/ About
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Facebook: You/ Photos
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Facebook: Others/ Friends
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Facebook: Others/ Find Friends
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Facebook: Others/ Find Friends
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Facebook: Updates
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Facebook: Updates + Engagement
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Facebook: Engagement/ Timeline
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Facebook: Engagement/ Groups
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Facebook: Engagement/ Business
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Facebook: Engagement/Business
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Facebook: Engagement/ Business
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Facebook: Engagement/ Business
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Facebook: Engagement/ Business
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Facebook: Engagement/ Business
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Facebook: Engagement/ Business
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FaceBook Recommendations
• If you have friends and family, and are community based, get on facebook personally.
• Support and promote nonprofit and community organizations.
• Look at other businesses and create a business page when/if you are ready to share ideas, information and conversation.
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Facebook: Help
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Twitter: Nonstop Cocktail Party
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Twitter: You
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Twitter: Others / Following
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Twitter: Others/ Followers
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Twitter: Others/ Lists
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Twitter: Updates
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Twitter: Updates
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Twitter: Engagement: Reply
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Twitter: Engagement/ Retweet
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Twitter: Engagement/ Search
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Twitter: Engagement/ Tweetdeck
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Twitter Recommendations
• Create an account, including photo, profile information and a link to your website.
• Begin posting items of value to others and retweeting valuable information.
• Prudently follow and engage valuable people.
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Twitter: Help
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HOW TO GET THE BUSINESS VALUE IN SOCIAL NETWORKING
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Getting the Business Benefit
“Let me make this clear:there are no secrets. None.There is no new information.What it took to be successfula thousand years ago is exactlywhat it takes to be successful today.”
– Larry Winget
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The Business Value
Fundamentals of Business
Your Organization as a System
People, Technology:Integrated, Productive Approach
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Fundamentals of Business
The purpose of business is to create a customer. – Peter Drucker
Five Questions: What is our mission? Who is our customer? What does the customer value? What are our results? What is our plan?
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It’s the Relationship!
Too often, people focus on the technology – the tools: LinkedIn, Facebook & Twitter. But it’s really about how these tools help us form stronger relationships –
More Powerful Social Networks!
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Strategic Marketing Principles
• Experience– What is your business?– Who are your customers?– What are your business goals?
• Insight– What do you do that is special?– Who do you want as customers; who else wants them?– What makes you different?
• Action– What are you going to say?– What tactics should you use?– How are you keeping score?
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Your Organization as a System
Employees &
Partners
EngagedPublic
Customer Relations
Customer CommSocial Media
Public Relations Leadership CommTra
ditional M
edia
Em
plo
yee
Engagem
ent
Marke
tpla
ce
Engagem
ent Value
Communication & Action
Value Creation
Knowledge Manageme
nt
Value Recognition
BrandManageme
nt
Outside Inside
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People and Technology
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So What Do You Do?
• Business Strategy: What Do You Most Want from Social Networking?
• What Is the 1 – ONE! – Tool that Will Best Help You Do This?
• Jump in and Master It!
• Lather, Rinse, Repeat
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Social Networking –Power to the People!
Chuck Hall, MSODC Social Systems
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Contact
Chuck Hall, MSODC Social SystemsYour Marketing Exec, LLC
www.CSOSys.com
866-606-7686
@ChuckHall