social media@rotary3310
TRANSCRIPT
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Social Media!Raising Awareness, Taking Action!
Eugene Say Singapore Management University
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The Magnitude of Social Media
Pressing Issues
Taking Real Action Today
Social media
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The Magnitude of Social Media
Pressing Issues
Taking Real Action Today
Social media
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• 2.6 million Facebook Users in Singapore o 286,000 kids from the age of 13 to 16 o 650,000 are aged 18 to 25
• 55% penetration rate in Singapore
Singapore Facebook Statistics
Source:)!www.singstat,gov,sg!!www.socialbakers.com!
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Psychology of Social Media
What is it about Facebook that keeps us going back time and again?
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The 2 ‘S’ of Influence
significance
self- consciousness
• Ideas or Events not shared = little value.
• Sharing
The Online Community responds Justified and fulfilled
Established ‘Important’ Presence
• Feedback matters to you o Good feedback: Validated
o Bad feedback: Opposed
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significance self- consciousness +
Become what people want, and avoid what people do not want.
A life influenced by
others, loss of self
=
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The Magnitude of Social Media
Pressing Issues
Taking Real Action Today
Social media
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Identity
Are we finding or losing ourselves?
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Are you who you really are?
o You may not be who you want to be anymore
o People used to read books, go out to the world to find inspirations, form up believes.
o Today, people are working behind screens and thinking up new ideas from what many other common people are saying.
The Identity Crisis
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Are we getting closer or
further? • One click is all we need
o Facebook, Twitter, … • Relationships redefined – New relationships genuine? – Old relationships weakened?
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Aaron!Tan)
Amos!Yee)
Adelyn!“Hosehbo”)
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Employee Screening
91% of hiring managers look at potential hire’s social media
profile
Private information, photos revealed to potential employers, if not careful.
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Criticising Employers
Countless examples of people fired for criticising employers online.
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Law and Social Media
All content on Social Media could be viable material to be used as evidence in court.
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The Magnitude of Social Media
Pressing Issues
Taking Real Action Today
Social media
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Do something today to secure a good future, in using social media properly.
In essence, with Social Media… Brand!new!way!of!communication!today.)
Ease!of!using!social!media!has!made!!
!
Ease!of!causing!problems!with!dire!consequences))
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Taking
Action Today
School!Talk) Training!)Workshop)
Company/!Organisation!
Talk)
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Thank you Very Much