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Social Media and Community Management @yan_luong Social Media Manager EPFL 17/05/2013

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Page 1: Social Media Management @ Social Media Class EPFL

Social Media and Community Management

@ y an _ l u on gS oc i a l M e d i a M an ag e r EP FL1 7 / 0 5 / 2 0 1 3

Page 2: Social Media Management @ Social Media Class EPFL

2Présentation EPFL-Public | 01.01.2013

Who am I (professionally)?

Page 3: Social Media Management @ Social Media Class EPFL

What my boss think I do

What the users think I do What I really do

What society thinks I do

What my friends think I do

What my mom thinks I do

Page 4: Social Media Management @ Social Media Class EPFL
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Page 7: Social Media Management @ Social Media Class EPFL

« Markets are conversations »

Doc Searls and David Weinberger, The Cluetrain Manifesto

Page 8: Social Media Management @ Social Media Class EPFL

EPFL Presentation | 01.2013 8

Social media

A major sociological trendEvery individual is a potential media outletNew mediatic power has emergedOrganizations become content creators

Membres de l’organisation

Organisation Médias de masse

New

s

Evènements, sites web, publicité

Relations média, évènements, …Médias

trad

Médias sociaux

Page 9: Social Media Management @ Social Media Class EPFL

EPFL Presentation | 01.2013 9

Paid, Owned and Earned

Page 10: Social Media Management @ Social Media Class EPFL

EPFL Presentation | 01.2013 10

What organizations do

• Social Media Monitoring• Contextual and predictive offers and ads• Community Management, Value Co-Creation• Crowd-everything

Page 11: Social Media Management @ Social Media Class EPFL
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EPFL Presentation | 01.2013 12

Social Media Monitoring

• Conversation Volume Measure (on a given subject, theme, organization, person, …)

• Identification of the conversation location • Identification of influence sources• Competitive intelligence• Trend identification• Feedback• Crisis management support• E-reputation management

Monitoring

Page 13: Social Media Management @ Social Media Class EPFL

EPFL Presentation | 01.2013 13

The tools

Semantic

QualitativeQuantitative

Objectives

Page 14: Social Media Management @ Social Media Class EPFL

EPFL Presentation | 01.2013 14

Social Media Monitoring

Direct access to the online

conversations

Online articles or conversations per

media type (Mainstream News,

Blogs, Twitter, Facebook, …), region, language, in real time

Monitoring

Page 15: Social Media Management @ Social Media Class EPFL

EPFL Presentation | 01.2013 15

Social Media Monitoring

Page 16: Social Media Management @ Social Media Class EPFL

Crisis Management

Before the crisis• Know your

communitites • Detect• Internal Organization

During the crisis • Listen• Evaluate• Act

After the crisis• Listen• Evaluate

Monitoring

Page 17: Social Media Management @ Social Media Class EPFL

EPFL Presentation | 01.2013 17

E-reputation management

Page 18: Social Media Management @ Social Media Class EPFL
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EPFL Presentation | 01.2013 19

Ads

Page 20: Social Media Management @ Social Media Class EPFL

20Présentation EPFL-Public | 01.01.2013

Facebook Connect

Page 21: Social Media Management @ Social Media Class EPFL

21Présentation EPFL-Public | 01.01.2013

Cinemur.fr

30

Page 22: Social Media Management @ Social Media Class EPFL

22Présentation EPFL-Public | 01.01.2013

Cinemur.fr

Page 23: Social Media Management @ Social Media Class EPFL

EPFL Presentation | 01.2013 23

Amazon.com

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EPFL Presentation | 01.2013 25

Connect vs. collaborate

Page 26: Social Media Management @ Social Media Class EPFL

EPFL Presentation | 01.2013 26

Social Media are Tools

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EPFL Presentation | 01.2013 27

Inform

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EPFL Presentation | 01.2013 28

Include the listener in the round table

#enld

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EPFL Presentation | 01.2013 29

Entertain

Page 30: Social Media Management @ Social Media Class EPFL

EPFL Presentation | 01.2013 30

Co-create

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EPFL Presentation | 01.2013 31

Innovate

Page 32: Social Media Management @ Social Media Class EPFL

EPFL Presentation | 01.2013 32

Crowdsource

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EPFL Presentation | 01.2013 33

Crowdsell

33 Présentation EPFL-Public | 01.01.2013

Page 34: Social Media Management @ Social Media Class EPFL

EPFL Presentation | 01.2013 34

Crowdrent

34 Présentation EPFL-Public | 01.01.2013

Page 35: Social Media Management @ Social Media Class EPFL

EPFL Presentation | 01.2013 35

Crowdfund

35 Présentation EPFL-Public | 01.01.2013

Page 36: Social Media Management @ Social Media Class EPFL
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EPFL Presentation | 01.2013 37

Private Social Networks

Page 38: Social Media Management @ Social Media Class EPFL

Thanks!

Find me on about.meFind me on vizifyFollow me on twitterGet this presentation on slideshare

http://about.me/yluong
http://about.me/yluong
http://www.vizify.com/yan-luong
http://www.vizify.com/yan-luong
http://www.twitter.com/yan_luong
http://www.slideshare.net/yluong

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