social media workshop for the customer relationship management association in atlanta
TRANSCRIPT
Social Media Workshop
© Concept Hub, Inc
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A Few Definitions
• Social Media• Social Networking• Social Media Optimization• Social Media Marketing
Goal Setting - What types of goals are most appropriate for an online network?
Feedback Scheduling Brainstorming and Sharing Ideas Call for action and empowerment
First Check Pointto Accept a Problem Situation is...
to commit your energies to an aim or goal to establish motives and become motivated to get started and keep moving to revise existing priorities to decide to make a dream come true to assume responsibility for realizing an intention to agree; contract; sign a pact to take on another 'passenger'
Source: Universal Traveler
The Second Stage - AnalysisTo Analyze a Problem Situations is ...
to become involved in fact-finding to research the subject or situation to question and compare to gather data or information to look inside the problem; search for insight to examine, dissect, decompose the situation to become familiar or friendly with the problem
Source: Universal Traveler
Uncovering What You Want to Know With so much information available to an organization these days, a researcher can get tied up in constant research and fall down many various rabbit holes, never providing any true direction for an organization.
1. Demographics 2. The known values and needs of the the audience 3. List of problems we solve 4. List of solutions we provide 5. Keywords
Casting the Net
What Next?AcceptanceAnalysis
DefinitionIdeationIdea SelectionImplementationEvaluation
Source: Universal Traveler
How Will You Measure Success?
• How do you measure success now?
Enabling the Community to Support Each Other
RSS, RSS Readers, and Tags The Math Equation that Makes Social Media Work
Really Simple Syndication
Syndication and AggregationBy Syndicating your content, you enable your audience to subscribe to the
information they want the way they want it.
A site can be optimized so that it can aggregate content from other sources.
Tag Your It!
• Categorize Your Content• Organize Your Content• Link To Relevant Content
Using Tags for Personal Content
Tagging to Be IT!
Although we recognize the value of an email marketing campaign, such a campaign does not have the reach as a thriving online social network that retains the loyalty of existing customers and acts as a magnet for new customers.
Making Your Message Viral
Re - Think Your Email
Social Bookmarking
Time Management?
•Optimize Current Communications•Delegate Time and Resources•Collaborate
Community Management
The Benefits of LENS
