social media: who are you?
TRANSCRIPT
Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
SOCIAL MEDIA: Who Are You?
Presentation For: The Conclave By Michael Brandvold - @michaelsb
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Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
Brand• Yes you are a brand! • As you start your brand is as simple as your
name and a photo. • As you grow it will become much more. • It will become what you represent. • It will become what you are known for.
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Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
Reality Show
• Understand your limit. • Go right to your limit. • Show it all, talk about it all.
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Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
If I asked you to make a post that would be guaranteed to engage with your listeners could you do it?
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Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
Engagement & Interaction
• The 80/20 Rule. • Know Your Audience. • Listeners Want Recognition.
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Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
Increase Likes & Comments
• Post Something Fun & Happy for Likes • Post Something Controversial for Comments
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Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
What is Facebook EdgeRank• Secret Formula for Who Sees a Post. • Only 14% of Your Listeners Likely to See a Post. • Rewarded when listeners like your content. • Penalized when listeners don’t like your content.
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Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
Facebook & Twitter Analytics
• Wealth of data. • What works and what doesn’t work. • Demographics. • Where they live.
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Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
What To Post?• What you clip today could be old by tomorrow.
Understand the life of the story, post now. • Strive to be one of the first to share so you are
source of everything every one else shares. • Look at your sources. Are they mainstream
media? They may often be 24 hours behind the story breaking. Get to know smaller blogs, Twitter accounts and FB pages. Build a network of online friends who are authorities and often share great stories.
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Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
Green Content
• Content that it doesn’t matter when you post. • Keep a folder of green content. • Photo memes are ideal.
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Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
Which Social Networks?
• You don’t have to be on every network. • What are you comfortable with? • Where are your listeners most active?
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Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
Which Social Networks?
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Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
Thank You• Michael Brandvold • [email protected] • www.MichaelBrandvold.com • www.Twitter.com/michaelsb • www.Facebook.com/MichaelBrandvoldMarketing
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