we canrsquot stop moving

Social media is hard work

(so who should be doing it)

w3hausuk

Who should be managing social media - the brand or the agency

As social media grows brands are left with an unexpected and growing amount of work to be done inside the marketing team and the question of who this work should be delegated to

Passing the buck around

Do you delegate all of your social media presence to a digital agency or PR company or do you do this in-house

Here we take a quick look at some of the ways you can manage social media and how this might affect your levels of success

We will also from our experience indicate the approach we feel works best

Question

Social media seems simple but simple tasks quickly add up when you are interacting in many different places at the same time

Daily routine

a day in the life of a social media campaign

Update picture gallery product launches interact with fans

Update image gallery and interact with users

Send links images and important messages - Respond to tweet replies and direct messages

Use a URL shortener service to track links

Get in touch with bloggers and influential digital personas about news and launches

Upload videos to Youtube manage channel

Track success of social media presence and report

1 hour

30 minutes

45 minutes

15 minutes

30 minutes

30 minutes

30 minutes

Example services and timings - will vary greatly from brand to brand ( 4 hours )

As your social media presence grows in effectiveness and interaction (a great indication of success) your are faced with the question of will do all this additional work

And thatrsquos not all

and we havenrsquot even touched on the new services that are released daily and could be the next big thing

the brand amp marketing managerBrand and Marketing Managers already have a busy and diversified role within the team So what role are they required to play in social media

bullWork with the agency on social media strategy and focus on consumer behaviour

bullEvaluation of the social media activity and continued development of the programme

bullManage the live day to day coverage with updates responses regular blogs and thought leadershipBUT SHOULD THEY BE DOING THIS

Letrsquos explore the advantages and disadvantages of both models

in-house or

outsource

Social Media in-house

( )In-house team Consumers

Knowledgeable of products services and consumers

lower costs (employee with multiple functions)

faster responses (horizontal hierarchy)

Not specialist in Social media or digital

miss new trends opportunities

brand managers committed to daily grind rather than thinking strategy

In this model the company behind the brand gets its own employees to do all of the social media interactions in effect having this resource in-house

straight to the source

pros consx

x

x

Social Media outsource

( )agency Consumers

Specialist in social media and digital

always incorporating new trends and technologies

frees up brand managers and marketing teams to focus on strategy core strengths

Not a specialist on the brand (slow response on product questions)

external supplier costs

requires supervision needs to be kept informed of brand strategy and news

In this model the company outsources all of its social media presence to an external supplier

delegating the work

pros consx

xx

Social Media Best Practice

( )agency Consumers

Specialist in social media and digital

always incorporating new trends and technologies

frees up brand managers and marketing teams

Supervision of activities and strategies

Fast and accurate reaction to consumer reactions

In this model the company outsources its social media daily grind to an external supplier and takes on an active role in supervising and strategy overview

agency amp brand working together

prosmarketing team

In this model the company outsources its social media daily grind to an external supplier and takes on an active role in supervising and strategy overview

so how might this work

daily update with agency

status updates

write blog

upload photos

responses amp messages

research trends

read articles

check competitors

write comments

upload videos

agency marketing team

20 min20 min

20 min

20 min

40 min

50 min

25 min

45 min

35 min 55 min

next steps

Ultimately we believe Social Media should be tailored to each brand

Get in touch with us at W3Haus and we can answer some of your questions about who should manage your social media activity and other burning questions like

1) How much it would cost2) What should my brand be doing 3) Which services (Facebook Twitter etc) are right for the brand4) How would i integrate an external supplier into our workflow

And any other questions we might be able to help you with

You can reach us onrodrigow3hauscomTwitter w3hausuk

blog cantstopmovingcouk

ok what next

Social media seems simple but simple tasks quickly add up when you are interacting in many different places at the same time

Daily routine

a day in the life of a social media campaign

Update picture gallery product launches interact with fans

Update image gallery and interact with users

Send links images and important messages - Respond to tweet replies and direct messages

Use a URL shortener service to track links

Get in touch with bloggers and influential digital personas about news and launches

Upload videos to Youtube manage channel

Track success of social media presence and report

1 hour

30 minutes

45 minutes

15 minutes

30 minutes

30 minutes

30 minutes

Example services and timings - will vary greatly from brand to brand ( 4 hours )

As your social media presence grows in effectiveness and interaction (a great indication of success) your are faced with the question of will do all this additional work

And thatrsquos not all

and we havenrsquot even touched on the new services that are released daily and could be the next big thing

the brand amp marketing managerBrand and Marketing Managers already have a busy and diversified role within the team So what role are they required to play in social media

bullWork with the agency on social media strategy and focus on consumer behaviour

bullEvaluation of the social media activity and continued development of the programme

bullManage the live day to day coverage with updates responses regular blogs and thought leadershipBUT SHOULD THEY BE DOING THIS

Letrsquos explore the advantages and disadvantages of both models

in-house or

outsource

Social Media in-house

( )In-house team Consumers

Knowledgeable of products services and consumers

lower costs (employee with multiple functions)

faster responses (horizontal hierarchy)

Not specialist in Social media or digital

miss new trends opportunities

brand managers committed to daily grind rather than thinking strategy

In this model the company behind the brand gets its own employees to do all of the social media interactions in effect having this resource in-house

straight to the source

pros consx

x

x

Social Media outsource

( )agency Consumers

Specialist in social media and digital

always incorporating new trends and technologies

frees up brand managers and marketing teams to focus on strategy core strengths

Not a specialist on the brand (slow response on product questions)

external supplier costs

requires supervision needs to be kept informed of brand strategy and news

In this model the company outsources all of its social media presence to an external supplier

delegating the work

pros consx

xx

Social Media Best Practice

( )agency Consumers

Specialist in social media and digital

always incorporating new trends and technologies

frees up brand managers and marketing teams

Supervision of activities and strategies

Fast and accurate reaction to consumer reactions

In this model the company outsources its social media daily grind to an external supplier and takes on an active role in supervising and strategy overview

agency amp brand working together

prosmarketing team

In this model the company outsources its social media daily grind to an external supplier and takes on an active role in supervising and strategy overview

so how might this work

daily update with agency

status updates

write blog

upload photos

responses amp messages

research trends

read articles

check competitors

write comments

upload videos

agency marketing team

20 min20 min

20 min

20 min

40 min

50 min

25 min

45 min

35 min 55 min

next steps

Ultimately we believe Social Media should be tailored to each brand

Get in touch with us at W3Haus and we can answer some of your questions about who should manage your social media activity and other burning questions like

1) How much it would cost2) What should my brand be doing 3) Which services (Facebook Twitter etc) are right for the brand4) How would i integrate an external supplier into our workflow

And any other questions we might be able to help you with

You can reach us onrodrigow3hauscomTwitter w3hausuk

blog cantstopmovingcouk

ok what next

As your social media presence grows in effectiveness and interaction (a great indication of success) your are faced with the question of will do all this additional work

And thatrsquos not all

and we havenrsquot even touched on the new services that are released daily and could be the next big thing

the brand amp marketing managerBrand and Marketing Managers already have a busy and diversified role within the team So what role are they required to play in social media

bullWork with the agency on social media strategy and focus on consumer behaviour

bullEvaluation of the social media activity and continued development of the programme

bullManage the live day to day coverage with updates responses regular blogs and thought leadershipBUT SHOULD THEY BE DOING THIS

Letrsquos explore the advantages and disadvantages of both models

in-house or

outsource

Social Media in-house

( )In-house team Consumers

Knowledgeable of products services and consumers

lower costs (employee with multiple functions)

faster responses (horizontal hierarchy)

Not specialist in Social media or digital

miss new trends opportunities

brand managers committed to daily grind rather than thinking strategy

In this model the company behind the brand gets its own employees to do all of the social media interactions in effect having this resource in-house

straight to the source

pros consx

x

x

Social Media outsource

( )agency Consumers

Specialist in social media and digital

always incorporating new trends and technologies

frees up brand managers and marketing teams to focus on strategy core strengths

Not a specialist on the brand (slow response on product questions)

external supplier costs

requires supervision needs to be kept informed of brand strategy and news

In this model the company outsources all of its social media presence to an external supplier

delegating the work

pros consx

xx

Social Media Best Practice

( )agency Consumers

Specialist in social media and digital

always incorporating new trends and technologies

frees up brand managers and marketing teams

Supervision of activities and strategies

Fast and accurate reaction to consumer reactions

In this model the company outsources its social media daily grind to an external supplier and takes on an active role in supervising and strategy overview

agency amp brand working together

prosmarketing team

In this model the company outsources its social media daily grind to an external supplier and takes on an active role in supervising and strategy overview

so how might this work

daily update with agency

status updates

write blog

upload photos

responses amp messages

research trends

read articles

check competitors

write comments

upload videos

agency marketing team

20 min20 min

20 min

20 min

40 min

50 min

25 min

45 min

35 min 55 min

next steps

Ultimately we believe Social Media should be tailored to each brand

Get in touch with us at W3Haus and we can answer some of your questions about who should manage your social media activity and other burning questions like

1) How much it would cost2) What should my brand be doing 3) Which services (Facebook Twitter etc) are right for the brand4) How would i integrate an external supplier into our workflow

And any other questions we might be able to help you with

You can reach us onrodrigow3hauscomTwitter w3hausuk

blog cantstopmovingcouk

ok what next

the brand amp marketing managerBrand and Marketing Managers already have a busy and diversified role within the team So what role are they required to play in social media

bullWork with the agency on social media strategy and focus on consumer behaviour

bullEvaluation of the social media activity and continued development of the programme

bullManage the live day to day coverage with updates responses regular blogs and thought leadershipBUT SHOULD THEY BE DOING THIS

Letrsquos explore the advantages and disadvantages of both models

in-house or

outsource

Social Media in-house

( )In-house team Consumers

Knowledgeable of products services and consumers

lower costs (employee with multiple functions)

faster responses (horizontal hierarchy)

Not specialist in Social media or digital

miss new trends opportunities

brand managers committed to daily grind rather than thinking strategy

In this model the company behind the brand gets its own employees to do all of the social media interactions in effect having this resource in-house

straight to the source

pros consx

x

x

Social Media outsource

( )agency Consumers

Specialist in social media and digital

always incorporating new trends and technologies

frees up brand managers and marketing teams to focus on strategy core strengths

Not a specialist on the brand (slow response on product questions)

external supplier costs

requires supervision needs to be kept informed of brand strategy and news

In this model the company outsources all of its social media presence to an external supplier

delegating the work

pros consx

xx

Social Media Best Practice

( )agency Consumers

Specialist in social media and digital

always incorporating new trends and technologies

frees up brand managers and marketing teams

Supervision of activities and strategies

Fast and accurate reaction to consumer reactions

In this model the company outsources its social media daily grind to an external supplier and takes on an active role in supervising and strategy overview

agency amp brand working together

prosmarketing team

In this model the company outsources its social media daily grind to an external supplier and takes on an active role in supervising and strategy overview

so how might this work

daily update with agency

status updates

write blog

upload photos

responses amp messages

research trends

read articles

check competitors

write comments

upload videos

agency marketing team

20 min20 min

20 min

20 min

40 min

50 min

25 min

45 min

35 min 55 min

next steps

Ultimately we believe Social Media should be tailored to each brand

Get in touch with us at W3Haus and we can answer some of your questions about who should manage your social media activity and other burning questions like

1) How much it would cost2) What should my brand be doing 3) Which services (Facebook Twitter etc) are right for the brand4) How would i integrate an external supplier into our workflow

And any other questions we might be able to help you with

You can reach us onrodrigow3hauscomTwitter w3hausuk

blog cantstopmovingcouk

ok what next

Letrsquos explore the advantages and disadvantages of both models

in-house or

outsource

Social Media in-house

( )In-house team Consumers

Knowledgeable of products services and consumers

lower costs (employee with multiple functions)

faster responses (horizontal hierarchy)

Not specialist in Social media or digital

miss new trends opportunities

brand managers committed to daily grind rather than thinking strategy

In this model the company behind the brand gets its own employees to do all of the social media interactions in effect having this resource in-house

straight to the source

pros consx

x

x

Social Media outsource

( )agency Consumers

Specialist in social media and digital

always incorporating new trends and technologies

frees up brand managers and marketing teams to focus on strategy core strengths

Not a specialist on the brand (slow response on product questions)

external supplier costs

requires supervision needs to be kept informed of brand strategy and news

In this model the company outsources all of its social media presence to an external supplier

delegating the work

pros consx

xx

Social Media Best Practice

( )agency Consumers

Specialist in social media and digital

always incorporating new trends and technologies

frees up brand managers and marketing teams

Supervision of activities and strategies

Fast and accurate reaction to consumer reactions

In this model the company outsources its social media daily grind to an external supplier and takes on an active role in supervising and strategy overview

agency amp brand working together

prosmarketing team

In this model the company outsources its social media daily grind to an external supplier and takes on an active role in supervising and strategy overview

so how might this work

daily update with agency

status updates

write blog

upload photos

responses amp messages

research trends

read articles

check competitors

write comments

upload videos

agency marketing team

20 min20 min

20 min

20 min

40 min

50 min

25 min

45 min

35 min 55 min

next steps

Ultimately we believe Social Media should be tailored to each brand

Get in touch with us at W3Haus and we can answer some of your questions about who should manage your social media activity and other burning questions like

1) How much it would cost2) What should my brand be doing 3) Which services (Facebook Twitter etc) are right for the brand4) How would i integrate an external supplier into our workflow

And any other questions we might be able to help you with

You can reach us onrodrigow3hauscomTwitter w3hausuk

blog cantstopmovingcouk

ok what next

Social Media in-house

( )In-house team Consumers

Knowledgeable of products services and consumers

lower costs (employee with multiple functions)

faster responses (horizontal hierarchy)

Not specialist in Social media or digital

miss new trends opportunities

brand managers committed to daily grind rather than thinking strategy

In this model the company behind the brand gets its own employees to do all of the social media interactions in effect having this resource in-house

straight to the source

pros consx

x

x

Social Media outsource

( )agency Consumers

Specialist in social media and digital

always incorporating new trends and technologies

frees up brand managers and marketing teams to focus on strategy core strengths

Not a specialist on the brand (slow response on product questions)

external supplier costs

requires supervision needs to be kept informed of brand strategy and news

In this model the company outsources all of its social media presence to an external supplier

delegating the work

pros consx

xx

Social Media Best Practice

( )agency Consumers

Specialist in social media and digital

always incorporating new trends and technologies

frees up brand managers and marketing teams

Supervision of activities and strategies

Fast and accurate reaction to consumer reactions

In this model the company outsources its social media daily grind to an external supplier and takes on an active role in supervising and strategy overview

agency amp brand working together

prosmarketing team

In this model the company outsources its social media daily grind to an external supplier and takes on an active role in supervising and strategy overview

so how might this work

daily update with agency

status updates

write blog

upload photos

responses amp messages

research trends

read articles

check competitors

write comments

upload videos

agency marketing team

20 min20 min

20 min

20 min

40 min

50 min

25 min

45 min

35 min 55 min

next steps

Ultimately we believe Social Media should be tailored to each brand

Get in touch with us at W3Haus and we can answer some of your questions about who should manage your social media activity and other burning questions like

1) How much it would cost2) What should my brand be doing 3) Which services (Facebook Twitter etc) are right for the brand4) How would i integrate an external supplier into our workflow

And any other questions we might be able to help you with

You can reach us onrodrigow3hauscomTwitter w3hausuk

blog cantstopmovingcouk

ok what next

( )In-house team Consumers

Knowledgeable of products services and consumers

lower costs (employee with multiple functions)

faster responses (horizontal hierarchy)

Not specialist in Social media or digital

miss new trends opportunities

brand managers committed to daily grind rather than thinking strategy

In this model the company behind the brand gets its own employees to do all of the social media interactions in effect having this resource in-house

straight to the source

pros consx

x

x

Social Media outsource

( )agency Consumers

Specialist in social media and digital

always incorporating new trends and technologies

frees up brand managers and marketing teams to focus on strategy core strengths

Not a specialist on the brand (slow response on product questions)

external supplier costs

requires supervision needs to be kept informed of brand strategy and news

In this model the company outsources all of its social media presence to an external supplier

delegating the work

pros consx

xx

Social Media Best Practice

( )agency Consumers

Specialist in social media and digital

always incorporating new trends and technologies

frees up brand managers and marketing teams

Supervision of activities and strategies

Fast and accurate reaction to consumer reactions

In this model the company outsources its social media daily grind to an external supplier and takes on an active role in supervising and strategy overview

agency amp brand working together

prosmarketing team

In this model the company outsources its social media daily grind to an external supplier and takes on an active role in supervising and strategy overview

so how might this work

daily update with agency

status updates

write blog

upload photos

responses amp messages

research trends

read articles

check competitors

write comments

upload videos

agency marketing team

20 min20 min

20 min

20 min

40 min

50 min

25 min

45 min

35 min 55 min

next steps

Ultimately we believe Social Media should be tailored to each brand

Get in touch with us at W3Haus and we can answer some of your questions about who should manage your social media activity and other burning questions like

1) How much it would cost2) What should my brand be doing 3) Which services (Facebook Twitter etc) are right for the brand4) How would i integrate an external supplier into our workflow

And any other questions we might be able to help you with

You can reach us onrodrigow3hauscomTwitter w3hausuk

blog cantstopmovingcouk

ok what next

Social Media outsource

( )agency Consumers

Specialist in social media and digital

always incorporating new trends and technologies

frees up brand managers and marketing teams to focus on strategy core strengths

Not a specialist on the brand (slow response on product questions)

external supplier costs

requires supervision needs to be kept informed of brand strategy and news

In this model the company outsources all of its social media presence to an external supplier

delegating the work

pros consx

xx

Social Media Best Practice

( )agency Consumers

Specialist in social media and digital

always incorporating new trends and technologies

frees up brand managers and marketing teams

Supervision of activities and strategies

Fast and accurate reaction to consumer reactions

In this model the company outsources its social media daily grind to an external supplier and takes on an active role in supervising and strategy overview

agency amp brand working together

prosmarketing team

In this model the company outsources its social media daily grind to an external supplier and takes on an active role in supervising and strategy overview

so how might this work

daily update with agency

status updates

write blog

upload photos

responses amp messages

research trends

read articles

check competitors

write comments

upload videos

agency marketing team

20 min20 min

20 min

20 min

40 min

50 min

25 min

45 min

35 min 55 min

next steps

Ultimately we believe Social Media should be tailored to each brand

Get in touch with us at W3Haus and we can answer some of your questions about who should manage your social media activity and other burning questions like

1) How much it would cost2) What should my brand be doing 3) Which services (Facebook Twitter etc) are right for the brand4) How would i integrate an external supplier into our workflow

And any other questions we might be able to help you with

You can reach us onrodrigow3hauscomTwitter w3hausuk

blog cantstopmovingcouk

ok what next

( )agency Consumers

Specialist in social media and digital

always incorporating new trends and technologies

frees up brand managers and marketing teams to focus on strategy core strengths

Not a specialist on the brand (slow response on product questions)

external supplier costs

requires supervision needs to be kept informed of brand strategy and news

In this model the company outsources all of its social media presence to an external supplier

delegating the work

pros consx

xx

Social Media Best Practice

( )agency Consumers

Specialist in social media and digital

always incorporating new trends and technologies

frees up brand managers and marketing teams

Supervision of activities and strategies

Fast and accurate reaction to consumer reactions

In this model the company outsources its social media daily grind to an external supplier and takes on an active role in supervising and strategy overview

agency amp brand working together

prosmarketing team

In this model the company outsources its social media daily grind to an external supplier and takes on an active role in supervising and strategy overview

so how might this work

daily update with agency

status updates

write blog

upload photos

responses amp messages

research trends

read articles

check competitors

write comments

upload videos

agency marketing team

20 min20 min

20 min

20 min

40 min

50 min

25 min

45 min

35 min 55 min

next steps

Ultimately we believe Social Media should be tailored to each brand

Get in touch with us at W3Haus and we can answer some of your questions about who should manage your social media activity and other burning questions like

1) How much it would cost2) What should my brand be doing 3) Which services (Facebook Twitter etc) are right for the brand4) How would i integrate an external supplier into our workflow

And any other questions we might be able to help you with

You can reach us onrodrigow3hauscomTwitter w3hausuk

blog cantstopmovingcouk

ok what next

Social Media Best Practice

( )agency Consumers

Specialist in social media and digital

always incorporating new trends and technologies

frees up brand managers and marketing teams

Supervision of activities and strategies

Fast and accurate reaction to consumer reactions

In this model the company outsources its social media daily grind to an external supplier and takes on an active role in supervising and strategy overview

agency amp brand working together

prosmarketing team

In this model the company outsources its social media daily grind to an external supplier and takes on an active role in supervising and strategy overview

so how might this work

daily update with agency

status updates

write blog

upload photos

responses amp messages

research trends

read articles

check competitors

write comments

upload videos

agency marketing team

20 min20 min

20 min

20 min

40 min

50 min

25 min

45 min

35 min 55 min

next steps

Ultimately we believe Social Media should be tailored to each brand

Get in touch with us at W3Haus and we can answer some of your questions about who should manage your social media activity and other burning questions like

1) How much it would cost2) What should my brand be doing 3) Which services (Facebook Twitter etc) are right for the brand4) How would i integrate an external supplier into our workflow

And any other questions we might be able to help you with

You can reach us onrodrigow3hauscomTwitter w3hausuk

blog cantstopmovingcouk

ok what next

( )agency Consumers

Specialist in social media and digital

always incorporating new trends and technologies

frees up brand managers and marketing teams

Supervision of activities and strategies

Fast and accurate reaction to consumer reactions

In this model the company outsources its social media daily grind to an external supplier and takes on an active role in supervising and strategy overview

agency amp brand working together

prosmarketing team

In this model the company outsources its social media daily grind to an external supplier and takes on an active role in supervising and strategy overview

so how might this work

daily update with agency

status updates

write blog

upload photos

responses amp messages

research trends

read articles

check competitors

write comments

upload videos

agency marketing team

20 min20 min

20 min

20 min

40 min

50 min

25 min

45 min

35 min 55 min

next steps

Ultimately we believe Social Media should be tailored to each brand

Get in touch with us at W3Haus and we can answer some of your questions about who should manage your social media activity and other burning questions like

1) How much it would cost2) What should my brand be doing 3) Which services (Facebook Twitter etc) are right for the brand4) How would i integrate an external supplier into our workflow

And any other questions we might be able to help you with

You can reach us onrodrigow3hauscomTwitter w3hausuk

blog cantstopmovingcouk

ok what next

In this model the company outsources its social media daily grind to an external supplier and takes on an active role in supervising and strategy overview

so how might this work

daily update with agency

status updates

write blog

upload photos

responses amp messages

research trends

read articles

check competitors

write comments

upload videos

agency marketing team

20 min20 min

20 min

20 min

40 min

50 min

25 min

45 min

35 min 55 min

next steps

Ultimately we believe Social Media should be tailored to each brand

Get in touch with us at W3Haus and we can answer some of your questions about who should manage your social media activity and other burning questions like

1) How much it would cost2) What should my brand be doing 3) Which services (Facebook Twitter etc) are right for the brand4) How would i integrate an external supplier into our workflow

And any other questions we might be able to help you with

You can reach us onrodrigow3hauscomTwitter w3hausuk

blog cantstopmovingcouk

ok what next

next steps

Ultimately we believe Social Media should be tailored to each brand

Get in touch with us at W3Haus and we can answer some of your questions about who should manage your social media activity and other burning questions like

1) How much it would cost2) What should my brand be doing 3) Which services (Facebook Twitter etc) are right for the brand4) How would i integrate an external supplier into our workflow

And any other questions we might be able to help you with

You can reach us onrodrigow3hauscomTwitter w3hausuk

blog cantstopmovingcouk

ok what next

Ultimately we believe Social Media should be tailored to each brand

Get in touch with us at W3Haus and we can answer some of your questions about who should manage your social media activity and other burning questions like

1) How much it would cost2) What should my brand be doing 3) Which services (Facebook Twitter etc) are right for the brand4) How would i integrate an external supplier into our workflow

And any other questions we might be able to help you with

You can reach us onrodrigow3hauscomTwitter w3hausuk

blog cantstopmovingcouk

ok what next

For further details please contact rodrigow3hauscom

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