social media strategy - part 2
DESCRIPTION
Social Media Strategy - Part 2TRANSCRIPT
Bandwidth Space•
Everyone’s Doing It•
Social Sharing•
SEO Value•
Capture Experience/Showcase Value•
Demonstrate Expertise•
WHY VIDEO/PHOTO SHARING?
EVENTS•
INTERVIEWS•
PROMOTIONAL•
UNIQUENESS•
WHAT VIDEOS TO SHARE?
EVENTS•
INTERVIEWS•
PROMOTIONAL•
UNIQUENESS•
THE MOST OVERLOOKED UNDERUSED
MISUNDERSTOODFEATURE OF
VIDEO/PHOTO SHARING?
CONTENT IS
KING!
Social Sharing•
SEO Value•
Demonstrate Expertise•
BEYOND VIDEO/PHOTO, THERE IS A WORLD OF USER-GENERATED CONTENT TO BE PUBLISHED!
3 REASONS TO ACT LIKE A PUBLISHER!
Social Sharing•
SEO Value•
Demonstrate Expertise•
PRESENTATIONS• : Scribd, Slideshare
PRESS RELEASES• : PRLog.com, Pitch Engine, etc...
2 EASY & FREE WAYS TO PUBLISH YOUR CONTENT
SHOWCASE EXPERTISE •
SYNC WITH LINKEDIN•
SHARING IT•
FEATURES OF SLIDESHARE THAT I LIKE:
SYNC TO:
PRESENTATIONS• : Scribd, Slideshare
PRESS RELEASES• : PRLog.com, Pitch Engine, PRWeb, etc...
2 EASY & FREE WAYS TO PUBLISH YOUR CONTENT
PRESS RELEASES(They are not what you think they are)
FEED GOOGLE . BE FOUND
MEDIA ATTENTION IS GREAT.
A big news splash can provide a big boost for a •specific eventInfluential as long as your audience is paying •attention to it
CONSISTENT SEARCH ENGINE ATTENTIONis also great (and maybe easier to get).
Significant when your audience •discovers it during their own search (“organic influence”) Your target market discovers you •because they were searching on a need they articulated and Google finds a solution that mentions your name
Do you want to reach •your buyers directly?Do you want to drive •traffic to your Web site?Do you want to achieve •high rankings on the search engines?Do you want to attract •buyers who are looking for what you have to offer?Do you want to compete •more effectively?
OLD: push news to the press to get them to write about you
Now . . .press releases are really not press releases
anymore!
NEW: PROVIDE HIGH-VALUE, KEYWORD-RICH, RELEVANT CONTENT
THAT YOUR TARGET MARKET WILL FIND WHEN THEY ARE SEARCHING ONLINE
Reach buyersDIRECTLY!
Your primary audience is no longer just a handful of
journalists.
Your audience is millions of people with Internet connections and access to search engines, RSSreaders and social bookmarking
services.
THE WEB IS A BOOK OF PAGES . . .HOW MANY TALK ABOUT YOU?
Every feasible news item is newsworthy because it creates a
page to feed the beast!
Every story SHOULD NET 3 angles
TIP:make themhigh-value
Keyword-richand relevant!
Instead of just targeting
and begging a handful of journalists,
create online press releases that appeal directly to your buyers.
Create links in releases to drive potential
customers to specific pages on your Web site.
does your release Always promote you or does it provide relevant content to
your audience?
INCLUDE ACTION STEPS
ONLINE PRESS RELEASES DISTRIBUTEDto GOOGLE NEWS!
FEED GOOGLE . BE FOUND
aaaaaa
SOCIAL BOOKMARKING
Technorati (blogs)•
Delicious•
StumbleUpon•
Digg•
Related to Social Publishing:SHOWCASING OTHER PEOPLE’S CONTENT
SOCIAL NETWORKING:
Search/Research•
News/Networking•
3rd Party Management•
Networking•
Showcasing•
Ask/Answer•
Recommendations•
a
a
IMPORTSLIDESHARE
IMPORTWORDPRESS
3 WAYS TO ENGAGE WITH PERSONAL PROFILE•
GROUPS•
PAGES•
CUSTOMIZE!
OPTIMIZE!http://www.facebook.com/pages/Temple-TX/Western-Hills-Church-of-Christ/67829916998
facebook.com/westernhillschurch
WHEN IT COMESTO SOCIAL MEDIA . . .
WHAT DO I SAY?
H• UB
E• DUCATE
L• EAD/INSPIRE
P• ROMOTE
E• XPAND YOUR REACH
R• ELATE