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Social Media Strategy Recruit, Engage & Activate Ritu Sharma (@ritusharma1)

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Post on 10-May-2015

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ritu Sharma, Director and co-Founder, Social Media for Nonprofits Social media presents new and exciting opportunities for NGOs to advance their missions, raise much-needed funds, and mobilize huge bases of support, but how exactly can NGO leaders harness its potential? Join us for an interactive look at some of the most powerful and effective tactics and tools for making the move online.

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Page 1: Social Media Strategy: How to Think About Social Media as Part of an Integrated Market Strategy

Social Media Strategy Recruit, Engage & Activate

Ritu Sharma (@ritusharma1)

Page 2: Social Media Strategy: How to Think About Social Media as Part of an Integrated Market Strategy

13 Cities. 3 Countries. 10,000 Nonprofits.

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Why Social Media?•Low barrier To Entry•Level Playing Field•Perfect for Peer Asks•“Everyone is Smarter Than Anyone”

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How is Social Media used?

• MARKETING• FUNDRAISING• ADVOCACY• STAFF & VOLUNTEER

RECRUITMENT

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TAKE A STEP BACK… TO MOVE FORWARD

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Listen

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• FACEBOOK• TWITTER• LINKEDIN• YOUTUBE• BLOG• TUMBLR• FLICKR• INSTAGRAM

SOCIAL MEDIA

EMAIL

SEO

PHONE

DIRECT MAIL

PR

PARTNERS

Integrated Marketing Plan

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IDENTIFY RECRUIT ENGAGE ACTIVATE

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IDENTIFY

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•History & Experience•Facebook Insights•Google Analytics•RowFeeder.com/reports

Identify Your Audience

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RECRUIT

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Facebook.com/nonprofits•Invite People •Post Photos & Videos•Create Events•Facebook Ads•fundraising campaigns

Facebook

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•Following Others•Low Hanging Fruit•Post Regularly•RT Often & Liberally•Create a Hashtag•Participate In #ff

Twitter

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Youtube.com/nonprofits•Create Vlogs, PSA’s & appeals•Drive fundraising via google checkout•Create “Call to action” text overlays

Youtube

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Create A Social Media Policy

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Create an Editorial Calendar

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Use Scheduling Tools

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Use Scheduling Tools

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ENGAGE

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ENGAGE: Ask Questions

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ENGAGE: Timing is Everything•Morning: 8 – 9AM•Lunch: 12 – 1PM•End of Day: 4:30 – 6PM•Night: 9:30 – 11PM•Weekends vs. Wednesday

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ENGAGE: Become a Curator

Think 50/50

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ENGAGE: Recognize & Respond

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ENGAGE: Tie In Live Events

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ACTIVATE

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ACTIVATE: Create Superfans

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ACTIVATE: Identify Key

Influencers & Donors

•Engage & Interact With your Top 10%

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ACTIVATE: Identify Key

Influencers & Donors•Celebrate Key Allies: Donors, Volunteers, & Milestones•Myriad Blogs & Posts

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ACTIVATE: Identify Key

Influencers & Donors

•Engage Key Allies in Personal Asks•Contests Work Well

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IDENTIFY RECRUIT ENGAGE ACTIVATE

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•www.facebook.com/nonprofits•www.google.com/nonprofits•www.bethkanter.org•www.nten.org

RESOURCE REVIEW

http://www.facebook.com/nonprofits
http://www.facebook.com/nonprofits
http://www.google.com/nonprofits
http://www.google.com/nonprofits
http://www.bethkanter.org/
http://www.nten.org/
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RESOURCE REVIEW

•www.socialbrite.org•www.MediaBistro.com•www.SocialFresh.com

http://www.socialbrite.org/
http://www.MediaBistro.com/
http://www.SocialFresh.com/
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Thank [email protected] @RituSharma1


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