linkedin as part of your social media strategy
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Use LinkedIn as part of your Social Media strategy. Help you personal brand grow through LinkedInTRANSCRIPT
To Grow Your BusinessPresented By David Mitroff, Ph.D.
Find more at www.PiedmontAve.com/Resources
@DavidMitroff Copyright Piedmont Avenue Consulting. All Rights Reserved.www.PiedmontAve.co
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Increasing Leads - Prospecting Efforts
@DavidMitroff www.PiedmontAve.com
Copyright Piedmont Avenue Consulting. All Rights Reserved.
Tracking & Analysis
The Key Benefit of Online Marketing is the ability to track and analyze results,
then quickly iterate and adjust for optimal performance
@DavidMitroff www.PiedmontAve.com
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1. Website & Blog
2. Online Directories
3. Review Sites
4. Social Networks
5. Micro Blogging
6. Rich Media
7. Mobile Apps
8. Industry Specific
9. Event Promotion
9Key Areas of Social Media
@DavidMitroff www.PiedmontAve.com
Copyright Piedmont Avenue Consulting. All Rights Reserved.
1Website & Blog
• Control the content.– A chance to tell your story.
• Define a clear message.– What do you offer?
• Create a medium for contact.– Invite feedback, questions…
• Provide links to other pages.– Share your FB, Twitter…
• Update your content.– Consistency in theme and info.
Google Ranking, Alexa Page Ranking, SEO/CRO, Blogger, TypePad, Wordpress
@DavidMitroff www.PiedmontAve.com
Copyright Piedmont Avenue Consulting. All Rights Reserved.
Website – The Hub Of Your Online Strategy
• Most important area• Definition of you and
your message• Central hub with links to
other sites• You control it
@DavidMitroff www.PiedmontAve.com
Copyright Piedmont Avenue Consulting. All Rights Reserved.
Wix enables everyone to design, publish and host stunning HTML5 websites.
Easy drag-and-drop website builder!
No coding No previous design
skills
Website – Wix.comBuild your Website Today
Create Your Stunning
Website. It's Free
@DavidMitroff www.PiedmontAve.com
Copyright Piedmont Avenue Consulting. All Rights Reserved.
Call to Action – vCitaOnline Scheduling Software and Business Calendar
Easy Appointment Scheduling for Your Clients
Best Business Calendar for Your Team
@DavidMitroff www.PiedmontAve.com
Copyright Piedmont Avenue Consulting. All Rights Reserved.
Call to Action – Constant ContactEmail Marketing – Customer Loyalty Program
Re-use content and stay on top of mind.
@DavidMitroff www.PiedmontAve.com
Copyright Piedmont Avenue Consulting. All Rights Reserved.
SOCIAL NETWORKS –
• Communicate with clients. -Be involved with the conversation.
• Connect. -Associate your business with related pages and people.
• Establish a following. -Invite past clients/customers to view your page.
4
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Key Activities on Connect with your peers Professional community Communication through forums Write Articles - Be seen as an expert Send messages Start and Join Groups Introduce People Send Referrals
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Personal Profile - Custom URL Title = Story Websites Summary
– Keywords– Include Contact info
LION Privacy Settings
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Asking for Recommendations - “Dear Bob, Hope this email finds you well. The best way to improve your Linkedin profile is to have more recommendations. With that in mind, I'm asking you to write a Linkedin Recommendation for me, which I may also use on my Website. In return, I will do the same for you... thus we both have great testimonials and feel good in the process!
I'm asking for a brief recommendation of my work and/or personality. If it is the case, please reference how we have worked together. How has Piedmont Avenue Consulting services improved your business or how have my creative ideas, marketing services, consulting, insights, brand awareness, customer loyalty programs, technology integrations, assessments, feedback, etc... created new opportunities or sources of revenue.
If not the case, please testify that I'm a good person, natural networker / connector or that I'm your go to person when you need a bald guy. And of course, let others know that your recommend people get to know me, work with me, meet me, etc. “
If you have any questions, please let me know. Thanks in advance for helping me out...and I look forward to returning the favor.
@DavidMitroff www.PiedmontAve.com
Copyright Piedmont Avenue Consulting. All Rights Reserved.
Examples Invites -
“I happen to be traveling to Vietnam. Since you are in Vietnam and due to the industry you are in you have the characteristics or character of the type of person I have had success with in the past.”
“We have several mutual contacts - Lets connect”
@DavidMitroff www.PiedmontAve.com
Copyright Piedmont Avenue Consulting. All Rights Reserved.
Company Profile - Find individuals
you know in a professional capacity
Company Profile Participate in
discussions Recruit attendees
to your events Invite people to
join your mailing list
@DavidMitroff www.PiedmontAve.com
Copyright Piedmont Avenue Consulting. All Rights Reserved.
Groups Join Groups… 50 of them… Increase 3rd Level
Connections! Create your own Group… for Free LION (Linkedin Open Networkers)
@DavidMitroff www.PiedmontAve.com
Copyright Piedmont Avenue Consulting. All Rights Reserved.
What Should I Do Now?Continue Learning
Create a Foundationwith Call To Actions
Use both Social Mediaand Email Marketing
■ Make adjustments to your website (test and see what works)
■ Work on increasing your business awareness on Social Media
■ Request a Social Media Report
Next 30 days■ Develop a more
comprehensive marketing plan based on your initial tracking and experiments in social media.
■ Attend another workshop
Next 60 days■ Sign up for Constant
Contact Trial■ Create a Wix.com
website and/or update your website to include:
- Clear call to action- Integrate social media- Blog or promote events- Email newsletter sign
up- vCita Scheduler
Today
1 2 3
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RESOURCES – DISCOUNTED LINKS
@DavidMitroff www.PiedmontAve.com
Find more at www.PiedmontAve.com/Resources
Copyright Piedmont Avenue Consulting. All Rights Reserved.
Need a Speaker ?David Mitroff, Ph.D.Founder, Chief Consultant | Piedmont Avenue Consulting
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Upcoming Events
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Find more at www.PiedmontAve.com/Resources