Storytelling & Social Media

Barry WaiteProfessor/Program Coordinator

Corporate Communications & Public RelationsSchool of Communications, Media & Design

Centennial College

A Very Short Story….

Social Media provides a platform…

to tell your stories

http://www.itgetsbetter.org/

Social Media is more about communication than about technology

Put provides incredible opportunities to communicate, engage and tell your stories

Before You Start

• Understand your audience• Know where you are going• Always be listening, looking & learning

A word about where your audience is….

http://socialmediatoday.com/nick-bennett/283587/last-facebook-myths-infographic

Jennifer Aaker/Andy Smith, The Dragonfly Effiect

Take Flight(from The Dragonfly Effect)

• Develop a Clear GoalThere is elegance in simplicity

• Reverse the RulesHow might others address the challenge? Do the

opposite.• Tell a Good (Truthful) Story

Tell stories that connect on an emotional level• Design for Collaboration

Enable others to contribute and choose their own weapon

http://positivelite.com/content/

Resources