storytelling & social media: building blocks
DESCRIPTION
Storytelling & Social Media: Building BlocksTRANSCRIPT
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Building Blocks of Social Media
Amy Sample WardCommunity Builder, NetSquared
January 21, 2009
Conference Call: 866-740-1260 Access Code: 6339392
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Storytelling & Social MediaBuilding Blocks: Amy Sample Ward
Call: 866-740-1260 Access Code: 6339392
Using ReadyTalk
• Chat & raise hand • Mute = *6,
Unmute = *7• If you lose your
internet connection, reconnect using the link emailed to you.
• If you lose your phone connection, re-dial the phone number and re-join.
• ReadyTalk support: 800-843-9166
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Storytelling & Social MediaBuilding Blocks: Amy Sample Ward
Call: 866-740-1260 Access Code: 6339392
You are being recorded
• This seminar will be available on the TechSoup & NTEN websites:– www.techsoup.org/go/webinars– www.nten.org/events/past/webinar
• You will receive a link to this presentation, material and links.
• After the webinar, you can ask follow-up questions in the Emerging Technologies Forum:– tinyurl.com/889o7w
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Building Blocks of Social Media
Amy Sample WardCommunity Builder, NetSquared
January 21, 2009
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Storytelling & Social MediaBuilding Blocks: Amy Sample Ward
Call: 866-740-1260 Access Code: 6339392
Road Map:
• Overview of Tools• How They Work Together• Case Studies• How-To (live web)• Questions & Conversation
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Storytelling & Social MediaBuilding Blocks: Amy Sample Ward
Call: 866-740-1260 Access Code: 6339392
Overview of Tools:
• Tools for Listening• Tools for Aggregating• Tools for Sharing
Photo: nickfarr
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Storytelling & Social MediaBuilding Blocks: Amy Sample Ward
Call: 866-740-1260 Access Code: 6339392
Tools for Listening:
• What are people saying already?
• Is your work relevant?
• Are your services relevant?
• What information is needed?
Photo: laszlo-photo
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Storytelling & Social MediaBuilding Blocks: Amy Sample Ward
Call: 866-740-1260 Access Code: 6339392
Tools for Listening:
• Google Alerts• Technorati• Google Blog Search
Photo: tanakawho
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Storytelling & Social MediaBuilding Blocks: Amy Sample Ward
Call: 866-740-1260 Access Code: 6339392
Tools for Listening:
• Google Alerts
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Storytelling & Social MediaBuilding Blocks: Amy Sample Ward
Call: 866-740-1260 Access Code: 6339392
Tools for Listening:
• Technorati
![Page 11: Storytelling & Social Media: Building Blocks](https://reader035.vdocuments.site/reader035/viewer/2022081519/5556efced8b42a0f028b5289/html5/thumbnails/11.jpg)
Storytelling & Social MediaBuilding Blocks: Amy Sample Ward
Call: 866-740-1260 Access Code: 6339392
Tools for Listening:
• Google Blog Search
![Page 12: Storytelling & Social Media: Building Blocks](https://reader035.vdocuments.site/reader035/viewer/2022081519/5556efced8b42a0f028b5289/html5/thumbnails/12.jpg)
Storytelling & Social MediaBuilding Blocks: Amy Sample Ward
Call: 866-740-1260 Access Code: 6339392
Tools for Listening:
• Google Blog Search
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Storytelling & Social MediaBuilding Blocks: Amy Sample Ward
Call: 866-740-1260 Access Code: 6339392
Tools for Aggregating:
• What can you do when you pull your resources together?
• How do you bring different streams of information together?
Photo: chatirygirl
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Storytelling & Social MediaBuilding Blocks: Amy Sample Ward
Call: 866-740-1260 Access Code: 6339392
Tools for Aggregating:
• RSS• Google Reader• NetVibes
Photo: lollyknit
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Storytelling & Social MediaBuilding Blocks: Amy Sample Ward
Call: 866-740-1260 Access Code: 6339392
Tools for Aggregating:
![Page 16: Storytelling & Social Media: Building Blocks](https://reader035.vdocuments.site/reader035/viewer/2022081519/5556efced8b42a0f028b5289/html5/thumbnails/16.jpg)
Storytelling & Social MediaBuilding Blocks: Amy Sample Ward
Call: 866-740-1260 Access Code: 6339392
Tools for Aggregating:
• Google Reader
![Page 17: Storytelling & Social Media: Building Blocks](https://reader035.vdocuments.site/reader035/viewer/2022081519/5556efced8b42a0f028b5289/html5/thumbnails/17.jpg)
Storytelling & Social MediaBuilding Blocks: Amy Sample Ward
Call: 866-740-1260 Access Code: 6339392
Tools for Aggregating:
![Page 18: Storytelling & Social Media: Building Blocks](https://reader035.vdocuments.site/reader035/viewer/2022081519/5556efced8b42a0f028b5289/html5/thumbnails/18.jpg)
Storytelling & Social MediaBuilding Blocks: Amy Sample Ward
Call: 866-740-1260 Access Code: 6339392
Tools for Aggregating:
• NetVibes
![Page 19: Storytelling & Social Media: Building Blocks](https://reader035.vdocuments.site/reader035/viewer/2022081519/5556efced8b42a0f028b5289/html5/thumbnails/19.jpg)
Storytelling & Social MediaBuilding Blocks: Amy Sample Ward
Call: 866-740-1260 Access Code: 6339392
Tools for Aggregating:
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Storytelling & Social MediaBuilding Blocks: Amy Sample Ward
Call: 866-740-1260 Access Code: 6339392
Tools for Sharing:
• How do you share news and articles in the office now?
• How do you post interesting material or news on your website?
• How do you find information that should be shared?
Photo: efleming
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Storytelling & Social MediaBuilding Blocks: Amy Sample Ward
Call: 866-740-1260 Access Code: 6339392
Tools for Sharing:
• Tags• Delicious• FriendFeed
Photo: LizaWasHere
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Storytelling & Social MediaBuilding Blocks: Amy Sample Ward
Call: 866-740-1260 Access Code: 6339392
Tools for Sharing:
![Page 23: Storytelling & Social Media: Building Blocks](https://reader035.vdocuments.site/reader035/viewer/2022081519/5556efced8b42a0f028b5289/html5/thumbnails/23.jpg)
Storytelling & Social MediaBuilding Blocks: Amy Sample Ward
Call: 866-740-1260 Access Code: 6339392
Tools for Sharing:
• Delicious
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Storytelling & Social MediaBuilding Blocks: Amy Sample Ward
Call: 866-740-1260 Access Code: 6339392
Tools for Sharing:
![Page 25: Storytelling & Social Media: Building Blocks](https://reader035.vdocuments.site/reader035/viewer/2022081519/5556efced8b42a0f028b5289/html5/thumbnails/25.jpg)
Storytelling & Social MediaBuilding Blocks: Amy Sample Ward
Call: 866-740-1260 Access Code: 6339392
Tools for Sharing:
• Tags of this session:
– Social media
– Webinar
– Learning
– RSS
– Tools
– Introduction
– NTEN
– TechSoup
– Delicious
– Tagging
– Online Tools
– How-To
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Storytelling & Social MediaBuilding Blocks: Amy Sample Ward
Call: 866-740-1260 Access Code: 6339392
Tools for Sharing:
• FriendFeed
![Page 27: Storytelling & Social Media: Building Blocks](https://reader035.vdocuments.site/reader035/viewer/2022081519/5556efced8b42a0f028b5289/html5/thumbnails/27.jpg)
Storytelling & Social MediaBuilding Blocks: Amy Sample Ward
Call: 866-740-1260 Access Code: 6339392
Tools for Sharing:
![Page 28: Storytelling & Social Media: Building Blocks](https://reader035.vdocuments.site/reader035/viewer/2022081519/5556efced8b42a0f028b5289/html5/thumbnails/28.jpg)
Storytelling & Social MediaBuilding Blocks: Amy Sample Ward
Call: 866-740-1260 Access Code: 6339392
Tools for Sharing:
![Page 29: Storytelling & Social Media: Building Blocks](https://reader035.vdocuments.site/reader035/viewer/2022081519/5556efced8b42a0f028b5289/html5/thumbnails/29.jpg)
Storytelling & Social MediaBuilding Blocks: Amy Sample Ward
Call: 866-740-1260 Access Code: 6339392
Tools for Sharing:
• Other tools for sharing content:– StumpleUpon– Digg– Reddit– SlideShare
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Storytelling & Social MediaBuilding Blocks: Amy Sample Ward
Call: 866-740-1260 Access Code: 6339392
How Tools Work Together:
You’ve probably already noticed
from this discussion that these toolsoften support
each other and are drawn to each
other. Photo: oskay
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Storytelling & Social MediaBuilding Blocks: Amy Sample Ward
Call: 866-740-1260 Access Code: 6339392
How Tools Work Together:
• RSS of a tag
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Storytelling & Social MediaBuilding Blocks: Amy Sample Ward
Call: 866-740-1260 Access Code: 6339392
How Tools Work Together:
• Twitter updates Facebook
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Storytelling & Social MediaBuilding Blocks: Amy Sample Ward
Call: 866-740-1260 Access Code: 6339392
How Tools Work Together:
• RSS updates Website
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Storytelling & Social MediaBuilding Blocks: Amy Sample Ward
Call: 866-740-1260 Access Code: 6339392
How Tools Work Together:
• RSS updates Website
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Storytelling & Social MediaBuilding Blocks: Amy Sample Ward
Call: 866-740-1260 Access Code: 6339392
Case Study: Me
Photo: David.R.Carroll
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Storytelling & Social MediaBuilding Blocks: Amy Sample Ward
Call: 866-740-1260 Access Code: 6339392
Case Study: Me
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Storytelling & Social MediaBuilding Blocks: Amy Sample Ward
Call: 866-740-1260 Access Code: 6339392
Case Study: Me
![Page 38: Storytelling & Social Media: Building Blocks](https://reader035.vdocuments.site/reader035/viewer/2022081519/5556efced8b42a0f028b5289/html5/thumbnails/38.jpg)
Storytelling & Social MediaBuilding Blocks: Amy Sample Ward
Call: 866-740-1260 Access Code: 6339392
Case Study: Me
![Page 39: Storytelling & Social Media: Building Blocks](https://reader035.vdocuments.site/reader035/viewer/2022081519/5556efced8b42a0f028b5289/html5/thumbnails/39.jpg)
Storytelling & Social MediaBuilding Blocks: Amy Sample Ward
Call: 866-740-1260 Access Code: 6339392
Case Study: Me
![Page 40: Storytelling & Social Media: Building Blocks](https://reader035.vdocuments.site/reader035/viewer/2022081519/5556efced8b42a0f028b5289/html5/thumbnails/40.jpg)
Storytelling & Social MediaBuilding Blocks: Amy Sample Ward
Call: 866-740-1260 Access Code: 6339392
Case Study: Me
![Page 41: Storytelling & Social Media: Building Blocks](https://reader035.vdocuments.site/reader035/viewer/2022081519/5556efced8b42a0f028b5289/html5/thumbnails/41.jpg)
Storytelling & Social MediaBuilding Blocks: Amy Sample Ward
Call: 866-740-1260 Access Code: 6339392
Case Study: Me
![Page 42: Storytelling & Social Media: Building Blocks](https://reader035.vdocuments.site/reader035/viewer/2022081519/5556efced8b42a0f028b5289/html5/thumbnails/42.jpg)
Storytelling & Social MediaBuilding Blocks: Amy Sample Ward
Call: 866-740-1260 Access Code: 6339392
Case Study: Me
![Page 43: Storytelling & Social Media: Building Blocks](https://reader035.vdocuments.site/reader035/viewer/2022081519/5556efced8b42a0f028b5289/html5/thumbnails/43.jpg)
Storytelling & Social MediaBuilding Blocks: Amy Sample Ward
Call: 866-740-1260 Access Code: 6339392
How Tos:
• Google Alerts• Technorati• Google Blog Search• Google Reader• NetVibes• Delicious• FriendFeed• Other tools
Photo: geishaboy500
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Storytelling & Social MediaBuilding Blocks: Amy Sample Ward
Call: 866-740-1260 Access Code: 6339392
Questions & Conversations
• How to continue the conversation:– AmySampleWard.org– Twitter.com/amyrsward– Delicious.com/amy5rene5– FriendFeed.com/amyrsward
• We Are Media– Wearemedia.org
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Storytelling & Social MediaBuilding Blocks: Amy Sample Ward
Call: 866-740-1260 Access Code: 6339392
Questions & Conversations
• NTEN– nten.org– nten.org/blog
• TechSoup– techsoup.org– techsoup.org/learningcenter/index.cfm
• NetSquared– netsquared.org– Netsquared.org/blog
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Storytelling & Social MediaBuilding Blocks: Amy Sample Ward
Call: 866-740-1260 Access Code: 6339392
Join us at the NTC! http://nten.org/ntc
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Storytelling & Social MediaBuilding Blocks: Amy Sample Ward
Call: 866-740-1260 Access Code: 6339392
Storytelling & Social Media: 5-Part Series
• Podcasting – 1/28/2009 11am Pacific
• Video Creation– 2/4/2009 11am Pacific
• Creating Social Buzz – 2/11/2009 11am Pacific
• Social Media ROI– 2/18/2009 11am Pacific
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Building Blocks of
Social Media
We would like to thank the Packard and Surdna Foundations for their generous support of this
webinar series.