Social Media Startup Guide

Amanda Lewan & Timothy Fisher

What sites are best for you?

Making it easy...• Hootsuite, Bitly, Tweetdeck

• Facebook's marketing

• Twitter lists & RSS feeds

• Wordpress

Read Up • Copyblogger

• Mashable

• Social Media Examiner

• Content Marketing Institute (CMI)

• FastCo

• Hubspot Blog

• Post Advertising Blog

Content Strategy 1. How does social media fit into your

business/marketing plan?

2. What content are you posting and why?

3. Who's your audience?

4. What's your company story?

5. How do I measure and improve?

You are the media online. Consistent, high-quality content is key.

Types of Content

• Blog Posts

• Photos

• Graphics w/ quotes

• Infographics

• Promotional videos

• Subject matter articles

• "Behind the scenes“

• User generated content

*21 Types of Content We Crave

*Coca Cola on Sharable Stories

*Media Bistro on Visual Storytelling

Most Loved Blog Posts

1. Lists

2. Stories

3. Tips & advice

3. Case studies & examples

4. Interviews

5. Roundups (news/resources)

6. Guest postseDetroit's Blog: Top 10 Most Entertaining and Notable Detroit Blogs

Facebook Advertising

Facebook Ads Sponsored Stories

Visual Posts

Case Study

https://www.facebook.com/DeadlineDetroit

https://twitter.com/DeadlineDetroit

http://pinterest.com/deadlinedetroit

Other Examples

Check out...

• Glocal on Facebook

• Down with Detroit Facebook

• LoveIt on Twitter

• Detroit examples on Pinterest

• eDetroit Blog

Keeping Up -- The not so fun work

• Editorial calendar

• Content guidelines

• Checking in daily

• Auto scheduling

Getting Feedback

• Blogs, surveys on Facebook, tweeting, asking questions, keeping communication open and listening

• eDetroit blog example

What NOT to do

Condescending Facebook Brand Satire

But Please Like US...Amanda & Tim

twitter.com/Amanda_Jenn

twitter.com/tfisher

Storytelling & Social Media -- www.amandalewan.com

Detroit's Rising Tech Scene – http://www.deadlinedetroit.com/articles/1711

Local Detroit Marketing BlogeDetroit (www.edetroit.co/blog)

Detroit Lean Startup www.facebook.com/DetroitLeanStartupCircle

twitter.com/leandetroit

Compuware Ventureswww.facebook.com/compuwareventures

twitter.com/cpwrventures

Inside Tech Talk Blog www.insidetechtalk.com