how the social intelligence startup frrole is disrupting indian media space

Download How The Social Intelligence Startup Frrole Is Disrupting Indian Media Space

Post on 11-Aug-2014

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An Indian startup has been integrating deep social data insights into TV programming and digital properties. Times Now, Headlines Today, The Times of India, The Indian Express, Ten Sports, MSN India and many more media giants have used Frrole data to power their TV shows and digital hubs. And to phenomenal results. Times Now added 220,000 new followers, Headlines Today achieved no. 1 TRP rating in its slot, Ten Sports increased its no. of Twitter followers by 3% and Times of India witnessed a whopping million+ page visits, with 5 sponsors lining up its social hub.

TRANSCRIPT

  • Bangalore, India August 2014 Media Solutions
  • o A social intelligence platform that mines precise, curated content and deep insights from social conversations o Expertise in integrating customized social content directly into live products, TV Shows and campaigns o Amplifies user engagement and reach at social scale About Frrole
  • On Air Integration KEY OFFERING ON-AIR INTEGRATION Audience participation at scale, in real-time o Virtually bring the whole country into your studio Ability to understand pulse of the people on any topic o On demand availability of data, as and when required Proven direct impact on TRPs and social capital o #1 TRP ranking in the category for one of The Twitter Debate shows o 140,000+ tweets for Narendra Modis interview with Arnab Goswami, reaching 280+ million people, #1 worldwide trend
  • KEY OFFERING DIGITAL EXPERIENCE Build a brand new generation of content o Beautiful visualizations, real-time & auto- updating content Enhance existing content with stunning data based widgets Unlock the next stage of data-driven journalism Creates 2-5x engagement compared to the traditional content Digital/ 2nd Screen Experience
  • OUR RECENT WORK On Air Integration Digital/ 2nd Screen Experience
  • HEADLINES TODAY Indias first real-time Twitter debate show on live TV in which the winner was decided based on audience reactions on Twitter
  • HEADLINES TODAY Doubled No. of new followers per day No. 1 TRP rating in its category for first time ever Trended On Twitter - All episodes Within 2 weeks
  • Newshour integrated Frrole and displayed sentiment analysis, time graphs and geographical distribution of data across all major cities. TIMES NOW
  • TIMES NOW 10 #tags trended worldwide, 2 at top spot 500,000+ Tweets 400 Mn Impressions 220,000 New followers Within a month
  • CELEBRITY CRICKET LEAGUE 2014 On-Air + 2nd Screen Identified in real-time the 5 most buzzing celebrities & their buzz share everyday
  • CELEBRITY CRICKET LEAGUE 2014 16,000+ Tweets Trended Multiple Times Celebrities Participation
  • TEN SPORTS 13,000+ Tweets 2,000,000 Impressions 2,500 New Twitter followers Within 24 hours Integrated real-time Twitter polls on-air before the final of UEFA Champions League 2014
  • OUR RECENT WORK On Air Integration Digital/ 2nd Screen Experience
  • TIMES OF INDIA ELECTIONS HUB Interactive hub to track and boost social buzz of top 5 politicians for 2 months
  • TIMES OF INDIA ELECTIONS HUB 5 Sponsors 1,138,739 Page Visits 5:01 Mins Avg Time Spent 39% Bounce Rate Within 2 months
  • BUSINESS TODAY BUDGET 2014 HUB Identified and ranked 10 most buzzing topics related to Budget during and after Budget 2014 announcement
  • INDIAN EXPRESS ELECTIONS HUB Tracked the buzz around 3 prime ministerial candidates in top 12 cities. Hosted daily Twitter Poll
  • LIVEMINT FIFA 2014 SOCIAL HUB Displayed auto-updating tweets and images posted by footballers, media and people
  • BENEFIT PROPOSITION Audience Engagement 1 Connect with, engage and get feedback from your audience almost as real-time as possible Virality 2 Sponsorship Opportunities 3 Amplify the reach of your shows and products by 5-10 times using tempting Call to Actions Add revenue streams by attracting multiple sponsors to your highly engaging shows and products
  • Largest public social data set, much bigger than Facebooks public data Preferred network for expressing opinions, discussions and engagement for TV shows, sports, elections, events and other social topics Provides opportunity to engage with your customers, fans and audiences in real-time ~30M Users, Growing at 20% per year Top 5 Smartphone market in the world (Twitters 79% usage is on mobile) WHY TWITTER? Top 3 Fastest growing Twitter markets in the world
  • Amarpreet Kalkat kalkat@frrole.com 09686862350 THANK YOU

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