social media setonhill
DESCRIPTION
Slides from Social Media talk at Seton Hill University March 19, 2010TRANSCRIPT
Social MediaSocial MediaThe New Look of Marketing
• Define Social Media• Show Impact with Examples• How It Fits in Marketing• Questions/Discussion
What are we going to do today?
• … Internet-based applications used to create, store, organize, publish, syndicate, critique and share any and all forms of text, pictures, video and audio content.
Social Media … what is a broad definition?
Social Media … How Does it Differ from Traditional Marketing
TelevisionRadioPrintBillboards
1 Message to Mass Audience(Interruption Marketing)
Social Media
Multiple Messages to 1 Engaged Person that may be shared with others(Inbound Marketing)
Social Media … how is it being used for impact?
• Build community• Reach new people• Drive traffic • Listen• Engage in Real Time Communications
Build Community: Berks County Community Foundation’s BCTV.org
http://bctv.org
Build Community: The Voice of San Diego
http://voiceofsandiego.org
Reach New People: The Pittsburgh Foundation’s Twitter
http://pghvoicesofyouth.org
Reach New People: Humane Society’s LOLseals
http://www.hsus.org/marine_mammals/protect_seals/protect_seals_what_you_can_do/lolseals.html
Drive Traffic : The Mattress Factory’s iConfess
http://www.youtube.com/user/MFiConfess
Drive Traffic: mGive Mobile Giving Application
http://www.mgive.com/
Listen: NonProfit.org’s TwitPoll
Listen: The Girl Effect
http://www.girleffect.org/
Engage in Real Time Communications: Whole Foods
http://apps.facebook.com/thisismyyearto/
Engage in Real Time Communications: The Extraordinaires
http://www.beextra.org/
Engage in Real Time Communications: CauseWorld’s iPhone application
http://www.causeworld.com/index.html
Engage in Real Time Communications: Livestrong’s ChalkBot
http://www.deeplocal.com
• Social media has overtaken porn as the #1 activity on the web
• By 2010 Gen Y will outnumber Baby Boomers and 96% of them belong to a social network
• If Facebook were a country, it would be the 4th largest in the world
• Fastest growing segment on Facebook is 55 – 65
•1 Billion IPod app downloads in 9 months
• 78% of people trust peer to peer recommendations. Only 14% trust advertising
• YouTube is the 2nd largest search engine
Making the Case for Social Media
• More than 103 million US-based
• Average user spends nearly 1 hour on FB daily
• More than 700,000 local businesses/orgs w/ active pages.
• Pages have created more than 5.3 billion fans
Facebook Stats
Facebook Measurement
Facebook Measurement
• 80% of Twitter usage is on a mobile device
Twitter Stats
Twitter Measurement
Twitter Measurement
Twitter Measurement Tips
•Re-tweet valuable content from others.
• Use HootSuite or another tool to automate & track clicks.
• Think beyond your brand. Research trends, competitors, industry and other items
Things to Keep an Eye on…
•4Square/Gowalla (location based social networking)
• Citizen journalism (filling the gaps in the decline of newspapers)
• New communities on the horizon (LoKast)
• Socialcasting Facebook application from Brand Networks
• Anything Google is doing
• FCC’s broadband initiative
Good Resources
• Mashable
• WOMMA
• Managing The Gray podcast (CC Chapman)
• Seth Godin’s blog
• Chris Brogan’s blog
Our info
Christopher
[email protected]@PittsburghFdn@UniversalWit
Eric
[email protected]@LoudEricwww.lionce.com
Questions…