social media risk management
TRANSCRIPT
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Social Media Risk ManagementPresented by: Ronald L. Hicks, Jr.
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Social Media Is Exploding!
© 2012, Meyer, Unkovic & Scott LLP
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SHRM 2011 Survey
• 68% of organizations reported currently engaging in social media activities to reach external audiences such as potential customers.
© 2012, Meyer, Unkovic & Scott LLP
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SHRM 2009 Poll
• 25% = use social media to screen candidates
• 85% = less likely to hire a candidate if social networking is unprofessional
© 2012, Meyer, Unkovic & Scott LLP
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Deloitte LLP 2009Ethics & Workplace Survey Results
• 74% = easily damage a company’s reputation using social media.
• 53% = their social networking is not their employers’ business.
• 61% = will continue to use social media even if monitored.
• 27% = don’t consider ethical consequences when using social media.
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The Next Web 2011 Survey
• 44% of the companies surveyed said that they had policies in place for use of social media that covered use both in and out of the workplace
• 70.7% claimed that they actively blocked social networks in the workplace
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Cisco Recruit
• “Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”
• “Who is the hiring manager. I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web.”
© 2012, Meyer, Unkovic & Scott LLP
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Kevin Colvin
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© 2012, Meyer, Unkovic & Scott LLP
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Kevin Colvin
© 2012, Meyer, Unkovic & Scott LLP
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Gloria Gadsden
• “Does anyone know where I can find a very discrete hitman? Yes, it's been that kind of day.”
• “Had a good day today. DIDN'T want to kill even one student. Now Friday was a different story.”
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Ellen Simonetti
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Ellen Simonetti
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Moments
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Domino’s Pizza
• "Little do they know that the cheese was in his nose and that there was some lethal gas that ended up on their salami ... Now that's how we roll at Domino's."
• “We got blindsided by two idiots with a video camera and an awful idea … .”
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F-Series
“I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f**king drive.”
© 2012, Meyer, Unkovic & Scott LLP
“This morning an inappropriate comment was issued from the Chrysler brand Twitter handle, @ChryslerAutos, via our social media agency of record, New Media Strategies (NMS). After further investigation, it was discovered that the statement was issued by an NMS employee, who has since been terminated.”
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Nestle v. Greenpeace
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Outspoken Pierogi
By H. Darr Beiser, USAT © 2012, Meyer, Unkovic & Scott LLP
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Social Media Risks/Liabilities
• Hostile Work Environment Claims• Defamation Claims• Trade Secret Dissemination• Copyright/Patent Violations• Wage and Hour Issues• NLRA• Employee Privacy/Discoverability• SCA/ECPA
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Social Media Risk Management Strategies
• Develop Policies• Educate Employees• Implement Procedures• Evaluate Risks and Utilize
Various Strategies
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By Ashley Healy, “Social Media: Risk Mitigation Techniques,” posted December 16, 2010
at http://www.verndale.com/Our-Thinking/social-media-risk-mitigation-techniques.aspx. © 2012, Meyer, Unkovic & Scott LLP
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Thank you!
Ronald L. Hicks, Jr.Meyer, Unkovic & Scott LLP
Henry W. Oliver Building
535 Smithfield Street, Suite 1300
Pittsburgh, PA 15222
412.456.2800
www.muslaw.com