risk mitigation in social media marketing
DESCRIPTION
Common risk factors in social media marketing and how to minimize them, presented by Bernie Borges of Find and Convert at the Internet & Technology Summit, June 22, 2010, Orlando, FL.TRANSCRIPT
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Risks of Social Media Marketing
And what you can do about it…
Bernie BorgesJune 23, 2010
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Everyone’s jumping in….
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You Mean There are Risks?
This could be you!
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Top Risks in Social Media
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No Strategy
What’s our plan?
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The Wrong Strategy
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Lack of Executive Support
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Wrong Staff
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Not Measuring Progress
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Measuring the Wrong Stuff
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Not Using Available Tools
Social Media is for B2B and B2C by HubSpot
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Not Using Available Tools
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Unwilling to Experiment
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Expecting Overnight Results
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Trying to Stay in Control
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Employee Abuse
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Being Slow to Respond
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Shorting the Effort
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Underestimating One Person
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Plan, Work, Measure, Respond
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Email: [email protected]
Website: http://www.findandconvert.com Blog: http://www.findandconvert.com/blog Twitter: http://twitter.com/berniebay LinkedIn: http://www.linkedin.com/in/bernieborgesFacebook Fan Page: http://www.facebook.com/findandconvert /My book: http://budurl.com/marketing20amazon
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