NMBCMarketing Mitigation

Banks - Workshop

May 2014

Who is MSUSAMSUSA understands the environmental mitigation process from concept and development through the sale and transfer of environmental credits, adhering strictly to regulatory requirements. In addition to our extensive knowledge of ecological and environmental regulations, our longstanding relationship with the team of environmental scientists at Advanced Ecology means that we have ecological knowledge and experience on hand to assist with your solution.

Traditional Definition of MarketingThe activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure. The four 'Ps' of marketing are product, place, price and promotion.

Investopedia explains 'Marketing'Many people believe that marketing is just about advertising or sales. However, marketing is everything a company does to acquire customers and maintain a relationship with them. Even the small tasks like writing thank-you letters, playing golf with a prospective client, returning calls promptly and meeting with a past client for coffee can be thought of as marketing. The ultimate goal of marketing is to match a company's products and services to the people who need and want them, thereby ensuring profitability.

Marketing Takes Courage:

ROI = SalesMarketing = an

investment.

Marketing is a pipeline of opportunities.

Web 2.0 Interaction in the Digital Age &

Social Media

April 2014

Before You Start

- Project Brief- Background/overview of the project- What’s the objective- Target audience- Important things to say- What is the reason for this project

- Source material- Images- Video clips- Music- Script/Text

- Create a feeling that you want to convey to the end view/user

Attracting the Senses through Marketing

Attracting the senses. By creating something that adheres to the senses, the person remembers you. The look, feel, sound, interaction of a piece makes you memorable and stand out from the others. Putting that little something extra in your marketing piece helps keep you in mind of your audience.

Adhering to the Senses- Sight

- Colors- Pictures- Movement on screen (website, video)

- Touch- The feeling of something – ex. paper type - The interaction – how you interact with a piece: folding, different sides,

etc. - Sound

- The tone you set – ex. The speaker for a video- Background Music

- Taste- Products harvested from our banks: salmon, nuts, and honey

The overall feeling a person gets with any piece of marketing material

Choosing Color Palettes

- Harley & Indian – color choices

- Color Impact- Colors chosen for natural

feelings

Source for chart: http://www.fastcompany.com/3028378/leadership-now/what-your-logos-color-says-about-your-company-infographic?utm_source

Websites and Social Media

Websites and social media cater to every audience, but they need to have specific information for each group in an accessible way.

SEO: Search Engine Optimization

The process of affecting the visibility of a website or a web page in a search engine’s “natural” or “organic” (un-paid) search results.

Meta Data: Optimizing title tags and meta descriptions by using relevant keywords, limiting characters, etc.

Content Updates: Updating pages keeps automatic search engine crawlers coming back and increases prominence in search engine results.

Social Media-Different social media sites are beneficial to different types of companies-Idiosyncrasies of presence in each forum

- Facebook- Linkedin- Twitter- YouTube- Google+

-Why Linkedin?-Stay ahead of the curb, have a presence now instead of playing catch up later

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Video Presentation and E-card Design

Concepts for Mitigation &

Conservation Banks

April 2014

Videos

- 2 Videos- 2 Audiences

- Community Outreach v. Direct Marketing

- Market Education v. Community Education

- Project Brief- Audience- Message- Feeling/Emotion- Length

Video Example - Crafting the Muddy Boggy

Video

Reason for creating video:

-Policy change from the USFWS-Rules & Regulations being changed-Impactor lack of knowledge-Not a lot of fluff – straight and to the point

Video Example - Crafting the Straus Medina

Video

Reason for creating video:

-Local government and bureaucracy-Misinformation on credit ratios

E-Cards/Email Blasting

- Audience and Message- Short and sweet- Laid out for an easy read

Maps- Maps are the easiest

information piece that everyone can translate

- Visual story- Information for every

audience- Can be used in digital

and print media

Maps are the easiest way to compile a lot of information for a variety of people to understand what they want to get out of it.

AnalyticsSee if your pieces made an impact or if they were successful in what you wanted them to do.

Use analytics to make marketing decisions. Why continue to do something that doesn't work?

Gross Sales

Questions?