tec webinar - social media and risk management
DESCRIPTION
Social media has been a hot business topic for a number of years, growing and changing how we communicate and share. Despite this growth a number of important business issues remain - issues that create risk for organisations and your role as a leader. These risks extend beyond reputation - the Australian Advertising Standards Board demonstrated this recently - there are now significant financial risks as government agencies start establishing legal precedent. As a leader what should you be considering? Are policies enough? What risks are you considering and how are these factored into your overall governance framework? The Executive Connection, Australia's leading CEO leadership group is pleased to present a leadership webinar on this very topic. Join social media expert Mark Parker and Gadens Lawyers partner John-Anthony Hodgens for an in-depth discussion on this important leadership issue. About The Presenters Mark Parker is an expert speaker and educator on social media, social commerce, and social business design. Based in Brisbane Mark advises clients across Australia and New Zealand on emerging trends, best practice, and risk mitigation around social media. John-Anthony heads Gadens’ employment and safety practice in Brisbane and has spent many years serving as a trusted adviser to a broad range of corporate clients, providing legal advice on employment, occupational health and safety and industrial relations.TRANSCRIPT
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TEC Leadership Webinar
The webinar will be starting shortly
Before we startUse this link to access a short guide about being on a webinar - http://slidesha.re/tec_2011
Mark [email protected]
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Social Media & Risk Management
TEC Leadership Webinar
Today’s Panel:• Mark Parker – Founder, Smart Social Media• John-Anthony Hodgens – Partner, Gadens Lawyers
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Presented by TEC
Who is TEC• Is part of the global Vistage network – the world’s leading
international network of chief executives and business owners.
• Over 15,000 global members, 1,200+ in Australia and New Zealand
• www.tec.com.au
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About Gadens Lawyers
Who is Gadens• A firm defined both by the character and spirit of its
people, as well as its knowledge of the law. • We pride ourselves on our creative engagement in
dealing with our clients, our people and in our support of the community and the arts.
• www.gadens.com.au
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Today’s Panellists
Mark Parker• Founder – Smart Social Media (
www.smartsocialmedia.com.au)
• Focused on social media strategy, social commerce
John-Anthony Hodgens• Partner – Gadens Lawyers (
www.gadens.com.au)
• Head of Employment and Safety practice in Brisbane
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Key Points
1. Widespread adoption of social media channels such as Facebook, Twitter, has increased the risk for employers
2. Risks are real, immediate, and are not just related to external forces
3. The boundary that existed between work and private lives has diminished - does it exist anymore?
4. Are you being social? Or advertising? What are the implications of user-generated content on your pages?
Join the discussion on Twitter - #betterleaders
Social Media & Risk Management
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Recent events and judgments have changed the landscape
1. Companies continue to learn the hard way that ignorance is not bliss
2. Recent judgments by the Advertising Standards Board and the ACCC have far reaching implications
3. Are policies and guidelines enough?
The New Risk Landscape
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Troll Attacks Can Do Instant Damage
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The Rise of Trolls
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Maybe the Troll is a Competitor?
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Not All Risks Are External
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Personal Time vs. Work Time
Where are the Boundaries?
1. Where do we draw the line between personal opinion and opinion related to work?
2. Is there anything specific we need to educate staff about?
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Being Social vs. Advertising
“The Facebook site of an advertiser is a marketing communication tool over which the advertiser has a reasonable degree of control and could be considered to draw the attention of a segment of the public to a product in a manner calculated to promote or oppose directly or indirectly that product.”
When is a post or user-generated content deemed advertising?
1. What can we learn from the Smirnoff case?
2. Allergy Pathways – an example of the need to be aware and to be seen to take action
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What does this mean for my business?
Businesses that utilise social media platforms should give careful consideration to their current policies and practices, particularly around:
• Terms and conditions of use• Monitoring• Moderation of content
The fact that content was generated or posted by a third party may not be a defence
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Some Simple Steps a Company Can Take:
• Ensure you have well defined policies and guidelines in place
• If you’re using Facebook, have very clear guidelines for use – see how Scania does this
• Be vigilant, ensure you have control over channels that represent your company; monitor; have an escalation plan in place
• Train and Educate – staff will need specific training to ensure they understand responsibilities and implications
Conclusion
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For more information on how TEC can help you grow as a leader
• Visit the website – www.tec.com.au or (1300) 721 941
Mark will be online after the webinar to answer questions. Join the discussion on LinkedIn:
• LinkedIn – Groups – The Executive Connection Leadership Community
The Executive Connection