social media report - camera brands (india) q2 2016

April 1st – June 30th 2016

Top Camera Brands on Social Media

Camera Brands: Social Media Report

This Report looks at how

Camera Brands

(India Region) performed on Social Media between

April 1st – June 30th, 2016

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Comparison of

"CAMERAS" Facebook Pages

Apr 01, 2016 - Jun 30, 2016

Panasonic India had the largest fan base of 3,601,729 while Nikon India(IN) showed the highest fan growth of 6.04%.

-1.0%

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K 4,000K

Gro

wth

%

Number of Fans

Canon India Nikon India(IN) Fujifilm India Sony India Panasonic India

Fans

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Panasonic India Fujifilm India Nikon India(IN) Sony India Canon India

Countries < 2% Pakistan Other Countries India Countries < 2% Pakistan Other Countries India Countries < 2% Pakistan

Fans - Geography

Nikon India(IN) had the highest PTAT of 4.84% as a percentage of its average number of Fans during this time period.

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K 4,000K

Pe

op

le t

alk

ing a

bo

ut (a

s %

of

Fa

ns)

Average Number of Fans


Conversations

Sony India published the greatest number of posts (183). Canon India had the highest average engagement, with a score of

559.

0 20 40 60 80 100 120 140 160 180 200

0 100 200 300 400 500 600

Canon India

Nikon India(IN)

Fujifilm India

Sony India

Panasonic India

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

Nikon India(IN) received the most number of Likes (835,270), Comments (5,095) and Shares (8,289).

0K 100K 200K 300K 400K 500K 600K 700K 800K 900K

Canon India

Nikon India(IN)

Fujifilm India

Sony India

Panasonic India

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand Posts Canon India

10-JUN-16, FRI 6:38AM

#TravelTale Hundreds of places seen by

thousands of eyes. Each one has a different

story. What's you ..

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 72,139 122 76 Uncategorized

Canon India

24-MAY-16, TUE 3:44AM

Print what you click with this amazing

offer of EOS 1200D Dual Kit (EF S18-55

IS II & EF S55-250 IS ..

Canon India

13-JUN-16, MON 4:25AM

Great travel photographs have the ability to

take you places you have never been

before. They captur ..


1,000 60,170 790 499 Uncategorized


999 59,381 271 196 Uncategorized

http://www.facebook.com/128718407158444/posts/1167585059938435


















Most Engaging Brand Posts Canon India

19-JUN-16, SUN 1:30AM

Making it look as smooth as a moonwalk,

Dads zip through a zillion tasks each day.

This #FathersDay, ..



Nikon India(IN)

15-JUN-16, WED 6:30AM

Ace photographer Rathika Ramasamy

Photography is coming to answer all your

photography questions !

..

Nikon India(IN)

09-MAY-16, MON 4:53AM

Backed by one of the finest imaging

systems available, the Nikon D750 is a

thrill for enthusiasts lo ..




996 58,178 102 78 Positive



















Nikon India(IN)'s Facebook Page saw the highest number of Fan posts (524).

0 100 200 300 400 500 600

Canon India

Nikon India(IN)

Fujifilm India

Sony India

Panasonic India

Number of Fan Posts

Fan Posts

Canon India received the highest percentage of Positive Sentiment (45.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Canon India

Nikon India(IN)

Fujifilm India

Sony India

Panasonic India

Negative Neutral Positive

Sentiment Analysis

Sony India responded to the highest percentage of Fan posts (58.36%).

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

0 2000 4000 6000 8000 10000 12000 14000 16000 18000

% o

f F

an

Po

sts

Bra

nd

Re

sp

on

de

d t

o

Average Response Time (mins)


Brand Responses

Sony India published the most with 183 posts, among the brands studied.

15%

29%

13%

21%

22%

Fujifilm India Sony India Canon India Panasonic India Nikon India(IN)

Share Of Voice – Volume of Posts

Nikon India(IN) received the largest volume of Likes (835,270), among the brands studied.

0% 2%

37%

2%

59%


Share Of Voice – Likes

Nikon India(IN) received the largest volume of Comments (5,095), among the brands compared.

0%

19%

28%

8%

45%


Share Of Voice – Comments

Nikon India(IN) received the largest volume of Shares (8,289), among the Camera brands analyzed.

0%

21%

23%

7%

49%


Share Of Voice – Shares

During this time period, SonyAlpha A6300 was the most engaging run by Sony India. Sony India published the most (10) in its

SonyAlpha A6300 campaign.

0 2 4 6 8 10 12

0 5 10 15 20 25

SonyAlpha A6300(Sony

India)

Number of Posts

Engagement Score


Campaign Comparison

Nikon (India) had the most Promoted Posts, while Sony India had the most Organic Posts.

Promoted/Organic – Brand Posts

CANON India's Promoted Posts had the highest engagement, while Nikon (India) had the highest engaging Organic Posts.

Promoted/Organic - Engagement

Nikon (India) published the highest number of Promoted Posts while Fujifilm India saw the biggest surge in engagement.

Promoted/Organic – Effect of Promoted Posts on Engagement

CANON India's Promoted Posts engaged best with fans while Nikon (India)'s Organic Posts did the same.

Canon and Nikon – Engagement Score Over Time





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Analysis of

Canon India Facebook Page

Apr 01, 2016 - Jun 30, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

1,407,973 44,808 3.29% India Mostly Young, Male and

Single

Canon India

Engagement Score Total Fan Posts

559 413

Total Posts Brand Response Rate

86 15.01%

Total Likes Avg. Reply Time

521,442 1 day, 9 hrs, 13 mins

Total Comments General Sentiment

3,138 Neutral

Total Shares

3,877

BRAND POSTS FAN POSTS

Brand Overview

1,340K

1,350K

1,360K

1,370K

1,380K

1,390K

1,400K

1,410K

1,420K

1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-

May

20-

May

27-

May

3-Jun 10-Jun 17-Jun 24-Jun

Fan Growth

Total Fans

1,407,973

New Fans

44,808

Engagement

0

250

500

750

1,000

1,250

1-Apr 5-Apr 9-Apr 13-Apr 17-Apr 21-Apr 25-Apr 29-Apr 3-May 7-May 11-May 15-May 19-May 23-May 27-May 31-May 4-Jun 8-Jun 12-Jun 16-Jun 20-Jun 24-Jun 28-Jun

Canon India had an average engagement score of 559 and a highest of 1000.

Community Analysis

Canon India fans are mostly Young, Male and Single Canon India fans are largely from India followed by United Arab

Emirates.

Fan Demographics Distribution of Fans

84%

16%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0K 500K 1,000K 1,500K

India

United Arab Emirates

Bangladesh

United States

Pakistan

Saudi Arabia

Egypt

Morocco

Canada

0

1

2

3

4

5

6

7

1-Apr 15-Apr 29-Apr 13-May 27-May 10-Jun 24-Jun

Brand Posts

Top keywords used Frequency

images 11

photograph 10

ready 10

photography 10

EOS 8

52%

48%

Brand Participation Brand Non Participation

77%

2%

21%

Posititve Negative Neutral

Brand Posts - Engagement

Canon India responded to 45 conversations generated by the 86

Posts they published.

Canon India receives more positive than negative vibes from

comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

10-JUN-16, FRI 6:38AM

#TravelTale Hundreds of places seen by

thousands of eyes. Each one has a different

story. What's you ..


1,000 72,139 122 76 Uncategorized

24-MAY-16, TUE 3:44AM

Print what you click with this amazing offer

of EOS 1200D Dual Kit (EF S18-55 IS II & EF

S55-250 IS ..

13-JUN-16, MON 4:25AM

Great travel photographs have the ability to

take you places you have never been

before. They captur ..


1,000 60,170 790 499 Uncategorized



NO IMAGE NO IMAGE NO IMAGE



















Brand Posts - Analysis

Brand Post Types Days of the week

0 10 20 30 40 50 60 70

0 100 200 300 400 500 600 700

Photos

Links

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15 20 25

0 200 400 600 800

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

CANON India 140

Canon 130

free 111

SHARE 111

Shutter speed 1 109

User Posts

0

5

10

15

20

25

30

35

40

1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun

Positive Neutral Negative

Canon India responded to 62 conversations generated by the 419

Posts fans published.

Canon India appears to participate more when Fan conversations

have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

15%

85%


45%

2%

53%


Analysis of

Nikon India Facebook Page

Apr 01, 2016 - Jun 30, 2016

Brand Overview


2,035,834 115,883 6.04% India Mostly Young, Male and

Single

Nikon India


460 524


141 12.60%


835,279 2 days, 8 hrs, 1 min


5,097 Neutral

Total Shares

8,289


Brand Overview

1,860K

1,880K

1,900K

1,920K

1,940K

1,960K

1,980K

2,000K

2,020K

2,040K

2,060K


May

20-

May

27-

May


Fan Growth

Total Fans

2,035,834

New Fans

115,883

Engagement

0

250

500

750

1,000


Nikon India had an average engagement score of 460 and a highest of 943.

Community Analysis

Nikon India fans are mostly Young, Male and Single Nikon India fans are largely from India followed by United States.


82%

18%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0K 500K 1,000K 1,500K 2,000K 2,500K

India

United States


Philippines

Indonesia

France

Pakistan

Canada

Saudi Arabia

0

1

2

3

4

5

6

7

8

9


Brand Posts


pictures 22

Nikon 20

images 20

photographer 19

ISO 14

38%

62%


88%

1% 11%



Nikon India responded to 54 conversations generated by the 141

Posts they published.

Nikon India receives more positive than negative vibes from




15-JUN-16, WED 6:30AM

Ace photographer Rathika Ramasamy Photography is coming to answer all your photography questions !

..



09-MAY-16, MON 4:53AM

Backed by one of the finest imaging systems

available, the Nikon D750 is a thrill for

enthusiasts lo ..

09-MAY-16, MON 4:41AM

D5300 brings an outstanding new level of

image quality and capabilities in a

compact, ergonomic desi ..


996 58,178 102 78 Positive


996 57,659 123 68 Positive






















0 20 40 60 80 100 120

0 100 200 300 400 500 600

Photos

Videos

Links

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15 20 25 30

0 200 400 600 800

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Nikon 199

Photograph 62

Joby Varghese

Photoarts

54

Photography 43

2016 38

User Posts

0

2

4

6

8

10

12

14

16



Nikon India responded to 66 conversations generated by the 524

Posts fans published.

Nikon India appears to participate more when Fan conversations

have greater positive vibes than negative.



13%

87%


23%

3%

74%


Analysis of

Panasonic India Facebook Page

Apr 01, 2016 - Jun 30, 2016

Brand Overview


3,601,729 -16,300 -.45% India Mostly Young, Male and

Single

Panasonic India


21 476


131 37.82%


30,982 1 day, 5 hrs, 40 mins


901 Neutral

Total Shares

1,259


Brand Overview

3,590K

3,595K

3,600K

3,605K

3,610K

3,615K

3,620K


May

20-

May

27-

May


Fan Growth

Total Fans

3,601,729

New Fans

-16,300

Engagement

0

250

500


Panasonic India had an average engagement score of 21 and a highest of 411.

Community Analysis

Panasonic India fans are mostly Young, Male and Single Panasonic India fans are largely from India followed by Pakistan.


81%

19%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60% 80%

Single

In a Relationship

Engaged

Married

UnKnown

0K 1,000K 2,000K 3,000K 4,000K

India

Pakistan

Bangladesh

Nepal


United States

Saudi Arabia

Sri Lanka

Canada

0

1

2

3

4

5

6


Brand Posts


Panasonic 30

clean 7

Panasonic Air Purifier 5

new Panasonic 4

HandyHints 4

15%

85%


38%

19%

43%



Panasonic India responded to 19 conversations generated by the

131 Posts they published.

Panasonic India receives more positive than negative vibes from




18-JUN-16, SAT 9:28AM

Narrow necks make it a task to wipe

moisture off the insides of glass vessels.

#HandyHints



29-JUN-16, WED 10:28AM

Love pets, but not their furs sticking to your

sofa? #HandyHints

15-JUN-16, WED 10:15AM

Panasonic Cool Lock Technology keeps the

goodness and freshness of your food

intact. Choose your ref ..




175 2,970 11 37 Positive






















0 20 40 60 80 100 120 140

0 10 20 30 40

Photos

Links

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15 20 25 30

0 10 20 30 40 50 60

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



days 111

product 107

service 98

time 97

Panasonic 97

User Posts

0

2

4

6

8

10

12

14



Panasonic India responded to 180 conversations generated by

the 476 Posts fans published.

Panasonic India appears to participate more when Fan

conversations have greater negative vibes than positive.



38%

62%


15%

40%

45%






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