social media report - fast food brands (me) q2 2016

Image courtesy : Pixabay

April 1st – June 30th 2016

Top Fast Food Brands on Social Media

Fast Food Brands: Social Media Report

This Report looks at how

Fast Food Brands

(Middle East)

performed on Social Media between

April 1st – April 30th, 2016

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Comparison of

“FAST FOOD BRANDS" Facebook Pages

Apr 01, 2016 - Jun 30, 2016

Hardee's Arabia had the largest fan base of 2,048,757 while Popeyes Türkiye showed the highest fan growth of 10.16%.

-4.0%

-2.0%

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

0K 500K 1,000K 1,500K 2,000K 2,500K

Gro

wth

%

Number of Fans

Applebee’s Middle East KFC(TR) Wendy's Arabia Popeyes Türkiye Tadım Pizza

Pizza Hut(SA) Subway Arabia Hardee's Arabia Taza McDonald's(JO)

Burger King Türkiye Tim Hortons GCC(AE) Domino's Pizza Türkiye Sbarro Türkiye Arby's Türkiye

Fans

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Egypt United Arab Emirates Qatar Countries < 2% Saudi Arabia Jordan Oman Turkey Other Countries Kuwait

Fans - Geography

McDonald's(JO) had the highest PTAT of 7.99% as a percentage of its average number of Fans during this time period.

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

8.0%

9.0%

0K 500K 1,000K 1,500K 2,000K 2,500K

Pe

op

le t

alk

ing a

bo

ut (a

s %

of

Fa

ns)

Average Number of Fans

KFC(TR) Applebee’s Middle East Wendy's Arabia Popeyes Türkiye Tadım Pizza

Pizza Hut(SA) Subway Arabia Hardee's Arabia Taza McDonald's(JO)

Burger King Türkiye Domino's Pizza Türkiye Tim Hortons GCC(AE) Sbarro Türkiye Arby's Türkiye

Conversations

Tim Hortons GCC(AE) published the greatest number of posts (165). McDonald's(JO) had the highest average engagement,

with a score of 992.

0 20 40 60 80 100 120 140 160 180

0 200 400 600 800 1000 1200

Applebee’s Middle East

KFC(TR)

Wendy's Arabia

Popeyes Türkiye

Tadım Pizza

Pizza Hut(SA)

Subway Arabia

Hardee's Arabia

Taza

McDonald's(JO)

Burger King Türkiye

Tim Hortons GCC(AE)

Domino's Pizza Türkiye

Sbarro Türkiye

Arby's Türkiye

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

McDonald's(JO) received the most number of Likes (378,792) and Comments (13,552). Subway Arabia had the most number

of Shares (4,414).

0K 50K 100K 150K 200K 250K 300K 350K 400K


KFC(TR)

Wendy's Arabia

Popeyes Türkiye

Tadım Pizza

Pizza Hut(SA)

Subway Arabia

Hardee's Arabia

Taza

McDonald's(JO)


Tim Hortons GCC(AE)

Domino's Pizza Türkiye

Sbarro Türkiye

Arby's Türkiye

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand Posts McDonald's(JO)

22-JUN-16, WED 9:30AM

أطيب وال نكهتين بين قوية تكون رح المعركة هالصيفية .

#McDJO

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 15,165 1,864 39 Uncategorized

McDonald's(JO)

20-JUN-16, MON 9:30AM

الرمضانية عروضنا من بواحد افطارك تزّين رأيك شو

الغنّية؟

#McDJO


15-JUN-16, WED 1:46PM

Araya kimse girmeden 10 yorum ile

BURGER KING yazabilecek olanlar kimler?


1,000 20,318 352 114 Uncategorized


1,000 482 8,940 11 Uncategorized

http://www.facebook.com/380729812037421/posts/892883304155400























Most Engaging Brand Posts McDonald's(JO)

14-JUN-16, TUE 7:30AM

الفضيل الشهر في وعائلية كريمة عروضنا .

#McDJO


1,000 56,094 346 92 Uncategorized

McDonald's(JO)

10-JUN-16, FRI 6:30AM

والصغار للكبار تسالية اشهى ،دجاج McBites قطع .

#McDJO

McDonald's(JO)

08-JUN-16, WED 6:30AM

افطار اشهى واختار نقي ،رمضان خالل .

+ ديلوكس تشيكن جراند وجبة إما اختيار يمكنك تشيز

+برجر .. أو وماء شوربة


1,000 17,827 153 14 Uncategorized


1,000 22,096 4,756 126 Uncategorized
























Subway Arabia's Facebook Page saw the highest number of Fan posts (68).

0 10 20 30 40 50 60 70 80


Tadım Pizza

Pizza Hut(SA)

Subway Arabia

Hardee's Arabia

Tim Hortons GCC(AE)

Number of Fan Posts

Fan Posts

Hardee's Arabia received the highest percentage of Positive Sentiment (33.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Tadım Pizza

Tim Hortons GCC(AE)

Pizza Hut(SA)

Subway Arabia

Hardee's Arabia

Negative Neutral Positive

Sentiment Analysis

Hardee's Arabia responded to the highest percentage of Fan posts (66.67%).

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

0 500 1000 1500 2000 2500 3000 3500 4000

% o

f F

an

Po

sts

Bra

nd

Re

sp

on

de

d t

o

Average Response Time (mins)

Applebee’s Middle East Tadım Pizza Tim Hortons GCC(AE) Pizza Hut(SA) Subway Arabia Hardee's Arabia

Brand Responses

Tim Hortons GCC(AE) published the most with 97 posts.

7%

4%

7%

4%

9%

9%

6% 11%

6%

4%

7%

7%

9%

4% 6%

Wendy's Arabia McDonald's(JO) Arby's Türkiye Domino's Pizza Türkiye Burger King Türkiye

Taza Applebee’s Middle East Tim Hortons GCC(AE) Pizza Hut(SA) Subway Arabia

Sbarro Türkiye Popeyes Türkiye Hardee's Arabia KFC(TR) Tadım Pizza

Share Of Voice – Volume of Posts

McDonald's(JO) received the largest volume of Likes (378,792).

1%

37%

0% 5%

1%

2% 0%

7%

13%

21%

0%

0%

11%

2% 0%




Share Of Voice – Likes

McDonald's(JO) received the largest volume of Comments (13,552).

3%

27%

1%

2%

27%

2%

1%

1%

14%

18%

0% 0%

3%

1% 0%




Share Of Voice – Comments

Subway Arabia received the largest volume of Shares (4,414).

5% 6%

1%

7%

3%

6%

1%

7%

18%

33%

1%

2% 8%

2% 0%




Share Of Voice – Shares





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Analysis of

Hardee's Arabia Facebook Page

Apr 01, 2016 - Jun 30, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

2,048,757 1,612 .08% Middle

East Not Available

Hardee's Arabia

Engagement Score Total Fan Posts

137 3

Total Posts Brand Response Rate

82 66.67%

Total Likes Avg. Reply Time

115,887 10 hrs, 45 mins

Total Comments General Sentiment

1,654 Positive

Total Shares

1,060

BRAND POSTS FAN POSTS

Brand Overview

2,042K

2,043K

2,044K

2,045K

2,046K

2,047K

2,048K

2,049K

2,050K

1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-

May

20-

May

27-

May

3-Jun 10-Jun 17-Jun 24-Jun

Fan Growth

Total Fans

2,048,757

New Fans

1,612

Engagement

0

250

500

750

1,000

1,250

1-Apr 5-Apr 9-Apr 13-Apr 17-Apr 21-Apr 25-Apr 29-Apr 3-May 7-May 11-May 15-May 19-May 23-May 27-May 31-May 4-Jun 8-Jun 12-Jun 16-Jun 20-Jun 24-Jun 28-Jun

Hardee's Arabia had an average engagement score of 137 and a highest of 964.

Community Analysis

Hardee's Arabia fans are largely from Egypt followed by Jordan.

Distribution of Fans

0K 200K 400K 600K 800K 1,000K 1,200K 1,400K

Egypt

Jordan

Saudi Arabia

United Arab Emirates

Kuwait

Lebanon

Qatar

Oman

Pakistan

0

1

2

3

4

5

6

7

1-Apr 15-Apr 29-Apr 13-May 27-May 10-Jun 24-Jun

Brand Posts

Top keywords used Frequency

Hardee 16

12 من

Dubai 10

Arabia 10

WWE Dune Bash 10

35%

65%

Brand Participation Brand Non Participation

50%

2%

48%

Posititve Negative Neutral

Brand Posts - Engagement

Hardee's Arabia responded to 29 conversations generated by the

82 Posts they published.

Hardee's Arabia receives more positive than negative vibes from

comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

24-APR-16, SUN 2:59PM

لديك المفضل والبرجر الساليدرز من مميزة تشكيلة لك نقدم .

أنواع ثالث من اآلن اختر .. وم ،هاليبينو ،كالسيك :


979 40,808 212 157 Neutral

24-APR-16, SUN 9:03AM

Bring out the Jalapeno & Mushroom in you,

and be classic with Hardee's Sliders. Let us

help you choo ..

08-APR-16, FRI 6:26AM

عن اآلن قرر ساليدرز؟ هارديز تأكل أن يمكنك كيف

النت وانشر أدناه المزكور اإللكتروني موقعنا زيارة طريق

..


936 27,826 232 173 Positive


787 15,609 141 101 Positive

NO IMAGE NO IMAGE NO IMAGE





























Brand Posts - Analysis

Brand Post Types Days of the week

0 10 20 30 40 50 60 70

0 50 100 150 200

Photos

Links

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15 20

0 100 200 300 400 500

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

same reply 1

Fujirah branch 1

minutes 1

HARDEES 1

bad 1

User Posts

0

0

0

1

1

1

1

1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun

Positive Neutral Negative

Hardee's Arabia responded to 2 conversations generated by the 3

Posts fans published.

Hardee's Arabia appears to participate more when Fan

conversations have greater negative vibes than positive.

User Posts - Engagement

Brand Responses Sentiment

67%

33%


34%

33%

33%


Analysis of

McDonald's Facebook Page

Apr 01, 2016 - Jun 30, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

304,052 18,110 6.33% Jordan

McDonald's

Engagement Score

992

Total Posts

40

Total Likes

378,792

Total Comments

13,552

Total Shares

832

BRAND POSTS

Brand Overview

275K

280K

285K

290K

295K

300K

305K

310K


May

20-

May

27-

May


Fan Growth

Total Fans

304,052

New Fans

18,110

Engagement

0

250

500

750

1,000

1,250


McDonald's had an average engagement score of 992 and a highest of 1000.

Community Analysis

McDonald's fans are largely from Jordan followed by Saudi Arabia.


0K 50K 100K 150K 200K 250K 300K 350K

Jordan

Saudi Arabia

United States


Egypt

Kuwait

Iraq

Israel

Qatar

0

1

1

2

2

3


Brand Posts


McDJO 27

تايستي بيج 5

4 أو

4 ماكدونالدز

موقعنا طريق عن أو 4

15%

85%


37%

0%

63%



McDonald's responded to 6 conversations generated by the 40

Posts they published.

McDonald's receives more positive than negative vibes from




22-JUN-16, WED 9:30AM

أطيب وال نكهتين بين قوية تكون رح المعركة هالصيفية .

#McDJO


1,000 15,165 1,864 39 Uncategorized

20-JUN-16, MON 9:30AM

الرمضانية عروضنا من بواحد افطارك تزّين رأيك شو

الغنّية؟

#McDJO

14-JUN-16, TUE 7:30AM

الفضيل الشهر في وعائلية كريمة عروضنا .

#McDJO


1,000 20,318 352 114 Uncategorized


1,000 56,094 346 92 Uncategorized
































0 10 20 30 40

0 200 400 600 800 1,000 1,200

Photos

Videos

Links

Plain Text

Polls

Number of Posts

Engagement Score


0 2 4 6 8 10

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Analysis of

Popeyes Türkiye Facebook Page

Apr 01, 2016 - Jun 30, 2016

Brand Overview


112,291 10,360 10.16% Turkey

Popeyes Türkiye

Engagement Score

119

Total Posts

65

Total Likes

4,507

Total Comments

180

Total Shares

324

BRAND POSTS

Brand Overview

96K

98K

100K

102K

104K

106K

108K

110K

112K

114K


May

20-

May

27-

May


Fan Growth

Total Fans

112,291

New Fans

10,360

Engagement

0

250

500


Popeyes Türkiye had an average engagement score of 119 and a highest of 262.

Community Analysis

Popeyes Türkiye fans are largely from Turkey followed by Cyprus.


0K 20K 40K 60K 80K 100K 120K

Turkey

Cyprus

Germany

Syrian Arab Republic

Iraq

United States

Libya

Sweden

Bangladesh

0

1

1

2

2

3


Brand Posts


bit 22

www.popeyes.com.tr 5

bekliyor 5

terbiyeli 5

Popeyes’ta 4

8%

92%



Popeyes Türkiye responded to 5 conversations generated by the 65 Posts they published.

Brand Responses


06-JUN-16, MON 2:00PM

İster Ara Gelsin: 444 76 77

İster Tıkla Gelsin: www.popeyes.com.tr


262 95 6 20 Neutral

11-JUN-16, SAT 1:44PM

İster Ara Gelsin: 444 76 77

İster Tıkla Gelsin: www.popeyes.com.tr

08-JUN-16, WED 7:19AM

Türkiye'nin ilk Messenger Bot'u Popeyes'ta!

Facebook'ta bize özelden bir ''Merhaba''

deyin, sizi bek ..


242 103 7 16 Uncategorized


233 63 4 20 Uncategorized





































0 10 20 30 40 50 60 70

0 50 100 150 200 250

Photos

Links

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15

0 50 100 150

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Analysis of

Subway Arabia Facebook Page

Apr 01, 2016 - Jun 30, 2016

Brand Overview


1,219,401 31,090 2.62% Middle East

Subway Arabia


649 68


39 20.59%


210,481 2 days, 9 hrs, 29 mins


8,913 Neutral

Total Shares

4,414


Brand Overview

1,170K

1,175K

1,180K

1,185K

1,190K

1,195K

1,200K

1,205K

1,210K

1,215K

1,220K

1,225K


May

20-

May

27-

May


Fan Growth

Total Fans

1,219,401

New Fans

31,090

Engagement

0

250

500

750

1,000

1,250


Subway Arabia had an average engagement score of 649 and a highest of 1000.

Community Analysis

Subway Arabia fans are largely from Egypt followed by Saudi Arabia.


0K 50K 100K 150K 200K 250K 300K 350K 400K 450K

Egypt

Saudi Arabia


Jordan

Kuwait

Lebanon

Oman

Qatar

India

Georgia

0

1

1

2

2

3


Brand Posts


MakeYours 15

Subway 11

sub 8

واي صب في 6

veggies 6

62%

38%


64% 7%

29%



Subway Arabia responded to 24 conversations generated by the


Subway Arabia receives more positive than negative vibes from




10-APR-16, SUN 5:34AM

With over 2 million sandwich combinations

at Subway, your sandwich is your very own.

Go on and #Make ..


1,000 25,643 1,632 2,368 Positive

22-MAY-16, SUN 5:30AM

With over 2 million combinations, your sub is

your very own!

#MakeYours today at

www.yourstomake.com ..

05-APR-16, TUE 2:32PM

How many possible Subway combinations are there? Hmmm….

#MakeYours

.. التي المختلفة السندويتشات عدد كم


999 47,726 223 187 Positive


994 34,645 222 166 Positive
































0 5 10 15 20 25 30

0 200 400 600 800 1,000

Photos

Links

Plain Text

Videos

Polls

Number of Posts

Engagement Score


0 5 10 15

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Subway Arabia 32

23 يجمعنا_رمضان

11 من

8 تناول

7 على

User Posts

0

1

1

2

2

3

3

4



Subway Arabia responded to 14 conversations generated by the

68 Posts fans published.

Subway Arabia appears to participate more when Fan

conversations have greater positive vibes than negative.



21%

79%


9%

5%

86%


Analysis of

Tim Hortons GCC Facebook Page

Apr 01, 2016 - Jun 30, 2016

Brand Overview


97,182 -1,189 -1.21% Middle

East

Tim Hortons GCC


603 16


97 31.25%


75,585 1 day, 9 hrs, 35 mins


689 Neutral

Total Shares

864


Brand Overview

96K

96K

97K

97K

98K

98K

99K


May

20-

May

27-

May


Fan Growth

Total Fans

97,182

New Fans

-1,189

Engagement

0

250

500

750

1,000

1,250


Tim Hortons GCC had an average engagement score of 603 and a highest of 969.

Community Analysis

Tim Hortons GCC fans are largely from United Arab Emirates followed by Saudi Arabia.


0K 10K 20K 30K 40K 50K 60K


Saudi Arabia

Kuwait

Qatar

Oman

Bahrain

Philippines

Sri Lanka

India

Sweden

0

1

1

2

2

3


Brand Posts


ClubApparel 84

TimHortons 70

24 من

19 في

sandwiches 13

26%

74%


61%

1%

38%



Tim Hortons GCC responded to 25 conversations generated by the


Tim Hortons GCC receives more positive than negative vibes from




06-JUN-16, MON 1:00PM

ساندويتش بألذ تستمتع عندما العالم يتوقف التي اللحظة تلك_تيم# من هورتنز

http://bit.ly/TimsSteaking ..


999 2,845 207 276 Uncategorized

10-JUN-16, FRI 12:01PM

بأول تستمتع بينما الدوران عن العالم يتوقف التي اللحظة تلك

هورتنز_تيم# اللذيذة تحلياتنا من قضمة

That ..

03-JUN-16, FRI 7:01AM

قضمة أول من الحب ولكن ،ممكن نظرة أول من الحب

_تيم# من والجبنة الستيك ساندويتش جرب !أقوى هورتنز

.. وستقع









































0 20 40 60 80 100

0 100 200 300 400 500 600 700

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score


0 5 10 15 20

0 200 400 600 800

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Tim Hortons Cafe 8

Bake Shop 4

ClubApparel 2

timhortons 2

SteakingGood 2

User Posts

0

1

1

2

2

3



Tim Hortons GCC responded to 5 conversations generated by the

16 Posts fans published.

Tim Hortons GCC appears to participate more when Fan

conversations have greater positive vibes than negative.



31%

69%


21%

0%

79%






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