social media report - pizza brands q2 2016

Image courtesy : Pixabay

April 1st – June 30th, 2016

Top Pizza Brands on Social Media

Comparison of

“PIZZA BRANDS" Facebook Pages

Apr 01, 2016 - Jun 30, 2016

Pizza Brands: Social Media Report

This Report looks at how

Pizza Brands performed on Social Media between

April 1st – June 30th, 2016

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Pizza Hut had the largest fan base of 28,007,841 while Papa Murphy's Pizza showed the highest fan growth of 2.92%.

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

0K 5,000K 10,000K 15,000K 20,000K 25,000K 30,000K

Gro

wth

%

Number of Fans

Papa Murphy's Pizza Pizza Hut Papa John's Pizza(US) Chuck E. Cheese Sbarro

Little Caesars Marco's Pizza CiCi's Pizza Domino's Pizza Cpk

Fans

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Domino's Pizza Pizza Hut Marco's Pizza Sbarro Papa Murphy's

Pizza

Cpk CiCi's Pizza Papa John's

Pizza(US)

Chuck E.

Cheese

Little Caesars

Egypt United States Philippines Countries < 2% Pakistan Mexico Turkey Other Countries United Kingdom India

Fans - Geography

Papa Murphy's Pizza had the highest PTAT of 2.35% as a percentage of its average number of Fans during this time period.

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

0K 5,000K 10,000K 15,000K 20,000K 25,000K 30,000K

Pe

op

le t

alk

ing a

bo

ut (a

s %

of

Fa

ns)

Average Number of Fans

Pizza Hut Papa Murphy's Pizza Papa John's Pizza(US) Chuck E. Cheese Sbarro Little Caesars CiCi's Pizza Marco's Pizza Domino's Pizza Cpk

Conversations

Papa John's Pizza(US) published the greatest number of posts (112). Chuck E. Cheese had the highest average engagement,

with a score of 394.

0 20 40 60 80 100 120

0 50 100 150 200 250 300 350 400 450

Papa Murphy's Pizza

Pizza Hut

Papa John's Pizza(US)

Chuck E. Cheese

Sbarro

Little Caesars

Marco's Pizza

CiCi's Pizza

Domino's Pizza

Cpk

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

Papa Murphy's Pizza received the most number of Likes (149,026), Little Caesars got the most number of Comments (9,355)

and the most number of Shares (10,858).

0K 20K 40K 60K 80K 100K 120K 140K 160K

Pizza Hut

Papa Murphy's Pizza


Chuck E. Cheese

Sbarro

Little Caesars

CiCi's Pizza

Marco's Pizza

Domino's Pizza

Cpk

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand Posts Papa Murphy's Pizza

01-APR-16, FRI 8:00AM

Time is running out to vote for the winner of our

#Team425 Take 'n' Bake Bracket Sweepstakes.

Grab ..

ENGMT. LIKES COMMENTS SHARES SENTIMENT

999 27,359 472 890 Positive

Papa Murphy's Pizza

11-JUN-16, SAT 12:10PM

It's time to celebrate Dad and for one fan

to win a grill Dad can cook his favorite

Papa Murphy's pi ..

Chuck E. Cheese

22-JUN-16, WED 8:00PM

Share your favorite Dad Hack photo using

the hashtags #DadHacks and

#Sweepstakes on Twitter and Inst ..


996 13,823 669 1,328 Uncategorized


993 7,900 200 2,262 Uncategorized

http://www.facebook.com/284314854066/posts/10153536561149067


















Most Engaging Brand Posts Papa Murphy's Pizza

13-APR-16, WED 9:00AM

Did someone say free pizza? Become a new

member of our Dinner Circle text club and

receive a free FA ..


984 15,784 289 548 Positive

Cpk

25-APR-16, MON 2:00PM

All out of veggie jokes. If you have any,

lettuce know.

Cpk

12-APR-16, TUE 12:30PM

It's not just a crush, it's love. #CitrusCrush


972 8,996 344 420 Positive


972 10,284 182 368 Positive



















Papa Murphy's Pizza had the most Promoted Posts, while Papa John's Pizza (United States) had the most Organic Posts.

Promoted/Organic: Volume

Papa Murphy's Pizza's Promoted Posts had the highest engagement, while Marco's Pizza had the highest engaging Organic Posts.

Promoted/Organic: Engagement

Papa Murphy's Pizza published the highest number of Promoted Posts and saw the biggest surge in engagement.

Effect of Promoted Posts on a Brand's Engagement

Domino's Pizza's Facebook Page saw the highest number of Fan posts (3,530).

0 500 1000 1500 2000 2500 3000 3500 4000

Papa Murphy's Pizza

Pizza Hut


Chuck E. Cheese

Sbarro

Little Caesars

Marco's Pizza

CiCi's Pizza

Domino's Pizza

Cpk

Number of Fan Posts

Fan Posts

Marco's Pizza received the highest percentage of Positive Sentiment (42.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Papa Murphy's Pizza


Chuck E. Cheese

Sbarro

Little Caesars

Marco's Pizza

CiCi's Pizza

Domino's Pizza

Cpk

Negative Neutral Positive

Sentiment Analysis

Papa Murphy's Pizza responded to the highest percentage of Fan posts (75.73%).

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

0 500 1000 1500 2000 2500 3000 3500 4000 4500

% o

f F

an

Po

sts

Bra

nd

Re

sp

on

de

d t

o

Average Response Time (mins)

Papa Murphy's Pizza Papa John's Pizza(US) Chuck E. Cheese Sbarro Little Caesars Marco's Pizza CiCi's Pizza Domino's Pizza Cpk

Brand Responses

Papa John's Pizza(US) published the most with 112 Posts.

17%

13%

11%

0% 18%

5%

13%

6%

8%

9%

Papa Murphy's Pizza Little Caesars Marco's Pizza Pizza Hut Papa John's Pizza(US) Cpk Sbarro CiCi's Pizza Chuck E. Cheese Domino's Pizza

Share Of Voice – Volume of Posts

Papa Murphy's Pizza received the largest volume of Likes (149,026).

33%

23%

2% 0%

2%

5% 1%

10%

13%

11%


Share Of Voice – Likes

Little Caesars received the largest volume of Comments (9,355).

16%

24%

8%

0%

8%

2% 1%

7%

11%

23%


Share Of Voice – Comments

Little Caesars received the largest volume of Shares (10,858).

19%

26%

4%

0%

11% 3%

1%

5%

20%

11%


Share Of Voice – Shares

During this time period, #NationalPizzaDay was the most engaging run by Little Caesars. Little Caesars published the most (4)

in its #NationalPizzaDay campaign.

0 0.5 1 1.5 2 2.5 3 3.5 4 4.5

0 10 20 30 40 50 60 70 80 90

#kickoff2015(Papa John's

Pizza(US))

#NationalPizzaDay(Little

Caesars)

#FIFA (Domino's Pizza)

Number of Posts

Engagement Score


Campaign Comparison





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Analysis of

Little Caesars Facebook Page

Apr 01, 2016 - Jun 30, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

2,935,054 35,153 1.21% United

States

Mostly Young, Female and

Attached.

Little Caesars

Engagement Score Total Fan Posts

197 815

Total Posts Brand Response Rate

80 68.83%

Total Likes Avg. Reply Time

105,929 3 hrs, 45 mins

Total Comments General Sentiment

9,355 Neutral

Total Shares

10,858

Most Engaging Content Type

Engagement Oriented Posts

Least Engaging Content Type

Special Offer

Most Prolific Content Type


Most Engaging Campaign

4-CARD COMBO Sweeps

Most Recent Campaign

Throwback Thursday

BRAND POSTS FAN POSTS

Brand Overview

CONTENT & CAMPAIGNS

2,880K

2,890K

2,900K

2,910K

2,920K

2,930K

2,940K

1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-

May

20-

May

27-

May

3-Jun 10-Jun 17-Jun 24-Jun

Fan Growth

Total Fans

2,935,054

New Fans

35,153

Engagement

0

250

500

750

1,000

1,250

1-Apr 5-Apr 9-Apr 13-Apr 17-Apr 21-Apr 25-Apr 29-Apr 3-May 7-May 11-May 15-May 19-May 23-May 27-May 31-May 4-Jun 8-Jun 12-Jun 16-Jun 20-Jun 24-Jun 28-Jun

Little Caesars had an average engagement score of 197 and a highest of 958.

Community Analysis

Little Caesars fans are mostly Young, Female and Attached. Little Caesars fans are largely from United States followed by

Mexico.

Fan Demographics Distribution of Fans

37%

63%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 500K 1,000K 1,500K 2,000K

United States

Mexico

Turkey

Canada

Guatemala

Puerto Rico

El Salvador

Costa Rica

Honduras

New Zealand

0

1

1

2

2

3

3

4

1-Apr 15-Apr 29-Apr 13-May 27-May 10-Jun 24-Jun

Brand Posts

Top keywords used Frequency

local Little Caesars 43

Stuffed Crust DEEP!DEEP 29

Dish Pizza 25

Stuffed Crust 12

FREE PIZZA 11

80%

20%

Brand Participation Brand Non Participation

91%

0% 9%

Posititve Negative Neutral

Brand Posts - Engagement

Little Caesars responded to 64 conversations generated by the 80

Posts they published.

Little Caesars receives more positive than negative vibes from

comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

18-APR-16, MON 9:11PM

#stuffedcrustYUM ????


958 18,757 1,128 2,261 Positive

08-JUN-16, WED 10:36PM

HURRY HURRY...this is the LAST WEEKEND

for your chance to grab our limited-time only,

delicious Stuf ..

28-JUN-16, TUE 11:35AM

Ring in your fun 4th of July holiday weekend with our delicious DEEP!DEEP! Dish Pizza ☺️????????

Pi ..


908 16,642 1,082 1,354 Uncategorized


794 15,171 407 641 Uncategorized

NO IMAGE NO IMAGE NO IMAGE



















Brand Posts - Analysis

Brand Post Types Days of the week

0 10 20 30 40

0 100 200 300 400 500 600 700

Photos

Videos

Links

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15 20

0 100 200 300 400 500

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

pizza 259

Little Caesars 175

time 135

location 123

store 114

User Posts

0

5

10

15

20

25

1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun

Positive Neutral Negative

Little Caesars responded to 561 conversations generated by the

815 Posts fans published.

Little Caesars appears to participate more when Fan

conversations have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

69%

31%


28%

24%

48%


Most of Little Caesars posts were around 'Engagement Oriented Posts', and posts around 'Engagement Oriented Posts'

received the highest engagement.

Content Intel

0 2 4 6 8 10 12 14 16 18 20

0 50 100 150 200 250 300 350 400 450

Brand News

Special Offer

Others

Event

Recipes/Menu Updates

Contest

Question to fans

Corporate Social …

Facebook App

Ad Campaigns


Occasion specific …

Number of Posts

Engagement Score


In Little Caesars Posts about General Happenings, the category Festival/Greetings received the highest engagement.

Content Intel

About General Happenings

0 1 2 3 4 5 6 7 8

0 5 10 15 20 25 30

On Sports

Others

On Social Media

Entertainment

Question to fans

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score


Campaign Intel – 3 most recent campaigns

0 2 4 6 8 10 12 14

0 50 100 150 200 250 300 350

#NationalPizzaDay

#LCNation

#GO24Sweepstakes

Number of Posts

Engagement Score


This data covers all the campaigns run by Little Ceasars, not limited to the period under study.

Analysis of

Papa Murphy's Pizza Facebook Page

Apr 01, 2016 - Jun 30, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

859,260 24,377 2.92% United

States

Papa Murphy's Pizza


355 655


108 75.88%


149,026 16 hrs, 46 mins


6,017 Neutral

Total Shares

8,150


Brand Overview

820K

825K

830K

835K

840K

845K

850K

855K

860K

865K


May

20-

May

27-

May


Fan Growth

Total Fans

859,260

New Fans

24,377

Engagement

0

250

500

750

1,000

1,250


Papa Murphy's Pizza had an average engagement score of 355 and a highest of 996.

Community Analysis

Papa Murphy's Pizza fans are largely from United States followed by United Arab Emirates.

Distribution of Fans

0K 100K 200K 300K 400K 500K 600K 700K 800K 900K

United States

United Arab Emirates

Canada

Mexico

India

Pakistan

Philippines

Egypt

United Kingdom

0

1

1

2

2

3

3

4

4

5


Brand Posts


LoveAt425 47

pizza 32

Click 25

Papa Murphy 25

locations 18

60%

40%


72%

4%

24%



Papa Murphy's Pizza responded to 65 conversations generated by

the 108 Posts they published.

Papa Murphy's Pizza receives more positive than negative vibes

from comments on their Posts.



01-APR-16, FRI 8:00AM

Time is running out to vote for the winner of our

#Team425 Take 'n' Bake Bracket Sweepstakes.

Grab ..


999 27,359 472 890 Positive

11-JUN-16, SAT 12:10PM

It's time to celebrate Dad and for one fan to

win a grill Dad can cook his favorite Papa

Murphy's pi ..

13-APR-16, WED 9:00AM

Did someone say free pizza? Become a

new member of our Dinner Circle text club

and receive a free FA ..


996 13,823 669 1,328 Uncategorized


984 15,784 289 548 Positive






















0 20 40 60 80 100

0 100 200 300 400 500

Photos

Links

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15 20

0 100 200 300 400 500 600

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Papa Murphy 204

store 105

time 99

order 87

one 71

User Posts

0

5

10

15

20

25

30

35

40

45



Papa Murphy's Pizza responded to 497 conversations generated

by the 655 Posts fans published.

Papa Murphy's Pizza appears to participate more when Fan




76%

24%


36%

13%

51%


Analysis of

Papa John's Pizza Facebook Page

Apr 01, 2016 - Jun 30, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

2,419,688 8,930 .37% United

States

Mostly Young, Female and

Attached.

Papa John's Pizza


48 2,067


112 59.80%


9,721 3 hrs, 25 mins


3,215 Neutral

Total Shares

4,479

Most Engaging Content Type

Contest

Least Engaging Content Type

Corporate Social

Responsibility

Most Prolific Content Type

Special Offer

Most Engaging Campaign

FREE Large 1-topping pizza

Most Recent Campaign

Super Bowl


Brand Overview

CONTENT & CAMPAIGNS

2,406K

2,408K

2,410K

2,412K

2,414K

2,416K

2,418K

2,420K

2,422K


May

20-

May

27-

May


Fan Growth

Total Fans

2,419,688

New Fans

8,930

Engagement

0

250

500


Papa John's Pizza had an average engagement score of 48 and a highest of 293.

Community Analysis

Papa John's Pizza fans are mostly Young, Female and Attached. Papa John's Pizza fans are largely from United States followed by

Philippines.

Fan Demographics Distribution of Fans

41%

59%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K

United States

Philippines

India

China

Indonesia

Canada

El Salvador

Puerto Rico

Mexico

0

1

1

2

2

3

3

4

4

5


Brand Posts


Online 57

40 57

regular menu price pizza 56

Papa Slam 45

code 29

60%

40%


66% 5%

29%



Papa John's Pizza responded to 67 conversations generated by

the 112 Posts they published.

Papa John's Pizza receives more positive than negative vibes from

comments on their Posts.



04-APR-16, MON 2:43PM

Congrats to delivery driver Robert Doxie from

Converse, TX for doing ordinary things in

extraordinar ..


497 666 99 760 Positive

11-MAY-16, WED 6:11PM

It goes without saying but pizza’s always a

slam dunk.

27-JUN-16, MON 1:59PM

Because pizza + movies = ❤️, get a $5

movie certificate when you spend $25 on

Papa John’s eGift Card ..


400 1,426 129 445 Positive


383 1,170 401 300 Uncategorized






















0 20 40 60 80 100

0 10 20 30 40 50 60 70

Videos

Links

Photos

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15 20 25

0 20 40 60 80 100

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Papa John 877

order 464

time 367

store 337

hour 221

User Posts

0

5

10

15

20

25

30

35

40

45



Papa John's Pizza responded to 1,263 conversations generated by

the 2,131 Posts fans published.

Papa John's Pizza appears to participate more when Fan




59%

41%


29%

21%

50%


Most of Papa John's Pizza posts were around 'Special Offer', and posts around 'Contest' received the highest engagement.

Content Intel

0 10 20 30 40 50 60 70

0 50 100 150 200 250

Brand News

Special Offer

Others

Event

Recipes/Menu Updates

Contest

Corporate Social Responsibility


Number of Posts

Engagement Score


Campaign Intel – 3 most recent campaigns

These stats are from all the campaigns run by the brand, not restricted to the period under study.

0 1 2 3 4

0 10 20 30 40 50 60 70 80 90

#kickoff2015

#Greekout #Sweepstakes

PayShare

Number of Posts

Engagement Score






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